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Atria Publishing Group
Atria Publishing Group
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Atria Publishing Group is a general interest publisher and a division of Simon & Schuster. The publishing group launched as Atria Books in 2002. The Atria Publishing Group was later created internally at Simon & Schuster to house a number of imprints including Atria Books, Atria Trade Paperbacks, Atria Books Espanol, Atria Unbound, Washington Square Press, Emily Bestler Books, Atria/Beyond Words, Cash Money Content, Howard Books, Marble Arch Press, Strebor Books, 37 Ink, Keywords Press and Enliven Books.[1] Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.

Key Information

As of 2021, Libby McGuire is the Publisher and Senior Vice President of the Atria Publishing Group.[2]

Early years

[edit]

The Atria Books imprint was launched in 2002 by Judith Curr.[2] According to a Publishers Weekly interview with Curr marking the imprint's 10th anniversary, the name Atria is "plural for a place where things grow and flourish."[3] Curr wanted a name that embodied their intentions to build a bridge between the reader and the writer.[4] Because she was starting a new business inside an old established one (Simon & Schuster was founded in 1924), Curr also gave it an "A" name so it "would be at the top of everyone's memo and everything is in alphabetical order at a publisher."[4]

In 2005, Simon & Schuster acquired Strebor Books International and publisher of popular fiction by African-American writers including Black Erotica by Zane.[5][6] Zane would remain the publisher of the imprint with an office in Maryland.[6][7] The publisher had been founded independently in 1999.[6] In 2013 it was announced that publisher Kristina Laferne Roberts had declared bankruptcy.[8]

In 2009, Atria was the first publisher to partner with Vook. Curr took on publishing the first four of them as she wanted to integrate digital practices into Atria. Curr recognized that digital and traditional printing practices would go "hand in glove."[4] The work with Vook lead to the creation of the Atria Smartbook—a physical piece of paper with QR codes throughout the text for enhanced content.[4] Curr told the Digital Book World, "every week I get a report that tells me how many people have interacted with those pieces of content. And now I've got this whole idea of how to turn the book itself into a store."[4]

2010s

[edit]

Atria Books publishes a wide variety of both fiction and non-fiction and strives to publish a diverse set of books and authors. This includes programs for diverse voices, Internet personalities and self-published authors with proven track records.[4] In some cases, an editor is given their own imprint with their name on it as with Emily Bestler in 2011.[4]

In 2011, Atria signed a co-publishing deal with Cash Money Records founders Bryan "Birdman" Williams and Ronald "Slim" Williams for an imprint called Cash Money Content. Birdman's intention was to cross-promote books at music events. The imprint is headquartered in Miami.[9]

As of 2012, 25% of the Atria Books list of 98 titles was part of an African-American publishing program overseen by Malaika Adero, Vice President and Senior Editor.[3][10] Notable authors include Walter Mosley, Faria Chideya, Blair Underwood and Vickie Stringer.[3] Strebor Books an imprint founded in 1999 by author Zane is also under the Atria Publishing Group.[3] In an interview on NPR, Adero described the African-American market for books as quite varied.[11] Atria Books Espanol publishes titles aimed at Hispanic readers in both English and Spanish.[3]

In 2012, Simon & Schuster reorganized their adult publishing imprints into four main groups with Atria Publishing as one main group. Howard, a religious imprint based in Nashville was placed under the Atria Publishing Group.[4]

In 2012, Atria partnered with the UK publisher Short Books' list to form Marble Arch Press to introduce international authors to American readers.[10]

In 2013, Atria Publishing Group launched 37 INK to focus on a diverse list of books and authors including a focus on African-American voices.[12]

In 2014, Atria Books launched Keywords Press to publish books by Internet personalities. The first set of authors included YouTube personalities, Shay Butler (aka ShayCarl), Shane Dawson, Justine Ezarik (aka iJustine), Connor Franta and Joey Graceffa. The launch was part of a deal between Atria Books and United Talent Agency (UTA) who represents a number of Internet personalities.[13] Curr stated that many of the books from the imprint would be crowdsourced with authors working directly with their fans.[13] The New York Times called the move an "acknowledgement by traditional media companies that YouTube celebrities are more than just niche entertainmers with quirky appeal, and can be marketed to a broader audience.[14]

Atria Books demonstrated in 2014 its ability to build a bridge between the reader and the writer. Fans of Colleen Hoover, a romance author, took to social media and successfully persuaded Atria Books to publish a free e-novella by Hoover into a print book. Atria Books had received 5,000 tweets, posts and memes under the #FindingCinderella campaign.[15]

Atria Books has also focused on finding and publishing successful self-published authors. In 2013, they signed 18 books by 8 self-published authors. Atria signs on a self-published author, reworks the previously published ebook if necessary, and then republishes them in new e-book and paperback editions.[16] When looking for at a potential author they look at how emotionally connected the online reviews are with the storyline and characters.[16]

In 2015, Atria launched Crave (ThisIsCrave.com), an application and subscription service for romance readers where subscribers receive one audio installment from a book each day.[17]

Atria also launched Enliven Books in 2015, an imprint launched from author and tea entrepreneur, Zhena Muzyka, and focused on publishing spiritual and wellness books. Muzyka runs the publishing imprint from a yurt in Ojai, California.[18] Muzkya reported to Publishers Weekly that the name for the imprint was the result of a phone call with her mother. Her mother told her, "As soon as you hang up the phone you are going to hear a word in your head." Muzkya said that the first word she heard was Enliven which means "to add color, to uplift."[18]

Imprints

[edit]
  • 37 INK, publisher of African-American and other diverse voices
  • Atria Books, general publisher
  • Atria Español, publisher of Spanish language books with a focus on Spanish readers in the U.S.
  • Atria Trade Paperbacks, general trade paperback publisher
  • Atria Unbound, ebook editions of Atria publications
  • Beyond Words, a co-venture between Atria Books and publisher of mind-body-spirit titles including the Secret[19]
  • Cash Money Content, a co-venture with Cash Money Records
  • Emily Bestler Books, publisher of fiction and non-fiction
  • Enliven Books, publisher of Spiritual and Wellness books
  • Howard Books, publisher of Christian books
  • Keywords Press, publisher of books by Internet personalities
  • Marble Arch Press, co-publishing venture with Short Books of the United Kingdom
  • One Signal Publishers, nonfiction publisher
  • Simon Element, publisher of cooking, health & wellness, finance and personal transformation books
  • Skybound Books, co-publishing venture with Skybound Entertainment
  • Strebor Books, publisher of African-American books as well as Black Erotica
  • Washington Square Press, founded in 1959 as part of Pocketbooks and paperback publisher of classic and contemporary fiction

Notable authors

[edit]

The following are notable authors who publish under Atria Books. A more detailed list of authors can be found at List of Simon & Schuster Authors.

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Atria Publishing Group is a general interest publishing division of that specializes in a diverse array of and titles for readers of all tastes and interests, encompassing genres such as , , and . Launched in 2002 as Atria Books, the group has since published hundreds of bestsellers while fostering an environment that nurtures both established authors and emerging voices. The imprint operates under several specialized labels, including Atria Books for mainstream titles, Atria Español for Spanish-language works, Black Privilege Publishing focused on Black voices, Emily Bestler Books for commercial fiction, One Signal Publishers for narrative , Washington Square Press for , , and (relaunched 2025), Primero Sueño Press for emerging Latino authors, and 12:01 Books for horror titles. A notable initiative, Atria Intersections, highlights multicultural and conversation-shifting books that address diverse perspectives and social issues. Through direct submission programs and editorial support, Atria continues to discover and elevate new talent alongside bestselling authors.

Overview

Founding and purpose

Atria Books, the foundational imprint of the Atria Publishing Group, was launched in 2002 under the umbrella by Judith Curr, who served as executive vice president and publisher. This establishment emerged from a reorganization within , incorporating elements of the former hardcover list as Pocket shifted toward mass-market paperbacks. Curr, drawing from her prior experience as at and her role in building Transworld Publishers in , aimed to create a dynamic imprint dedicated to commercial and , mysteries, thrillers, , biographies, memoirs, and diverse voices including African-American and Latino literature. The name "Atria," derived from the plural form signifying "a place where things grow and flourish," reflected Curr's vision for an environment where impactful books could thrive and connect authors with broad audiences. The initial purpose of Atria Books centered on publishing titles with "meaning and purpose" that help readers, emphasizing emotional resonance and real-world relevance to foster mainstream appeal. Curr sought to build a roster of diverse, high-profile —spanning celebrities, established series writers, and emerging talents—while prioritizing rapid achievement of status through targeted and cultivation. The editorial strategy highlighted a balanced list blending commercial viability with literary depth, supported by robust publicity efforts such as author tours and bookstore partnerships to enhance and . Early key hires included Castillo as senior editor to oversee Latino and Spanish-language titles, and Adero as and senior editor for African-American publishing, ensuring a commitment to underrepresented voices from the outset. Atria's debut releases in 2002–2003 quickly demonstrated the imprint's potential for success, beginning with Marlo Thomas's anthology The Right Words at the Right Time, which debuted as a No. 1 New York Times bestseller and set a tone for high-impact launches. This title, featuring inspirational stories from notable figures, aligned with the imprint's goal of meaningful content and received strong critical and commercial reception, contributing to Atria's early reputation for producing accessible yet substantive works. Subsequent 2003 releases further solidified this trajectory, with the imprint's focus on diverse genres enabling quick and laying the groundwork for over 165 New York Times bestsellers in its first decade.

Position within Simon & Schuster

Atria Publishing Group operates as a major division within , encompassing several imprints focused on general interest across fiction, nonfiction, and specialized genres. Established in 2002 as Atria Books, it expanded into a full publishing group in , housing imprints such as Atria Books, Emily Bestler Books, and One Signal Publishers, which collectively handle acquisitions, editorial development, and publication of diverse titles. Judith Curr founded Atria Books in 2002 and served as its President and Publisher, later extending her role to oversee the Atria Publishing Group from 2012 until 2018; in this capacity, she directed editorial decisions, marketing campaigns, and high-profile author acquisitions, shaping the group's emphasis on commercial bestsellers and innovative imprints. Since 2018, McGuire has led as Publisher of Atria Publishing Group. In October 2025, McGuire was promoted to Executive Vice President and Director of Adult U.S. Content Coordination, while continuing to serve as Publisher; she manages the overall business strategy, editorial operations, publishing activities, publicity, marketing, and acquisitions for the group's imprints, while coordinating content across Simon & Schuster's adult divisions. The 2023 acquisition of by KKR for $1.62 billion, completed on October 30, positioned the company as a standalone private entity, enhancing its operational independence from previous parent and enabling focused investments in growth initiatives. This shift has preserved the autonomy of divisions like Atria, with KKR implementing an employee ownership program to boost engagement and supporting expansions in digital and international markets without reported disruptions to imprint-level operations. Atria significantly bolsters Simon & Schuster's portfolio through its track record of producing revenue-generating bestsellers, particularly in the adult trade segment; for instance, in 2021, Atria's titles, including works by and , drove a 4% sales increase for the adult group, contributing to the company's near-$1 billion that year. This emphasis on high-impact commercial and has established Atria as a key driver of Simon & Schuster's overall financial performance amid industry growth.

History

Early development (2002–2009)

Following its launch in 2002 as an imprint of Simon & Schuster, Atria Books quickly established itself through early commercial successes, including multiple titles that achieved New York Times bestseller status in 2003. For instance, Judith McNaught's Someone to Watch Over Me reached number five on the fiction list in March 2003, marking one of the imprint's initial breakthroughs in commercial fiction. Similarly, Fern Michaels's Late Bloomer appeared on the list in March, while Karen Robards's Beachcomber charted in August and September, highlighting Atria's early strength in romance and suspense genres. These achievements, occurring within the imprint's first year, demonstrated Atria's ability to attract established authors and compete in a crowded market dominated by larger houses. A pivotal milestone came in 2005 with the acquisition of Strebor Books International by , which was integrated under Atria to broaden its portfolio. Strebor, founded in 1999 by author (Kristina Laferne Roberts), specialized in popular fiction by African-American writers, including and urban narratives. This move expanded Atria from a single imprint focused primarily on mainstream fiction to a nascent group encompassing diverse voices, with Strebor operating as a co-publishing partner. By 2006, this integration had solidified Atria's structure as a publishing group, allowing for collaborative releases that amplified underrepresented genres and authors, such as Zane's own titles like Black Erotica. The acquisition not only diversified Atria's offerings but also enhanced its outreach to emerging writers through targeted imprints. During the mid-2000s, Atria underwent editorial shifts emphasizing a wider array of genres and proactive author development to foster inclusivity. Under publisher Judith Curr, the imprint pivoted toward narrative nonfiction, memoirs, and alongside its fiction core, aiming to publish "books that have meaning and purpose." The Strebor integration exemplified this, introducing and African-American perspectives that appealed to underserved readers, with Atria actively scouting talent through co-publishing deals and author workshops. This approach yielded continued bestsellers, such as titles in , while building a reputation for nurturing voices in commercial and thrillers. Atria faced significant challenges during this period, including intense market competition from consolidated publishers and the broader economic downturn of the . The industry grappled with declining advances and retail consolidations, pressuring smaller imprints like Atria to justify investments in new titles. , Atria's parent company, responded by cutting 35 positions across its U.S. operations in late 2008, reflecting reduced ad spending and cautious acquisitions amid the recession's impact on book sales. Despite these hurdles, Atria maintained momentum by leveraging its bestseller track record and diverse slate to navigate the volatility, though growth slowed as consumer spending tightened.

Expansion in the 2010s

In 2012, Atria Books celebrated its 10th anniversary with a series of initiatives aimed at refreshing its brand and engaging readers more dynamically. The imprint unveiled a redesigned website featuring "Ask Atria," a video channel where editors, marketers, and authors answered reader questions to foster direct interaction. Marketing efforts included the "Great Mystery Bus Tour," a multi-city event in April 2012 showcasing mystery authors like John Connolly and across 11 cities, as well as targeted events such as "Great Reads Addressing Real Women’s Issues" in October 2012 at a library with authors including and Sarah Pekkanen. These celebrations also coincided with the publication of a charity anthology, Dear Me, edited by Joseph Galliano, with proceeds supporting Doctors Without Borders. The decade saw significant expansion through new imprints tailored to specific audiences. In 2011, Emily Bestler Books launched as a dedicated line under Atria, focusing on commercial fiction and nonfiction with an initial list of 10-15 titles annually, guided by the principle of discovering books for diverse readers; its debut included Vince Flynn's thriller Kill Shot. In 2013, 37 Ink was established, led by Dawn Davis, to amplify diverse voices, particularly African-American authors, publishing around 10 titles per year in literary fiction, memoir, narrative nonfiction, history, and pop culture, starting with Wil Haygood's The Butler: A Witness to History. These imprints broadened Atria's portfolio beyond its core offerings, emphasizing inclusivity and cultural relevance. Atria adapted to the rising popularity of digital formats during the mid-2010s, aligning with broader industry shifts toward e-books and audiobooks as , its parent company, reported comprising 18% of by early 2011, more than doubling profits from the prior year. This growth reflected Atria's investment in electronic editions and audio productions, contributing to increased and sales in an era when digital book revenue across publishing surged, with e-books alone growing over 300% in some markets by 2010. Key partnerships further drove expansion, particularly in and . In 2011, Atria partnered with founders Bryan and Ronald Williams to launch Cash Money Content, an imprint targeting urban and African-American audiences through self-financed deals where Atria handled distribution while the partners managed editorial and marketing; it reissued classics like Iceberg Slim's and added authors such as K’wan and Treasure Blue, yielding New York Times bestsellers. Building on earlier integrations like Strebor Books in 2005, these efforts expanded Atria's urban lines with 32-60 annual titles by the mid-2010s, including works by and others. By 2019, Atria had amassed hundreds of New York Times bestsellers since its 2002 founding, underscoring its scaled output and commercial success.

Recent developments (2020–present)

In response to the , Atria Publishing Group, as part of , adapted by shifting author promotions and events to virtual formats in and 2021. For instance, Atria authors Liz Fenton and Lisa Steinke hosted online discussions with independent booksellers like Warwick's to maintain reader engagement amid bookstore closures. Despite industry disruptions, print sales proved resilient; reported an 11% revenue increase to $901 million in , driven by strong demand for physical books during lockdowns. Following the 2023 acquisition of by KKR for $1.62 billion, completed on October 30, Atria continued operations as a key division within the newly independent publisher, emphasizing creative autonomy without major structural changes to its imprints. This transition positioned as the sole major U.S. trade publisher outside corporate media conglomerates, allowing Atria to pursue targeted expansions like new genre initiatives. Post-2022, Atria intensified its commitment to diverse voices, launching the bilingual imprint Primero Sueño Press on February 28, 2024, to publish Latinx, Latine, and authors in English and Spanish across and genres. This initiative, led by editor Michelle Herrera Mulligan, aims to amplify underrepresented narratives with universal appeal. In spring 2025, Atria relaunched Washington Square Press as a frontlist imprint dedicated to , , and . Concurrently, Atria expanded into , releasing titles such as The Shamshine Blind by Laura Lambert in 2023, an alternate-history noir exploring weaponized psychedelics, and The Other Valley by Scott Alexander Howard in 2024, a time-slip narrative set in a valley of parallel timelines. In February 2025, Atria and its Emily Bestler Books imprint partnered with 12:01 Films to launch 12:01 Books, a horror-focused line dedicated to creator-driven from emerging and established authors. The imprint, helmed by editor Emily Bestler and producer Scott Glassgold, seeks to develop transmedia projects blending novels with adaptations. Atria titles garnered notable recognitions in 2024 and 2025. Krueger's The River We Remember was nominated for the 2024 Edgar Award for Best Novel, highlighting Atria's strength in . Sy Montgomery's What the Chicken Knows was selected for the 2024 Non-Obvious Book Award, praising its insights into animal intelligence.

Imprints

Core imprints

The core imprints of Atria Publishing Group form the foundational structure of its program, handling a significant portion of its commercial and literary output across fiction, nonfiction, and trade paperbacks. These imprints, established or integrated since the group's inception in 2002, emphasize broad-appeal genres while maintaining a commitment to diverse and innovative voices. Atria Books, the flagship imprint launched in 2002, specializes in commercial and , women's fiction, mysteries and thrillers, memoirs, and popular including , , , and spirituality. It serves as the primary vehicle for Atria's bestselling titles, publishing both original works and trade paperbacks that reach wide audiences. Emily Bestler Books, established in 2011 under the leadership of editor Emily Bestler, focuses on commercial fiction and nonfiction, with particular emphasis on , mystery, and women's fiction. This imprint builds on Bestler's editorial expertise to curate accessible yet compelling narratives across various categories. Washington Square Press, originally founded in 1959 and integrated into Atria's portfolio for trade paperback editions, publishes classics alongside contemporary , , and poetry, highlighting bold ideas and under-published voices. In spring 2025, it was relaunched as a frontlist imprint to expand its role in original literary publishing. Together, these imprints constitute the backbone of Atria's operations, driving the majority of its diverse catalog and contributing to its reputation for innovative, reader-focused books. One Signal Publishers, launched in 2019, specializes in narrative nonfiction by purpose-driven storytellers, including academics, activists, and journalists, works that address social issues and personal stories.

Specialized imprints

Atria Publishing Group maintains several specialized imprints that target niche audiences and underrepresented voices, complementing its broader catalog with focused editorial missions. These imprints emphasize diversity, cultural specificity, and genre innovation, often addressing gaps in mainstream . 37 Ink, launched in 2013 by founding publisher Dawn Davis, is dedicated to amplifying and diverse voices through , memoirs, narrative nonfiction, history, and pop culture. The imprint prioritizes works that explore experiences and perspectives, and has become a key platform for emerging and established authors in these areas. Strebor Books, founded in 1999 by bestselling author ( Laferne Roberts) as an independent press specializing in urban erotic fiction, was integrated into Atria in 2005, allowing Zane to continue as its publisher while expanding its reach. The imprint focuses on African American erotica and street literature, catering to readers seeking bold, sensual narratives often overlooked by traditional outlets. In February 2025, Atria partnered with Emily Bestler Books to launch 12:01 Books, a horror imprint designed for creator-driven projects that bridge literature and IP development. Aimed at horror enthusiasts and content creators, it seeks to publish innovative, genre-pushing stories with potential for and other adaptations, marking Atria's entry into niches. Atria Español, established in the 2010s, concentrates on Spanish-language titles, including original works and translations, to serve and Latino audiences in the U.S. and beyond. The imprint publishes memoirs, , and by Latinx authors, such as Chiquis Rivera's Invencible and Danny Trejo's Trejo, fostering accessibility for non-English readers within Atria's diverse portfolio. Black Privilege Publishing, introduced in November 2020 and led by multimedia personality , targets diverse and empowerment themes centered on Black and brown narratives. Drawing from Charlamagne's book Black Privilege, the imprint releases culturally resonant titles like Jess Hilarious's 'Til Death Do We Parent and Arsenio Hall's Arsenio, aiming to empower descendants of enslaved people through stories of resilience and . Primero Sueño Press, launched in February 2024, focuses on Latinx, Latine, and authors, publishing (including romance, horror, and fantasy) and (such as and memoirs) in both English and Spanish editions. Beyond Words, an imprint under Atria, specializes in mind, body, and spirit books, anticipating trends in consciousness and personal transformation; it has published bestsellers like The Secret. Howard Books, part of Atria since 2012, is a Christian imprint offering faith-based titles for inspirational and general audiences.

Notable authors and publications

Prominent authors

Atria Publishing Group has nurtured a roster of influential authors across genres, particularly in that explores personal, social, and ethical dilemmas. Among its prominent voices are writers who have shaped contemporary women's , romance, thrillers, legal dramas, urban narratives, and , often debuting or establishing key works through Atria's imprints. Jennifer Weiner emerged as a leading figure in women's fiction with her debut novel published by Atria Books in 2002, marking the start of her exploration of complex female experiences, , and dynamics in multiple bestsellers. Her work, characterized by sharp wit and emotional depth, has resonated widely in the genre, influencing discussions on modern womanhood. Colleen Hoover joined Atria in 2012 when the publisher acquired and reissued her self-published debut , launching her rapid ascent in the through interconnected series that blend emotional intensity with themes. Her contributions have revitalized interest in heartfelt, character-driven stories, particularly among younger readers drawn to themes of love, loss, and resilience. Brad Thor debuted his thriller series with Atria Books in 2002, introducing a protagonist focused on and challenges, which has defined his career in high-stakes . His narratives, often drawing on real-world geopolitical tensions, have established him as a staple in the subgenre. Jodi Picoult has published numerous legal dramas and family sagas with Atria since the early , beginning with titles that delve into moral quandaries and interpersonal conflicts, solidifying her reputation for thought-provoking, issue-based . Her works frequently examine ethical dilemmas through multifaceted perspectives, contributing significantly to contemporary domestic . Sister Souljah has continued to advance through Atria, including her 2008 novel that expanded on street life and personal redemption, building on her earlier memoiristic roots and pioneering novel to emphasize cultural authenticity and social commentary within the genre. Walter Mosley, a cornerstone of , has published key works with Atria since the 1990s, including stories featuring his iconic detective series set in post-war , which highlight racial dynamics and moral ambiguity in African American experiences. His oeuvre has profoundly impacted by integrating themes into noir traditions.

Bestselling works

Atria Publishing Group has produced numerous commercially successful titles across genres, with several achieving extraordinary sales and widespread cultural resonance. One standout is The Secret by , published in 2006, which became a global phenomenon by popularizing the law of attraction. The book has sold over 30 million copies worldwide and has been translated into more than 50 languages, influencing discussions on positive thinking and personal empowerment. In contemporary fiction, The Seven Husbands of Evelyn Hugo by , released in 2017 under the Washington Square Press imprint, exemplifies Atria's strength in literary and historical novels. It has sold over 10 million copies globally, driven by viral popularity on social media platforms like , and generated significant buzz for a planned . Atria's partnership with author has yielded massive bestsellers in romance and women's fiction, including It Ends with Us (2016), a exploring domestic and resilience that topped charts and sparked national conversations on relationships. The title has sold over 10 million copies worldwide, contributing to Hoover's overall print run exceeding 28 million copies through Atria. The 2024 film adaptation further amplified its cultural impact, contributing to ongoing success as of 2025. Since its founding in 2002, Atria has published hundreds of New York Times bestsellers, underscoring its role in driving commercial literature with titles that often blend entertainment and social insight to achieve both critical acclaim and broad market impact.

References

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