Autograph Collection

Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

Key Information

Industry	Hospitality
Founded	2010
Headquarters	Washington, D.C.
Number of locations	199 hotels (June 30, 2020)[1]
Area served	Global
Parent	Marriott International
Website	www.autograph-hotels.marriott.com
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To grow in the post-2008 economic downturn, Marriott, known^{[by whom?]} for its rigid uniformity^[vague], was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties.^[2] In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand.^[3]

In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently.^[4] Initially reluctant, Kessler came to an acceptable arrangement.^[3] The hotels would operate autonomously, keeping their names and identities.^[4] The Autograph Collection launched that year, with the Kessler properties forming the bulk of the hotel inventory.^[3]

The new name highlighted not a brand, but a collection of hotels.^[5] The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market.^[6]

Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features.^[7]

Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph.^[6]

In January 2017, Autograph began the Independent Film Initiative at the Sundance Film Festival with the Autograph Collection Hotels & The Black List Sundance Social Space. The Annual Black List is a list of screenplays that require financing. Autograph has its own indie film channel for hotel guests.^[8][9]

The Autograph Collection comprises a portfolio of 4- and 5-star properties.^[10]

As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline.^[1]

• The Scrub Island Resort, Spa & Marina in the British Virgin Islands^[25] The hotel has since left the program. https://www.travelweekly.com/Travel-News/Hotel-News/Scrub-Island-drop-Autograph-Collection-affiliation

• The Algonquin Resort St. Andrews By-The-Sea, St Andrews, NB
• Humaniti Hotel Montreal, Montreal, QC

• The Pyrmont, Willemstad Curaçao

• Hotel am Steinplatz in Berlin
• The Falkenstein Grand in Königstein im Taunus
• The Hotel Atlantic in Hamburg
• Villa Rothschild in Königstein im Taunus
• Hotel Luc in Berlin

• Mount Juliet Estate in Kilkenny
• Shelbourne Hotel in Dublin
• The Powerscourt Hotel in Wicklow

• The Prince Sakura Tower in Tokyo^[26]

• The Royalton Splash in Cancún^[27]

• The Plaza Seoul in Seoul^[28]

• The Glasshouse in Edinburgh^[29]
• The Threadneedles Hotel in London^[30][31]
• The University Arms Hotel in Cambridge^[32]

• The Adolphus Hotel in Dallas, Texas,^[33]
• The Algonquin Hotel Times Square in Manhattan, New York City, New York^[34]
• The Arrowhead Springs Hotel and Spa in Lake Arrowhead, California
• The Hotel Blackhawk in Davenport, Iowa^[35]
• The Blackstone Hotel in Chicago, Illinois
• The Brown Palace Hotel in Denver, Colorado
• Hotel Carmichael in Carmel, Indiana^[36]
• The Casa Monica Hotel in St. Augustine, Florida
• The Castle Hotel in Orlando, Florida^[37]
• The Cosmopolitan of Las Vegas in Las Vegas, Nevada^[30][38]
• The Cloudveil in Jackson, Wyoming^[39]
• The Current Iowa in Davenport, Iowa^[40]
• The Historic Davenport in Spokane, Washington
• The Daytona in Daytona Beach, Fl.^[41]
• The Draftsman in Charlottesville, Virginia^[42]
• The Hotel Duval in Tallahassee, Florida^[43]
• The Éilan Hotel & Spa in San Antonio, Texas,^[44]
• The Fenway Hotel in Dunedin, Florida
• The Grand Hotel in Fairhope, Alabama
• The Henry in Dearborn, Michigan^[45]
• The Hi-Lo Hotel in Portland, Oregon^[46]
• The Hotel Cleveland in Cleveland, Ohio^[47][48]
• The Hotel Icon in Houston, Texas,^[44]
• The Lexington Hotel in New York City^[49]
• The Lytle Park Hotel in Cincinnati, Ohio
• The Mauna Kea Beach Hotel in Kohala Coast, Hawaii
• The Mayflower Hotel in Washington, DC
• Hotel Metro in Milwaukee, Wisconsin^[50]
• The Metropolitan at The 9 in Cleveland, Ohio^[51]
• The Morrison House in Alexandria, Virginia^[52]
• The Paso Del Norte in El Paso, Texas
• The Press Hotel in Portland, Maine^[53]
• The Stella Hotel in Bryan, Texas.^[54]
• The Union Station Hotel in Nashville, Tennessee
• The National in Oklahoma City, Oklahoma^[55]
• Hotel Park City in Park City, Utah

• The Vinpearl Landmark 81 in Ho Chi Minh City

Media related to Autograph Collection hotels at Wikimedia Commons