Broadcast network
Broadcast network
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Broadcast network

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Broadcast network

A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, ABCTooltip American Broadcasting Company, CBSTooltip CBS and NBCTooltip NBC (U.S.), CBC/Radio-CanadaTooltip Canadian Broadcasting Corporation (Canada), the BBC (UK), the ABCTooltip Australian Broadcasting Corporation (Australia), ARD (Germany), PTVTooltip People's Television Network and IBCTooltip Intercontinental Broadcasting Corporation (Philippines), KBSTooltip Korean Broadcasting System (South Korea), and NHK (Japan) are TV networks that provide programming for local terrestrial television station affiliates to air using signals that can be picked up by the home television sets of local viewers. Networks generally, but not always, operate on a national scale; that is, they cover an entire country.

Streaming media, Internet radio, and webcasting are sometimes considered forms of broadcasting despite the lack of terrestrial stations; its practitioners may also be called "broadcasters" or even "broadcast networks".

Following the introduction of radio broadcasting in the early 1920s, the American Telephone and Telegraph Company (AT&T) developed the first radio network, linking together individual stations with specially prepared long-distance telephone lines in what at the time was called a "chain". The key station was AT&T's WEAF (now WFAN) in New York City. The network featured a variety of regularly scheduled programs which included sponsorships (at the time not called advertising but "toll broadcasting").

From the beginning, AT&T planned to eventually expand nationwide, so that national companies would be able reach large portions of the nation with their brand names and slogans in an efficient manner. At first the network's expansion was slow. In 1924, the Eveready Hour was broadcast over 12 stations, primarily located in the U.S. Northeast. Eveready Hour was the first commercially sponsored variety show in the history of broadcasting. By 1925, AT&T had linked together 26 stations in its network.

AT&T eventually decided to concentrate on its most profitable business, telephones, and in 1926 sold its broadcasting interests to the Radio Corporation of America (RCA). RCA's purchase included an agreement to lease AT&T phone lines.

In 1922, the Radio Corporation of America (RCA) followed AT&T's network model lead, and formed a small competing network centered on its New York City station, WJZ (now WABC). However, conflict resulted as RCA had a limited ability to lease lines from AT&T and often had to use telegraph lines to connect stations, which had inferior acoustical properties.

After acquiring WEAF and AT&T's network assets in 1926, RCA created the National Broadcasting Company (NBC) and reorganized the WEAF chain (with WGR, WTIC, WTAG, WEEI, WJAR, WZAN, WFI-WLIT, WCAE, WRC, WTAM, WSAI, WWJ, WGN, WOC, KSD, WDAF, WCCO) as the NBC Red network and the WJZ chain as the NBC Blue network (with WBZ, WBZA, KYW, KDKA). (One explanation for the color designations is that they reflected the red and blue push pins used on a map that AT&T originally used to designate the affiliated stations on the two networks.)

On 23 December 1928, NBC instituted the first permanent transcontinental network. As of September 1938, when there were 154 NBC outlets; 23 composed the basic Red network and 24 composed the basic Blue network. Supplementing these basic networks were 107 stations, of which one was available only to the basic Red network, six were available only to the basic Blue network, and the remainder available to either. NBC also had a chain of shortwave stations, called the "NBC White Network", in the 1930s.

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