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GoDigital Media Group
GoDigital Media Group
GoDigital Media Group
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GoDigital Media Group (GDMG) is a diversified multi-national conglomerate founded in 2006 by Jason Peterson and headquartered in Los Angeles. GDMG focuses on intellectual property rights management through divisions in music, video networks, and brands (commerce).[2][3]

Key Information

Background

[edit]

Early history

[edit]

GoDigital Media Group was founded in 2006 by CEO and Chairman Jason Peterson.[4] It started out focused on licensing music rights, before expanding into other areas.[5] In 2008, it created a movie distribution subsidiary called GoDigital.[6] Two years later, it created supply chain software company, ContentBridge.[5] The video business expanded in January 2012, when it acquired video-on-demand business Might Entertainment, adding 700 movie titles to its licensing catalogue.[7] One of GDMG's early projects was for the song Despacito, which led to referrals from other indie artists publishing content on YouTube.[8]

In 2012, the company's music distribution business was renamed Cinq Music.[8] Over time, Cinq also became a music label, creator, and rights management firm.[9] That year, venture capital firm Preferred Ventures purchased a majority interest in the GoDigital subsidiary, for an undisclosed amount.[10] Preferred Ventures then merged GoDigital with Variance Films in January 2014, forming a movie distribution business called Amplify.[11] In 2015, the GoDigital subsidiary acquired independent film-maker Distribber.[12] In 2016, GDMG's AdShare subsidiary acquired Primo Media, a network of YouTube channels for Latin music that also markets music talent to YouTube content creators.[13]

In 2017, GDMG created Latido Music as an ad-supported Latin music TV channel.[14] Initially, GDMG's business was heavily focused on Latin music.[8] By 2018, it had 50-million listeners monthly, most of whom were from Latin American countries.[8] In 2017, it invested $20 million into its Cinq subsidiary to expand to other genres.[15] Its first major non-Latin project was in 2018, when the Cinq subsidiary recorded and distributed an album for Janet Jackson.[8] It also purchased Warner Music Group's music rights in songs from rapper T.I., using half of $20 million in funding provided by the parent company GDMG. At the time, it was GDMG's largest acquisition.[16] GDMG invested another $40 million into Cinq to acquire additional licensing rights in 2019.[17] That investment was subsequently used to purchased the Beluga Heights Record Label including the right to songs by Sean Kingston and Jason Derulo.[16] Latido Music acquired competing latin music business Mitú in February 2020,[18] which was later merged with NGL Collective.[19]

Recent history

[edit]

During the COVID-19 pandemic, GoDigital Media Group shut down its headquarters in Los Angeles, California and transitioned to a remote workforce. It acquired eight businesses from 2020 - 2023.[5] In 2021, GoDigital partnered with MEP Capital Management to purchase YogaWorks, in a Chapter 11 bankruptcy auction, for $9.6 million.[20] YogaWorks had closed its physical Yoga studios due to the COVID-19 pandemic. GDMG converted it into an online subscription service.[5] In 2023, YogaWorks introduced a fitness program intended for users with breast cancer in partnerships with celebrity Samantha Harris.[21] GDMG also acquired Sound Royalties, which provides advances to artists in exchange for royalties in their music.[22]

In 2022, GDMG invested another $100 million into its Cinq Music subsidiary.[23] That same year, it acquired retailers Eastern Mountain Sports (EMS) and Bob's Stores from U.K.-based Frasers Group for $70 million.[5] EMS and Bob's Stores had physical stores, whereas GDMG had historically focused on IP rights management, content, and services.[24] Under its new owner, Eastern Mountain Sports made a series of ads making fun of its prior financial troubles and bankruptcy.[25] In June 2023, GoDigital said it would be bidding on acquiring Vice, which was in bankruptcy.[5] However, Vice selected a competing bid from Fortress Investment Group and was ultimately sold to that company.[26]

Subsidiaries

[edit]

GoDigital Media Group's subsidiaries include:

  • GoDigital gets a majority of its revenues from purchasing and licensing digital content.[27] It also facilitates distribution deals with streaming services like Netflix or Hulu, on behalf of content creators.[27] It develops and markets software that distributes digital multimedia content, tracks where it's been used, and translates the content for international markets.[27]
  • Cinq Music Group is a music rights, distribution, and label business focused on Latin and indie music.[28][29] As of 2022, it licenses about 47,000 recordings.[30]
  • AdShare is a digital rights business[29] that finds copyrighted audio content being used in third-party YouTube videos without permission.[31]
  • Sound Royalties provides financing to artists in exchange for royalties.[32]

Networks:

  • Latido Music creates multimedia content targeting millennial and Gen Z audiences.[29]
  • NGLmitú creates digital content intended for the Latino demographic.[33] For example, it creates stories, programs, and documentaries on food and lifestyle topics, as well as branded content.[33]
  • YogaWorks is an online yoga service.[34]

Commerce:

  • GoDigital Brands is the subsidiary that manages GoDigital's commerce brands.[35]
  • ContentBridge is a supply chain software company.[29]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

GoDigital Media Group

View on Grokipedia
from Grokipedia
GoDigital (formerly GoDigital Media Group, GDMG) is a privately held multinational media and technology conglomerate headquartered in , specializing in rights management, digital content distribution, and commerce solutions. Founded in 2006 by Jason Peterson and Logan Mulvey, the company pioneered digital music licensing and media to address the convergence of media and technology. Its mission is to inspire happiness by sharing creativity, focusing on connecting content, community, and commerce across music, networks, and brands. The company operates through key divisions, including GoDigital Music (formerly GoDigital Music Group), which handles distribution, publishing, and rights management for over 80,000 sound recordings, and has acquired notable catalogs such as those of , , and . Subsidiaries like Cinq Music and Beluga Heights support its music operations, while Sound Royalties provides royalty funding and AdShare enables . In the networks segment, GoDigital owns NGLmitú, a platform targeting multicultural audiences, and YogaWorks, a leading and wellness brand. The commerce arm, GoDigital Brands, manages brand partnerships and digital tools like ContentBridge, which was selected by in 2012 for media workflow automation. GoDigital has expanded significantly, raising $250 million in 2023 to acquire music rights. In 2025, the company rebranded as GoDigital, launched divisions including GoDigital Music, GoDigital Networks, and GoDigital Brands, acquired the Octiive distribution platform, partnered with , and secured an additional $230 million in funding, bringing total funding to over $1 billion. Under CEO and Chairman Jason Peterson, with Logan Mulvey rejoining in a senior executive role in 2022, the company continues to innovate in ecosystems, emphasizing standards like ADA and WCAG compliance across its platforms.

Overview

Founding and early operations

GoDigital Media Group was founded in 2006 by Jason Peterson and Logan Mulvey in Santa Monica, California, as a response to the convergence of media and technology. The company emerged to address challenges in intellectual property management during the shift from physical to digital media formats. Its initial business model centered on licensing music rights and intellectual property in the digital era, positioning it as an early pioneer in digital music licensing, exemplified by its first major deal securing rights to Master P and New No Limit Records. Early operations emphasized innovation in IP rights for emerging channels, including the development of ContentBridge in 2006—the first cloud-based system for automating digital media supply chains—and AdShare in 2007, which became the inaugural monetization platform for music content. By the late , the had relocated to the broader area, supporting expanded activities in media and .

Corporate structure and headquarters

GoDigital Media Group has evolved from a single entity founded in into a multinational , expanding to encompass over 1,300 employees as of 2025. This growth reflects its transition into a diversified conglomerate that integrates media, , and sectors, operating across multiple continents with a focus on rights management. As a backed by , it maintains a centralized structure under the leadership of founder Jason Peterson, enabling agile decision-making across its global footprint. The company's headquarters are located at 4267 Marina City Drive, Unit 400 West, in , serving as the central hub for strategic operations and executive functions. From this base, GoDigital oversees international activities, including offices and partnerships in regions such as , , and , supporting its multinational presence in content distribution and rights management. At its core, GoDigital is organized into three primary divisions—music, networks, and commerce—complemented by technology platforms that underpin data analytics and distribution capabilities. The music division handles rights management and distribution for recording artists and labels. The networks division focuses on video content and digital media channels, while the commerce division develops and markets consumer brands and products. This divisional framework allows for specialized operations while aligning under the parent company's overarching technology-enabled strategy.

History

Inception and initial growth (2006–2011)

GoDigital Media Group was established in 2006 by Jason Peterson and Logan Mulvey as a media and technology company specializing in rights management amid the rapid of content. The firm's core operations centered on , beginning with its inaugural deal for and New , which positioned GoDigital as an early innovator in digital music monetization. That same year, the company developed ContentBridge, the pioneering cloud-based system for automating supply chains, enabling more secure and efficient tracking of IP across distribution platforms. By 2007, GoDigital expanded its music licensing capabilities with the launch of AdShare, the first platform to monetize music videos on , rapidly capturing over 50% market share in through targeted agreements. This initiative not only diversified from emerging online video streams but also underscored the company's foundational of connecting content creators to digital commerce opportunities. As streaming services gained traction, these early efforts in IP management laid the groundwork for scalable licensing operations in a fragmented digital landscape. In , GoDigital ventured into the film sector by launching a dedicated subsidiary for movie distribution, becoming one of the inaugural independent partners of and facilitating the delivery of independent titles to video-on-demand audiences. This move marked a pivotal expansion beyond music, leveraging ContentBridge to handle rights clearance and distribution logistics for visual content. By 2009, the commercialization of ContentBridge extended its utility to broader media partners, enhancing operational efficiency and supporting GoDigital's growing portfolio of digital assets. Throughout 2006–2011, the company saw steady organic growth, including an expanding employee base and increasing revenues from digital licensing deals, fueled by the global surge in streaming adoption. For instance, AdShare's integrations and partnerships exemplified how GoDigital capitalized on platform shifts to drive income from IP exploitation. Yet, this formative era was marked by significant challenges in combating digital piracy and enforcing copyrights, as file-sharing networks like those following eroded industry revenues—U.S. recorded music sales alone dropped nearly 62% from 2000 to 2010 due to unauthorized downloads. GoDigital navigated these hurdles by prioritizing technological safeguards in its platforms, such as automated IP monitoring via ContentBridge, to protect client assets in an era of rampant online infringement.

Expansion through acquisitions (2012–2019)

In 2012, GoDigital acquired Might Entertainment, a rival video-on-demand distributor, thereby integrating its library of titles and output partnerships into GoDigital's operations to bolster its capabilities. This move expanded GoDigital's content portfolio significantly, including arrangements with major players like Lionsgate for cable, satellite, IPTV, and distribution. Concurrently, the company's distribution arm was rebranded as Cinq Music, marking a strategic pivot toward specialized music rights management and labeling. By 2014, GoDigital merged with , an distributor, to create Amplify, a new entity focused on all-rights across theatrical, digital, and home entertainment platforms. The merger allowed GoDigital to enhance its video distribution reach, with Variance continuing to handle indie and foreign films while GoDigital managed digital releases, enabling Amplify to target 7–10 releases annually. In 2017, the company invested $20 million in Cinq Music to fuel acquisitions and diversify beyond Latin genres into broader music rights, including hip-hop and pop catalogs. This funding supported international expansion and rights purchases, such as the acquisition of master rights to a significant portion of rapper 's catalog from in a deal exceeding $10 million, positioning Cinq as a technology-driven and . In 2018, Cinq Music secured a global recording and distribution deal with through her Records imprint, handling her first independent album release and marking a high-profile entry into mainstream pop. In , GoDigital launched Latido Music under its networks division as an ad-supported Latin music television channel, aimed at millennial and Gen Z audiences through multimedia content. These acquisitions drove notable operational scaling for GoDigital from to , with cumulative funding exceeding $70 million directed toward content expansion and the workforce growing from a core team to support broader international operations across music and video divisions. The period saw revenue streams bolstered by diversified IP management, though specific figures remained private, reflecting the company's shift toward a multi-vertical .

Recent developments and diversification (2020–present)

In 2021, GoDigital Media Group expanded beyond its core media and music sectors by acquiring the assets of YogaWorks, a prominent yoga and wellness company, for $9.6 million in partnership with MEP Capital Management. This move marked the company's entry into consumer brands and wellness, leveraging YogaWorks' online streaming and on-demand instruction platforms to integrate fitness content with GoDigital's digital distribution expertise. That same year, Cinq Music acquired select master recordings from Daddy Yankee's catalog. Later in 2021, GoDigital, again partnering with MEP Capital, acquired Sound Royalties, a leading music royalty financing firm, in a high eight-figure deal. The acquisition enhanced GoDigital's intellectual property management capabilities, allowing it to provide non-recourse advances to artists and songwriters based on future royalties without ownership transfers. Building on prior music investments, GoDigital deepened its commitment to the sector in April 2022 with a $100 million infusion into its subsidiary Cinq Music to fund catalog acquisitions, masters, publishing rights, and international expansion. In May 2022, GoDigital further diversified into retail by acquiring (EMS) and Bob's Stores from for $70 million in cash, adding 42 physical stores, a , and 900 employees to its operations. These outdoor and apparel brands aligned with GoDigital's strategy to blend content, community, and commerce, revitalizing them through enhancements and . However, in June 2024, the parent entity Mountain Sports LLC filed for Chapter 11 , leading to the closure of all Bob's Stores and select EMS locations. By 2023, GoDigital pursued larger media assets, submitting a $300 million bid for during its Chapter 11 bankruptcy proceedings, though the offer was ultimately outbid by a Fortress Investment Group-led consortium at $350 million. This attempt underscored GoDigital's ambition to scale its networks division amid industry consolidation. In response to streaming growth, which has driven music revenue increases of over 10% annually through platforms like and , GoDigital has prioritized IP monetization and digital distribution, as evidenced by Cinq's catalog expansions. For sustainability, the company has aligned with (SDGs), hosting events in 2023 with We Are All Human to unite business and government leaders on progress toward the SDGs, focusing on areas like responsible consumption and partnerships for global impact. GoDigital's diversification accelerated through its Brands division, which manages retail and for products, integrating acquisitions like YogaWorks and EMS into strategies that emphasize online sales and branded merchandise. In November 2025, the company rebranded from GoDigital Media Group to GoDigital, announcing $230 million in new funding and restructuring into three divisions—, Networks, and —to streamline its commerce-focused growth and capitalize on e-commerce trends projected to account for over 20% of global retail by 2027. This shift supports broader IP by creating synergies between and physical retail, enhancing in wellness, apparel, and sectors. On November 14, 2025, GoDigital acquired the Octiive distribution platform, establishing a European headquarters in and partnering with .

Business Units

Music division

The music division of GoDigital Media Group, known as GoDigital Music, oversees a portfolio of labels and platforms dedicated to music management, distribution, and , managing over 80,000 sound recordings and compositions. This division serves independent artists and rights holders by facilitating global streaming and digital monetization, while connecting fans to content through innovative platforms. Cinq Music serves as the flagship label and distributor within the division, specializing in acquiring and managing catalogs from independent artists across genres, with a strong emphasis on global streaming distribution. As a Grammy-winning entity, it handles rights for high-profile acts and has expanded through strategic investments, including $160 million committed since 2017 to fuel catalog purchases and operational growth. In November 2025, following a company rebrand to GoDigital, the Music division raised $230 million in new funding to support further acquisitions and expansion, bringing total capital raised to over $1 billion. Notable deals include the 2017 acquisition of rapper T.I.'s recording catalog in an eight-figure transaction, which enabled the release of a greatest hits album featuring remixes of his major tracks. In 2018, Cinq Music entered a global recording and distribution partnership with Janet Jackson via her Rhythm Nation Records imprint, supporting new releases and broadening its reach into pop and R&B markets. Latido Music, another key subsidiary, focuses on , operating as a 24-hour linear channel targeting U.S. audiences and creating content for millennial and Gen Z viewers. It emphasizes artist signings and rights acquisitions in genres like reggaetón and música mexicana, integrating video networks to enhance fan engagement and rights monetization. The division generates revenue primarily from music , including licensing and streaming royalties, which support rights holders while delivering accessible digital experiences to global audiences.

Networks division

The Networks division of GoDigital Media Group focuses on video networks, monetization, and content aggregation, primarily targeting multicultural and Latino audiences through multi-platform distribution and . This division manages rights in and social content, leveraging technology to optimize revenue from streaming and engagement across platforms like , Meta, and linear television. It plays a key role in connecting brands with diverse consumer segments, particularly young Hispanics, who represent a rapidly growing demographic in the U.S. and . VidaPrimo operates as a music television network and (MCN) dedicated to multicultural audiences, with a strong emphasis on and viewers. It distributes music videos and premium content, including tailored to Latino millennials, and has expanded into regions like to capitalize on regional music markets. In 2019, VidaPrimo launched Latido, a 24/7 linear channel broadcasting videos, available in the United States, , and , to provide dedicated access to genres like , salsa, and regional Mexican music. The network connects advertisers with engaged audiences through high-quality instream videos and branded content, building on its roots in video aggregation. NGLmitú serves as a digital-first media company producing original content for Latino communities, including entertainment, lifestyle, and branded programming created by authentic Latine voices. Formed in 2022 through the merger of NGL Collective—co-founded by actor —and , a YouTube-focused network launched in 2012, it has become the top-ranked multi-platform network for LatinX audiences according to . NGLmitú emphasizes storytelling that reflects diverse Latino experiences across generations and cultures, partnering with brands for targeted campaigns and extending into audio formats like curated audiobook clubs with Audible to promote bilingual narratives. Its content spans , streaming, and web platforms, fostering community engagement and cultural representation. AdShare functions as a social media platform and influencer rights management service, enabling content owners to track and generate revenue from user-generated videos featuring their . It processes over 20 billion streams monthly across platforms such as , Meta, and , using proprietary HAWK technology for automated identification, claims management, and revenue optimization. AdShare supports creators and rightsholders by handling licensing and payouts, with a focus on music and video content in multicultural markets, including rebranding efforts like its Latin American expansion under VidaPrimo to enhance advertiser access to millennial audiences. This service ensures fair compensation in the fragmented . Media Aggregators, powered by GoDigital's ContentBridge platform, handle content syndication and multi-platform distribution for video networks, automating the supply chain from to delivery. ContentBridge manages over 2.5 million digital assets, orchestrates workflows for encoding and metadata, and facilitates distribution to retailers, aggregators, and streaming services like and , supporting subsidiaries such as VidaPrimo in deploying music videos and episodic content globally. It enables efficient syndication of premium video across linear TV, digital platforms, and the web, reducing manual processes and ensuring compliance with distribution standards. This infrastructure underpins the division's ability to scale content reach without compromising quality or rights management.

Commerce division

The Commerce division of GoDigital Media Group operates under the subsidiary GoDigital Brands, which focuses on owning, developing, and marketing consumer products that bridge with sales and retail experiences. This division emphasizes synergies between , , and , leveraging GoDigital's broader media assets to drive product innovation and distribution. GoDigital Brands' portfolio includes YogaWorks, a yoga and wellness brand offering online live-stream and on-demand instruction following its asset acquisition from bankruptcy in December 2020 for $9.6 million, enabling a shift to digital-first wellness content and merchandise. Guacardo, an avocado-themed lifestyle brand originating from the mitu shop, features playful merchandise like plush toys and apparel that capitalize on viral, creativity-driven designs to appeal to younger demographics. Sport Chalet, an outdoor retail brand, provides apparel and gear through an e-commerce platform, revitalizing its legacy in sporting goods with modern design and logistics support. In 2022, GoDigital expanded its retail footprint by acquiring (EMS) and Stores from for $70 million in cash, adding 42 physical stores, a , and fulfillment center to support growth in outdoor apparel and family retail. These deals integrated approximately 900 employees and emphasized IP licensing to create branded products tied to GoDigital's content ecosystems, such as merchandise inspired by media properties. However, by mid-2024, Stores and EMS faced liquidity challenges, leading to Chapter 11 filings; closed all locations by July 2024, while EMS's parent company filed a Chapter 11 liquidation plan in October 2025, with the outcome pending as of November 2025. The division's strategies center on (DTC) channels, where brands like YogaWorks and sell via online platforms to foster recurring through wellness subscriptions and gear recommendations. IP licensing extends creative assets into physical products, such as licensed apparel from content partnerships, enhancing brand loyalty without heavy reliance on traditional advertising. Revenue primarily derives from branded merchandise sales, DTC e-commerce, and physical retail operations, with acquisitions like EMS and aimed at scaling these streams through integrated supply chains.

Technology and Operations

Key technologies and platforms

GoDigital Media Group's technological infrastructure centers on proprietary platforms designed to streamline the digital and rights management for music and video content. ContentBridge serves as the company's core digital software, enabling efficient content delivery to major retailers and platforms such as Apple , , and Dish, while facilitating and organization across the media lifecycle. This platform automates processes, supporting over 2.5 million assets and more than 2.5 million distribution events, which enhances operational efficiency for studios, networks, and distributors by reducing manual handling and ensuring seamless integration via flexible APIs. Complementing ContentBridge, AdShare functions as a specialized rights management platform that identifies, tracks, and copyrighted music and video content on user-generated platforms like and . AdShare employs a technology-driven approach to automate IP enforcement through content recognition and claiming mechanisms, allowing rights holders to capture revenue from unauthorized uploads and optimize strategies across global markets. This includes robust optimization services for partners, where it has achieved dominance in sectors such as the Korean music market, managing a significant portion of top-viewed channels and enabling precise royalty distribution based on usage analytics. These platforms integrate to support media convergence by bridging , distribution, and , with ContentBridge handling upstream and AdShare focusing on downstream enforcement and revenue recovery on social channels. Through ongoing unification efforts across GoDigital's business units, such as Cinq Music and VidaPrimo, these technologies ensure scalable IP management without relying on external dependencies, fostering a cohesive for digital media operations.

Intellectual property management

GoDigital Media Group employs a holistic approach to (IP) management in the landscape, emphasizing the protection, monetization, and enhancement of rights across music, video, and sectors. This strategy integrates anti-piracy measures, such as AdShare's HAWK technology, which identifies, tracks, and monetizes copyrighted content on platforms like , Meta, and , handling over 20 billion streams monthly. Global licensing forms a cornerstone, with the company pioneering digital music distribution agreements as early as 2005, exemplified by its partnership with and New . This comprehensive framework ensures IP assets are safeguarded against unauthorized use while maximizing revenue through legitimate channels worldwide. The company manages expansive catalogs comprising thousands of titles in music, film, and branded content, with a particular emphasis on culturally significant assets. GoDigital oversees more than 80,000 sound recordings and compositions, including those from prominent artists such as and . Through subsidiaries like Cinq Music, it has strategically acquired catalogs, such as 's in 2016, and Sean Kingston's in 2019, and masters from 's catalog in 2021 (with key elements subsequently acquired by Concord in 2024), demonstrating a commitment to curating and scaling high-value IP portfolios. These efforts focus on long-term valuation rather than short-term exploitation, aligning with the company's "infinite game" philosophy of sustained growth and protection. Partnerships with rights holders are central to GoDigital's IP enforcement and revenue-sharing model, leveraging technology to facilitate collaborative monetization. Sound Royalties, for instance, provides non-recourse advances to independent artists and songwriters while allowing them to retain full copyright ownership, supporting thousands of creators through transparent revenue streams. These alliances enable joint enforcement against infringement and equitable profit distribution, often integrating tools like ContentBridge for streamlined rights administration across divisions. By prioritizing creator empowerment, GoDigital fosters enduring relationships that enhance IP lifecycle management from acquisition to distribution. The evolution of GoDigital's IP focus reflects its adaptation to the digital era, beginning with in 2006 and broadening to diversified assets post-2020. Founded with an emphasis on IP rights management and the launch of ContentBridge, the company initially concentrated on digital distribution and protection. From 2007 to 2019, it expanded through targeted catalog acquisitions and licensing innovations. Following 2020, strategic infusions like $100 million in 2022 and $250 million in 2024, along with $230 million in November 2025, have accelerated diversification into video networks and wellness brands, such as and YogaWorks, and supported recent initiatives including the acquisition of digital distributor Octiive to establish a European headquarters in . In November 2025, the company rebranded into distinct divisions, including GoDigital , to scale its IP management ecosystem.

Leadership and Impact

Executive leadership

Jason Peterson has served as the founder, Chairman, and of GoDigital Media Group since its in 2006, guiding the company's strategic direction and overseeing its portfolio of acquisitions and expansions in media, music, and commerce. An entrepreneur, attorney, and producer, Peterson has emphasized innovation in rights management, forecasting the digital shift in media as early as 2000 and integrating content, community, and commerce under the company's model. Key executives include Barry Daffurn, Co-Founder and President of Cinq Music, the company's music division, who leads distribution, rights management, and global artist acquisitions, leveraging his background in digital music platforms to drive non-English language market growth. Annette Schatz serves as President of GDMG Brand Innovation within the GoDigital Brands commerce division, bringing retail expertise from brands like BCBG and Gap to develop and market consumer products. Logan Mulvey, a co-founder, holds an executive leadership role focused on operations and strategic partnerships, having rejoined in 2022 to support the company's rapid scaling. Under Peterson's leadership, GoDigital has committed over $580 million in investments as of November 2025, including $100 million into Cinq Music in 2022, a $250 million infusion into Cinq Music in 2024, and a $230 million company-wide funding round in November 2025 to support catalog acquisitions, international expansion, and diversification into commerce through GoDigital Brands, which owns and markets iconic consumer products as the company's third pillar. These efforts have propelled global expansion, particularly in emerging markets for music and branded merchandise. The board of directors includes Chairman Jason Peterson and co-founder Logan Mulvey, with advisory influences from industry experts like Craig Greiwe, contributing to strategic decisions on international growth and strategies. This governance structure supports GoDigital's multi-national operations across nine subsidiaries.

Notable deals and industry influence

In 2023, GoDigital Media Group pursued a high-profile acquisition bid for Vice Media during its Chapter 11 bankruptcy proceedings, offering between $300 million and $400 million to acquire the distressed media company. Although GoDigital submitted what it described as a higher offer, the bid was ultimately rejected in favor of a $350 million proposal from a consortium led by Fortress Investment Group. This attempt highlighted GoDigital's strategy to expand into premium digital media assets amid industry consolidation. Earlier, in 2021, the company completed a significant acquisition of Sound Royalties, a leading music financing platform, in a high eight-figure deal jointly with MEP Capital. Sound Royalties provides non-recourse advances to artists and rights holders based on future royalties, enabling GoDigital to integrate financing into its intellectual property ecosystem. Through its subsidiary Cinq Music, GoDigital has exerted considerable influence on the independent music sector by offering major-label-level services, including global distribution, marketing, and publishing support tailored for emerging artists and songwriters. Cinq's initiatives, bolstered by parent company investments such as $100 million in 2022 and $250 million in 2024 for rights acquisitions and international expansion, have facilitated catalog purchases and direct artist advances, fostering greater financial independence in a streaming-dominated market. The company advocates for equitable streaming economics via its AdShare platform, which monetizes over 20 billion streams monthly using proprietary HAWK technology to track and optimize copyrighted content revenue. In November 2025, GoDigital secured $230 million in new financing led by , with participation from Mitsubishi UFJ Financial Group and , to fuel growth in music rights acquisition and launch genre-specific projects. This funding supported the company's rebranding and restructuring into three core divisions—GoDigital Music, Networks, and Brands—aimed at scaling operations in music, media, and commerce. Later that month, GoDigital Music acquired Octiive, a Switzerland-based DIY digital music distributor, and established a European headquarters in to enhance global reach and service offerings for independent artists. GoDigital has contributed to industry standards in management and by pioneering early solutions, such as the 2006 launch of ContentBridge as the first IP aggregator for streamlined global delivery. Its technology-enabled platforms automate , metadata handling, and enforcement, setting benchmarks for efficient IP lifecycle operations across music and video. In 2023, GoDigital partnered with the nonprofit We Are All Human to convene business and government leaders at an event focused on accelerating progress toward the ' , emphasizing private-sector roles in global media equity and innovation. The 's economic impact includes significant revenue growth and a workforce supporting operations in media technology and content sectors, contributing to job creation and industry efficiencies as of 2024. These developments underscore GoDigital's role in scaling independent creators' opportunities while driving broader industry efficiencies.

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  32. https://www.cinqmusic.com/news/godigital-media-group-invests-100m-in-cinq-music-for-catalog-purchases
  33. https://www.businesswire.com/news/home/20220526005736/en/GoDigital-Media-Group-Acquires-Eastern-Mountain-Sports-and-Bobs-Stores
  34. https://sgbonline.com/exec-ems-and-bobs-stores-look-to-reignite-growth/
  35. https://www.retaildive.com/news/eastern-mountain-sports-bobs-bankruptcy/719509/
  36. https://www.cnbc.com/2023/06/22/vice-media-fortress-bankruptcy-auction.html
  37. https://www.billboard.com/pro/cinq-music-funding-godigital-series-d/
  38. https://www.globenewswire.com/news-release/2023/10/13/2760183/0/en/GoDigital-Media-Group-with-the-Support-of-We-are-All-Human-Brings-Together-Business-and-Government-Leaders-to-Chart-Path-Towards-Reaching-U-N-s-Sustainable-Development-Goals.html
  39. https://www.hitsdailydouble.com/news/business/godigital-media-group-rebrand-2025
  40. https://celebrityaccess.com/2025/11/14/godigital-music-acquires-distribution-platform-octiive-and-announces-soundcloud-partnership/
  41. https://www.billboard.com/business/business-news/cinq-music-raises-250-million-fund-acquisitions-1235606096/
  42. https://www.musicbusinessworldwide.com/cinq-music-raises-250m-from-parent-company-godigital-to-fund-acquisitions-with-an-eight-figure-marquee-catalog-acquisition-already-in-the-pipeline/
  43. https://musically.com/2024/02/13/cinq-music-raises-250m-from-parent-company-for-acquisitions/
  44. https://www.musicbusinessworldwide.com/cinq-music-parent-company-rebrands-raises-230m-in-fresh-funding-via-new-godigital-music-division1/
  45. https://www.vibe.com/music/music-news/ti-cinq-music-greatest-hits-album-548531/
  46. https://www.cinqmusic.com/news/cinq-music-raises-250m-from-parent-company-godigital-to-fund-acquisitions
  47. https://nglmitu.com/
  48. https://godigitalmg.com/wp-content/themes/godigital/media/pressrelease/AdShareLaunchesVidaPrimo.pdf
  49. https://www.prnewswire.com/news-releases/ngl-collective-and-mitu-merge-to-create-largest-digital-first-latinx-media-and-entertainment-powerhouse-in-us-301596788.html
  50. https://soundsprofitable.com/press-release/nglmitu-and-audible-launch-curated-audiobook-club-celebrating-latino-voices-and-bilingual-storytelling/
  51. https://godigitalmg.com/wp-content/themes/godigital/media/pressrelease/AdShareRebrandsinLATM.pdf
  52. https://adshare.tv/?lang=en
  53. https://contentbridge.tv/
  54. https://godigitalmg.com/wp-content/themes/godigital/media/pressrelease/ContentBridge_VidaPrimo.pdf
  55. https://www.prnewswire.com/news-releases/godigital-media-group-to-deliver-up-to-2000-hours-of-movie--tv-programming-to-youtube-119830429.html
  56. https://www.prnewswire.com/news-releases/force-10-partners-steers-acquisition-of-yogaworks-in-section-363-sale-301205536.html
  57. https://godigitalmg.com/wp-content/uploads/2021/12/GDMG_September_2020.pdf
  58. https://sportchalet.shop/pages/terms-of-services
  59. https://www.prweb.com/releases/godigital-media-group-acquires-eastern-mountain-sports-and-bob-s-stores-acquisition-of-brands-and-retailers-builds-on-company-model-of-content-community-and-commerce-836232349.html
  60. https://www.retailtouchpoints.com/features/financial-news/bobs-stores-ems-file-for-bankruptcy-protection
  61. https://www.law360.com/articles/2404639/unsecured-creditors-blast-mountain-sports-ch-11-plan
  62. https://www.prweb.com/releases/godigital-media-group-names-van-ursel-cto-will-unify-operating-technologies-of-cinq-music-vidaprimo-contentbridge-and-adshare-833334263.html
  63. https://adshare.tv/
  64. https://godigital.music
  65. https://www.billboard.com/pro/daddy-yankee-sold-masters-cinq-music-vinyl-reissues-gasolina-remix/
  66. https://concord.com/news/concord-buys-catalog-of-latin-superstar-daddy-yankee/
  67. https://soundroyalties.com/
  68. https://www.musicbusinessworldwide.com/godigital-music-acquires-diy-distributor-octiive-forms-european-hq-in-zurich/
  69. https://www.musicbusinessworldwide.com/people/jason-peterson/
  70. https://council.rollingstone.com/profile/Jason-Peterson-CEO-GoDigital-Media-Group/07a6e341-006a-4a37-b133-e82e8c9ad5d1
  71. https://www.rightstechsummit.com/speaker/jason-peterson/
  72. https://labusinessjournal.com/featured/cinq-wants-global-fame/
  73. https://www.zoominfo.com/pic/godigital-media-group/352616625
  74. https://www.[crunchbase](/page/Crunchbase).com/organization/godigital-media-group/profiles_and_contacts
  75. https://www.musicbusinessworldwide.com/cinq-music-raises-100m-from-parent-godigital-to-buy-music-rights-expand-internationally/
  76. https://www.crunchbase.com/organization/godigital-media-group/profiles_and_contacts
  77. https://muraena.ai/profile/craig_greiwe_1440b5eb
  78. https://www.wsj.com/articles/bankrupt-vice-media-in-sale-talks-with-media-group-godigital-4864f0ae
  79. https://www.reuters.com/markets/deals/fortress-investment-group-may-acquire-bankrupt-vice-media-nyt-2023-06-22/
  80. https://www.billboard.com/music/music-news/sound-royalties-acquired-godigital-mep-capital-9632274/
  81. https://www.globenewswire.com/news-release/2024/02/12/2827832/0/en/GoDigital-Invests-250M-into-Cinq-Music-to-Fund-Acquisitions.html
  82. https://finance.yahoo.com/news/godigital-media-group-support-human-130000454.html
  83. https://www.zoominfo.com/c/godigital-media-group/352616625
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