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Jordan Levin
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Jordan Levin (born August 30, 1967) is an American media executive, producer, entrepreneur and professor.[1][2][3][4] He was general manager of Rooster Teeth, an Austin, Texas-based digital-media and events company owned by Warner Bros Discovery from 2019 until its closure in 2024.[5] A strategic advisor and business consultant, he was previously the chief executive officer at AwesomenessTV, the chief content officer at the NFL, the CEO at The WB, and the founder and CEO of Generate, a production studio and talent management company.[6][7] Levin is also a former co-owner of the Chicago Red Stars.[8][9]

Key Information

Early life

[edit]

Levin was born to a Jewish family.[10] His father worked in advertising. As a child, Levin states that he would "take the old TV Guide Fall Preview issue and, just based on the descriptions, write whether I thought the shows would stick or not. So I always sort of fantasized about running a network."[11] Levin attended the College of Communication at the University of Texas at Austin where he majored in Radio-Television-Film with a concentration in film and television theory and criticism.[11]

He wrote his college thesis about how the increasing number of cable channels would force broadcast networks to be more targeted. This caught the eye of executives at the Walt Disney Company, who hired him as a training executive, which was the beginning of Levin's career in the entertainment industry.[1]

Career

[edit]

Levin spent five years at Walt Disney Television where he worked on the creative team that developed and managed shows like Home Improvement, Ellen, and Boy Meets World.[1]

In 1994, Levin joined The WB as part of its founding executive team.[12] He oversaw the development of shows like Dawson's Creek, Buffy the Vampire Slayer, Felicity, One Tree Hill, Gilmore Girls, and Smallville.[1][2] While at the WB, Levin worked with writers like J. J. Abrams, Joss Whedon, Ryan Murphy, and Greg Berlanti who wrote and executive produced their first television series.[12][13] Levin became The WB's CEO at the age of 35, making him the youngest CEO in broadcast television history.[14]

In 2005, Levin became the founding CEO of Generate, a production studio and talent management company.[12][15] Generate focused on producing fictional and factual entertainment, branded content, and connecting advertising, technology and entertainment companies.[16] In 2008, Levin secured $6 million in venture financing from MK Capital and Velocity Interactive Group. Three years later in 2011, Levin sold Generate to Alloy Digital, continuing on as Alloy Digital's president.[7] In 2013, Alloy Digital merged with Break Media to form Defy Media.[17]

In 2014, Levin joined Microsoft's Xbox Entertainment Studios as executive vice president, general manager to produce original programming.[7][18] Levin left later that year when Xbox Entertainment Studios was closed due to shifting corporate priorities that came with Microsoft's change of corporate executive leadership.[19]

In 2015, Levin became the chief content officer at the NFL.[20] He oversaw the development, production, and distribution of video and editorial content for the NFL's media networks, including the NFL Network, NFL Digital Media, and NFL Films.[2][21] He also managed the NFL's event programming franchises, such as the Super Bowl Halftime Show and NFL Honors.[22] In 2016, Levin launched Good Morning Football, a live NFL morning television program, on the NFL Network.[23][24][25][26] He won three Emmys, as the executive producer for All or Nothing, Sound FX: Super Bowl 50, and Hard Knocks.[clarification needed][27][better source needed]

In 2017, Levin was hired as the CEO of AwesomenessTV, an American media and entertainment company.[28] As CEO, Levin oversaw the release of To All The Boys I've Loved Before on Netflix, which holds an approval rating of 96% on Rotten Tomatoes based on 48 reviews.[29] In its 2018 Q3 earning report, Netflix noted that To All The Boys I’ve Loved Before was one of its most-viewed original films ever.[30] In 2018, AwesomenessTV was sold to Viacom.[31][32]

In addition to his roles as a media executive, Levin is also a speaker, author, producer, and television director. In 2004, Levin directed an episode of Everwood.[33][better source needed] He was an adjunct professor at the University of Southern California, where he teaches a class on the entertainment industry in the convergence age. Currently he is a Professor of Practice in the Radio, Television and Film department at the Moody College of Communication at the University of Texas in Austin.[34][4] He was named Moody College at the University of Texas at Austin’s Alumnus of the Year in 2002, was the University Alumni Organization’s 2004 Outstanding Young Texas-Ex Award recipient, selected as one of the University’s 125 Extraordinary Exes in 2010, and presented the Robert C. Jeffrey College Benefactor Award in 2018.[34][35] He is also a board member or advisor to several non-profit organizations, academic institutions, political advocacy groups, and early-stage media companies.[36]

References

[edit]
[edit]
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Jordan Levin

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from Grokipedia

Jordan Levin is an American media executive, producer, and professor of practice in the Department of Radio-Television-Film at the University of at Austin's Moody College of Communication.
His career spans traditional broadcast television and digital media, beginning with roles at where he contributed to developing shows such as and . At Entertainment and Television Network from 1994 to 2004, Levin rose to CEO, becoming the youngest in broadcast television history, and oversaw the launch of influential series including and .
Levin later founded and led Generate, a content studio and talent management firm, before serving as executive vice president and of Xbox Entertainment Studios at , president of Alloy Digital (later ), and the NFL's first chief content officer, where he managed content across platforms and produced Emmy-winning series like All or Nothing. As CEO of AwesomenessTV from 2017 to 2018, he expanded digital content operations ahead of its sale to Viacom. From 2019 to 2024, he served as and CEO of under , implementing restructurings and growth in podcasting amid broader industry shifts, though the studio closed in 2024 due to evolving consumer behaviors and monetization challenges in .

Early Life and Education

Childhood and Family Background

Jordan Levin was born on August 30, 1967, in the United States. During his childhood, he exhibited a keen interest in , regularly analyzing upcoming programs to forecast their potential success. Levin has described poring over descriptions in the TV Guide Fall Preview issue as a kid, jotting down predictions about new shows based solely on synopses.

University Studies

Jordan Levin attended the from 1985 to 1989, where he pursued a degree in the Radio-Television-Film program within the Moody of Communication. His coursework emphasized television and and production, providing foundational training in media creation and analysis. Levin maintained strong academic performance throughout his studies, earning recognition on the for multiple semesters. He graduated cum laude with special honors in 1989, reflecting distinction in his major field. These achievements underscored his early aptitude for media-related scholarship, though specific student projects or extracurricular involvements in during this period are not publicly detailed in available records.

Television Career

Entry into Broadcasting

Jordan Levin transitioned from his prior roles in television development to join The WB Television Network in 1994 as part of its founding executive team. This entry marked his initial involvement in building a new broadcast network from inception, prior to its on-air launch in January 1995. In his early position within programming, Levin contributed to the network's preparatory efforts, including the assembly of its launch schedule and operational setup. These responsibilities focused on curating content to establish The WB's identity amid competition from established broadcasters like ABC, , , and . The network's strategy emphasized programming for youth demographics, aged 12-34, to differentiate it in a fragmented market. Levin's work during this phase laid groundwork for The WB's emphasis on original scripted series and youth-oriented branding, drawing on his prior experience in show development at . This foundational programming push helped position the network as a challenger targeting underserved younger viewers, contributing to its rapid audience growth in the late 1990s.

Leadership at The WB Network

Jordan Levin joined The WB Television Network in 1994 as head of comedy development and current programming, contributing to its foundational executive team amid the network's launch in January 1995. By February 2001, he was elevated to co-president of entertainment, sharing programming responsibilities with and temporarily managing the full slate during her maternity leave. That year, Levin assumed the role of sole President of Programming, with oversight of original content development and the Saturday morning 'Kids' WB!' block aimed at children aged 6-11. Under Levin's programming leadership, prioritized youth-oriented scripted series that resonated with teens and young adults, including the teen drama , which aired from 1998 to 2003 and helped solidify the network's niche in the 12-34 demographic. He also spearheaded the creation of the network's original movie unit, launching the "" film franchise beginning with Samantha: An American Girl Holiday in 2004, which expanded into and broadcast specials targeting family audiences. Strategic content acquisitions and scheduling emphasized serialized dramas and comedies, fostering cultural phenomena that boosted viewer engagement and advertiser appeal among younger viewers, though the network's reliance on narrow demographics drew early critiques for limited broad-market penetration. In September 2003, Levin was appointed CEO of at age 36, marking him as the youngest chief executive in U.S. broadcast television history; he reported alongside Chairman to president . During this period, the network saw targeted growth, with key demographics of 12-34 and 18-34 posting over 30% increases in February 2003 sweeps ratings, driven by hits like and a pivot toward more scripted content over reality programming. The WB reported profitability, achieving $50 million in operating profit for the fourth quarter of an unspecified year in his tenure, reflecting effective cost management and from syndication and international sales. However, sustaining momentum proved challenging, as the network's youth focus yielded inconsistent prime-time results amid competition from cable outlets. Levin departed in June 2004 following a season of underwhelming new series performance and stagnant overall ratings.

Executive Roles at Other Networks

Following his departure from The WB in 2004, Levin pursued executive roles that extended his expertise in programming oversight to emerging and established media platforms outside traditional broadcast networks. In 2014, he joined Microsoft as Executive Vice President and General Manager of Xbox Entertainment Studios, where he managed the launch of a video-on-demand service and supervised the production and global distribution of original scripted and unscripted content, including early development for the Halo franchise, which later became a cornerstone of premium streaming adaptations. From 2015 to 2017, Levin served as for the , directing the league's expansive content ecosystem, which encompassed the NFL Network cable channel, NFL Films documentaries, and original programming such as and contributions to series like All or Nothing. In this capacity, he shaped programming strategies to enhance viewer engagement and amid rising competition from digital streaming services, integrating linear cable distribution with multiplatform extensions to drive audience retention and sponsorship revenue. These positions highlighted Levin's adaptability in competitive markets, where he balanced traditional cable and emerging on-demand models, fostering content that leveraged established IP for broad cultural resonance while navigating shifts in viewer consumption patterns.

Digital Media and Entrepreneurship

Transition to New Media

Following his tenure as president and CEO of The WB Television Network, which ended in 2004 amid the network's merger discussions with UPN, Levin pivoted to in the burgeoning landscape by co-founding Generate in 2005. Generate operated as a full-service production studio and firm, specializing in developing and producing scripted and unscripted content tailored for distribution across both traditional broadcast outlets and emerging online platforms, including early and branded digital programming. The company, headquartered in with a New York office established in 2008, emphasized targeted, youth-oriented narratives to capitalize on the syndication potential of , which was gaining traction with platforms like launched that same year. Levin's shift reflected a strategic response to industry disruptions, including audience fragmentation from cable proliferation and the nascent internet's promise of content delivery, which challenged linear television's dominance. In a 2011 interview, he highlighted the entrepreneurial allure of building startups in this space, stating that the "challenge and reward of start-ups" lay in creating cultures from scratch and embracing risks amid evolving media economics, where digital platforms enabled nimbler production and monetization models like advertising and syndication. Generate's model prioritized agility and multi-platform strategy, producing properties that leveraged digital virality while retaining ties to legacy media, aligning with Levin's experience in launching youth-skewing hits like at . Under Levin's leadership as founding CEO, Generate grew by managing digital-first talent and securing deals with brands and networks, culminating in its acquisition by Alloy Digital in late 2011, after which he served as president of the combined entity focused on teen and content. This venture marked Levin's initial foray into operationalizing strategies, bridging his broadcast expertise with the creator economy's rise, though it predated deeper immersions in pure-play digital studios.

General Management at Rooster Teeth

Jordan Levin was appointed of on September 24, 2019, following a period of layoffs affecting 13% of the company's staff and amid a broader reshuffle. In this role, Levin was tasked with stabilizing operations and restructuring the company after years of aggressive investments in speculative growth initiatives, shifting focus toward sustainable business practices. The appointment coincided with co-founder transitioning from CEO to , while other founders like moved into creatively focused positions, enabling Levin to professionalize day-to-day while preserving the company's creative core. Under Levin's leadership, emphasized content production across animation, gaming, and online series, including ongoing development of flagship properties such as and . In December 2019, shortly after his arrival, the company elevated Doreen Copeland to Vice President of Production and appointed new co-heads for animation to streamline output in that division. By late 2020, Levin oversaw the hiring of two television executives—Jordan Reichek and —to lead scripted content efforts at Rooster Teeth Studios, aiming to expand into more structured narrative formats amid the digital media landscape. Levin's strategies included adapting to evolving monetization models, such as integrating with streaming platforms under ownership, exemplified by the production and distribution of series like gen:LOCK on Max starting in 2020. These moves supported diversification beyond ad-supported content, with a focus on premium partnerships and events like RTX to drive revenue. Throughout his tenure from 2019 to 2023, Levin managed internal transitions by leveraging the founders' expertise in , fostering a balance between innovative digital output and operational efficiency.

Academic Career

Professorship at University of Texas at Austin

In 2024, Jordan Levin transitioned to a full-time role as Professor of Practice in the Department of Radio-Television-Film at the 's Moody College of Communication, following prior adjunct appointments dating back to 2020. The appointment, announced in August 2024, emphasizes his contributions to instruction, mentoring, and service in media education. Levin's teaching integrates practical training in traditional media production, such as film and television, with emerging areas like , equipping students with skills in narrative development, operational workflows, and strategic . Levin's curriculum includes courses like RTF 367K: Producing Film and Television (offered Fall 2024), which covers production processes from concept to execution; RTF 366K: Production (Fall 2023 and 2024), focusing on strategies; and RTF 380N: Advanced Narrative: Workshop (Spring 2022 and 2023), emphasizing collaborative storytelling techniques applicable to franchises. These classes draw on Levin's industry background to deliver analytical frameworks for navigating media industry transformations, including the impact of new technologies on content distribution and . He has also served as a guest lecturer for RTF 347P: The Business of Hollywood (multiple semesters from 2015 to 2022), sharing operational insights into franchise management and business models. Through mentorship initiatives, Levin judges capstone projects, such as the Executive MBA program (Spring 2022), and co-organizes symposia like the Entertainment & Media Industries (September 2024) and Business of Film & TV Symposium (November 2022), fostering industry connections and for students. His efforts extend to curriculum innovation, including contributions to the Sports Production and Broadcasting minor launching in Fall 2025, which incorporates storytelling and broadcasting techniques tailored to sports media operations. These activities position Levin as a bridge between academic theory and real-world media practice, prioritizing hands-on preparation for evolving industry demands.

Controversies and Challenges

Rooster Teeth Scandals and Internal Issues

In October 2022, former community manager and director Kdin Jenzen publicly alleged a pattern of workplace misconduct during her tenure from 2013 to 2020, including daily verbal harassment with transphobic slurs such as "fggt" and "fugz," inadequate HR response to complaints, underpayment relative to peers (approximately $40,000 annually until 2020, or $30,000 less than comparable roles), unpaid voiceover work for projects like spanning February to November 2013, and grueling hours extending from 7 a.m. to 11 p.m., which intensified during the with frozen raises. Jenzen's claims highlighted a broader culture of marginalization toward LGBTQ+ employees, with managers allegedly fabricating reasons for her absences post-2016 after she came out as . Rooster Teeth, under General Manager Jordan Levin—who assumed the role in September 2019—responded by expressing dismay over past employee experiences and acknowledging "past mistakes and interpersonal challenges" dating back to the company's founding in , while emphasizing efforts toward direct and cultural improvement. The company issued a public apology on October 19, 2022, for "hateful and hurtful behavior" toward staff, committing to reduced content production temporarily to prioritize internal reforms and vowing to "do better." Levin oversaw implementations starting in 2020, including a new HR team, management oversight training to curb crunch, DEI consultants, a 2021 pay parity review, and the establishment of six paid business resource groups by summer 2022 to support diversity initiatives. Employee reviews on platforms like , aggregated from 2019 onward, corroborated elements of discontent, citing toxic dynamics such as , lack of accountability, clique-like favoritism, unreported overtime, and mental strain from high-pressure production schedules, with some attributing these to rapid growth and poor . Critics, including former staff, framed these as symptomatic of entrenched issues predating Levin's , while company statements positioned them as industry-common challenges in digital animation—such as crunch culture—rather than isolated to , noting parallel reforms across gaming and media sectors. Separate incidents included the 2019 firing of voice actor over external sexual harassment allegations unrelated to Rooster Teeth operations and the departure of VP Michael Jonathan Quinn following an aggravated arrest, though neither directly implicated executive-level under Levin's tenure.

Company Closure and Industry Shifts

On March 6, 2024, announced the shutdown of , its , after 21 years of operation, with the process involving the of approximately 150 employees. , 's , attributed the closure to "challenges facing resulting from fundamental shifts in consumer behavior and across platforms." He emphasized that the decision reflected "broader business dynamics," including evolving platform algorithms, advertising market pressures, and difficulties in sustaining profitability amid these changes. Leading up to the closure, underwent significant restructurings, including layoffs in both 2023 and early 2024, as part of 's broader cost-cutting efforts following its 2022 merger of and Discovery. These measures followed unsuccessful attempts to sell the unprofitable unit, highlighting persistent financial underperformance under corporate ownership. While internal scandals had drawn attention, Levin's framing and company statements positioned economic unviability—rather than isolated controversies—as the primary driver, with market data supporting declines in ad-supported digital content viability for mid-tier creators reliant on legacy models. Skeptics of scandal-centric narratives note that reported no profitable years during Warner's tenure, predating major publicized issues, underscoring structural monetization failures over interpersonal factors. The closure aligned with wider industry pressures in and streaming, where hyperscale platforms like and short-form video services eroded audiences for long-form, niche content producers like . Overall digital ad revenue grew 14.9% to $258.6 billion in 2024, but gains concentrated in search, retail media, and short-video formats, leaving traditional multi-platform creators facing algorithm-driven distribution challenges and fragmented ad dollars. Streaming economics further compounded this, with services prioritizing high-volume, low-cost acquisitions over original digital-first productions amid subscriber churn and subdued spending growth under 10% for 2025, favoring consolidated quality over expansive experimentation. These shifts validated Levin's assessment of unsustainable models for companies not adapting swiftly to consumer preferences for bite-sized, algorithm-optimized content.

Legacy and Impact

Contributions to Entertainment

Levin played a pivotal role in developing youth-oriented programming during his tenure as President of Programming and CEO at Network, where he oversaw the launch of enduring series such as and . These shows, targeted at teens and young adults, achieved significant cultural resonance and longevity, with Buffy spawning spin-offs, comics, and ongoing fan engagement decades later. Under his leadership, established itself as a leading broadcast network for this demographic, emphasizing narrative-driven content that blended drama, supernatural elements, and relatable coming-of-age themes to build loyal audiences. In the digital realm, Levin advanced multiplatform strategies as CEO of AwesomenessTV starting in May 2017, focusing on Gen-Z entertainment through original video content, influencer partnerships, and short-form series tailored for distribution. This approach facilitated the network's expansion across and other streaming platforms, prioritizing agile production models that integrated user-generated elements with professional scripting to capture viral potential and foster community-driven franchises. His oversight emphasized scalable digital business models, enabling rapid adaptation to viewer preferences and algorithmic distribution, which contributed to sustained engagement metrics in the competitive online video space. At , as General Manager from September , Levin directed content innovation by championing original animated series and hybrid live-action formats that extended the company's machinima roots into broader streaming ecosystems, including partnerships for creator programs that amplified niche franchises like those in sci-fi and gaming genres. These efforts supported the evolution of fan-centric models, where and event tie-ins drove cross-media extensions, maintaining cultural relevance amid the shift from traditional TV to on-demand digital consumption. Overall, Levin's strategic pivots across broadcast and digital platforms exemplified effective transitions, yielding franchises with proven viewer retention and adaptability to evolving media landscapes.

Criticisms and Broader Reflections

Critics have faulted Levin's tenure as Rooster Teeth's for perceived delays in addressing internal scandals, including allegations of and toxic behavior that surfaced prominently in , prompting public apologies from the company but also temporary halts in content production. Under his , the firm underwent significant restructuring, yet faced ongoing employee discontent, as evidenced by low ratings tied to management decisions amid earlier cost-cutting measures following his 2019 appointment. These critiques portray Levin's approach as reactive rather than proactive, potentially exacerbating morale issues during a period of industry contraction. Levin's strategy at exemplified broader vulnerabilities in ad-dependent ventures, where reliance on platform algorithms for viewership proved precarious amid shifts toward short-form content and reduced ad revenues from privacy regulations and de-emphasis of long-form video. The company's closure in March 2024, resulting in approximately 150 full-time layoffs, underscored how external forces—such as evolving consumer preferences for platforms like and declining efficacy—overwhelmed traditional models built on YouTube-era subscriptions and sponsorships. In defense, proponents highlight entrepreneurial imperatives in volatile sectors, arguing that Levin navigated Warner Bros. Discovery's cost-cutting mandates and macroeconomic pressures beyond any single executive's control, with closure reflecting systemic digital disruptions rather than isolated mismanagement. Some analyses counter narratives of internal cultural decay by emphasizing merit-based over ideologically driven hiring, positing that avoidance of such pressures might have mitigated quality erosion in an where audience fatigue with politicized media contributed to viewership declines. This perspective frames Levin's risks—pivoting from linear TV to digital experimentation—as prescient bets against over-optimism in perpetual ad growth, urging realism about causal factors like platform dominance over endogenous flaws.

References

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