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Boom Radio (also Boom Radio UK) is an independent, commercial, national radio station in the United Kingdom. Owned by Boom Radio Ltd, the station is aimed at baby boomers, the generation of people born between 1946 and 1964. Launched on 14 February 2021, Boom Radio broadcasts nationally on the Sound Digital DAB multiplex and is also available online.

Key Information

The station was developed and launched by Phil Riley and David Lloyd, two commercial radio executives who felt older listeners were being overlooked by stations such as BBC Radio 2 in favour of a younger audience. Boom's content features a mixture of music, conversation and radio personality, with presenters including many who have previously made their name in national and commercial radio, such as Graham Dene, David Hamilton and Diana Luke. The programming for Boom Radio is recorded and presented remotely by its presenters from their own homes, rather than being done in a traditional in-house studio setting. Boom's launch against the backdrop of the COVID-19 pandemic influenced its decision to operate without a central studio.

History

[edit]

Launch

[edit]

The idea for Boom Radio was conceived and developed by Phil Riley and David Lloyd, two radio executives with lengthy careers in commercial radio, who felt there was a gap in the market for a station aimed at the baby boomer generation, which they felt was being overlooked by other stations.[1] Riley's background in radio includes his role as Chief Executive of Chrysalis Radio, where he oversaw the launch of Heart, and the network's eventual sale to Global Radio, while Lloyd has worked both in presenting and executive roles at stations such as LBC and Virgin.[2]

Plans for the launch of Boom Radio were announced on 23 November 2020, when Riley and Lloyd confirmed the station would launch on DAB early the following year. Named after the generation it planned to cater for, Boom Radio would initially be available in London, Birmingham, Bristol, Portsmouth and Glasgow, as well as broadcasting online, and offer a mix of music, conversation and presenter personality. Speaking about Boom Radio, Riley said, "Our own research has found radio is still the most popular medium for the Boomer generation, yet the majority feel that the industry is geared more towards younger people. We see Boom Radio filling that gap".[3]

On 2 December 2020 the station announced a round of executive appointments to its commercial team, drawing on people with experience at large media companies such as Global and Sky. Dawn Le Men, former Head of Media Partners at Sky, was appointed as Boom's Head of Sales, while Ali Page, former Director of Client and Category Development for Global, was appointed to be Client Development Adviser. It was also announced that Don Thomson, a former Chief Operations Officer at Global, and who had also worked in roles for Yorkshire Television and Chrysalis Radio, would join the board of Boom Radio as a non-executive director.[4]

On 11 January 2021 the station unveiled its inaugural schedule and list of presenters, with Graham Dene (formerly of Smooth Radio and Capital Radio) presenting the weekday breakfast show. Other weekday presenters would include David Hamilton, Nicky Horne and Diana Luke, while Greg Edwards would present a soul programme and Anna Raeburn would relaunch her Talk to Anna programme.[5] Other programmes planned for Boom Radio included a show with Esther Rantzen and her daughter, Rebecca Wilcox, Still Busy Living, described as the station's own version of Desert Island Discs,[1][6] and programming covering topics such as gardening and book reviews.[2]

Later in January 2021, Travel Weekly reported that Silver Travel Advisor, a mature travel information hub, had signed an exclusive deal to provide travel content for Boom Radio. As part of this deal, it was announced that a weekly Silver Travel Show would air on Sunday evenings, as well as a monthly podcast presented by Jennie Carr, Silver Travel Advisor's creative director.[7] Also in January, Boom Radio confirmed it had signed a deal with online dating platform provider White Label Dating to launch Boom Singles, a dating website for its target audience.[8]

Boom Radio was officially launched at 10:00 on 14 February 2021, with Graham Dene being the first presenter to be heard on the station. The first song to be played was "All You Need is Love" by The Beatles.[9] The station also dedicated its own poem, An Ode to Boomers, to its audience.[6]

Expansion

[edit]

Following the initial launch the station planned to expand to DAB in other parts of the UK throughout 2021.[10] But on 11 March it was confirmed the station would launch nationally on the Sound Digital multiplex from the following day. The announcement was made on air by presenter David Hamilton and on social media with a letter to its listeners: "The response has been so strong that we've brought forward all our plans to grow. You told us you wanted us on DAB across the UK and from Friday – we will be!"[11] The Nottingham Post subsequently reported that positive audience figures from the station's first two weeks on air, as well as feedback from listeners, had prompted Boom's investors to finance the national launch.[12]

On 19 October 2021, it was announced that David Elms, Head of Media at KPMG, had joined the board of Boom Radio as non-executive chairman.[13]

In October 2022 Boom launched a £1m television advertising campaign featuring presenter David Hamilton.[14]

On 21 November 2022, it was announced that Paul O'Grady would join Boom Radio to present a show on Christmas Day similar to the one he presented for BBC Radio 2.[15] Riley later described how the presenter "rocketed our audience", giving Boom record audience numbers on the day.[16] He was scheduled to return for a show on Easter Sunday 2023, then to join the station for a weekly show on Sunday afternoons.[17] But on 28 March, a few days before he was due to present the show, O'Grady died suddenly aged 67. Boom described the news of his death as "absolutely shocking".[16] Boom subsequently announced it would repeat O'Grady's Christmas 2022 show on Easter Sunday, at the time he was scheduled to be on air, and following requests by listeners for them to do so.[18]

On 10 October 2023, it was reported that Boom Radio had been added to the DAB multiplex in the Channel Islands.[19]

On 4 December 2023, it was announced that Chris Tarrant would present his first Christmas show for Boom Radio on Boxing Day afternoon.[20] Other highlights over Christmas 2023 would include a musical tribute to Paul O'Grady on Christmas Day, presented by his friend Julian Clary, and a show by Angela Rippon.[21]

On 13 April 2024, Boom Radio announced the launch of a £500,000 advertising campaign on ITV1, its first on the channel. It was also confirmed that Jo Brand had been hired to present a series of programmes in which she would interview prominent television personalities, including Michael Grade.[22]

In December 2024, Boom launched a new jingles package, which had been devised by TM Studios. The package also included a station song, something that was popular on radio stations during the 1980s.[23]

On 1 June 2025, and following the death of presenter John Peters the previous week, Boom played a final edition of his programme, The Vintage Chart, which he had recorded shortly before his death. The programme was preceded by a tribute from David Lloyd, who had been a friend and colleague of Peters' for many years.[24]

On 18 September 2025, Pete Murray celebrated his 100th birthday by presenting an edition of the Boom Top Five at 11am.[25] On 21 September, Boom aired 70 Years of ITV, a two-hour programme celebrating ITV's 70th anniversary, with Jenny Hanley and Sir Trevor McDonald.[26]

Sister stations

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Boom Light

[edit]

On 3 June 2022, Boom Radio announced plans to launch a spin-off station in July. Boom Light plays music from the 1950s, standards and easy listening, and was initially available online and via smart devices, as well as on DAB in Salisbury with plans to expand its DAB output.[27] The station was launched in response to listener requests for more 1950s music content, and is aimed at those aged 75 and over, although Boom has said it believes there is also a lot of interest in 1950s music among younger listeners. Boom Light has a playlist of 10,000 tracks, and plays music often no longer heard on mainstream radio.[28]

On 2 June 2025, Boom Light was launched on DAB+ in several major UK cities, including London, Birmingham, Cardiff, Manchester, Leeds and Edinburgh, with plans for further expansion. Pete Murray announced the switch-on at 10am. Fran Godfrey and Don Black joined the station as presenters.[28][29]

Boom Rock

[edit]

On 7 January 2024, Boom Radio announced that a sister station, Boom Rock, would be launched in February, playing genres including album rock, hard rock, psychedelic rock, progressive rock, folk rock, new wave and West Coast rock. The station would be available on DAB in Nottingham, as well as online.[30] Boom Rock was launched on 14 February 2024, Boom Radio's third anniversary. Presenters on the station include Gary Burton presenting weekday mid mornings and Nicky Horne, who presents the Friday Rock Show, as well as a revival of his 1970s Capital Radio show Your Mother Wouldn't Like It on Saturday afternoons. Boom Rock's station ID also features the voice of Tommy Vance, who died in 2005, but whose voice was recreated using artificial intelligence with permission from his family.[31][32]

Broadcasting

[edit]

Boom Radio went on air against the backdrop of the COVID-19 pandemic and opted to follow a model whereby its presenters were presenting their shows remotely from home-based studios. Riley has described this approach as "taking advantage of what's been happening in lockdown to completely rethink how you run a radio station".[2][33] Kevin Hilton of the International Broadcasting Convention writes that Boom Radio is believed to be the first national UK radio station not to have a central studio building.[34]

In order to put together the technology needed to establish a radio station with this model of broadcasting, Riley and Lloyd employed the services of Quentin Howard, an executive with experience in launching in excess of 30 stations. Following research, Boom Radio chose RCS Sound Software to host its content. Some of the presenters already had home studios, but for those who did not, a package including a laptop, microphones and acoustic foam was provided to them.[34]

Once the station's infrastructure was established, it was then possible for content to be assembled using scheduling software that enables presenters to record spoken content to correspond with scheduled tracks – known as Voice-tracking. Commercials and breaks for news and weather updates are then inserted by an automated system as the shows are broadcast. A live two-minute news bulletin from IRN is broadcast on the hour, followed by a national weather forecast from Radio News Hub. Although Boom Radio's content is automated in this way, many of the presenters record their spoken content shortly before it is aired to enable them to respond to real-time information, such as listener requests, and to provide reviews of the day's newspaper headlines.[34]

Music content

[edit]

The launch of Boom Radio came at a time when BBC Radio 2, a station favoured by the boomer generation, began to reduce the number of older songs it was playing in an attempt to attract a younger audience, and in particular a demographic it described as "Mood Mums"; women in their 30s and 40s with busy lives and children.[35][36][37] On the topic of its BBC rival, Riley has said Boom Radio wants "to step on the toes of Radio 2", adding "Our view is that Radio 2 is almost relentlessly being dragged younger, so that they can appeal to people over the age of 30".[2]

In a statement issued prior to going on air, Boom Radio said that its music output would feature music "from across the decades, peppered with selected contemporary hits".[38] City A.M. describes Boom Radio's music output as including groups and artists such as The Beatles, Tom Jones and ABBA "as well as favourites from contemporary artists" such as Adele and George Ezra.[2]

On 2 December 2023, it was announced that Boom Radio would play the uncensored version of The Pogues' Christmas hit "Fairytale of New York" after 91% of listeners who contributed to a poll said they would not be offended by it. The decision came after a number of radio stations began playing an edited version that removes the homophobic slur in the lyrics.[39]

Concerns about Radio 2 spin-off station

[edit]

In February 2024, and following the BBC's announcement that it would launch four new national digital radio stations, including a Radio 2 spin-off playing similar music content, Boom Radio co-founder Phil Riley urged Ofcom to block the planned launch, describing the BBC's decision as a "panic" move to try to win back older listeners.[40][41] Boom subsequently asked its listeners to write to the BBC and to their MPs to complain about the planned new service, which Boom said "sounds remarkably" like its own.[42]

On 9 July 2024, Ofcom ordered the BBC to pause a planned launch of the service on BBC Sounds pending a full public interest test. Ofcom also announced plans to launch its own investigation to determine whether the launch of the Radio 2 spin-off station would lead to a "significant adverse impact" for stations like Boom.[43] Revised proposals for the spin-off station were submitted to Ofcom on 22 November 2024, but were criticised by Boom's CEO, Phil Riley, after the BBC acknowledged that the station would have an impact on Boom. Riley also suggested the station could have a financial impact on Boom that would means its sister stations, Boom Light and Boom Rock, were no longer financially viable.[44]

On 10 April 2025, Ofcom provisionally indicated that it would reject the BBC's planned spin-off, citing the potential impact on Boom as one of the reasons for this decision.[45][46] Riley welcomes Ofcom's decision to reject the Radio 2 spin-off, and thanked Boom Radio's listeners for their support.[47]

Audience

[edit]

Upon its launch Boom Radio described itself as "a new radio station for an adventurous generation" and one that is "run by baby boomers for baby boomers".[48] With an estimated baby boomer population of 14 million at the time of the station's launch,[35] Boom Radio aims to attract half a million listeners within its first two to three years on air.[9][38]

In October 2021, RAJAR published its first set of audience figures since the COVID pandemic, and the first to include Boom listenership. These showed a weekly audience of 233,000 with an average listening time of eight hours per week.[49][50] RAJAR figures for the first quarter of 2022 indicated Boom Radio had increased its audience by 20%, with an average weekly listenership of 290,000.[51] Figures for the second quarter of 2022 showed a weekly average audience of 336,000, an increase of 44% on its inaugural figures.[52] RAJAR figures for the final quarter of 2022 showed that as of December 2022, the station was broadcasting to a weekly audience of 531,000,[53] having doubled its audience to half a million in a year.[54]

RAJAR figures for the first quarter of 2023 showed Boom with an average weekly audience of 635,000.[55] Figures published for the second quarter of 2023 showed Boom to have a weekly audience of 641,000, compared to 336,000 listeners during the same quarter of 2022, meaning the station had virtually doubled its audience in a year.[56] Figures for the third quarter of 2023, released on 26 October, showed another increase, from 641,000 weekly listeners to 662,000, giving the station its biggest audience so far.[57] Figures for the final quarter of 2023, released on 1 February 2024, indicated a fall in listener numbers to 627,000 average weekly listeners, 504,000 of them in the over-55 age bracket.[58] Figures for the second quarter of 2025, released on 31 July, indicated a weekly listening audience of 711,000.[59]

Ofcom complaints

[edit]

On 15 July 2024, Boom Radio was reprimanded by Ofcom for playing the uncensored version of "You Oughta Know" by Alanis Morissette, which contains the word "fuck", during the afternoon school run after receiving two complaints. Boom responded that the song had been downloaded in error and accepted it should not have played the track but argued that 94% of its listeners are over 55 and its "under 18 audience registers as zero", and therefore it was unlikely that children would have been listening. Boom also commented that Ofcom had not pursued three similar instances of uncensored tracks being played on air that occurred during 2021.[60]

On 18 August 2025, Ofcom ruled that Boom Rock had breached the Broadcasting Code after an incident on 30 May at 6.35pm, when the station had played the Counting Crows track "Spaceman in Tulsa", which contains several expletives. Ofcom described the words as the most offensive language broadcast at a time when children were particularly likely to be listening. In response, Boom said that it "regretted" that the track was "inadvertently broadcast" but argued that its target audience and online status of the station meant that children would be unlikely to be listening.[61]

All day features

[edit]

On 26 November 2021 the station counted down its Boom Beatles Chart, a top 40 chart of Beatles tracks voted for by its listeners, with the most popular hit being "In My Life". The chart was compiled to coincide with the release of Peter Jackson's documentary series The Beatles: Get Back.[62]

On 14 August 2022, Boom presented a day of programming dedicated to pirate radio to coincide with the 55th anniversary of the Marine, &c., Broadcasting (Offences) Act 1967 that had made pirate radio stations illegal. The programming included shows presented by Johnnie Walker, John Peters (who recreated the last Big L Fab 40 countdown as broadcast on Wonderful Radio London in 1967), Roger Day, Dave Lee Travis, and Keith Skues (with a three hour show with interviews with Colin Berry, Tony Blackburn, Paul Burnett and Roger Gale).[63][64][65][66]

On 20 November 2022, Boom Radio celebrated the 70th anniversary of the UK Singles Chart, with a day of programming dedicated to the charts presented by John Peters, Simon Bates, Mike Read and David Jensen. The shows included a countdown of the first chart from November 1952 presented by Peters.[67]

On 8 October 2023, Boom Radio celebrated 50 years of commercial radio with a day of programming, including a show presented by Michael Aspel, who presented the morning show on Capital Radio from 1974 to 1984. Other presenters that appeared included Roger Day, who was the first presenter to be heard on Piccadilly Radio when it launched in 1974, Les Ross, the first presenter on Radio Tees in 1975, and John Peters, the first presenter to be heard on Radio Trent in 1975.[68]

A day of special programming to coincide with the 60th anniversary of the launch of Radio Caroline aired on 28 March 2024, with programmes presented by Nick Bailey, Roger Day, Tom Edwards and Emperor Rosko. Keith Skues also featured on the station through the day reading 1964 press coverage of the Radio Caroline launch.[69] Boom's All Time Top 200, a chart voted for by listeners, was presented over the 2024 Easter Weekend, and was noted for including only one song by a female artist in its top 30 – Dusty Springfield's 1966 track "Goin' Back".[70] On 6 May, Boom marked 60 years of Motown with special programmes presented by Jenni Murray and Len Groat.[71]

Notable Presenters

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Presenters on Boom Radio include:

Past presenters

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See also

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References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Boom Radio

View on Grokipedia
from Grokipedia
Boom Radio is an independent commercial station in the , launched on 14 February 2021, that broadcasts primarily from the 1960s and 1970s to an audience of and older listeners. Founded by radio industry veterans Phil Riley and David Lloyd in response to the perceived underrepresentation of mature audiences in mainstream broadcasting, particularly following shifts at toward younger demographics, the station emphasizes familiar music, conversational programming, and DJs with decades of experience. The network has expanded to include sister stations such as Boom Rock, focusing on , and Boom Light, offering and favorites, all accessible via DAB+ digital radio across the , smart speakers like Alexa, and a dedicated . Its format prioritizes '60s classics, '70s memories, and lesser-known tracks, avoiding the edgier contemporary content that has alienated some traditional listeners from public broadcasters. By mid-2025, Boom Radio had achieved weekly audiences exceeding 500,000 in its core 55+ demographic, demonstrating sustained growth and appeal as a niche alternative in a competitive market dominated by youth-oriented stations. Defining its niche through veteran presenters like Nicky Horne and , Boom Radio positions itself as a cultural touchstone for its generation, fostering community among listeners who value and unhurried discourse over high-energy formats. This approach has garnered loyalty from those seeking respite from algorithmic playlists and rapid format changes elsewhere, underscoring a market validation of targeted programming for aging populations.

History

Origins and Launch (2020–2021)

Boom Radio was conceived in the summer of 2020 amid the COVID-19 lockdown by British radio industry veterans David Lloyd, Phil Riley, and Paul Robey, who recognized an underserved market for programming tailored to baby boomers—individuals born between 1946 and 1964, then aged approximately 56 to 74. The founders, drawing on decades of experience, aimed to deliver a mix of music from the 1960s, 1970s, and 1980s, interspersed with conversational segments emphasizing companionship over youth-oriented trends prevalent in mainstream stations like BBC Radio 2. Funding was secured through personal investments, including the founders' pensions and contributions from former colleagues, reflecting a high-risk endeavor to demonstrate that older professionals could innovate independently. The name "Boom Radio" originated from Riley's suggestion, evoking the "baby boom" demographic while signaling energetic, era-spanning content. Public announcement of the station occurred on November 23, 2020, positioning Boom Radio as a commercial alternative focused on "boomer music favourites" with selective newer tracks, hosted by familiar voices from past decades. Initial transmission plans targeted (DAB) in major areas—, , , Birmingham, and —with online streaming available nationwide from launch and expansion to additional markets later in 2021. Key on-air talent included for breakfast, David Hamilton for midday, Nicky Horne for early evenings, and Diana Luke for late nights, alongside contributors like , Kid Jensen, and . The station's first broadcast aired on February 14, 2021, commencing at 10 a.m. with Dene's breakfast program, which had previously defined early Capital Radio eras. Due to persistent measures, operations relied heavily on remote setups, with presenters averaging 68 years old from home environments like bedrooms and garden sheds, underscoring the venture's lean, adaptive startup phase. This timing capitalized on heightened radio listenership during restrictions, though it posed logistical challenges for a newcomer without established studios.

Expansion and Sister Stations (2021–Present)

Following its initial launch on local DAB platforms and online streams in select regions, Boom Radio expanded to national coverage on the Sound Digital DAB multiplex on 12 March 2021, enabling availability across the country via digital receivers. This move followed the station's rapid early growth, with over 100,000 listeners registered within weeks of debut, prompting acceleration of broadcast plans originally slated for gradual rollout. To diversify offerings for its core audience of and older listeners, Boom Radio introduced specialized sister stations. In August 2022, Boom Light launched, emphasizing tracks alongside 1950s-era favourites to appeal to preferences for lighter, nostalgic programming. On 14 February 2024, Boom Rock commenced broadcasting as another sister service, curating deeper cuts from album rock, , psychedelic and , folk, new wave, and west coast styles, drawing from an extensive repertoire beyond mainstream hits. These additions maintained the network's focus on non-contemporary music while segmenting genres to enhance listener retention and satisfaction within the target 55+ demographic. By mid-2025, the expanded network reported sustained audience increases, supported by DAB+ compatibility and smart speaker integration nationwide.

Broadcasting and Technical Aspects

Transmission Platforms and Coverage

Boom Radio transmits digitally via DAB+ on the national Sound Digital multiplex, providing coverage to approximately 84% of UK households. Reception requires a DAB+ compatible radio, marked by a green tick logo, with users advised to rescan their device periodically for signal optimization, as multiplex sharing with stations like Fun Kids and Capital Chill can affect quality in fringe areas. The station operates without analogue FM or AM broadcasts, limiting terrestrial access to digital receivers only. Online streaming serves as a primary alternative platform, accessible via the official website's embedded player on computers and laptops for live listening without tuning. A proprietary "Boom Radio " app, available on App Store and Google Play since 2021, supports mobile streaming, connectivity to speakers or vehicles, and switching to sister stations like Boom Light. Voice-activated smart speakers enable hands-free access, with commands such as "Alexa, play Boom Radio" on Amazon devices or "OK Google, play Boom Radio" on , extending reach to non-DAB households. Further distribution occurs through aggregator services like and RadioPlayer, compatible with internet radios, Sky /Glass televisions, and smart TVs, ensuring near-universal digital availability independent of geography. Local DAB coverage varies; postcode-specific verification via tools like Digital Radio UK's checker is recommended to confirm signal strength, though online and app platforms provide consistent nationwide access unaffected by transmitter limitations.

Technical Innovations and Challenges

Boom Radio pioneered a fully remote broadcasting model upon its launch on February 14, 2021, eliminating the need for physical studios, control rooms, or on-site infrastructure during the COVID-19 pandemic lockdowns. Presenters connect via a centralized digital platform to access a pre-assembled library of licensed recordings, enabling seamless program production from home setups without traditional analog equipment. This approach reduced operational costs significantly, with transmission and production outsourcing comprising nearly 50% of its initial £900,000 annual budget, while prioritizing digital efficiency over legacy hardware. The station adopted DAB+ technology as its primary terrestrial platform, offering higher audio quality and multiplex capacity compared to original DAB, which facilitated national rollout on the Sound Digital multiplex covering approximately 84% of households. Complementing this, Boom Radio integrated online streaming and app-based delivery from inception, allowing ubiquitous access via smart devices and broadening reach beyond DAB limitations. Boom Light, launched in 2023, initially streamed online before expanding to DAB+ in select metropolitan areas and achieving national coverage by June 2025, demonstrating iterative technical scaling. Key challenges include incomplete DAB coverage, excluding rural or fringe areas where signal propagation fails due to terrain, weather, or insufficient transmitter density, prompting reliance on online alternatives. Older DAB radios lacking DAB+ compatibility often detect the station's identifier but fail to decode audio, frustrating users and necessitating hardware upgrades. Reception disruptions from environmental factors, such as atmospheric interference or indoor antenna placement, further complicate consistent playback, with the station maintaining a dedicated technical updates page to address multiplex outages and device-specific . Expansion efforts for variants like Boom Light faced delays in securing multiplex slots, underscoring bandwidth constraints in the UK's ecosystem.

Programming and Content

Music Policy and Playlist Composition

Boom Radio's music policy centers on classic hits primarily from the and , eras that align with the formative musical experiences of its core audience of individuals born between 1946 and 1964. This selection prioritizes tracks with meaningful lyrics and melodies, eschewing contemporary pop and emphasizing familiar, nostalgic content that resonates with listeners disaffected by shifts in programming at competitors like toward more recent music. The policy incorporates occasional 1950s recordings, easy-listening standards, and limited newer material—typically one carefully vetted recent song per hour—to maintain freshness without disrupting the station's retro focus. Playlist composition is designed for brevity in , with popular older tracks rotated frequently to ensure high , as data indicates many listeners tune in for under an hour daily. The station maintains a broad , continually adding diverse from approved eras to avoid repetition fatigue, while research-driven curation favors '60s and '70s hits as the most requested and engaging. Listener requests feature prominently in dedicated segments, such as Paul Robey's request show, blending audience input with presenter discretion to sustain engagement. Guest-curated playlists, like those from artists such as , further diversify selections by highlighting personal favorites within the policy's parameters. This approach extends to sister stations: Boom Light emphasizes favorites and orchestral standards for a milder palette, while Boom Rock targets rock-oriented subsets of the classic catalog. Overall, the policy has remained unchanged since the station's launch, with any perceived shifts attributed to listener acclimation rather than deliberate alterations. Playlists are accessible via the station's website for the past seven days, allowing verification of the era-dominant rotation.

Daily Features and Scheduling

Boom Radio's daily programming revolves around curated playlists of classic hits from the through , structured into distinct time blocks that blend music playback with interactive, nostalgia-focused features designed to engage listeners over 50. Weekday schedules typically commence with overnight automated music from 2:00 a.m., transitioning to early morning wake-up segments around 6:00 a.m., followed by programming emphasizing personal anecdotes. Midday and afternoon slots incorporate themed countdowns and listener stories, while evenings feature relaxed with spotlights on specific artists or eras, culminating in late-night companionship shows until midnight. This format prioritizes remote-presented content from home studios, allowing for flexible, conversational delivery without traditional studio constraints. The breakfast show, hosted by , serves as a cornerstone of the daily lineup, incorporating multiple recurring features that prompt listener submissions via or phone, such as "First Record," where participants recount and request their inaugural record purchase; "School Call," sharing memories of former schools; and "Mystery Voice," a guessing game identifying obscured celebrity voices for prizes or . These elements, drawn from verified listener interactions, foster a by replaying submitted tracks alongside related discussion, typically airing in the 7:30–10:00 a.m. window based on consistent scheduling patterns. Mid-morning programming, often led by David Lloyd around 10:00 a.m., continues the interactive theme with "Your First Car," eliciting humorous or sentimental tales of initial vehicle ownership, paired with a "Top 5 at 11" feature replaying hits from a selected bygone year. Lunchtime with David Hamilton introduces "," focusing on tracks tied to romantic milestones like meeting partners, encouraging submissions that tie into playlist selections. Afternoon drivetime shifts to broader entertainment, such as Nicky Horne's slot featuring "Perfect 10" track suggestions from listeners, while evenings with Jane Markham highlight spotlights based on audience recommendations, often Tuesdays and Thursdays. Weekends diverge slightly for specialized content, with Sunday mornings including Rob Jones's show prompting "Dad's Song" for paternal tributes, "First Gig" recollections, and "Radio Luxembourg Memories" evoking nostalgia; this precedes "The Vintage Charts" with Peter Quinn, reconstructing historical UK charts from years like 1964 or 1976. Paul Robey's weekly request show, typically Sunday evenings, fulfills listener song dedications, supplemented by "TV Heaven" for favorite theme tunes. Other weekend features include Les Ross's novelty record spot and Graham Torrington's "" for disco-era submissions, ensuring sustained engagement through verifiable, recurring participation mechanics. Overall, these features, sourced directly from the station's official listings, number over a dozen and recur across days to maintain listener involvement without disrupting music flow.

Presenters and On-Air Talent

Boom Radio's on-air talent primarily consists of seasoned broadcasters with extensive careers in radio, often spanning multiple decades, selected to resonate with listeners over 50 through familiar voices and nostalgic programming. The station's presenters handle a mix of music shows, talk segments, and themed features, with many contributing to its sister stations like Boom Rock and Boom Light.
PresenterRole/ShowNotes
Andy MarriottWeekdays 6am breakfastFocuses on morning wake-up content.
Simon BatesSunday afternoonsDelivers music and entertainment segments.
David HamiltonVarious appearancesVeteran DJ with recurring contributions, including conversations.
Graham DeneWeekday slotsHandles music and features.
Nicky HorneBoom Rock programmingSpecializes in rock-oriented shows.
Peter QuinnThe Vintage Charts (Sundays 12pm)Curates retro chart hits from 1964 and 1976.
Rod WhitingSunday wake-up (8am)Includes gardening segments with John Stirland.
Roger DayBoom Rock showsRock music specialist.
Bill BinghamSunday nights (10pm)Hosts calm, late-night music sessions.
Dave JamiesonSunday wake-up (6am)Early morning music drive.
Additional talent includes for pop-up appearances across programs and Dave Brown for the Boom Jukebox feature, emphasizing interactive and archival content. On sister station Boom Light, presenters such as Derek Webster (weekdays 9am-noon) and provide easy-listening fare. The lineup features occasional guests like Kid Jensen and , drawing on their historical prominence in 1970s and 1980s broadcasting to maintain authenticity. This approach prioritizes experienced voices over newer talent, aligning with the station's focus on proven appeal rather than broad celebrity crossovers.

Audience and Market Performance

Demographic Targeting and Listener Profile

Boom Radio explicitly targets listeners aged 55 and over, focusing on born between 1946 and 1964 who grew up with rock and from the , , and . The station positions itself as a service for this demographic, which it describes as underserved by mainstream broadcasters shifting toward younger audiences and contemporary music. This targeting is reflected in its programming, featuring veteran presenters with an average age of 70 and content emphasizing over current trends. Listener profiles, drawn from data and the station's surveys, show a core audience overwhelmingly in the 55+ bracket, comprising 80-90% of total listening hours. As of the second quarter of 2025, weekly reach stood at 711,000 adults aged 15+, with the 55+ segment exceeding 500,000 for the first time following a 26% year-on-year growth in that group. These listeners demonstrate high loyalty, averaging 11-13.7 hours per week, often comprising former audiences alienated by its pivot to post-1990s tracks. While primarily older, a smaller but growing subset under 50—now four times higher than initial figures—includes family members sharing the station intergenerationally.

Ratings Data and Growth Metrics

Boom Radio's weekly listener reach, as measured by , began at 242,000 in the fourth quarter of 2021, shortly after its launch, with listeners averaging over 10 hours per week. By the first quarter of 2022, this had increased to 290,000, reflecting early growth driven by targeted to older demographics disaffected by changes at competitor stations. Subsequent quarters showed continued expansion, reaching 336,000 in Q2 2022 and 443,000 in Q3 2022, establishing a of steady accumulation amid a niche focus on programming.
RAJAR QuarterWeekly Reach (thousands)
Q4 2021242
Q1 2022290
Q2 2022336
Q3 2022443
Audience metrics accelerated in later years, with weekly reach surpassing 600,000 by early 2023 and continuing upward; for instance, one report noted a year-on-year doubling from prior benchmarks around that period. The station achieved a record 711,000 weekly listeners in Q2 2025 (April–June), marking a 14% increase from the same quarter in 2024, alongside 605,000 listeners aged over 55 (up 25% year-on-year). Total listening hours hit 11.1 million for the quarter, a 49% year-on-year rise, with an average of 15.7 hours per listener—among the highest for commercial stations targeting seniors. In Q3 2025, reach dipped slightly from the Q2 peak but maintained year-on-year gains, underscoring sustained growth despite seasonal fluctuations and competition from new spin-off stations like Boom Light. Overall, from inception through mid-2025, Boom Radio's audience expanded nearly threefold, with listening hours per listener consistently exceeding industry averages for older-skewing formats, reflecting effective retention through specialized content. Early share of listening hovered at 0.2–0.3%, indicative of its niche positioning rather than broad-market dominance.

Reception and Listener Feedback

Boom Radio has elicited predominantly favorable responses from its target audience of listeners aged 55 and older, who frequently cite the station's emphasis on familiar hits from the through and recognizable presenters as key strengths. Listener surveys conducted by the station in 2023 and 2024 revealed that 95% of respondents viewed it as "the sort of radio station I’ve always wanted," with 96% stating that it cheers them up and 84% appreciating a high degree of musical surprises in the playlist. An additional 95% deemed the mix of musical eras "just right." These findings underscore a strong emotional , with some listeners describing the station as providing companionship and filling personal voids, such as one elderly respondent who noted it "filled a void in my (elderly) life" after bereavement. Station from autumn 2025 further corroborated high satisfaction, with the vast majority of participants reporting that the avoids excessive repetition—thanks to an expanded music library—and delivers surprises through hand-curated selections, while maintaining an appropriate balance of familiarity without overplaying tracks or introducing too much unfamiliar material. Presenters were highlighted for adding engaging chatter that enhances the listening experience, contributing to average weekly listening times of 11 hours per listener. Online reviews reflect this positivity among users, with the Boom Radio app earning a 4.8 out of 5 rating on from 287 assessments, where commenters praised the "great music" and its nostalgic appeal. Trustpilot ratings stand at 3.8 out of 5 based on 23 reviews, featuring commendations for obscure tracks evoking "happy memories" and "brilliant presenters" who demonstrate deep musical knowledge, positioning it as the "best nationwide radio station for music in the UK" in some accounts. Critiques, though less prevalent, often stem from non-core demographics or specific content issues. A 2021 Guardian review dismissed the station as overly reliant on rote familiarity—citing tracks like Dana's "Never Gonna Fall in Love Again"—and unsuitable for those prioritizing musical taste over age-aligned nostalgia, though it acknowledged appeal for fans of veteran DJs like David Hamilton. Some Trustpilot users expressed frustration with ad frequency, including "constant ads about disease and death," or affiliations like a singles service, alongside rare complaints about occasional profanity in broadcasts. Despite such notes, overall listener loyalty remains elevated compared to peers, with minimal calls for playlist overhauls in surveys.

Controversies and Regulatory Interactions

Conflict with BBC Over Market Competition

In late 2023, the proposed launching "R2X," a digital spin-off from Radio 2 focused on music from the 1960s, 1970s, and 1980s to retain older listeners amid declining audiences for its parent station. Boom Radio, which had launched in February 2021 targeting listeners over 55 with similar "golden oldies" programming, objected to , arguing the 's entry would duplicate its format and leverage the public broadcaster's superior funding, marketing, and distribution to undermine commercial viability. Boom's CEO Phil Riley described the proposal as the "bullying ... willing to trample all over commercial competitors," claiming it represented an existential threat given the 's market dominance in serving older demographics. Ofcom initiated a public interest test consultation in early 2024, receiving submissions from Boom and other commercial operators highlighting risks to competition. Boom contended that R2X would overlap significantly with its playlist—estimated at 35% 1960s tracks and heavy emphasis on pre-1980s hits—while the BBC's resources could capture 54% or more of Boom's audience, potentially forcing closures in a niche where commercial stations already struggle against public funding. Critics within Boom, including presenter David Hamilton, framed the BBC's move as retaliatory against stations like Boom that had attracted defectors from Radio 2 following its shift toward contemporary music under new leadership. On April 10, 2025, Ofcom issued a provisional decision blocking R2X, citing insufficient evidence that it would not harm commercial competition and noting the BBC's proposal failed to demonstrate distinct public value justifying market distortion. Riley hailed the ruling as Ofcom "seeing sense" after Boom's advocacy, emphasizing it preserved space for independent operators serving underserved older listeners. The BBC revised its plans in November 2024 to differentiate R2X with more 1980s and 1990s content, but Ofcom confirmed the block on July 2, 2025, upholding concerns over adverse impacts on stations like Boom without compelling public benefits. The dispute underscored tensions between the BBC's charter-mandated universality and commercial radio's claims of regulatory protection from subsidized rivalry in specialized genres.

Ofcom Rulings and Compliance Issues

In July 2024, ruled that Boom Radio breached Rule 1.16 of the Broadcasting Code by broadcasting the word "fuck" in the song by during Nicky Horne's programme on 28 February 2024 at approximately 14:00. The incident occurred before the 21:00 watershed, when protections against offensive language are stricter, and determined that the station failed to take sufficient precautions, such as editing the track or scheduling it appropriately for its of older listeners who may expect classic hits but not unedited . received two complaints, one from a listener hearing the lyric while on the school run, and noted Boom Radio's argument that the song was a well-known 1990s hit unlikely to offend its demographic, but rejected this due to the unedited broadcast's potential to cause harm. A similar breach was found in August 2025 involving Boom Rock, a sister station under the Boom Radio network, for airing offensive language in the Counting Crows track A Murder of One (specifically referencing "Spaceman in Tulsa" context) during Nicky Horne's show on 30 May 2025 at 18:35. Ofcom upheld two complaints, ruling a violation of Rule 1.16 as the language— including strong profanity— was broadcast pre-watershed without adequate editing or warning, despite the station's reference to a prior non-pursued case and claims of contextual justification in the song's artistic intent. Boom Rock argued the track's rarity and the presenter's familiarity with its content should mitigate the issue, but Ofcom emphasized broadcasters' responsibility to anticipate and mitigate offence, particularly for stations not licensed for post-watershed flexibility. These rulings highlight recurring compliance challenges for Boom Radio's programming, which relies on unedited classic rock and pop tracks that occasionally contain language deemed offensive under pre-watershed rules, despite the network's focus on music from the –. No fines were imposed in either case, but required the stations to strengthen editorial processes to prevent future breaches. No other significant investigations or sanctions against Boom Radio have been recorded as of October 2025.

Cultural and Economic Impact

Role in Challenging Public Broadcasting Dominance

Boom Radio emerged as a commercial alternative to the 's public service radio offerings, targeting listeners aged 55 and over who felt underserved by programming shifts at toward and younger demographics. Launched on February 14, 2021, the station emphasized uninterrupted playback of 1960s–1980s hits, employing veteran presenters such as David Hamilton and —many with prior experience—to appeal to alienated by the public broadcaster's pivot. This niche focus demonstrated the viability of ad-supported radio for older audiences, operating on a fraction of the 's £5 billion annual budget while achieving weekly listenership of 531,000 by mid-2023, amid Radio 2's audience erosion to 12.7 million—its lowest in two decades. The station's growth underscored competitive pressures on the 's market position, as Boom Radio captured share from stations by prioritizing listener preferences for nostalgia over mandated speech content or diversity quotas often emphasized in BBC scheduling. By 2025, Boom reported 711,000 weekly listeners, a 14% year-on-year increase, correlating with broader fragmentation in older listener habits away from the BBC's near-monopoly. Its success highlighted how commercial models could sustain specialized content without taxpayer funding, prompting regulatory scrutiny of public broadcasters' expansions into underserved segments traditionally filled by private operators. A pivotal challenge came in Boom Radio's opposition to the BBC's proposed Radio 2 spin-off station, R2X, aimed at golden and , which Boom argued would duplicate its format and leverage the BBC's promotional dominance to erode commercial viability. In submissions to , Boom projected a 35% listener drop from the BBC's entry, citing the public broadcaster's £200 million annual radio marketing spend and universal reach via license fee obligations. 's provisional ruling in April 2025 and final confirmation in July blocked the launch, determining it would harm competition and diversity in the sector, thereby affirming Boom's role in safeguarding private innovation against overreach. This regulatory victory reinforced Boom Radio's broader impact in fostering pluralism, as it compelled the BBC to recalibrate ambitions amid evidence that commercial stations could viably serve demographics long assumed captive to . By proving audience demand for tailored, low-intervention formats, Boom encouraged other independents and underscored the BBC's vulnerabilities when prioritizing non-core mandates over core listener retention.

Achievements in Commercial Radio for Older Demographics

Boom Radio has demonstrated the commercial viability of targeting older listeners in a fragmented radio market dominated by youth-oriented programming, achieving rapid audience expansion since its February 2021 launch as a digital-only station focused on music from the through . By mid-2023, its weekly had doubled to over 500,000 listeners, primarily over-55s, capitalizing on dissatisfaction among former audiences following shifts toward younger demographics and high-profile presenter departures like . This growth positioned Boom as one of the decade's most successful media launches for underserved older segments, with 90% of its listening from those over 55 and 86% from the 60-74 age group. Listener loyalty metrics underscore its appeal, with average weekly listening reaching 9.4 hours per user and total hours surging 128% year-over-year to 6.16 million by early 2024, reflecting sustained engagement among seeking familiar content absent from public broadcasters. By August 2024, weekly reach hit 621,000 adults, up 14% annually, while total listening climbed 35% to 9.6 million hours, outpacing many newer digital rivals. These figures, derived from RAJAR surveys, highlight Boom's role in proving older demographics—often overlooked by advertisers—generate high retention without relying on FM spectrum, relying instead on DAB and online platforms. In 2025, Boom expanded with the launch of Boom Light, a DAB+ companion station curating music for over-75s, broadening its niche while attracting cross-generational interest in vintage tracks and reinforcing commercial innovation in age-specific programming. This development, alongside regulatory wins blocking BBC expansions that threatened niche operators, affirmed Boom's model of unapologetic focus on older tastes, drawing enthusiasts underserved by mainstream shifts and achieving monthly listenership exceeding 1 million.

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