Baby Einstein (stylized as baby einstein) is an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby Einstein Company (formerly known as I Think I Can Productions).

The videos show babies and toddlers simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, as well as some traditional rhymes. The video series is also known for its puppets, which are all animals who seldom speak, mostly communicating in simple sounds and their respective animal noises.

The Baby Einstein Company has also released a companion series aimed at preschoolers, called Little Einsteins. Clark eventually made another sister show called WeeSchool in 2016 to 2018.

Baby Einstein was introduced to the public in 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001, and October 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.

The Baby Einstein Company was founded in 1996 by former teacher and stay-at-home mom Julie Aigner-Clark at her home in suburban Alpharetta, Georgia, as I Think I Can Productions. According to an interview with Julie Dunn, she wanted her babies to be exposed to classical music, poetry, colors, shapes, and more. Aigner-Clark and her husband borrowed video equipment and invested $15,000 of their own savings to produce the initial product, a VHS cassette they named Baby Einstein and later sold as Language Nursery in 2001 to avoid confusion with the Baby Einstein brand as a whole.

The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words spoken in seven different languages: English, French, Spanish, Japanese, German, Hebrew, and Russian. Eventually, the video was marketed across the United States, Europe, Asia, and Australia. It even won the 1997 Parenting Magazine award for Best Video of the Year. More videos followed like Baby Mozart and Baby Bach, with some videos featuring the Clarks' two daughters, Aspen and Sierra, as well as other children.

It quickly became a multimillion-dollar franchise; its revenue grew from $1 million in 1998 to $25 million in 2001. Julie Aigner-Clark renamed the company as Aigner-Clark Productions in 1998, as when Julie and her family and her company moved from Georgia and relocated to Denver, Colorado, then renamed the Baby Einstein Company the following year in 1999, and on February 10, 2000, Artisan Entertainment announced they had acquired a minority stake in the company in exchange for a North American home video distribution agreement under the FHE Kids sub-label of Family Home Entertainment, as well as DVD distribution.

On November 6, 2001, The Walt Disney Company announced they had acquired The Baby Einstein Company for an undisclosed amount. Julie Aigner-Clark stepped down from directing Baby Einstein videos after Baby Beethoven in 2002. Disney rereleased the first eight Baby Einstein videos previously distributed by FHE Kids in 2002–03, and then rereleased all the Aigner-Clark videos with some alterations in 2004. These changes were mainly done with the toy scenes and some titular changes in the credits.