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Kevin Lyman
Kevin Lyman
Kevin Lyman
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Lyman in 2012
Lyman in 2009

Kevin Lyman is an American event manager who is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour.[1]

In the fall semester of 2018, Lyman started teaching at USC Thornton School of Music as an associate professor.[2]

Education

[edit]

Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in recreation administration.[3]

Career tours and festivals

[edit]

Tours/festivals

[edit]

Other productions

[edit]
  • In 2014, 4Fini produced the first Alternative Press (AP) Music Awards show.[4]
  • Revolver Golden God Awards

Filmography

[edit]

Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV's series Warped Roadies (from 2012–2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press's annual AP Music Award Show (2014).[5] He is also producing the animated musical comedy Under The Boardwalk, from Paramount Animation.[6]

4Fini Inc.

[edit]

Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.[7]

4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.[8][9][10]

4Fini Agency

[edit]

In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.[11][12][13]

Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly's.[4][14][15][16]

4Fini Productions

[edit]

4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.

In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum.[17] In 2019 the exhibit reopened which ran through March 2021.

In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.[18]

Speaking engagements

[edit]

Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit.[10][19][20][21][22][23][24]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Kevin Lyman

View on Grokipedia
from Grokipedia
Kevin Lyman is an American event producer and executive renowned for founding and producing the Vans Warped Tour, the longest-running touring music festival in , which operated annually from 1995 to 2019 and returned in 2025 for its 30th anniversary, attracting approximately 750,000 attendees each year. Raised in Claremont, California, Lyman developed an early interest in punk music and event organization during his college years, where he earned a degree in recreation administration and began promoting local punk shows in the 1980s despite resistance from politicians. His professional career launched in 1991 as the stage manager for the inaugural Lollapalooza tour, where he handled logistics for the emerging alternative rock scene, including acts like Jane's Addiction, and continued in various production roles for subsequent years. Inspired by combining skateboarding competitions with live music events, Lyman created the in 1995 under his company, initially 4Fini, Inc. (later rebranded as the Kevin Lyman Group), to showcase punk, , and emerging rock bands on a traveling format that emphasized affordability and fan interaction. Over its run, the tour launched careers for bands such as Blink-182 and , while fostering a DIY ethos that influenced the landscape. Beyond Warped, Lyman produced other major tours including the Rockstar Energy Drink Mayhem Festival (2008–2015), Country Throwdown Tour, and It's Not Dead Festival, alongside managing acts like , H2O, and , and co-owning the independent label . Lyman's contributions extend to , as he founded the Unite the United Foundation, which raised over $1 million for music education and community causes, and led initiatives like the 2014 Guinness World Record for the largest food drive at a concert series and the 2018 FEND campaign for opioid education. His humanitarian efforts earned him the 2009 Billboard Touring Awards Humanitarian of the Year, a 2011 Grammy Foundation/MusiCares MAP Fund honor, induction into the 2012 Top Dog Touring Hall of Fame, and the 2016 T.J. Martell Foundation Humanitarian of the Year award. Since 2018, Lyman has transitioned into academia as an associate professor of practice in the Music Industry program at the , where he teaches branding, marketing, design, and production, drawing on his 37 years of experience to mentor the next generation of industry professionals. Through his Kevin Lyman Group, he continues to consult on live event strategy and brand development, maintaining his influence in the evolving festival and touring sectors.

Early life and education

Early life

Kevin Lyman was born on October 6, 1961, in . He grew up in , a in , where he developed an early entrepreneurial spirit alongside his siblings. As a child, Lyman and his siblings organized small ventures to earn spending money, such as creating a makeshift using stuffed animals and charging friends for admission, which foreshadowed his future in event production. During his youth in the late and early , Lyman became immersed in the vibrant and skateboard culture, attending underground backyard shows and local gigs featuring influential bands like and . These experiences in the DIY music scene sparked his passion for live music and community-driven events. This early exposure to 's energetic, grassroots ethos shaped Lyman's understanding of fan engagement and laid the groundwork for his later pursuits in music production, leading him to pursue studies at .

Education

Kevin Lyman enrolled at California State Polytechnic University, Pomona (Cal Poly Pomona) in the late 1970s, initially pursuing a degree in journalism before switching to recreation administration. He graduated with a Bachelor of Science in recreation administration in 1984. His studies in recreation administration encompassed coursework and practical experiences in recreation management, event planning, and administration, which provided foundational skills for large-scale event production. During his time at Cal Poly Pomona, Lyman gained hands-on experience through involvement with the campus ski club, where he organized ski trips for up to 300 participants and coordinated concerts featuring local bands to fundraise for the team. These activities, along with opportunities to run summer camps and participate on the ski team, honed his abilities in group dynamics, logistics, and community engagement, directly informing his later expertise in music festival organization.

Career

Early career

After graduating from California State Polytechnic University, Pomona, with a degree in recreation administration in 1983, Kevin Lyman entered the music and event production industry in by leveraging his experience organizing campus events during college. His early roles focused on promoting local concerts, including backyard shows to raise funds for his university ski team, where he handled basic logistics such as securing sound equipment often not provided by bands. In the mid-1980s, Lyman founded Kevin Lyman Production Services, transitioning to professional event production and promotion across Los Angeles venues like the Palladium and Roxy. He promoted up to 320 shows annually, specializing in punk and alternative rock bands during the burgeoning Southern California scene, including early work with acts like Jane's Addiction and the Red Hot Chili Peppers that were then emerging as local draws. These efforts often faced resistance from local politicians in areas like Long Beach, where Lyman hosted punk shows amid concerns over noise and crowds in the 1980s. Through these regional gigs, he developed core skills in artist management, venue coordination, and on-site problem-solving, such as mixing sound and lights for diverse genres in club settings. By the early 1990s, Lyman's local experience led to national opportunities, including his role as the first stage manager for the inaugural tour in 1991, where he oversaw daily operations for a lineup featuring pioneers. This position marked his shift from regional promotions to large-scale touring logistics, building on over a decade of club work in since the late 1970s. Through hands-on involvement in smaller tours and events, he honed expertise in for equipment and crews, emphasizing phone-based networking to resolve real-time challenges.

Vans Warped Tour

Kevin Lyman founded the Vans Warped Tour in 1995 as a touring punk rock festival, drawing inspiration from his experiences working on Lollapalooza from 1991 to 1994, where he learned the value of community-focused events without dressing rooms or rigid hierarchies to encourage artist-fan interactions. The concept was further shaped by Lyman's observations at a Sepultura and Napalm Death death metal show, which highlighted the punk scene's supportive ethos for emerging bands in contrast to metal's more commercial approach, leading him to create an affordable, multi-genre platform emphasizing skate culture through a partnership with Vans from the outset. Launched with 13 or 14 bands across two stages in 25 cities, the tour adopted a three-pronged mission of music, philanthropy, and education, featuring low ticket prices of $5 to $10 to ensure accessibility while promoting amateur skateboarding and youth-oriented programming. The tour grew rapidly, expanding to up to nine stages by the mid-2000s before scaling back to seven in later years for a more intimate feel, and it ran annually for 25 years until entering a hiatus after 2019. Attracting an average of 600,000 attendees each summer across 40 stops, it served as a launchpad for emerging artists, including in 1999, in 2008, and in their early years, alongside acts like and who gained significant exposure. Key features included nonprofit initiatives, such as ticket surcharges funding community causes, and educational elements like drives in partnership with HeadCount, which registered thousands of young fans over the years. The all-ages format prioritized safety with zero-tolerance drug policies and designated alcohol areas for those 21 and older, fostering a diverse, inclusive environment that blended punk, , metal, and alternative genres while emphasizing community and accessibility. Notable milestones included a 2007 exhibit at the Rock & Roll Hall of Fame featuring tour artifacts, accompanied by a containing crew documents, a support rope from an on-site , and a band member's boot to preserve the event's raw spirit. This was expanded in 2019 with the "Forever Warped: 25 Years of Warped Tour" exhibit, opening on June 8 and running through 2021, showcasing items like Tom Dumont's 1995 guitar from , Katy Perry's stage dress, and Bad Religion's unwashed pajamas to highlight the tour's cultural footprint on punk and alternative music scenes. The exhibit underscored Warped's role in bridging generations and subcultures, influencing the broader skate-punk community through its emphasis on DIY ethics and artist development. In October 2024, Lyman announced the tour's revival for its 30th anniversary in 2025, returning as three two-day festivals to focus on multi-generational appeal with lineups mixing veteran acts like Pennywise and alongside newer artists such as Magnolia Park and . The events took place at the Festival Grounds at RFK Campus in , on June 14–15 (drawing about 40,000 attendees), and at Shoreline Waterfront in , on July 26–27 (with over 170,000 participants across two days); the Orlando event is scheduled for Camping World Stadium Campus on November 15–16, 2025. This format aimed to rekindle youth engagement through interactive experiences, philanthropy tie-ins, and a nostalgic yet fresh vibe, all while maintaining the tour's commitment to safety, diversity, and education. As the longest-running touring music festival in North America, Warped Tour's legacy lies in its creation of a safe, communal space that launched careers, promoted social causes like voter participation and anti-opioid efforts via apps like FEND, and cultivated a diverse punk ecosystem emphasizing inclusivity and real-world impact over commercial excess.

Other tours and festivals

In addition to his foundational work on major touring festivals, Kevin Lyman expanded his production portfolio through 4Fini Inc. (later rebranded as the Kevin Lyman Group) to include award shows and specialized events that emphasized alternative music scenes and emerging artists. These ventures often integrated brand partnerships and focused on youth-oriented experiences, building on Lyman's expertise in creating accessible live music platforms. Lyman co-produced the inaugural in 2014, held on July 21 in , , marking the first major awards show dedicated to alternative, punk, and metal genres. Partnering with producer , the event featured performances and awards for artists like and , establishing a benchmark for industry recognition in the scene. The show returned in 2015, expanding its lineup and venue to the Rock and Roll Hall of Fame, further solidifying its role as a key gathering for alternative music professionals and fans. Following the success of earlier tours, Lyman produced the It's Not Dead Festival in 2015 and 2017 at the San Manuel Amphitheater in , curating lineups of icons such as , , and Pennywise to celebrate the genre's enduring appeal. These one-day events drew thousands, emphasizing community and nostalgia while providing stages for both legacy acts and up-and-coming bands. The festivals highlighted Lyman's ability to revive interest in punk through targeted, high-impact gatherings. In the late 2010s, Lyman contributed to the Rockstar Energy Drink Mayhem Festival, co-founding the event in 2008 and overseeing its annual iterations through 2015, which toured North America with heavy metal acts like Slipknot and Korn, attracting over 300,000 attendees in its peak years. The festival's model integrated sponsorships from energy drink brands, influencing subsequent branded music experiences. Lyman also consulted on sponsorship and production for the Pilgrimage Music & Cultural Festival in Franklin, Tennessee, starting around 2018, supporting its growth into a multi-genre event featuring artists like Justin Timberlake. Amid the , Lyman co-produced the 320 Festival in 2020 with Talinda Bennington, initially planned as a live awareness event at the but adapted into a free virtual format streamed May 8-10. The festival combined performances from artists like of , educational panels on , and a film showcase, reaching global audiences online and honoring the legacy of [Chester Bennington](/page/Chester Bennington) through 320 Changes Direction. This project underscored Lyman's adaptability in producing meaningful events during industry disruptions. Post-pandemic recovery efforts included Lyman's founding of the in 2024, a 25-city U.S. traveling showcase for emerging and alternative acts, co-created with Mike Kaminsky and Eric Tobin. Featuring headliners like and Hot Milk, the tour visited venues from July 10 to August 17, fostering new talent through affordable, multi-band bills reminiscent of youth-driven festivals. It returned in 2025 with an expanded lineup including Taylor Acorn and Charlotte Sands, continuing to prioritize artist development and fan accessibility in the evolving live music landscape.

Academic and speaking roles

Academic career

In 2018, Kevin Lyman joined the Thornton School of Music as an associate professor of practice in the Music Industry program. His appointment marked a transition from decades in live event production to formal education, where he applies his expertise from founding and producing the Vans Warped Tour to train emerging professionals. Lyman's courses emphasize practical aspects of the music industry, including live event production, music business fundamentals, , and . Specific offerings cover , grassroots marketing, and the roles of music catalogs, , and industry moguls. He integrates real-world insights from his touring experience, using case studies on tour logistics—such as coordinating multi-city routes and crew —and artist development, including strategies for emerging bands to build sustainable careers. These elements draw directly from challenges faced during the 's 25-year run, providing students with actionable frameworks rather than theoretical models. Through mentorship, Lyman fosters hands-on learning by inviting students to his home for capstone projects and offering personalized guidance on industry navigation. He emphasizes ethical practices, such as fair compensation for artists and crew, informed by his history of distributing bonuses and thank-you notes to tour participants. As of 2025, Lyman continues in this role.

Speaking engagements

Kevin Lyman began delivering public talks and panels in the early , focusing on the music industry's operational challenges and cultural impacts. In 2014, he appeared as a keynote speaker at the (SXSW) conference, discussing touring innovations and festival production. That same year, he kicked off the Vegas Music Summit with a presentation on the business of live events, drawing from his experience with the Vans Warped Tour. He also participated in panels at the ASCAP "I Create Music" Expo, sharing insights on artist development and . Throughout his speaking career, Lyman has emphasized the of live , critiquing the "Walmartization" of festivals—where large-scale, standardized events prioritize corporate over . In his 2015 TEDxCPP talk, he argued for locally driven festivals to foster artist-fan connections and adapt to economic pressures like rising costs for young attendees, proposing affordable one-day formats to retain audiences beyond their early 20s. His academic role at the has bolstered his credibility in these discussions, allowing him to blend practical experience with educational perspectives on industry evolution. Lyman has also addressed business models, highlighting how grassroots tours like democratized access to live music while navigating sponsorships and . At the 2018 NAMM Show, he delivered a on the of festivals, stressing scalable models that balance profitability with cultural authenticity. Post-pandemic, his talks have shifted toward recovery strategies, including hybrid events and insurance reforms to ensure event viability amid global disruptions. In advocacy, Lyman promotes stronger artist-fan connections through interactive festival designs that encourage direct engagement, as seen in his legacy. He advocates for diversity in festivals by supporting inclusive lineups and addressing regional barriers to participation, such as political climates affecting artist bookings. Additionally, he champions initiatives in the industry, speaking on the pressures of touring life and the need for support resources for musicians and crew, including through non-profits like his FEND campaign against opioid misuse. Lyman's recent engagements extend into 2025, reflecting discussions on festival economics and amid the revival. At FestForums 2025, he joined the State of the Industry panel, exploring economic models for emerging festivals and strategies to reconnect with younger demographics. Later that year, during a panel at the Live Music Summit, he detailed the 's return as a two-day format in select cities, emphasizing sustainable pricing at $149 per ticket to attract Gen Z while preserving punk roots and community focus. At the November 2025 Live Music Summit, Lyman received the Visionary Award for his contributions to live .

Business ventures

4Fini Inc.

4Fini Inc. was established by Kevin Lyman in 1993 in , initially as a live event production and talent strategy firm targeting the music and sectors. The company quickly positioned itself as a key player in orchestrating large-scale events, leveraging Lyman's experience in concert promotion to build a foundation for innovative live experiences. At its core, 4Fini operated as an umbrella entity that integrated agency services through 4Fini Agency for brand strategy and with production capabilities via 4Fini Productions for event logistics and execution. This dual structure enabled the firm to specialize in youth market branding, creating authentic integrations between brands and cultural events while handling the operational complexities of touring festivals and activations. The focus on youth demographics allowed 4Fini to develop strategies that emphasized , fostering long-term partnerships in the entertainment industry. Among its key clients and projects, 4Fini forged significant collaborations with brands like and , integrating them into festival environments to enhance audience engagement. For instance, the company produced the annual , where these partnerships manifested through sponsorships and on-site activations that aligned brand identities with the event's ethos. These initiatives exemplified 4Fini's approach to blending commercial strategy with creative event design. Throughout its tenure, 4Fini expanded its scope to include global event production, managing international logistics and cross-cultural branding efforts until its operations evolved in . This period solidified the company's reputation for delivering scalable, youth-oriented live experiences that influenced the broader landscape.

Kevin Lyman Group

The Kevin Lyman Group (KLG) emerged from the 2018 rebranding of 4Fini Inc., a move designed to streamline operations and emphasize personalized event production and brand integration while preserving its core focus on live events. This transition allowed the company to expand its role in the evolving live music landscape, leveraging decades of experience in and sponsorships. KLG's current operations center on talent booking to support emerging musicians, strategic consulting for activations, and full-scale production of music festivals and experiential events that foster and engagement. The firm plays a key role in the logistics and production of the 2025 Vans Warped Tour revival, partnering with Insomniac Events to deliver three two-day festivals in , , and , as part of the tour's 30th anniversary celebration. Among its achievements, KLG has broadened its client partnerships to include major players like Insomniac and other global event producers, enabling innovative collaborations that enhance event scalability and audience reach. Headquartered in , with an additional office in , the company is led by a team of seasoned professionals, including CEO and founder Kevin Lyman, General Manager Kate Truscott, and Project and Event Manager Kat Cody.

Media and productions

Filmography

Kevin Lyman's filmography encompasses documentaries and television productions centered on culture and the touring , with many projects tied to his foundational role in the Vans Warped Tour. In the 2011 documentary , directed by Andrea Blaugrund Nevins, Lyman appears as himself, contributing insights into the challenges of fatherhood among musicians, highlighting the intersection of family life and the demanding tour schedules of artists like , , and . The film explores how punk dads balance parenting with their rebellious lifestyles, featuring Lyman's perspective as a key figure in the punk festival scene. Lyman is featured as himself in the 2012 documentary No Room for Rockstars, directed by Parris Patton, which provides an intimate look at the behind-the-scenes operations and personal stories of the Vans Warped Tour crew during its 17th year. The film captures the grueling realities of festival production, including logistics, artist interactions, and the tour's role in nurturing emerging punk talent, with Lyman's on-camera commentary emphasizing his vision for accessible live music experiences. From 2012 to 2014, Lyman served as and on-camera personality for the Fuse TV reality series Warped Roadies, which followed the daily lives and challenges of the Warped Tour's crew across two nationwide tours. The show, which Lyman spearheaded, offered viewers a raw depiction of road life, from setup mishaps to interpersonal dynamics, underscoring the unsung labor behind major music festivals. In 2023, Lyman acted as for the animated musical comedy , a production directed by David Soren, which follows the adventures of hermit crabs living beneath a boardwalk as they navigate themes of love, community, and self-discovery through original songs. The film's and draw on musical traditions, aligning with Lyman's broader interests in youth-oriented , though it marks a departure from his punk-focused works.

Other media contributions

Beyond his film production credits, Kevin Lyman has contributed to various television series and documentaries centered on music festivals and touring life. He spearheaded the reality TV series Warped Roadies, which aired on Fuse from 2012 to 2014, offering a look at the managing the Vans Warped Tour across . The 22-episode show featured Lyman appearing as himself, highlighting the challenges faced by the young road , including his daughter Sierra, during two full tour seasons. Lyman also served as a producer for the 2014 Alternative Press Music Award Show, a television special that celebrated achievements in alternative rock and punk music. In 2020, he produced 320 Festival Live, another TV special documenting performances and events from the 320 Festival. In documentaries, Lyman provided the introductory segment for No Room for Rockstars (2012), a cinéma vérité film capturing the 2010 Vans Warped Tour through over 300 hours of footage, focusing on musicians, fans, and staff without traditional concert film elements. He appears as himself in the project, emphasizing the tour's role in supporting live music and youth culture. More recently, Lyman launched and hosts the podcast My Warped Life in 2021, co-hosted with Tony DiCioccio, where he recounts untold stories from his 40 years in the music industry, including backstage anecdotes from the featuring interviews with musicians, crew, and collaborators. The series, produced through his Kevin Lyman Group, has released multiple episodes exploring the tour's cultural impact and logistical intricacies.

References

  1. https://festforums.com/speaker-bios-2025/kevin-lyman
  2. https://music.usc.edu/kevin-lyman/
  3. https://eventsdc.com/news/vans-warped-tour-celebrate-30th-anniversary-2025-three-city-tour
  4. https://theorion.com/39383/arts/festival-founder-shares-insights-about-warped-lollapalooza-mayhem-tours/
  5. https://www.billboard.com/pro/kevin-lyman-warped-tour-2025-visionary-interview/
  6. https://news.pollstar.com/2018/08/17/kevin-lyman-wraps-warped-it-worked-because-it-was-never-perfect-2/
  7. https://loudwire.com/warped-tour-kevin-lyman-interview/
  8. https://music.usc.edu/spotlights/warped-tour-founder-finds-new-calling-in-classroom/
  9. https://www.forbes.com/sites/shawnsetaro/2016/06/19/warped-tour-founder-kevin-lyman-on-the-business-of-punk-rock/
  10. https://www.youtube.com/watch?v=EQEz7W_BtaA
  11. https://www.vice.com/en/article/misfit-summer-camp-early-days-of-the-vans-warped-tour/
  12. https://thepolypost.com/arts-and-culture/2019/11/19/warped-tour-founder-kevin-lyman-speaks-about-the-music-industry/
  13. https://www.ccclarion.com/2014/03/05/dream-wont-die/
  14. https://news.pollstar.com/2018/05/31/big-man-on-campus-professor-kevin-lyman-joins-usc/
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  18. https://www.kerrang.com/how-a-death-metal-show-inspired-warped-tour
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  43. https://www.vice.com/en/article/the-vans-warped-tour-will-end-after-next-year/
  44. https://klgroup.agency/
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  48. https://www.imdb.com/name/nm1659022/
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  51. https://www.imdb.com/title/tt1996339/
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  53. https://www.imdb.com/title/tt2195454/
  54. https://www.getalternative.com/op-ed-remembering-warped-roadies/
  55. https://www.rottentomatoes.com/m/under_the_boardwalk_2023
  56. https://www.imdb.com/title/tt2195454/fullcredits/
  57. https://www.dailynews.com/2021/03/23/warped-tour-founder-kevin-lyman-shares-stories-from-the-road-with-my-warped-life-podcast/
  58. https://music.usc.edu/kevin-lyman-releases-new-podcast-series-my-warped-life/
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