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Hard Rock Cafe
Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos, hotels and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2007, Hard Rock Cafe International (USA), Inc. was sold to the Seminole Tribe of Florida and was headquartered in Orlando, Florida, until April 2018, when the corporate offices were relocated to Davie, Florida. As of July 2018, Hard Rock International has venues in 74 countries, including 172 bar or cafe-restaurants, 37 hotels, and four casinos.
The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park, London, under the ownership of two Americans, Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. In 1978, a second location was opened in Toronto, Canada.
The chain began to expand worldwide in 1982 when Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago, Houston, and Tigrett opened locations in Jackson, Tennessee, New York, Dallas, Boston, Washington, D.C., Orlando as well as Paris (opened in 1991, closed in 2024) and Berlin. Hard Rock Cafe locations in the US vary from smaller, more tourist-driven markets (Biloxi, Pigeon Forge, Key West) to large metropolises (Philadelphia, Baltimore, New York City, Chicago, Boston, Washington, D.C.).
Hard Rock Cafe typically does not franchise cafe locations in the United States. All U.S. cafes are corporate owned and operated, except for cafes in Tampa and in the (now closed) Four Winds New Buffalo casino. However, in the transition of the Las Vegas Hard Rock Hotel property, originally owned and then later sold to the Rank Group by founder Peter Morton, Morton retained hotel naming rights west of the Mississippi. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in Albuquerque and Tulsa. (The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013.) Additional casino hotels franchised from Morgan's were subsequently opened in Sioux City, Iowa, and Vancouver, Canada. A Hard Rock Cafe exists in Empire, Colorado, which was established in 1934 that is not part of the chain.
In 1990, the Rank Group acquired Mecca Leisure Group and continued expansion of the concept in its geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank for US$965 million.
In 2008, anonymous members of the wait staff in London criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating the tips to staff wages, thus bringing their salaries within the minimum wage requirements. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.
HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from Eric Clapton, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted Pete Townshend of The Who to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete." Hard Rock's archive includes over 80,000 items, and is the largest private collection of Rock and Roll memorabilia in the world. Marquee pieces from the collection were briefly displayed in a Hard Rock museum named "The Vault" in Orlando, Florida from January 2003 until September 2004. After the closure, items were distributed to various restaurant locations. The London Vault remains open and free to visitors, located in the retail Rock Shop of the original cafe.
The Hard Rock Café is also in possession of a Bedford VAL three axle coach. The vehicle was completely refurbished. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in London. In 2001, a competition was run to win the bus, but it was never given away and remained with the cafe. On June 10, 2021, Hard Rock announced Lionel Messi as its Hard Rock brand ambassador as the company celebrated its 50th anniversary.
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Hard Rock Cafe
Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos, hotels and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2007, Hard Rock Cafe International (USA), Inc. was sold to the Seminole Tribe of Florida and was headquartered in Orlando, Florida, until April 2018, when the corporate offices were relocated to Davie, Florida. As of July 2018, Hard Rock International has venues in 74 countries, including 172 bar or cafe-restaurants, 37 hotels, and four casinos.
The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park, London, under the ownership of two Americans, Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. In 1978, a second location was opened in Toronto, Canada.
The chain began to expand worldwide in 1982 when Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago, Houston, and Tigrett opened locations in Jackson, Tennessee, New York, Dallas, Boston, Washington, D.C., Orlando as well as Paris (opened in 1991, closed in 2024) and Berlin. Hard Rock Cafe locations in the US vary from smaller, more tourist-driven markets (Biloxi, Pigeon Forge, Key West) to large metropolises (Philadelphia, Baltimore, New York City, Chicago, Boston, Washington, D.C.).
Hard Rock Cafe typically does not franchise cafe locations in the United States. All U.S. cafes are corporate owned and operated, except for cafes in Tampa and in the (now closed) Four Winds New Buffalo casino. However, in the transition of the Las Vegas Hard Rock Hotel property, originally owned and then later sold to the Rank Group by founder Peter Morton, Morton retained hotel naming rights west of the Mississippi. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in Albuquerque and Tulsa. (The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013.) Additional casino hotels franchised from Morgan's were subsequently opened in Sioux City, Iowa, and Vancouver, Canada. A Hard Rock Cafe exists in Empire, Colorado, which was established in 1934 that is not part of the chain.
In 1990, the Rank Group acquired Mecca Leisure Group and continued expansion of the concept in its geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank for US$965 million.
In 2008, anonymous members of the wait staff in London criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating the tips to staff wages, thus bringing their salaries within the minimum wage requirements. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.
HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from Eric Clapton, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted Pete Townshend of The Who to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete." Hard Rock's archive includes over 80,000 items, and is the largest private collection of Rock and Roll memorabilia in the world. Marquee pieces from the collection were briefly displayed in a Hard Rock museum named "The Vault" in Orlando, Florida from January 2003 until September 2004. After the closure, items were distributed to various restaurant locations. The London Vault remains open and free to visitors, located in the retail Rock Shop of the original cafe.
The Hard Rock Café is also in possession of a Bedford VAL three axle coach. The vehicle was completely refurbished. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in London. In 2001, a competition was run to win the bus, but it was never given away and remained with the cafe. On June 10, 2021, Hard Rock announced Lionel Messi as its Hard Rock brand ambassador as the company celebrated its 50th anniversary.
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