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Jamu

Jamu (Javanese script: ꦗꦩꦸ) is a traditional medicine from Indonesia. It is predominantly a herbal medicine made from natural materials, such as roots, bark, flowers, seeds, leaves and fruits. Materials acquired from animals, such as honey, royal jelly, milk and native chicken eggs are often used as well.

In 2019, Jamu was officially recognized as one of Indonesia's intangible cultural heritage by the Indonesian Ministry of Education and Culture. Subsequently in December 2023 Jamu wellness culture is officially recognized as UNESCO Intangible Cultural Heritage of Indonesia.

Jamu can be found throughout Indonesia; however, it is most prevalent in Java, where Mbok Jamu, the traditional kain kebaya-wearing young to middle-aged Javanese woman carrying bamboo basket, filled with bottles of jamu on her back, travelling villages and towns alleys, offering her fares of traditional herbal medicine, can be found. In many large cities, jamu herbal medicine is sold on the street by hawkers who carry a refreshing drink, usually bitter but sweetened with honey or palm sugar.

Herbal medicine is also produced in factories by large companies such as Air Mancur, Djamu Djago or Sido Muncul, and sold at various drug stores in sachet packaging. Packaged dried jamu should be dissolved in hot water first before drinking. Nowadays, herbal medicine is also sold in the form of tablets, caplets and capsules. These jamu brands are united in an Indonesian Herbal and Traditional Medicine Association, locally known as Gabungan Pengusaha Jamu (GP Jamu). Today, jamu is a growing local herbal medicine industry worth millions of dollars. In 2014, jamu contributed Rp 3 trillion (US$73.29 million) to overall sales.

The word jamu is of Javanese origin. It derives from the Javanese words jawa (ꦗꦮ, "Javanese" or "Java"), and ngramu (ꦔꦿꦩꦸ, "mixing" or "gathering" (the ingredients)). It roughly translates to "concoction made by the Javanese" or "concoction originating from Java".

Another theory suggests that the word jamu is derived from the ancient Javanese term jampi (Aksara Jawa: ꦗꦩ꧀ꦥꦶ, "magic formula"), referring to the mantras cast by dukuns (the indigenous shamans) to the potion. It is also believed that jamu was initially used by dukuns as one of the spiritual requirements for black magic practices.

Despite jamu's popularity throughout Indonesia, it seems that jamu culture is most prevalent in Java. The jamu herbal culture is prevalent in Javanese royal courts of Yogyakarta and Surakarta, where the ancient books on herbal medicine is kept in royal library, and jamu medicine is prescribes to royalties and nobles in Javanese keratons. According to Javanese tradition, the famed beauty of putri keraton (princess and palace ladies) is owed to jamu and lulur (traditional lotion).

Sukoharjo in Central Java, in particular, is believed to be one of the centers of jamu tradition. Many of the Mbok Jamu jamu sellers ladies are hailed from this town. The traditional jamu herbal traders in Sukoharjo have established the statue of the jamu seller as Sukoharjo's identity in Bulakrejo. Commonly called "jamu herbal seller statue", it depicts a farmer and a jamu gendong herbalist carrying her wares. Sukoharjo regions, particularly sub-district Nguter, is known as the place of origin of Mbok Jamu gendong herbalist in many big cities, such as Jakarta, Bandung, Bogor, and Surabaya.

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