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Genesis GV90
Genesis GV90
Genesis GV90
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Genesis GV90
Neolun Concept (2024)
Overview
TypeSUV
ManufacturerGenesis
ProductionEst 2026
Body and chassis
Doors5
Powertrain
EngineElectric Motor

The Genesis GV90 is an upcoming full-size electric SUV from Genesis, the luxury division of Hyundai Motor Company. It is expected to debut in 2026 as the brand's flagship SUV, positioned above the Genesis GV80.[1][2]

Design and features

[edit]

The GV90 is expected to incorporate a distinctive design, featuring rear-hinged coach doors that eliminate the need for a central B-pillar.[3] This configuration aims to enhance ease of access while maintaining structural integrity through reinforced door construction.[4] Inside, the GV90 may include features such as swivel seats for increased passenger interaction and integrated seat speakers.[5]

  • Rear View
    Rear View

Platform and production

[edit]

The SUV will be based on Hyundai Motor Group's Integrated Modular Architecture (IMA), a platform designed for electric vehicles.[6] This architecture is expected to improve efficiency and allow for flexible vehicle configurations.[7] Production will take place at Hyundai's new electric vehicle facility in Ulsan, South Korea, with manufacturing beginning in 2026.[8]

Market positioning

[edit]

As a full-size luxury SUV, the GV90 is expected to compete with models from established premium brands.[9] It is designed to expand Genesis's presence in the electric vehicle segment while offering a larger alternative to the GV80.[10]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Genesis GV90

View on Grokipedia
from Grokipedia
The Genesis GV90 is an upcoming full-size luxury electric SUV produced by Genesis, the luxury division of Hyundai Motor Group. Previewed by the Neolun concept unveiled in 2024, it is positioned as the brand's flagship electric SUV and is expected to debut by the end of 2026. The GV90 will serve as Genesis's largest and most prestigious electric model to date, featuring ultra-luxury elements such as B-pillarless coach doors, which have been confirmed in recent prototype sightings. Ongoing testing has included pre-production models finished in a premium emerald-like green paint with a royal finish, resembling the Ionosphere Green option seen on other Hyundai Group vehicles. The Neolun concept, meaning "New Moon" and embodying Korean minimalist aesthetics, provides strong indications of the GV90's design direction, including a seamless two-line exterior profile, expansive interior space with features like 180-degree swivel seats, cashmere and matte leather upholstery, real wood accents, an immersive three-dimensional concert hall audio system, traditional Korean-inspired Ondol heating, and a rotating column-type shift-by-wire mechanism. While the concept was a two-row showcase, the production GV90 is expected to offer three rows for greater versatility. The GV90 is anticipated to utilize Hyundai's eM platform architecture with a large battery pack, potentially around 113 kWh, supporting an estimated range of 300–400 miles and dual-motor all-wheel-drive configurations. Pricing is projected to start around $100,000 for base models, with higher trims featuring exclusive elements like the coach doors reaching approximately $207,000.

Development

Background and announcement

The Genesis GV90 is an upcoming full-size luxury electric SUV developed by Genesis, the luxury vehicle division of the Hyundai Motor Group. It is positioned as the brand's flagship SUV and the largest, most lavish model in the lineup, intended to sit above the existing GV80. The GV90 forms part of Genesis's ongoing strategy to expand its offerings, introducing a top-tier luxury model to strengthen the brand's presence in the premium electric SUV segment. It is expected to debut by the end of 2026.

Neolun concept preview

The Genesis Neolun Concept, meaning "The New Moon," was unveiled in March 2024 at Genesis House New York, coinciding with the . The name embodies humanity's longstanding fascination with the moon and reflects Genesis's vision of shaping the future through technology, design, and imagination. The concept incorporates Korean minimalist aesthetics to create an ultra-luxe vision of luxury SUVs, drawing inspiration from traditional Korean cultural elements such as reductive design principles that emphasize clean, refined lines and eliminate unnecessary details. Key exterior preview elements include the iconic two-line lighting signature that seamlessly wraps from the headlights to the tail lamps, evoking haute couture craftsmanship, along with distinctive B-pillarless coach doors that open to provide effortless access and emphasize spaciousness. These features, including the seamless integration of design and ultra-luxury focus, preview Genesis's direction for its flagship electric SUV.

Prototype development and sightings

Prototype development and sightings Prototype testing of the Genesis GV90 has progressed with multiple pre-production vehicles spotted undergoing evaluation in various conditions. These sightings confirm ongoing development of the flagship electric SUV ahead of its expected late-2026 debut. A notable recent sighting in February 2026 revealed a pre-production prototype finished in a premium royal green color with an emerald-like finish, described as similar to the Ionosphere Green premium option on the Hyundai IONIQ 9. The vehicle remained under camouflage but clearly displayed B-pillarless coach doors, highlighting the retention of this ultra-luxury feature during testing. Earlier observations have consistently shown the GV90 prototypes equipped with rear-hinged coach doors and a pillarless design, including an exposed hinge mechanism on the C-pillar. In one instance, a coach-door P1 prototype was captured with extensive production-ready components installed, such as 24-inch alloy wheels representing an evolved version of the monoblock design from the Neolun concept. Approximately 95% of the parts on this test vehicle aligned with the planned final production specification, indicating advanced engineering progress. Testing has occurred in demanding environments, including the Nürburgring in Germany, where the prototype's massive size and air suspension were evident. Additional sightings in South Korea and the United States have further documented the vehicle's development trajectory toward mass production.

Design

Exterior design

The Genesis GV90 is expected to feature a full-size luxury SUV exterior that closely carries over key elements from the Neolun concept, including a reductive design philosophy emphasizing clean, refined lines and the deliberate elimination of unnecessary details. This approach blends minimalist Korean aesthetic influences with modern luxury, creating a seamless and sophisticated silhouette focused on the "beauty of space." A defining ultra-luxury feature is the B-pillarless coach doors—rear-hinged for enhanced access and an open, pillar-free appearance when opened—which have been observed in multiple prototypes and are anticipated for production. Recent pre-production prototypes have showcased the design in a premium emerald-like green paint, akin to Ionosphere Green, further highlighting the model's refined and imposing presence. The exterior incorporates signature Genesis elements such as an illuminated crest grille with triangular mesh and extending LED light strips for a wide, futuristic stance.

Interior design

The interior of the Genesis GV90 is anticipated to feature a luxurious cabin that prioritizes comfort and hospitality, drawing heavily from the Neolun concept preview. It is expected to incorporate premium materials such as warm cashmere, matte leather, and real wood accents to create a refined and tactile environment. A key element is the 180-degree swivel function for the front seats, which allows reconfiguration for enhanced passenger interaction and reflects Genesis' Son-nim philosophy of treating occupants as honored guests. This swivel capability, along with a three-dimensional concert hall audio experience achieved through strategically placed speakers, was previewed in the Neolun concept. The design incorporates Ondol-inspired radiant heating, drawing from traditional Korean underfloor systems to deliver efficient, enveloping warmth and a lounge-like atmosphere. Additional luxury-oriented features are expected to include an adjustable display that integrates into the dashboard with vertical movement for optimal usability, as well as a rotating column-type shift-by-wire system integrated into the steering wheel for improved safety and aesthetics. Recent prototype sightings indicate the GV90 interior closely follows the Neolun's layout and inspiration.

Powertrain

Electric platform

The Genesis GV90 is based on Hyundai Motor Group's next-generation eM platform, the passenger vehicle variant of the Integrated Modular Architecture (IMA) developed specifically for electric vehicles. This makes the GV90 the first production model to adopt the eM platform. The eM platform evolves from the existing Electric Global Modular Platform (E-GMP) and standardizes key components including chassis structures, drive systems, and battery modules using cell-to-pack technology. This approach aims to increase economies of scale, shorten development times, and reduce production complexity across different vehicle segments. By prioritizing modularity, the platform enables flexible configurations of electric drivetrains and battery setups to accommodate varying vehicle sizes, performance needs, and luxury requirements. This design supports efficient packaging and optimization tailored to the demands of a full-size flagship SUV. The eM platform is expected to deliver meaningful improvements in efficiency and range over prior Hyundai Motor Group EV architectures.

Powertrain configuration

The Genesis GV90 is expected to feature a dual-motor all-wheel-drive powertrain configuration, with one electric motor positioned at each axle to deliver standard all-wheel drive. This electric-only setup is anticipated to be built on Hyundai Motor Group's next-generation eM platform, which incorporates an 800V architecture to support efficient power delivery and charging capabilities. The vehicle is reported to incorporate a battery pack with a capacity of 113 kWh, enabling the high-voltage system to maintain performance across various conditions, including extreme cold where battery thermal management and all-wheel-drive calibration have been tested on prototypes. This configuration positions the GV90 as a flagship electric SUV with a focus on refined traction and power distribution through its dual-motor layout.

Estimated performance and range

The Genesis GV90 is expected to offer strong performance suited to its position as a flagship full-size luxury electric SUV. Reports indicate a dual-motor all-wheel-drive configuration capable of producing more than 500 horsepower, providing substantial acceleration and traction. Range projections center around 300 miles on a single charge with a battery pack similar to the 99.8-kWh unit in the related Kia EV9, though a larger battery—potentially around 113 kWh—could extend this to 300-400 miles. These estimates position the GV90 competitively in the luxury electric SUV segment, balancing high power output with extended driving range while emphasizing refined, comfortable driving characteristics expected of Genesis's flagship models.

Features

Luxury and comfort amenities

The Genesis GV90 is anticipated to prioritize passenger-centric hospitality in its full-size cabin, drawing from the Neolun concept's lounge-like approach to deliver ultra-luxury comfort and relaxation. The production model is expected to feature a three-row seating configuration, providing spacious and versatile accommodation for families or groups. Central to the comfort experience is the Ondol heating system, inspired by traditional Korean underfloor heating. This radiant heating technology applies to floorboards, seatbacks, and other surfaces such as dashboard, door trims, and console sides, providing efficient, even warmth without the dryness associated with conventional systems, creating a cozy lounge-like environment. The cabin is expected to include swivel seats that rotate for flexible configurations, allowing passengers to face each other for enhanced interaction. Premium materials such as cashmere, matte leather, and real wood are anticipated to envelop the interior, reinforcing the sophisticated, welcoming atmosphere aligned with Genesis' philosophy of treating occupants as honored guests.

Technology and infotainment

The Genesis GV90 is expected to feature an advanced infotainment system previewed by the Neolun concept, with a focus on integrated digital interfaces, intuitive controls, and immersive audio. A key element is the adjustable integrated display, measuring 24.6 inches, which can move vertically to seamlessly integrate into the dashboard while driving, optimizing voice command recognition, navigation visibility, and hands-free operation. The vehicle incorporates a rotating column-type shift-by-wire interface integrated into the steering wheel, merging controls for a streamlined, safety-oriented interaction. The infotainment suite is expected to include Hyundai's Pleos Connect system, built on Android Automotive OS, providing a smartphone-like intuitive interface with seamless connectivity between the vehicle OS, infotainment, and cloud services, along with over-the-air software updates. This setup replaces the traditional instrument cluster with a centralized display approach. The infotainment suite is complemented by an immersive three-dimensional audio system, featuring strategically placed speakers and the signature Crystal Sphere Hi-Fi speaker, tuned to create a concert hall-like surround sound experience for music, media, and calls.

Safety systems

The Genesis GV90 incorporates B-pillarless coach doors as a signature ultra-luxury feature, previewed in the Neolun concept. This design eliminates the central B-pillar to create an expansive opening for the rear passengers, but it requires specialized structural engineering to maintain occupant safety. Engineers integrated the door latching mechanisms directly into the vehicle's floor and roof structures to compensate for the absent B-pillar, ensuring structural integrity and compliance with side-impact safety requirements for global production standards. These coach doors are further supported by advanced latching systems specifically engineered for daily usability while preserving safety and structural integrity. Specific details on the full suite of advanced driver assistance systems (ADAS) and other active safety technologies for the production GV90 remain undisclosed as the model is still in development and testing.

Production and release

Manufacturing

The Genesis GV90 is planned to be manufactured at Hyundai Motor Group's dedicated electric vehicle plant in Ulsan, South Korea. This new facility, part of Hyundai's longstanding Ulsan plant complex, is specifically designed for production and incorporates advanced manufacturing technologies, including AI-based intelligent control systems, low-carbon construction methods, and 100 percent renewable energy usage. The plant has a targeted annual production capacity of 200,000 vehicles. The GV90 will be the first model assembled at this dedicated EV facility.

Expected timeline and debut

The Genesis GV90 is anticipated to make its global debut by the end of 2026, following its initial preview as the Neolun concept unveiled in 2024. Mass production of the GV90 is scheduled to begin in June 2026 at Hyundai Motor Group's dedicated electric vehicle facility in Ulsan, South Korea, paving the way for customer deliveries following production ramp-up. The vehicle is positioned to arrive as part of the 2026 model year, with ongoing prototype testing—including recent sightings in a premium emerald-like green paint—indicating active progress toward this timeline. This schedule reflects Genesis's development path from the 2024 concept reveal to production readiness in mid-2026, establishing the GV90 as the brand's flagship electric SUV.

Market positioning

The Genesis GV90 is positioned as the flagship full-size luxury electric SUV in Genesis's lineup, serving as the brand's most prestigious and technologically advanced model. It targets the ultra-premium segment of the electric SUV market, where it seeks to challenge established competitors such as the Mercedes-Benz EQS SUV, BMW iX7, and Cadillac Escalade IQ. Pricing estimates place the GV90's starting MSRP around $100,000, with higher trims expected to reach around $120,000 depending on options and configuration per some reports, while ultra-luxury variants incorporating bespoke features such as coach doors could exceed $200,000 (approximately $207,000 for certain higher-end configurations per recent local reports). This positioning enables Genesis to expand its footprint in the high-end luxury electric vehicle segment, offering a premium alternative that combines advanced technology and refinement with competitive value relative to traditional European and American luxury brands.

References

  1. https://electrek.co/2026/02/16/genesis-gv90-goes-royal-green-new-sighting-images/
  2. https://www.genesis.com/us/en/concept-cars/genesis-neolun-concept
  3. https://www.caranddriver.com/genesis/gv90
  4. https://thekoreancarblog.com/genesis-gv90-interior-revealed-first-look-at-the-flagship-luxury-suv/
  5. https://electrek.co/2025/12/31/genesis-gv90-stunning-luxury-electric-suv-video/
  6. https://www.autoblog.com/news/genesis-gv90-spied-with-rolls-royce-style-coach-doors-intact
  7. https://newsroom.genesis.com/genesis-neolun-concept/
  8. https://thekoreancarblog.com/genesis-gv90-coach-door-p1-prototype-spotted-with-many-production-parts-installed-including-24-inch-wheels/
  9. https://www.caranddriver.com/news/a64814456/2026-genesis-gv90-ev-spy-photos/
  10. https://www.genesis.com/worldwide/en/models/concept-car/genesis-neolun-concept.html
  11. https://thekoreancarblog.com/new-green-paint-revealed-on-latest-genesis-gv90-p1-pre-production-prototype/
  12. https://thekoreancarblog.com/genesis-gv90-interior-revealed-featuring-new-steering-wheel-and-center-console-inspired-by-the-neolun-concept/
  13. https://www.electrive.com/2023/11/21/genesis-gv90-to-be-first-vehicle-based-on-new-hyundai-platform/
  14. https://insideevs.com/news/678840/genesis-gv90-electric-suv-hyundai-em-platform/
  15. https://www.genesisofspring.com/2026-genesis-gv90-spring-tx.htm
  16. https://www.motortrend.com/cars/genesis/gv90
  17. https://newsroom.genesis.com/embracing-korean-heating-technique-ondol-for-a-cozier-ride/
  18. https://www.designboom.com/technology/genesis-neolun-suv-swiveling-seats-screens-unfold-concept-electric-car-03-28-2024/
  19. https://electrek.co/2026/01/12/genesis-gv90-ultra-luxe-tech-powerhouse/
  20. https://www.hyundaimotorgroup.com/en/story/CONT0000000000198464
  21. https://thekoreancarblog.com/genesis-gv90-p1-spotted-with-production-coach-door-handles/
  22. https://seaprime.in/2026-genesis-gv90-revealed/
  23. https://insideevs.com/news/696040/hyundai-new-ev-plant-ulsan-south-korea/
  24. https://www.greencarreports.com/news/1141441_report-big-genesis-gv90-electric-suv-will-be-made-in-south-korea/
  25. https://topelectricsuv.com/news/genesis/genesis-gv90-2026-release/
  26. https://www.greencars.com/expert-insights/genesis-gv90-the-electric-flagship-of-your-dreams
  27. https://topelectricsuv.com/news/genesis/upcoming-genesis-gv-electric-suv/
  28. https://electrek.co/2026/02/11/genesis-gv90-200000-ultra-luxe-suv-with-coach-doors/
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