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It Was Written

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It Was Written

It Was Written is the second studio album by American rapper Nas, released on July 2, 1996, by Columbia Records. After the modest commercial success of his debut album Illmatic (1994), Nas pursued a more polished, mainstream sound for It Was Written. Produced largely by Trackmasters, it departed from the debut's raw, underground aesthetic and embraced mafioso and gangsta themes.

The album was a commercial success, selling 270,000 copies in its first week and debuting at number one on the US Billboard 200 chart, while receiving mostly positive reviews. It also heralded Nas's mainstream popularity and contributed to the rise of mafioso rap. However, Nas's more commercial sound fostered accusations of selling out within the hip hop community, and its critical standing suffered with comparisons to the acclaimed Illmatic.

With at least 3 million copies sold, and an estimated 4-5 million total worldwide sales, it has been certified triple platinum, It Was Written remains Nas's best-selling album. In 2024, Billboard named it one of the 100 Greatest Rap Albums of All Time.

Following the critical acclaim of his debut album Illmatic (1994), Nas chose to concentrate his efforts in a more mainstream direction, in contrast to the raw, unpolished and underground tone of his debut. Despite its significant impact on hip hop at the time, Illmatic did not experience the larger sales of most major releases at the time in hip hop, such as Snoop Dogg's Doggystyle (1993). This was due in part to Nas's shy personality and uninvolvement in promoting the record. Nas began to make appearances on other artists' work, including Kool G Rap's "Fast Life" on his album 4, 5, 6 (1995) and Raekwon's "Verbal Intercourse" on his album Only Built 4 Cuban Linx... (1995), which made Nas the first non-Wu-Tang Clan member to appear on one of its solo recordings. He began to dub himself as Nas Escobar on these guest appearances.

Meanwhile, his excessive spending habits left him with little money, and Nas was forced to ask for a loan to purchase clothes to wear to the Source Awards ceremony in 1995. The success of fellow East Coast act The Notorious B.I.G. and promoter Puff Daddy at the awards show sent a message to Nas to change his commercial approach, resulting in his hiring of Steve "The Commissioner" Stoute as manager. While Illmatic attained gold status in the United States, Stoute convinced Nas to aim his efforts in a more mainstream, commercial direction for his second album, after which Nas enlisted the production team Trackmasters, who were known at the time for their mainstream success. Other producers for the album included DJ Premier, Dr. Dre, Havoc of Mobb Deep, L.E.S., Live Squad, and MC Serch as executive producer.

Following the recording, It Was Written was mastered by Tom Coyne at Sterling Sound in New York City. The artist Aimée Macauley designed the album cover, while Danny Clinch took photos for the packaging.

In contrast to Illmatic, the album contains a more detailed and elaborate production, while it shares similarity to the G-funk sound, relying heavily on sampled and looped funk grooves. It Was Written has Nas experimenting with a theatrical mafioso concept under the alias of "Nas Escobar" (inspired by the Colombian drug lord Pablo Escobar). The album's subject matter has been noted for its focus on materialistic excess and other mafioso lyrical themes. Jon Pareles of The New York Times wrote of Nas's shift in lyrical themes from Illmatic, stating he "repeatedly cites the Colombian drug kingpin Pablo Escobar and drops brand names of clothes, cars, liquor and guns." Nas also references lines from his previous material, a common element in his music that has been analyzed by one music writer as "return[ing] to his professional beginnings in those references."

The album opens with "Album Intro" in which a slave rebellion is heard, and it contains samples of Sam Cooke's "A Change Is Gonna Come" (1964) and The Lost Generation's "The Sly, the Slick, and the Wicked" (1970). (sample) The opening song "The Message" features production by the Trackmasters, Poke & Tone, and scratching from Kid Capri. One critic described the song as a "bloody narrative", and cited it as "one of the most visually evocative songs of Nas's career". The song's title references the classic hip hop single "The Message" (1982) by Grandmaster Flash and the Furious Five. Legendary producer DJ Premier had one production credit on the jazz fusion-styled "I Gave You Power", a song which depicts a first-person narrative from the perspective of a gun. The song is accompanied by falling piano notes and stuttering drums.

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