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Sports Entertainment Network
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Sports Entertainment Network (SEN), formerly Crocmedia, is an Australian radio and television distribution company established in 2006. SEN's parent company is Sports Entertainment Group (SEG), formerly Pacific Star Network.[1][2]
Key Information
History
[edit]Sports Entertainment Network was established in 2006 as Crocmedia by journalists James Swanwick and Craig Hutchison.[3][4] The company was originally formed in the United States as a public relations company selling entertainment and news content before shifting to focusing on sports.
Crocmedia entered the mainstream in late 2009 when it was announced that it would operate a live AFL radio service that would be syndicated throughout regional areas. Many regional broadcasters, including Ace Radio stations, 3BA, 3NE and Edge FM, replaced their existing feed – typically 3AW or Triple M – with the new Crocmedia feed. Crocmedia achieved further publicity by signing veteran broadcasters Sandy Roberts and Rex Hunt to provide commentary.[citation needed]
Crocmedia generated controversy in Albury-Wodonga in 2010 when 2AY announced that it would replace the popular 3AW program Sports Today with Sportsday.[5] In November 2016, Crocmedia announced program partnership agreements with a number of radio broadcasters, which saw the merger of the metro Sports Today and regional Sportsday programs. From January 2017, Sportsday, with Sports Today hosts Gerard Healy and Dwayne Russell, aired weeknights on 3AW and across regional Victoria and Tasmania.[6] Sportsday later expanded across the country.[7]
Crocmedia received attention in January 2015, after the Federal Circuit Court fined the company $24,000 for breaching the minimum wage conditions of two employees. Judge Riethmuller branded Crocmedia's actions as 'exploitative'.[8]
In January 2018, Pacific Star Network, the owner of SEN radio, confirmed it had acquired 100 per cent of equity in Crocmedia. Under the plan, existing Crocmedia CEO Craig Hutchison became the largest shareholder and CEO of the merged company.[4][9]
In July 2019, Crocmedia purchased 23 narrowband radio licences across Australia including Sydney, Brisbane, Perth, Gold Coast, Darwin and Alice Springs.[citation needed]
In October 2020, Crocmedia was rebranded Sports Entertainment Network, with the media and content business to share an acronym with its SEN radio stations.[10][11]
In March 2021, Sports Entertainment Network announced that it would expand into New Zealand,[12] and subsequently acquired TAB NZ's 30 AM and FM broadcast licences. SENZ[13] launched on 19 July 2021.[14] In May 2022, SEN purchased Brisbane radio station 4KQ from its previous owners HT&E.[15]
In November 2023, SENZ was sold to TAB NZ. The transaction included the SENZ brand, app and website and its network of 28 radio frequencies.[16] SENZ was rebranded as Sport Nation on 19 November 2024.[17]
Programmes
[edit]Radio
[edit]- AFL Nation (formerly AFL Live)
- 2AY 1494AM Albury-Wodonga[18][5]
- 2BH 567AM Broken Hill[18]
- 2EC 765AM Bega[18]
- 2QN 1521AM Deniliquin–Echuca[18]
- 2WEB 585AM Bourke[18]
- 2XL 96.1FM Cooma[18]
- SEN 1116AM Melbourne[18]
- 3BA 102.3FM Ballarat[18]
- Gold 1071AM Bendigo[18]
- 3CS 1134AM Colac[18]
- 3GG 531AM Warragul[18][19] (No longer takes any football coverage on weekends)
- 3HA 981AM Hamilton[18]
- River 1467AM Mildura[18]
- 3NE 1566AM Wangaratta[18]
- 3SH 1332AM Swan Hill[18]
- 3ST 1629AM Shepparton[18]
- 3WM 1089AM Horsham[18]
- 3MGB 101.7FM Mallacoota[18]
- 3YB 94.5FM Warrnambool[18]
- 5AU 1242AM Port Augusta[18]
- 5CC 765AM Port Lincoln[18]
- 5CS 1044AM Port Pirie[18]
- 5MU 1125AM Murray Bridge[18]
- 5RM 801AM Berri[18]
- 8HA 900AM Alice Springs[18]
- Gold 1242AM Traralgon / 98.3 FM Bairnsdale, Victoria[18]
- Gold 1071AM Maryborough / 98.3FM Ararat, Victoria[18]
- Territory 104.1FM Darwin[18][19]
- Red FM Regional and Remote Western Australia[18]
- A-League Radio (formerly A-League Live and Football Nation)
- Big Bash Nation
- Off The Bench
- Sportsday Queensland
- 4AY 873AM Innisfail[20]
- 4CC 927AM Gladstone[20]
- 4HI 1143AM Emerald
- 4LM 666AM Mount Isa[20]
- 4SB 1071AM Kingaroy[20]
- 4VL 918AM Charleville[20]
- 4ZR 1476AM Roma[20]
- 88.7 KIK-FM Mareeba[20]
- Zinc 96.1FM Sunshine Coast[20]
- Zinc 100.7FM Townsville[20]
- Zinc 101.9FM Mackay[20]
- Zinc 102.7FM Cairns[20]
- Sportsday South Australia
- 5AA 1395AM Adelaide
- 5AU 1242AM Port Augusta[21]
- 5CC 765AM Port Lincoln[21]
- 5CS 1044AM Port Pirie[21]
- 5MU 1125AM Murray Bridge[21]
- 5RM 801AM Berri[21]
- Sportsday Victoria
- 2AY 1494AM Albury-Wodonga[22]
- 2BH 567AM Broken Hill[22]
- 3AW 693AM Melbourne
- 3BA 102.3FM Ballarat[22]
- 3CS 1134AM Colac[22]
- 3HA 981AM Hamilton[22]
- 3SH 1332AM Swan Hill[22]
- 3WM 1089AM Horsham[22]
- River 1467AM Mildura[22]
- 3YB 94.5FM Warrnambool[22]
- Gold 1242AM Traralgon / 98.3 FM Bairnsdale[22]
- Gold Central Victoria 1071AM Maryborough / 98.3FM Bendigo, Victoria[22]
- Sportsday Western Australia
- Trade Radio
Television
[edit]- Footy WA
- Channel 9 Perth
- WIN Television Regional Western Australia
- Footy SA
- Channel 9 Adelaide
- WIN Television Regional South Australia
- Off The Bench TV (Victorian edition)
- Seven Regional Victoria
- Off The Bench TV (Western Australian edition)
- 7mate Regional Western Australia
- Future Stars
- Nine Network
- WIN Television Regional Victoria
References
[edit]- ^ "Sports Entertainment Group". Business News. Retrieved 8 October 2021.
- ^ "Sports Entertainment Network year of aggressive growth lifted revenue and profit". mediaweek.com.au. 31 August 2021. Retrieved 8 October 2021.
The year saw two rebrands under CEO Craig Hutchison with the names Pacific Star Network and Crocmedia being dropped for Sports Entertainment Group and Sports Entertainment Network.
- ^ Murfett, Andrew (9 March 2017). "Despite many setbacks, Craig Hutchison has become a major player in TV sport". Sydney Morning Herald. Retrieved 17 January 2018.
- ^ a b Pierik, Jon (8 January 2018). "Craig Hutchison to be biggest shareholder in SEN in Crocmedia deal". The Age. Retrieved 17 January 2018.
- ^ a b Bunn, Anthony (22 March 2010). "2AY dumps Sports Today for Craig Hutchison show". The Border Mail. Fairfax Regional Media. Retrieved 31 May 2015.
- ^ "Gerard Healy and Dwayne Russell expand horizons with Sportsday in 2017". radioinfo.com.au. 26 November 2016. Retrieved 8 October 2021.
- ^ "Crocmedia's Sportsday covers the country". radioinfo.com.au. 12 February 2017. Retrieved 8 October 2021.
- ^ Ma, Wenlei (3 February 2015). "Unpaid internships could be a thing of the past". News.com.au. News Corp Australia. Retrieved 31 May 2015.
- ^ "Crocmedia and Pacific Star Network confirm merger details". Mumbrella. 9 January 2018. Retrieved 17 January 2018.
- ^ Crocmedia re-brands to Sports Entertainment Network Sports Entertainment Network 30 September 2020
- ^ PSN rebrands Crocmedia as Sports Entertainment Network Radio Today 30 September 2020
- ^ Sports Entertainment Network crosses the ditch Sports Entertainment Network 17 March 2021
- ^ SENZ
- ^ SENZ Launching on July 19
- ^ SEN continues Queensland expansion with 4KQ 693AM Acquisition Sports Entertainment Network 5 May 2022
- ^ "TAB New Zealand to acquire SENZ Digital & Audio from Sports Entertainment Network NZ". sen.com.au. 22 November 2023. Retrieved 19 November 2024.
- ^ "SENZ becomes Sport Nation: The Kiwi Voice of Sport tomorrow". sen.com.au. 29 October 2024. Retrieved 19 November 2024.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac AFL Live Markets
- ^ a b "AFL Live expands". Radio Today. 6 March 2014. Retrieved 31 May 2015.
- ^ a b c d e f g h i j k "Archived copy". Archived from the original on 28 September 2015. Retrieved 28 September 2015.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ a b c d e "Archived copy". Archived from the original on 28 September 2015. Retrieved 28 September 2015.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ a b c d e f g h i j k "Archived copy". Archived from the original on 28 September 2015. Retrieved 28 September 2015.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ a b c d e f g "Archived copy". Archived from the original on 28 September 2015. Retrieved 28 September 2015.
{{cite web}}: CS1 maint: archived copy as title (link)
External links
[edit]Sports Entertainment Network
View on GrokipediaHistory
Founding and Early Development (2006–2010)
Crocmedia, the predecessor to Sports Entertainment Network, was founded in 2006 by Australian journalists Craig Hutchison and James Swanwick as a public relations and news distribution firm specializing in sports content. Hutchison, a former sports producer and broadcaster at Melbourne radio station Magic 693 and RSN 927, partnered with Swanwick, an Australian-American who had anchored ESPN's SportsCenter, to create a business leveraging their media expertise for content syndication and promotion. The company was headquartered in Melbourne and initially operated on a small scale, focusing on distributing sports news and related services to broadcasters and outlets without owning stations.[5][6][7] During its early years, Crocmedia transitioned from PR services toward producing and syndicating sports programming, capitalizing on the founders' industry connections in Australian football and broader sports media. By 2009, the company achieved a breakthrough by securing rights to produce and syndicate live Australian Football League (AFL) radio coverage, marking its entry into mainstream regional radio broadcasting across Victoria. This deal involved distributing matches and commentary to multiple stations, establishing Crocmedia as an independent syndicator amid a landscape dominated by larger networks. The move reflected a strategic pivot to audio content, driven by demand for affordable, high-quality sports talk in regional markets where local production was limited.[8][9] By 2010, Crocmedia had solidified its niche in sports radio syndication, with initial revenues derived from affiliation fees and production contracts rather than advertising dominance. The period saw modest growth, supported by Hutchison's leadership in negotiating content deals, though the company remained privately held and undercapitalized compared to established media players. This foundational phase laid the groundwork for expansion, emphasizing cost-effective syndication models over infrastructure ownership.[10][11]Expansion and Rebranding (2011–2019)
During the 2010s, Crocmedia significantly expanded its sports radio syndication footprint, securing broader distribution deals for Australian Football League (AFL) content across regional and metropolitan markets. By late 2016, the company had positioned itself as the central rights-holder for AFL programming and match-day commentary, enabling syndication to multiple broadcasters and increasing its national reach. This included partnerships that allowed Crocmedia to supply live game calls and analysis to stations beyond its core network, contributing to revenue growth amid a competitive media landscape.[12] In November 2016, Crocmedia formalized program partnership agreements with additional radio outlets, enhancing its content delivery for sports talk shows and live events. These moves built on earlier syndication expansions, such as increased AFL game broadcasts to regional areas noted in industry reports from the period. The company's focus on AFL-centric programming helped solidify its role in Australian sports media, with shows like The Run Home with JP, Harry, and Slowy gaining wider airing. Digital initiatives also advanced, including the development of online streaming and early app features for SEN-affiliated content, though full-scale digital platforms emerged later.[1] A pivotal development occurred in January 2018 when Pacific Star Network acquired 100% of Crocmedia's equity in a merger valued at issuing 91.6 million shares, completed by April 2018; this infusion of capital and integration with Pacific Star's assets accelerated Crocmedia's diversification into publishing and basketball. Post-merger, Crocmedia took a 25% stake in NBL team Melbourne United in July 2018, aligning content production with team ownership for enhanced cross-promotion. Later that month, it secured rights to publish the AFL Record from the 2019 season onward, expanding into print media with projected profits integrated into its operations.[13][14][15] Further infrastructure growth marked 2019, with the July acquisition of Rapid TV, a satellite broadcast firm, enabling entry into live outside broadcasting, streaming, and distribution services to support expanded event coverage. That same month, Crocmedia purchased 23 narrowband radio licenses to bolster transmission capabilities. By December 2019, the SEN network extended to new markets like Mount Gambier with 1629 SEN, reflecting ongoing station rollouts. These expansions, coupled with consistent revenue increases—such as 7% growth through October 2019 despite a contracting ad market—positioned Crocmedia for multi-platform dominance, though still under its original branding until later changes.[16][17][18]Acquisitions, Growth, and Challenges (2020–Present)
In September 2020, Pacific Star Network rebranded its subsidiary Crocmedia to Sports Entertainment Network (SEN), expanding the sports-focused radio brand across Australia through acquisitions of narrowband licenses.[19] In October 2020, SEN launched SEN 1170 AM in Sydney, converting the former 2CH frequency to 24-hour sports talk programming aimed at capturing the local market as the "Home of Sport."[20] This followed the January 2021 acquisition of the 2CH 1170 license, enabling SEN's entry into Sydney's competitive sports radio landscape.[21] SEN pursued further territorial expansion, acquiring Brisbane's 4KQ radio station in May 2022 to bolster its Queensland presence and integrate additional sports content distribution.[4] Through its SEN Teams division, the company diversified into sports ownership, purchasing the Women's National Basketball League's Bendigo Spirit team in April 2022 and securing a Super Netball franchise license in July 2023 to capitalize on growing women's sports interest. Revenue grew across divisions in fiscal year 2023, driven by syndication deals, digital streaming via the SEN app, and partnerships in AFL and other leagues, with aggressive expansion in 2021 lifting overall profits despite pandemic disruptions.[22] By fiscal year 2025, revenue increased modestly by 2%, supported by multi-platform content delivery including radio, TV production, and online audio.[23] The COVID-19 pandemic posed operational challenges, described by CEO Craig Hutchison as a "speed bump" that temporarily halted live events and advertising but did not derail audience growth or station launches.[19] Financial pressures intensified in fiscal year 2023, with a reported net loss of $9.2 million amid high executive bonuses and investments in expansion, highlighting strains from debt servicing and content rights costs in a fragmented media market.[24] SEN divested non-core assets, including selling its New Zealand operations (SENZ) to TAB NZ in November 2023 to refocus on Australian markets.[25] Recent moves underscore SEN's racing sector push: in July 2025, it agreed to acquire Racing & Sport Network (RSN) assets for $3.25 million—payable over three years—securing exclusive Victorian audio rights for horse, harness, and greyhound racing, with completion on August 31, 2025.[26] In October 2025, SEN entered terms to purchase Racing and Wagering Western Australia's audio assets, subject to due diligence and expected to close in November, further consolidating its position in wagering-related broadcasting.[27] These acquisitions aim to integrate racing content with SEN's sports ecosystem, though they occur amid ongoing profitability challenges in a competitive landscape dominated by digital streaming and free-to-air broadcasters.[28]Leadership and Corporate Structure
Key Executives and Founders
Craig Hutchison co-founded Sports Entertainment Network, originally operating as Crocmedia, in 2006, establishing it as a sports media entity focused on Australian Football League (AFL) content and syndication.[29] Under his leadership, the company expanded into radio broadcasting and multi-platform sports entertainment before rebranding to SEN in 2020 as part of its parent entity, Sports Entertainment Group (SEG).[30] Hutchison, a former broadcaster, has driven SEN's growth into a key AFL media player, including securing rights deals and digital expansions.[31] As of 2025, Hutchison continues as chief executive officer and managing director of SEG, overseeing SEN's operations amid ongoing revenue challenges and strategic initiatives like potential media partnerships.[32] Craig Coleman serves as a prominent board member and co-executive, contributing to governance and strategic direction since the company's early phases.[30] Other key board executives include Colm O'Brien, Andrew Moffat, Ronald Hall, and Chris Giannopoulos, who handle oversight in finance, operations, and commercial affairs for SEN's syndication and content arms.[30] Recent leadership additions, such as chief operating officer Ravin de Mel, support SEN's multi-platform expansion, though the core executive structure remains centered on Hutchison's foundational influence.[33]Ownership and Financial Backing
Sports Entertainment Network functions as a core subsidiary of Sports Entertainment Group Limited (SEG), a publicly traded company listed on the Australian Securities Exchange (ASX: SEG) since its IPO in 2019.[34] SEG maintains full operational control over SEN's radio, digital, and related sports media assets, with no overarching parent entity.[34] Ownership of SEG is distributed among public shareholders, reflecting a broad investor base typical of ASX-listed media firms. Founder and CEO Craig Hutchison retains a substantial personal stake of 18.6%, underscoring his ongoing influence, while institutional investors hold prominent positions: Viburnum Funds Pty Ltd at 19.7% and Oceania Capital Partners Limited at 12.6%. The remaining shares are held by retail investors and other funds, providing diversified equity support without dominant private equity control. Financial backing for SEN's expansion, including acquisitions like the $3.25 million purchase of Racing & Sports Network assets in July 2025, derives primarily from SEG's access to public equity markets and operational cash flows. SEG has supplemented this through targeted capital raisings, such as the AU$5 million equity placement in fiscal year 2022 to fund growth initiatives.[35] Investor confidence has been bolstered by improving financials, with SEG reporting a statutory profit after tax of AU$22.9 million for FY2025, a 629% increase from prior periods marked by losses, enabling sustained investment in content and infrastructure without reliance on debt-heavy financing.[36]| Major Shareholder | Ownership Stake |
|---|---|
| Viburnum Funds Pty Ltd | 19.7% |
| Craig Hutchison | 18.6% |
| Oceania Capital Partners Limited | 12.6% |
Programming and Content
Radio Syndication and Shows
Sports Entertainment Network (SEN) operates a national radio network in Australia, syndicating sports talk, analysis, and live play-by-play commentary across its owned stations and affiliate broadcasters. Established through its predecessor Crocmedia's expansion into radio distribution since 2006, SEN's syndication model leverages centralized production of flagship programs for broadcast on stations including SEN 1116 in Melbourne, SEN 1170 in Adelaide, SENQ in Brisbane, SEN SA 1629, and SEN WA, reaching audiences in key markets with a focus on Australian sports like AFL, NRL, cricket, and A-League football.[1][38] This approach allows SEN to distribute content efficiently, with programs often originating from Melbourne and fed to regional affiliates, including syndication partnerships with networks such as ACE Radio and Super Radio Network for broader coverage of events like the AFL Premiership season.[39][40] Core syndicated talk shows form the backbone of SEN's daily programming, emphasizing debate, expert analysis, and fan interaction. The Run Home with Joel & Fletch, hosted by Joel Selwood and Fletch (Nathan Gamble), airs in late afternoons across SEN's network, covering breaking sports news, previews, and interviews with athletes and coaches.[38] Sportsday, a flagship evening program, provides in-depth recaps and commentary on daily events, syndicated to multiple stations for consistent national reach.[38] Breakfast slots feature a mix of local and syndicated elements, such as SEN Breakfast on SEN 1116, SEN 1170, and SENQ, which blend market-specific hosts like Garry Lyon and Tim Watson in Melbourne with shared national segments on overnight developments.[41][38] Additional syndicated content includes Mornings and Overnight Racing, the latter focusing on horse racing updates and tips distributed across the network.[38] SEN's syndication extends prominently to live sports broadcasts, with dedicated feeds like AFL Nation, NRL Nation, Big Bash Nation, and Football Nation delivering play-by-play coverage from professional commentary teams to all SEN stations and external partners.[1] These programs ensure comprehensive event rights fulfillment, such as broadcasting every 2025 AFL Premiership game live and free, syndicated nationwide to maximize listener access without relying solely on local production.[40] This model has supported SEN's growth, with ratings surveys showing increased share for syndicated shows in markets like Melbourne and Brisbane as of 2021.[41]Television Distribution
Sports Entertainment Network produces and distributes sports programming through dedicated television facilities in Southbank, Melbourne, featuring advanced studios with custom sets, green screens, and dynamic lighting for live and pre-recorded content.[1] These capabilities support end-to-end production, including annual events like AFL Trade Radio broadcasts.[1] The company's television output includes programs such as The Oval Office, a discussion show on cricket and AFL; Footy SA & WA, covering regional Australian football leagues; Off The Bench, focused on sports analysis; and Women’s Footy, highlighting women's Australian rules football.[1] These shows are syndicated across partner networks and digital platforms to reach audiences beyond radio listeners.[1] SEN distributes content by providing live play-by-play commentary and production services to major Australian broadcasters, including the Nine Network, Seven Network, SBS, Fox Sports, and ESPN, enabling coverage of AFL, NRL, cricket, and A-League matches.[1] This syndication model extends to on-demand video and streaming, integrating television with the company's broader multi-platform strategy.[4]Digital and Emerging Platforms
The Sports Entertainment Network (SEN) has developed a robust digital presence through its dedicated app and website, sen.com.au, which facilitate live audio streaming of radio broadcasts, on-demand podcast access, and real-time sports news updates covering AFL, NRL, cricket, and other major Australian leagues.[1] These platforms support SEN's transition from traditional radio to multi-channel delivery, enabling users to consume content via mobile devices and web browsers without reliance on terrestrial signals.[33] The SEN Radio app, available on both iOS and Android since at least 2016, allows live listening to SEN's national network of stations—including SEN 1116 in Melbourne and SEN 1170 in Adelaide—alongside features for browsing news articles, episode recaps, and podcast downloads.[42] [43] It holds a 4.7-star rating on the Apple App Store from 131 user reviews as of October 2025, reflecting strong user satisfaction with its streaming reliability and content variety.[42] SEN's podcasts, hosted on the app and website, include flagship series such as Sportsday and Off The Bench, providing extended analysis and interviews available on-demand, which has driven significant engagement in non-live hours.[1] Digital metrics underscore SEN's growth in this domain: as of 2023, platforms averaged 1.4 million monthly users across the app, website, podcasts, and social integrations, with continued expansion evidenced by over 1.6 million unique monthly users and millions of audio streams reported in 2025 analyses.[44] [45] Podcast listens alone averaged 5.2 million monthly in 2022, contributing to SEN's dominance in online sports consumption.[1] Emerging trends include heightened streaming during peak events; for instance, the 2024-2025 Test cricket summer yielded a 388% year-over-year increase in website and app streams, alongside a 713% surge in SEN Stadium feature usage, highlighting adaptive enhancements for event-specific digital engagement.[46] These developments position SEN as a leader in hybrid audio-digital sports media, though growth is tied to seasonal sports cycles and competition from video-centric platforms.[47]Business Operations and Partnerships
Syndication Model and Revenue Streams
The syndication model of Sports Entertainment Network (SEN) centers on producing and distributing sports radio content to affiliate stations across Australia, enabling national reach for live coverage of events such as AFL, NRL, cricket, and A-League matches through branded networks like AFL Nation and NRL Nation.[1] This approach, established as part of SEN's evolution from Crocmedia since 2006, historically relied on long-term distribution agreements with partner broadcasters, where SEN supplied programming in exchange for affiliation fees and retained rights to sell national advertising inventory embedded within the content.[48] Following the expiration of key syndication deals in fiscal year 2023, SEN shifted emphasis toward owned platforms, including its national radio stations (e.g., SEN 1116 in Melbourne and SEN 1170 in Sydney), to maintain control over distribution and monetization while continuing to syndicate select content for supplementary reach.[48] Revenue streams primarily derive from media advertising, which constitutes the largest portion through sales of airtime on syndicated and owned broadcasts, targeting Australia's $1.6 billion radio advertising market.[48] In fiscal year 2023, total group revenue reached $118.0 million, with media advertising contributing approximately $79.2 million across Australia and New Zealand operations.[48] Sponsorships, recognized over agreement durations, added $5.9 million, often tied to event-specific integrations in syndicated programming like English Premier League broadcasts.[48] Additional streams include television production fees ($7.7 million), complementary services such as events and talent management ($19.6 million), and digital platforms, which grew 27% in revenue amid 1.4 million monthly users via apps and podcasts.[48]| Revenue Category (FY2023) | Amount (AUD million) | Description |
|---|---|---|
| Media Advertising | 79.2 | Airtime sales on radio, digital, and TV, including syndicated content.[48] |
| Sponsorship | 5.9 | Brand integrations across platforms.[48] |
| TV Production | 7.7 | Fees from content creation and distribution.[48] |
| Complementary Services | 19.6 | Events, marketing, and experiential activations.[48] |
