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Hard II Love
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Hard II Love
Hard II Love is the eighth studio album by American singer Usher. It was released on September 16, 2016, by RCA Records. Recording sessions took place from 2013 to 2016, including the executive production from Usher, alongside Mark Pitts, Jaha Johnson, and its co-production by Coup D'état. It features contributions for its album's production by Brandon "B.A.M." Hodge, Rock City, Pop & Oak, PartyNextDoor, D'Mile, Tricky Stewart, The-Dream, Metro Boomin, and Raphael Saadiq, among others. The album was supported by four singles: "No Limit" featuring Young Thug, "Crash", "Missin U" and "Rivals" featuring Future.
The album was available for online streaming on September 13, 2016 exclusively through the streaming service Tidal, which Usher co-owns. It would later be released for paid purchase on other digital download and online streaming services on September 16, 2016. The album debuted at number five on the US Billboard 200, earning 38,000 album-equivalent units in its first week, while the lead single "No Limit" reached the top 40 on the Billboard Hot 100.
In an interview with Rap-Up, singer-songwriter Eric Bellinger explained that he, along with Jermaine Dupri, Bryan-Michael Cox, and Brian Alexander Morgan, were working on Usher's next album. Bellinger compared the album's music to Usher's Confessions, saying that it is "more urban" than Looking 4 Myself. The latter declared that his next album would show that he is "still Usher". In an interview with Billboard, Bellinger explained that Usher created music for his previous albums based on what people wanted to hear. For his follow-up project, he chose to do music based on "what he wants to do in his heart", placing R&B as the album's main focus.
On January 6, 2014, RCA Records CEO Peter Edge described Usher's album as "one of his best records," and stated that new music from the record would be released in conjunction with his return on the sixth season of The Voice, on February 24. The album would feature several guest appearances and contributions from Nicki Minaj, Pop & Oak, Steve Mostyn of Public School, Pharrell Williams, Jermaine Dupri, Diplo, Ed Sheeran, Skrillex, Drake and Chris Brown. Usher teamed up with Honey Nut Cheerios in a joint promotional effort, where the singer is shown dancing to the album's second single, "She Came to Give It to You" with the Honey Nut Cheerios bee. During the outset of the commercial, the album's title was rumored to be UR, the singer's initials.
On September 8, 2014, Usher told Billboard, that the album would be indefinitely delayed, though he wouldn't divulge further details due to the album not being finished; it was to be originally released in September 2014. On January 14, 2016, after continual delays of his eighth album, Usher announced via Instagram that the official title of the album would be titled Flawed. In August 2016, an iTunes New Zealand link popped up with a new Usher album, along with the title and cover art of the album being called Hard II Love. He then confirmed the title on the late-night talk show Jimmy Kimmel Live!.
The album's cover art is a portrait sculpture of Usher that was done by Daniel Arsham. The cracks and erosions in the sculpture represent flaws and that things and people are not always as perfect or beautiful as they appear on the outside, relating to some of the themes in the album.
On August 26, 2016, Usher released the instant-grats from these tracks, such as "Missin U" and "Champions", with the latter to be featured on the upcoming boxing film Hands of Stone, where Usher portrays Sugar Ray Leonard. On September 2, 2016, Usher appeared on the BBC Radio 1, Live Lounge, where he performed "No Limit" and "Crash" as well as singles from his previous albums. Usher performed "Crash" on The Tonight Show with Jimmy Fallon and The Ellen Show. Usher held multiple private listening sessions for Hard II Love. On September 13, 2016, Usher had an exclusive playback listening session put on by Tidal held at the Ace Theatre in Los Angeles, California. Radio host Big Boy led the intimate session, where Usher talked about the new album track-by-track. On September 16, 2016, the evening of his album release, Usher hosted and performed songs from the album at his private listening party hosted by iHeartRadio and AT&T Live at Pier 15 in New York City.
On June 9, 2016, Usher released the album's first single, titled "No Limit" to the music streaming platform Tidal. The song features guest rap verse from an American rapper Young Thug, with production by B. A. M. and Rock City. Usher performed it at the BET Experience and first live televised performance of the song at 2016's BET Awards, which took place at the Microsoft Theater in Los Angeles, California on June 26, 2016. The song peaked at number 32 on the US Billboard Hot 100, number 9 on the US Hot R&B/Hip-Hop Songs, and at number 4 on the rhythmic charts.
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Hard II Love
Hard II Love is the eighth studio album by American singer Usher. It was released on September 16, 2016, by RCA Records. Recording sessions took place from 2013 to 2016, including the executive production from Usher, alongside Mark Pitts, Jaha Johnson, and its co-production by Coup D'état. It features contributions for its album's production by Brandon "B.A.M." Hodge, Rock City, Pop & Oak, PartyNextDoor, D'Mile, Tricky Stewart, The-Dream, Metro Boomin, and Raphael Saadiq, among others. The album was supported by four singles: "No Limit" featuring Young Thug, "Crash", "Missin U" and "Rivals" featuring Future.
The album was available for online streaming on September 13, 2016 exclusively through the streaming service Tidal, which Usher co-owns. It would later be released for paid purchase on other digital download and online streaming services on September 16, 2016. The album debuted at number five on the US Billboard 200, earning 38,000 album-equivalent units in its first week, while the lead single "No Limit" reached the top 40 on the Billboard Hot 100.
In an interview with Rap-Up, singer-songwriter Eric Bellinger explained that he, along with Jermaine Dupri, Bryan-Michael Cox, and Brian Alexander Morgan, were working on Usher's next album. Bellinger compared the album's music to Usher's Confessions, saying that it is "more urban" than Looking 4 Myself. The latter declared that his next album would show that he is "still Usher". In an interview with Billboard, Bellinger explained that Usher created music for his previous albums based on what people wanted to hear. For his follow-up project, he chose to do music based on "what he wants to do in his heart", placing R&B as the album's main focus.
On January 6, 2014, RCA Records CEO Peter Edge described Usher's album as "one of his best records," and stated that new music from the record would be released in conjunction with his return on the sixth season of The Voice, on February 24. The album would feature several guest appearances and contributions from Nicki Minaj, Pop & Oak, Steve Mostyn of Public School, Pharrell Williams, Jermaine Dupri, Diplo, Ed Sheeran, Skrillex, Drake and Chris Brown. Usher teamed up with Honey Nut Cheerios in a joint promotional effort, where the singer is shown dancing to the album's second single, "She Came to Give It to You" with the Honey Nut Cheerios bee. During the outset of the commercial, the album's title was rumored to be UR, the singer's initials.
On September 8, 2014, Usher told Billboard, that the album would be indefinitely delayed, though he wouldn't divulge further details due to the album not being finished; it was to be originally released in September 2014. On January 14, 2016, after continual delays of his eighth album, Usher announced via Instagram that the official title of the album would be titled Flawed. In August 2016, an iTunes New Zealand link popped up with a new Usher album, along with the title and cover art of the album being called Hard II Love. He then confirmed the title on the late-night talk show Jimmy Kimmel Live!.
The album's cover art is a portrait sculpture of Usher that was done by Daniel Arsham. The cracks and erosions in the sculpture represent flaws and that things and people are not always as perfect or beautiful as they appear on the outside, relating to some of the themes in the album.
On August 26, 2016, Usher released the instant-grats from these tracks, such as "Missin U" and "Champions", with the latter to be featured on the upcoming boxing film Hands of Stone, where Usher portrays Sugar Ray Leonard. On September 2, 2016, Usher appeared on the BBC Radio 1, Live Lounge, where he performed "No Limit" and "Crash" as well as singles from his previous albums. Usher performed "Crash" on The Tonight Show with Jimmy Fallon and The Ellen Show. Usher held multiple private listening sessions for Hard II Love. On September 13, 2016, Usher had an exclusive playback listening session put on by Tidal held at the Ace Theatre in Los Angeles, California. Radio host Big Boy led the intimate session, where Usher talked about the new album track-by-track. On September 16, 2016, the evening of his album release, Usher hosted and performed songs from the album at his private listening party hosted by iHeartRadio and AT&T Live at Pier 15 in New York City.
On June 9, 2016, Usher released the album's first single, titled "No Limit" to the music streaming platform Tidal. The song features guest rap verse from an American rapper Young Thug, with production by B. A. M. and Rock City. Usher performed it at the BET Experience and first live televised performance of the song at 2016's BET Awards, which took place at the Microsoft Theater in Los Angeles, California on June 26, 2016. The song peaked at number 32 on the US Billboard Hot 100, number 9 on the US Hot R&B/Hip-Hop Songs, and at number 4 on the rhythmic charts.