Froot Loops

Kellogg's introduced Froot Loops in 1963.^[4] Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996.

The loops all share the same fruit-blend flavor.^[5][6] Different production methods are used in the UK, where the company misleadingly suggested that each individual loop color was a different flavor.^{[citation needed]}

Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors.^[7] He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows! The flavor of fruit!"^[8] or "Follow my nose! For the fruity taste that shows!"

Toucan Sam was first voiced by voice actor Mel Blanc, with an American accent, and later by Maurice LaMarche, with a British accent.^[9]

Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors" and "Flavor Bursting!"^[10] Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar,^[11] and in 2021 Froot Loops Pop-Tarts.

In 2017, a special Unicorn Froot Loops limited edition was released in the United Kingdom.^[12]

• Fruit Loops (disambiguation)