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Everette Taylor
Everette Taylor
Everette Taylor
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Everette Taylor (born June 23, 1989) is an American business executive. He has been the CEO of Kickstarter since September 2022, and was previously CMO of Artsy, and founder of ET Enterprises which includes the marketing firm MiliSense, social media software company PopSocial, ArtX, and GrowthHackers.[1][2] Taylor was named one of Forbes' "30 Under 30" and has been widely recognized for his work at the intersection of technology, marketing, and culture.[3]

Key Information

Early life

[edit]

Taylor was born and raised in Richmond, Virginia. He attended Virginia Polytechnic Institute and State University after overcoming homelessness in high school.[4] As a teenager, Taylor developed an early interest in entrepreneurship, launching small businesses including a clothing brand and a marketing hustle during high school.[5] His experiences with poverty, dropping out of college, and being a self-taught marketer have shaped much of his focus on accessibility and diversity in tech.

Career

[edit]

At the age of 19, Taylor started an event marketing software company called Eventuosity, which was sold two years later. After dropping out of college, he became the VP of marketing at Qualaroo, a behavioral insight software company, which was later acquired by Xenon Ventures in 2014. With Sean Ellis, Taylor co-founded GrowthHackers,[6] an online growth hacking community and software as a service (SaaS). He helped build the brand into a central hub for startup growth professionals.

In 2013, Taylor launched the clothing line Unity Over Self with NFL athlete Brandian Ross to raise money for children with autism.[7]

In 2016, he founded PopSocial, a social media marketing software company that served clients such as Microsoft and NASA.[8]

In 2018, he founded ET Enterprises, a holding company that oversees his various business ventures.[9] That same year, he partnered with actress Zoe Saldaña[10] to launch the media platform BESE,[11] and he also co-founded Hayver, an app focused on drug and alcohol addiction prevention.[12]

In September 2022, he was appointed as CEO of Kickstarter.[13]

Recognition

[edit]

Black Enterprise Magazine named Taylor "Social Media Influencer of the Year" in 2016.[14]

The following year, he was included in The Root’s Root 100 list of the most influential African Americans.[15]

In 2017, he was named a brand ambassador for NASA's Technology Transfer Program to advocate for the commercialization of NASA technologies within the startup and marketing communities.[16]

In 2018, he made the Forbes 30 Under 30 list for his work in marketing and advertising with PopSocial.[17]

That same year, he was also featured in Adweek’s Young Influentials list, which spotlights rising leaders in marketing, media, and tech.

Philanthropy

[edit]

Taylor supports diversity and gender equality initiatives such as CODE2040, Wonder Women Tech, and Black Girls Code.[18]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Everette Taylor

View on Grokipedia
from Grokipedia
Everette Taylor is an American entrepreneur and business executive who has served as chief executive officer of Kickstarter, the world's leading crowdfunding platform for creative projects, since September 2022. Born in Richmond, Virginia, on June 23, 1989, Taylor overcame early hardships including homelessness and near dropout from high school, achieving success without a college degree through self-taught marketing and business acumen. Taylor founded his first company, EZ Events, at age 19, which was acquired in 2011, and later established ET Enterprises in 2013, encompassing the marketing firm MiliSense and software company PopSocial. Prior to Kickstarter, he held roles at Artsy, where he was recognized as one of the world's most innovative and influential CMOs, and at Sticker Mule, becoming the youngest to serve in that position while driving significant growth strategies. Under his leadership at Kickstarter, Taylor has emphasized empowering creators and optimizing platform experiences to foster innovation in the creative economy. His achievements include recognition on list for and , as well as inclusion in The 100 for influential , highlighting his impact as a self-made advocate for underrepresented entrepreneurs.

Early Life and Formative Experiences

Upbringing in

Everette Taylor was born in , and spent his formative years in the Southside neighborhood, an area characterized by socio-economic hardships and limited opportunities. Southside Richmond, where Taylor grew up, has long been associated with high rates of , , and instability, with outcomes often varying starkly based on immediate circumstances such as one's address. His family faced financial difficulties, contributing to the precarious environment of his childhood. During his teenage years, Taylor encountered significant personal adversity, including periods of homelessness while still in high school. These experiences instilled a sense of resilience and self-reliance, shaping his later emphasis on grit as a core attribute. Despite these challenges, he completed high school and briefly enrolled at Virginia Polytechnic Institute and State University (Virginia Tech), attending for one year before departing to pursue entrepreneurial ventures. Taylor has credited his early exposure to marketing concepts around age 14—through self-taught online strategies—as a pivotal factor in redirecting his path away from the constraints of his surroundings.

Personal Challenges and Resilience

Taylor grew up in the Southside neighborhood of , an area marked by , , and limited economic prospects, where many residents struggled to escape cycles of hardship. He observed numerous male family members imprisoned for drug-related crimes, which exposed him early to the risks of destructive paths. At age 14, Taylor himself began selling marijuana, a common but perilous activity in his community that his single mother recognized as a sign of him veering toward trouble; she intervened decisively to redirect his trajectory. During high school, Taylor experienced , including periods of sleeping in his car, which compounded the instability of his environment. Despite nearly dropping out and later withdrawing from Virginia Polytechnic Institute twice—once to aid his family's financial distress—he demonstrated early resilience by securing his first marketing job at age 18 and launching entrepreneurial ventures to provide support. These adversities fostered Taylor's capacity to endure distractions and uncertainty, traits he later attributed to his ability to thrive in high-stakes professional roles. He has described his Southside upbringing as foundational to developing "grit and empathy," qualities that enabled him to prove skeptics wrong through persistent self-reliance rather than formal credentials. In interviews, Taylor emphasizes that confronting such personal trials head-on, without external safety nets, honed his focus and adaptability, transforming potential derailments into drivers of long-term achievement.

Entrepreneurial Beginnings

Founding EZ Events

Everette Taylor founded EZ Events, an event marketing technology company specializing in ticketing and promotion for parties and social gatherings, at the age of 19 while attending . The venture emerged from Taylor's early experiences organizing events in the area, where he identified a niche for streamlined ticketing solutions amid limited digital options for local promoters. Drawing on his resourcefulness honed through prior side hustles, Taylor bootstrapped the company by saving personal earnings and building basic technology to handle event sales, initially focusing on regions from Richmond to . He utilized emerging platforms to market events and sell tickets, capitalizing on the platform's reach to scale operations without significant upfront capital. This approach aligned with Taylor's strengths in event planning, transforming informal party promotion into a structured that addressed gaps in accessible event tech. The founding of EZ Events prompted Taylor to drop out of after his first year, prioritizing the venture's growth over formal education as it gained traction through hands-on execution and iterative improvements to its ticketing software. By emphasizing practical utility—such as efficient online sales for small-scale events—the company quickly established a foothold, demonstrating Taylor's early aptitude for identifying underserved markets and deploying technology to solve real-world logistical challenges.

Establishment of ET Enterprises

Everette Taylor established ET Enterprises in 2013 as a to manage a portfolio of his entrepreneurial ventures following the acquisition of his first , EZ Events, in 2011. The entity served as an umbrella for diverse operations in , , and media, reflecting Taylor's shift toward scaling multiple interconnected businesses rather than a single entity. Initial companies under ET Enterprises included MilliSense, a marketing and software firm focused on data-driven strategies, and PopSocial, a platform emphasizing social media engagement and growth hacking tools. Taylor positioned the portfolio to leverage synergies across consumer-facing technologies, with subsequent additions like ArtX, an art discovery and acquisition platform launched to disrupt traditional art markets through . By 2019, ET Enterprises encompassed at least four core entities, enabling Taylor to oversee operations as CEO while pursuing cross-industry innovations.

Professional Ascent in Marketing

Growth Hacking and Early Marketing Roles

Taylor entered the field of after relocating to , where he worked under , the marketing executive credited with coining the term and applying it at companies like . This role involved executing data-driven strategies focused on user acquisition, retention, and scalable experimentation, which became hallmarks of his approach. In partnership with Ellis, Taylor co-founded GrowthHackers.com, launching it as a SaaS platform and that grew to become the largest hub for growth marketers worldwide, with resources on , viral coefficients, and . The site facilitated case studies and forums that emphasized empirical metrics over traditional advertising, attracting contributors from tech firms and startups. Through ET Enterprises, founded in 2013, Taylor established MilliSense as a consultancy targeting early-stage companies, assisting them in achieving via targeted campaigns and . As CEO of MilliSense, he scaled the firm to multi-million-dollar annual revenue by 2016, advising dozens of clients on funnel optimization and calculations. Concurrently, Taylor served as a growth marketing strategist for , leading initiatives for new projects that integrated user feedback loops and performance tracking. In his initial executive marketing positions, Taylor acted as Head of Marketing at Qualaroo, a B2B SaaS provider of user survey tools, where he implemented growth tactics that propelled the company toward profitability and its eventual acquisition by Xenon Ventures in 2015. He later joined Skurt as in 2016, orchestrating car rental promotions that boosted bookings and user engagement, contributing to the startup's acquisition by in 2018. These roles honed his expertise in lean marketing for resource-constrained ventures, prioritizing measurable ROI over broad awareness.

Chief Marketing Officer at Artsy

Everette Taylor joined Artsy as Chief Marketing Officer in December 2019, shortly before the onset of the COVID-19 pandemic. In this capacity, he oversaw the company's marketing strategy for its platform, the world's largest online marketplace for buying and selling fine art from leading artists and galleries. Taylor's efforts focused on expanding access to the art market, with an emphasis on democratizing online art collecting through innovative digital campaigns and brand positioning. Under Taylor's leadership, Artsy experienced significant growth, including all-time record revenue and heightened amid the surge in online art interest during the . His marketing initiatives contributed to these outcomes by leveraging data-driven tactics and entrepreneurial approaches honed from prior ventures, though specific campaign metrics beyond overall revenue records are not publicly detailed in available reports. Taylor's performance earned him recognition as one of the World's Most Influential CMOs by Forbes in 2021, attributed directly to the platform's revenue achievements. He was also named one of the World's Most Innovative CMOs by Business Insider in 2022 for his role in driving business expansion. Taylor departed Artsy in September 2022 after nearly three years in the role, transitioning to the CEO position at without a specified successor immediately announced. His tenure at Artsy marked a pivotal period of digital adaptation for the art industry, aligning with broader shifts toward online marketplaces, though independent analyses of long-term attribution to his strategies remain limited.

Leadership as CEO of Kickstarter

Appointment and Initial Vision

Kickstarter announced on , 2022, that Everette Taylor had been appointed as its new , succeeding interim leadership after Aziz Hasan stepped down in March 2022. Taylor, who had served as at Artsy, brought experience in scaling consumer brands and a track record in marketing and , including founding ET Enterprises in 2013. In his appointment statement, Taylor emphasized continuing Kickstarter's core mission, stating, “I am humbled to take on the role of CEO of at a very transformative time for the company. has made such a positive impact on the world, and I’m honored to continue the mission of bringing creative projects to life and support amazing creators across the globe.” He expressed passion for , supporting creators, and making creativity accessible to all, aligning with the platform's focus on enabling diverse creative endeavors. On October 3, 2022, in his first project update as CEO, Taylor reiterated his excitement about creating impact for creators in all categories and collaborating with the to bring more projects to life. He outlined initial plans to enhance backer experiences and announced the launch of a monthly video series titled "Kickstarter Project Updates" to share news, trends, tips, creator stories, and team insights, aiming to foster greater engagement. This approach reflected his intent to build on 's legacy while adapting to transformative challenges in the landscape.

Strategic Initiatives and Innovations

Upon assuming the role of CEO in September 2022, Everette Taylor articulated a vision to evolve from a primarily platform into a comprehensive "creator company" supporting the full lifecycle of creative projects, emphasizing tools for pre-launch preparation, funding, fulfillment, and ongoing community engagement. This shift aimed to address creator feedback on post-campaign challenges, positioning as infrastructure for the rather than a one-time tool. A cornerstone innovation was the introduction of Late Pledges in 2024, permitting backers to contribute after the traditional 30-day campaign window closes, which Taylor described as enabling creators to capture an additional 30-50% of their funding goals or even double them in some cases—the platform's most significant update since its launch. Complementing this, Kickstarter launched enhanced pledge management tools, including features for handling shipping, taxes, add-ons, and fulfillment logistics, alongside a beta integration with PledgeManager for streamlined post-campaign operations. These changes, rolled out following extensive creator consultations, contributed to raising the overall project success rate from approximately 50% to nearly 65% by providing better resources and support. Taylor also prioritized performance marketing enhancements, establishing an in-house team to amplify creator visibility and launching partnerships such as with Jellop for advertising optimization. In August 2025, Kickstarter announced a collaboration with to aid independent filmmakers through expanded distribution and funding pathways. Product development accelerated, with 12 major features introduced in a single quarter, including an advanced creator dashboard, upgraded pre-launch tools, and a revamped mobile app fostering direct, algorithm-free interactions between creators and backers. To bolster underrepresented creators, Taylor expanded the Forward Funds program, which provides non-dilutive investments and targeted outreach in areas like and , aligning with a broader of educational resources and specialized support teams. These initiatives, announced amid a 2024 platform refresh after 15 years of minimal structural change, underscored a commitment to sustained streams and community-driven evolution, earning Kickstarter recognition as one of Time magazine's 100 Most Influential Companies in 2024 for pioneering remote and flexible work models.

Criticisms and Operational Challenges

Upon assuming the role of CEO in October 2022, Everette Taylor inherited a platform grappling with declining and perceived loss of following a period of stagnation. Prior to his arrival, had executed approximately 40% staff reductions amid the to enhance financial flexibility, alongside tensions from a drive in which 60% of employees organized, which the previous CEO described as inherently adversarial. Additionally, a exploration initiative, launched as a separate protocol, drew backlash due to miscommunications suggesting a pivot to a web3-focused model, eroding trust. Taylor's strategic responses included commitments to avoid further layoffs, direct with the union as a team partner, and community input via an advisory council to refine initiatives like without overhauling the core model. However, operational hurdles persisted, culminating in a June 2024 leadership restructuring that terminated seven senior executives—including the chief legal officer, , vice president of product, and vice president of creator and backer success—to foster a flatter, more agile structure aimed at streamlining workflows and improving service to creators amid flatlined growth. The changes, announced in an all-hands meeting, followed internal Slack rumors and were framed as essential for rebranding, though affected employees declined public comment. Labor relations emerged as a prominent ongoing challenge under Taylor's tenure. In October 2025, Kickstarter United initiated a strike starting October 2, demanding a codified four-day, 32-hour workweek, higher wages, and better conditions, with a community petition to Taylor garnering over 2,800 signatures from workers, creators, and backers. The action highlighted disputes over Taylor's implementation of a four-day workweek policy, which he had defended as productivity-enhancing but which the union sought to formalize contractually amid broader negotiations. Public commentary on platforms like LinkedIn criticized the company's legal approach during talks, urging Taylor to prioritize direct union engagement over adversarial tactics. These events underscored persistent tensions between operational efficiency goals and union demands for structural protections.

Recognition and Impact

Awards and Public Acknowledgments

In 2016, Taylor received Black Enterprise's Social Media Influencer of the Year award for his innovative use of digital platforms in marketing and entrepreneurship. Taylor was named to list in the Marketing & Advertising category in 2018, recognizing his leadership at PopSocial, where he scaled the company through and strategies. He was included in The Root 100 list of most influential in 2022, highlighting his role in advancing creative business models as CEO of . In 2023, Taylor earned a spot on Ad Age's list for revitalizing Kickstarter's brand identity and driving user engagement amid competitive pressures in . That same year, he was selected for Black Enterprise's list, acknowledging his executive achievements and contributions to diverse leadership in tech. He also appeared on TIME's 100 Next list, which spotlights emerging leaders shaping the future in business and culture. In September 2025, Taylor was awarded the Gotham Week Honors Cultural Impact Award by the Gotham Film & Media Institute for Kickstarter's role in funding over 20,000 independent film projects, enabling creators to bypass traditional gatekeepers.

Influence on Entrepreneurship and Crowdfunding

Everette Taylor's tenure as CEO of Kickstarter, beginning in 2022, has reinforced the platform's position as a cornerstone of crowdfunding by emphasizing sustained creator-supporter relationships beyond initial campaigns. He introduced tools and features designed to facilitate ongoing engagement, transforming Kickstarter from a one-time funding mechanism into a persistent ecosystem for project development and community building. This shift has enabled entrepreneurs to leverage backer networks for iterative growth, as evidenced by platform data showing increased post-campaign activity under his leadership. Taylor's strategic focus on the has driven Kickstarter's resurgence amid competition from and alternatives, positioning it as a viable launchpad for independent ventures. In 2023, the platform under his direction was named one of Time Magazine's 100 Most Influential Companies for advancing work models in and amplifying global creator impact. His initiatives have supported diverse small businesses, including a Black-owned shop in Richmond that scaled operations through proceeds and follow-on tools. Through public forums and interviews, Taylor has disseminated practical guidance for entrepreneurs, stressing the importance of self-valuation to avoid undervaluing ventures during funding rounds—a lesson drawn from his background in startups. He frames as an investment opportunity rather than charity, urging founders to craft compelling narratives that attract committed backers while preparing for fulfillment risks. In collaborations such as a 2025 podcast with , he advocated for calculated risks tailored to resource constraints, influencing startup strategies in resource-limited environments. Taylor's personal trajectory—from founding growth marketing firm MilliSense to leading Artsy—has informed his for underrepresented founders, highlighting crowdfunding's democratizing potential without formal credentials. His emphasis on and audacious confidence as for navigating entrepreneurial hurdles has resonated in advice columns, encouraging persistence amid biases in traditional funding. This perspective has contributed to broader discussions on inclusive , though platform metrics indicate mixed outcomes in diversifying successful campaigns.

Personal Philosophy and Public Stance

Views on Success and Confidence

Everette Taylor attributes much of his career trajectory to a of "crazy confidence," describing it as an internal voice akin to "a little Kanye living in my head, saying, but in a healthy way." This self-assurance, cultivated during periods of in his youth when he used computers to study tech pioneers like , enabled him to enter without formal credentials and overcome systemic barriers as a young Black man from . Taylor views such confidence not as arrogance but as essential resilience, warning that without it, individuals risk being deterred by early setbacks or external skepticism. Taylor defines success as multifaceted, emphasizing the interplay of timing, alignment, intentionality, and execution alongside hard work and serendipity. He states, "It's the balance of timing and alignment. But also the intentionality to put yourself in a position to have new opportunities and then execute on those opportunities," crediting this formula for his rapid rise, including his appointment as CEO in 2022 after being spotted via a profile. He advocates risk-taking as a driver of , arguing it allows individuals to "do something even more special and impactful," while cautioning against undervaluing one's worth, as he learned from selling his first company, EZ Events, at age 21 only to see it resold for significantly more. To aspiring entrepreneurs, Taylor advises starting with available resources—"You don’t need outside funding or fancy credentials"—and maintaining curiosity through feedback and iteration. Central to Taylor's is , which he identifies as the primary trait distinguishing effective leaders and employees from those who falter. He flags lack of as a critical red flag, noting that ego-driven individuals without it prioritize personal agendas over team or customer needs, hindering and growth; only 10-15% of people possess genuine , per organizational Tasha Eurich's research, which Taylor references implicitly in his hiring practices. Taylor promotes and openness to —"I love feedback because I’m constantly trying to be a better person every day"—as antidotes to ego, while stressing that true demands balance: "What is without ? What is without peace?" He urges prioritizing health, family, and over relentless .

Perspectives on Diversity, Merit, and Industry Issues

Everette Taylor has expressed support for diversity initiatives in the and , emphasizing their role in fostering through varied perspectives. In a November 2023 LinkedIn post, he stated that "diverse experiences and backgrounds that lead to the most thought diversity and the best ," highlighting the for inclusion beyond performative measures. Taylor has voiced concerns about backlash against (DEI) efforts, describing recent criticisms as a step backward. On January 15, 2024, coinciding with , he posted on that attacks on DEI made the day feel regressive for the country, underscoring his belief in sustained commitment to these programs despite waning post-2020 enthusiasm. Similarly, in October 2023, he noted that while "2020-2021 guilt" has faded, "diversity is still important," rejecting narratives that dismiss DEI as obsolete. Regarding merit, Taylor's public statements prioritize outcomes driven by individual effort and risk-taking, often framing his own success—from humble beginnings to leading companies like —as evidence of merit-based achievement enabled by opportunity. In a 2023 , he critiqued superficial diversity in corporate settings, advocating for genuine inclusion that leverages talent from underrepresented groups without diluting standards, as seen in his push for authentic leadership at . He has not explicitly opposed meritocratic principles but integrates them with diversity, arguing that broadening talent pools enhances competitive edge, as evidenced by his efforts to reflect creator diversity in 's culture. On broader industry issues, Taylor has highlighted in tech, particularly for those from non-elite backgrounds, describing it as "not easy breaking into tech" despite life-changing opportunities it provided him. As Kickstarter CEO, he addressed operational challenges like and adoption while prioritizing inclusion to counter the scarcity of leadership in C-suites, with only about 1.6% of tech executives being as of 2023 data he referenced in discussions. He advocates for strategic growth in and marketing sectors by focusing on authentic engagement over gimmicks, drawing from his experience scaling startups like Trappy, which he sold after achieving through targeted outreach.

References

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