Hoorae Media (pronounced "hooray"),[1] also known as Hoorae, is an American independent media production company formed in September 2020 by Issa Rae. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies. Insecure, A Black Lady Sketch Show, and Rap Sh!t, were produced by Hoorae with HBO. Upcoming productions include the television adaptation of the novel The Vanishing Half by Brit Bennett, and the film Sinkhole, produced with Monkeypaw Productions and Universal Pictures.[2]
In September 2020 Issa Rae launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.[3][2] In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.[1]
The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.[2] In 2019 the company, then known as Issa Rae Productions, opened an office in Inglewood, California.[4] Hoorae has 23 employees as of March 2021.[1]
In 2024 Hoorae struck a partnership deal to produce a range of series with Velvet Hammer Media, overseen by Jennifer O’Connell and Rebecca Quinn, who also co-produced Sweet Life: Los Angeles and Project Greenlight: A New Generation.[5]
| Year(s) | Title | Co-producers | Network |
|---|---|---|---|
| 2016–2021 | Insecure[2] | Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment | HBO |
| 2019–2023 | A Black Lady Sketch Show[2] | For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment | |
| 2021–2022 | Sweet Life: Los Angeles[6] | Main Event Media and Morning Dew Pictures | HBO Max |
| 2022–2023 | Rap Sh!t[2] | District 8 Productions and 3 Arts Entertainment | HBO Max (season 1) Max (season 2) |
| 2023–present | Project Greenlight: A New Generation[7] | 3 Arts Entertainment, Miramax Television and Alfred Street Industries | Max |
| 2025 | Seen & Heard: The History of Black Television[8] | HBO Documentary Films and Ark Media | HBO |
| TBA | Tre Cnt[2] | HBO Entertainment | HBO |
| The Vanishing Half[9] | |||
| Nice White Parents[9] | |||
| Untitled scripted series with Mark Phillips[9] | N/A | Max | |
| The Gang's All Queer: The Lives of Gay Gang Members[10] | 3 Arts Entertainment and HBO Entertainment | HBO |
| Year | Title | Co-producers | Distributor |
|---|---|---|---|
| 2025 | One of Them Days[11] | TriStar Pictures, MACRO, ColorCreative, Big Boss | Sony Pictures Releasing |
| TBA | Perfect Strangers[2] | Spyglass Media Group, Eagle Pictures and 3 Marys Entertainment | TBA |
| Ghost in the Machine[2] | Heyday Films | Netflix | |
| Sinkhole[2] | Monkeypaw Productions | Universal Pictures | |
| Juju[12] | La La Anthony |
