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Kieffer Moore
Kieffer Moore
Kieffer Moore
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Kieffer Roberto Francisco Moore (born 8 August 1992) is a professional footballer who plays as a striker for EFL Championship club Wrexham and the Wales national team.

Key Information

Moore started his career with Conference South club Truro City, having as a teen been a part of Torquay United's youth system and playing for South Devon League Division Two club Paignton Saints. Moore joined Dorchester Town in February 2013 due to Truro's continued financial difficulties, and he finished his first season in the Conference South with 20 goals. His goal-scoring record brought him to the attention of Yeovil Town for whom he signed in July 2013.

After making more than fifty appearances for Yeovil, Moore was released and had a brief spell with Norwegian club Viking before returning to English football with Forest Green Rovers. Moore had a loan spell back at his hometown club Torquay United where he scored five goals in four games, grabbing the attention of Championship club Ipswich Town, signing for the club in January 2017. Before the beginning of the 2017–18 season, Moore signed on loan for Rotherham United for whom he scored 13 goals in 20 matches. His form saw him recalled by Ipswich in January 2018, and he subsequently joined fellow Championship club Barnsley for an undisclosed fee.

Born in England, Moore played once for their non-league select team in 2016 but was eligible for Wales, Italy and China through ancestral affiliations, before making his senior debut for Wales in 2019; he was selected subsequently for the Welsh UEFA Euro 2020 finals squad and scored on his first appearance at the tournament. Moore also helped Wales qualify for the FIFA World Cup in 2022 for the first time since 1958.

Club career

[edit]

Non-league

[edit]

Born in Torquay, Devon, Moore began his football career playing in the youth system of Torquay United until the age of 12 when the Devon club were forced to fold their youth programme.[4][5] Moore subsequently played for Paignton Saints in the South Devon League Division Two for whom he scored 47 goals in 43 matches across two seasons,[6][7] before in July 2012 he went on trial and subsequently signed for Conference South club Truro City.[8] On 18 August 2012, he made his debut for Truro City in a 2–1 defeat against Billericay Town.[9] Moore scored his first goal for Truro a week later in a 1–1 draw against Conference South leaders Salisbury City,[10] Moore scored for the second time in three days when he headed home a free-kick from player-manager Lee Hodges, in a 2–0 victory over Weston-super-Mare helping Truro to their first victory of the season.[11] The turn of the year saw Moore score seven goals in seven games in January and early February 2013, but after scoring the 80th-minute winner in Truro's 2–1 win over Hayes and Yeading it was announced that Moore was set to join fellow Conference South club Dorchester Town.[12] Moore left Truro City having scored 13 times in 24 appearances for the Cornish club, his manager Hodges described his transfer as "a really big loss" and that it "came out of the blue that he decided to leave".[13]

Moore joined Dorchester Town on 11 February 2013 on an 18-month contract,[14][15] making his debut the following day in a 3–2 win over Bath City.[16] Moore grabbed his first goal for Dorchester in the following match with a consolation goal in a 2–1 defeat against Basingstoke Town.[17] On 19 February 2013, Moore returned with Dorchester to his former club Truro City and scored a brace in a 2–1 victory for Dorchester to take his goal scoring tally to three goals in his first three matches for Dorchester.[18] Moore's 18th and 19th goals of the season came during Dorchester's 3–2 victory over AFC Hornchurch, two audacious goals first an impudent finish with his right foot and then repeating the feat with his left foot to give his team a late winner.[19][20] A thigh injury restricted Moore to just 13 appearances for Dorchester but he still managed to take his goal scoring tally to 20 goals for the season finishing as the Conference South's fourth top scorer. Moore's performances for Dorchester were enough for Football League club Charlton Athletic to offer him a trial in May 2013.[21]

He combined his non-league career with Truro and Dorchester with jobs as a lifeguard and personal trainer.[4]

Yeovil Town

[edit]
Moore in May 2014.

In late June 2013, Moore joined newly promoted Football League Championship club Yeovil Town on trial for their pre-season.[22] On 6 July 2013, Dorchester Town confirmed they had agreed terms with Yeovil Town for the transfer of Moore for an "undisclosed fee", but that Moore had yet to agree personal terms or have a medical with the club.[3][23] Moore subsequently signed a two-year contract with Yeovil on 10 July 2013.[24] Moore made his debut for Yeovil as an 82nd-minute substitute in their Football League Cup first round victory over Southend United, on 6 August 2013.[25] On 14 September 2013, Moore made his Football League Championship debut for Yeovil against Sheffield Wednesday as an injury time substitute.[26] Moore scored his first senior goal for Yeovil, on 4 January 2014, in the FA Cup third round in a 4–0 victory against Leyton Orient.[27] Moore's first season in the Championship ended prematurely with a calf injury meaning he missed Yeovil's final three matches as they failed to avoid relegation back to Football League One.[28] Overall, he made 24 appearances for Yeovil in his first season scoring five times making him the club's joint third top goalscorer.

Moore was released by Yeovil at the end of the 2014–15 season following their relegation to League Two.[29]

Viking

[edit]

Moore went on trial with Norwegian Tippeligaen club Viking in the summer of 2015,[30] and on 3 August, Viking signed Moore on a one-year contract. He arrived by Bosman ruling as another forward Osita Chikere was released.[31] He made his debut against Sarpsborg on 8 August in a 2–0 victory, coming on for Suleiman Abdullahi.[32] However, he would only make 9 appearances without a goal before leaving.[33]

Forest Green Rovers

[edit]

Having been made available for transfer Moore returned to England and spent time on trial with League Two clubs Exeter City,[34] and Leyton Orient.[35] On 18 January 2016, Moore signed for National League club Forest Green Rovers until June 2017.[36] He made his debut for the club on 23 January 2016, playing as a central defender in a 1–0 home win against Braintree Town.[37] His first goal for the club came in a 2–2 away draw at Barrow on 27 February 2016.[38] He helped Forest Green make it into the National League play-offs after finishing second in the division, and appeared as a substitute in the play-off semi-final second leg against Dover Athletic, producing an instrumental performance that helped the club reach the play-off final at Wembley.[39] He was denied the chance to appear in the play-off final defeat to Grimsby Town after rupturing his appendix the night after the semi-final second leg.[40]

Torquay United (loan)

[edit]

On 17 November 2016, Moore joined fellow National League club Torquay United on a 28-day loan deal.[41] He scored an 88th-minute equaliser on his debut in a home 1–1 draw against Wrexham.[42] In his second appearance he scored his first career hat-trick in a 3–0 win over Solihull Moors.[43]

Ipswich Town

[edit]
Moore with Ipswich Town in 2017.

On 14 January 2017, Moore signed for Championship club Ipswich Town for £10,000 on an 18-month contract.[44][45] He made his debut for the club on 21 January 2017, featuring as a second-half substitute in a 0–2 away loss to Huddersfield Town. He made 11 substitute appearances during his first season at Portman Road.[46]

Rotherham United (loan)

[edit]
Moore celebrating scoring for Rotherham against Peterborough United in 2017

On 10 July 2017, Moore joined League One club Rotherham United on loan until the end of the season.[47] He scored a hat-trick on his home debut in a 5–0 win against Southend United.[48] On 9 September 2017, Moore then scored a brace against Bury in a 3–2 home win to put him on 6 goals in 6 league appearances.[49] Moore scored his 11th goal of the season away at Oxford on 21 October to put himself back as the league's top scorer.[50] He scored his 12th league goal of the season in a 1–3 loss to Gillingham. Moore's 13th goal of the season was a 96th-minute equaliser against Rotherham rivals Doncaster Rovers.[51]

Barnsley

[edit]

On 8 January 2018, Moore signed for Championship club Barnsley for an undisclosed fee on a deal until 2021.[52] Moore scored his first goal for Barnsley in a 2–1 defeat against Burton Albion, on 20 February 2018.[53]

In his second season with Barnsley, Moore emerged as the Tykes' first choice striker, featuring in 31 matches and scoring 17 goals.[54] On 21 August 2018, Moore scored his first hat-trick for Barnsley against Rochdale in a 4–0 away win.[55] On 1 September 2018, Moore scored both goals in Barnsley's 2–1 victory over Gillingham, putting him on six goals in six games for the season.[56] He scored another brace against Sunderland on 27 November 2018 in a 4–2 defeat.[57] On 9 February 2019, Moore was involved in an aerial collision with Gillingham defender Gabriel Zakuani which resulted in Moore being down for 10 minutes and later taken to hospital.[58] On 28 February 2019, it was reported that he would miss the rest of the season with a serious head injury, though he made his return on 19 April 2019 against Shrewsbury Town.[59] On 24 April 2019, Moore was one of five Barnsley players named in the PFA Team of the Year for League One.[60]

Wigan Athletic

[edit]

On 5 August 2019, Moore signed for Championship club Wigan Athletic on a three-year deal for an undisclosed fee.[61] He scored his first goal for Wigan, a penalty, on 2 November 2019 in a 2–1 loss to Swansea City.[62] Moore's goal against Reading in February 2020 saw him nominated for Championship goal of the month.[63]

On 14 July 2020, Moore scored twice as Wigan defeated Hull City by a scoreline of 8–0; the result was Wigan's biggest victory in club history.[64][65] Despite Moore's efforts, Wigan were relegated from the Championship due to a points deduction.[66]

Cardiff City

[edit]

Moore signed for Championship club Cardiff City for an undisclosed fee on 13 August 2020.[67] He scored his first goals for the club on 19 September in his second appearance, netting a brace against Nottingham Forest in a 2–0 win.[68] Moore won the February 2021 PFA Player of the Month award after a run of five goals in seven matches.[69]

Bournemouth

[edit]

On 31 January 2022, Moore signed for fellow Championship side Bournemouth for an undisclosed fee understood to be worth up to £5m.[70] On 9 February, Moore was substituted on for his debut in the final minutes of the 3–1 win against Birmingham City and suffered a broken foot.[71] He missed two months of action, and made his second appearance against Swansea City on 26 April 2022. With the Cherries losing 3–0 upon his substitution, Moore scored twice to earn a draw.[72] A week later, he scored the match-winning goal against Nottingham Forest, which secured Bournemouth's promotion to the Premier League.[73] He netted a further goal in the final day win over Millwall to make it four goals in just 83 minutes of action for Bournemouth that season.

On 6 August 2022, Moore made his Premier League debut in a 2–0 win against Aston Villa, scoring his first Premier League goal in the 80th minute.[74] On 29 October, he scored twice against Tottenham Hotspur, putting the team into a 2–0 lead, before Tottenham mounted a second half comeback to win 3–2.[75]

Return to Ipswich Town (loan)

[edit]

On 1 February 2024, Moore rejoined EFL Championship side Ipswich Town on loan until the end of the 2023–24 season.[76] Moore made 18 appearances for Ipswich and scored seven goals, helping the club achieve promotion to the Premier League.[77]

Sheffield United

[edit]

On 15 July 2024, Moore joined Championship club Sheffield United on a three-year deal for an undisclosed fee.[78]

Wrexham

[edit]

On 5 August 2025, Moore joined Championship club Wrexham on a three-year deal for an undisclosed fee.[79] On 31 October 2025, Moore scored a perfect hat-trick against league-leading Coventry City, scoring with his right foot, left foot, and head in a 3–2 victory.[80]

International career

[edit]

Moore was born in England and represented England C on a single occasion in 2016, however later chose to commit to Wales at senior international level.

Moore is eligible for the Wales national team through his paternal grandfather, who hailed from Llanrug. He is also of Italian and Chinese descent, which made him also eligible to represent Italy and China.[81]

He got his debut call-up to a Welsh national team training squad in May 2019.[82] On 10 October 2019, Moore scored his first international goal for the Wales national team in a UEFA Euro 2020 qualifying match against Slovakia.[83] Moore scored in each of his first three away internationals, with further goals in a 2–0 win over Azerbaijan on 16 November 2019 and the winner in a 1–0 win over Finland on 3 September 2020. Moore scored again against Finland on 18 November 2018, this time in a 3–1 victory in Cardiff in another Euro qualifier.[84][85]

In May 2021, Moore was named in Wales' squad for the Euro 2020 tournament.[86] On 12 June 2021, Moore made his appearance in the first group game against Switzerland, thus locked him to represent Wales internationally. He also scored the equaliser in Wales' opening Euro 2020 group match against the same opponent, earning Wales a 1–1 draw.[87] In November 2022 he was named in the Wales squad for the 2022 FIFA World Cup in Qatar.[88]

Career statistics

[edit]

Club

[edit]
As of match played 13 February 2026
Appearances and goals by club, season and competition
Club Season League National cup[a] League cup[b] Other Total
Division Apps Goals Apps Goals Apps Goals Apps Goals Apps Goals
Truro City 2012–13[89] Conference South 22 13 1 0 — 1[c] 0 24 13
Dorchester Town 2012–13[89] Conference South 13 7 0 0 — 0 0 13 7
Yeovil Town 2013–14[90] Championship 20 4 2 1 2 0 — 24 5
2014–15[91] League One 30 3 2 1 1 0 1[d] 0 34 4
Total 50 7 4 2 3 0 1 0 58 9
Viking 2015[89] Tippeligaen 9 0 2 0 — — 11 0
Forest Green Rovers 2015–16[92] National League 16 2 0 0 — 1[e] 0 17 2
2016–17[46] National League 17 5 1 0 — 0 0 18 5
Total 33 7 1 0 — 1 0 35 7
Torquay United (loan) 2016–17[46] National League 4 5 0 0 — — 4 5
Ipswich Town 2016–17[46] Championship 11 0 0 0 0 0 — 11 0
2017–18[93] Championship 0 0 0 0 0 0 — 0 0
Total 11 0 0 0 0 0 0 0 11 0
Rotherham United (loan) 2017–18[93] League One 22 13 1 0 2 0 0 0 25 13
Barnsley 2017–18[93] Championship 20 4 — — — 20 4
2018–19[94] League One 31 17 3 2 0 0 1[f] 0 35 19
Total 51 21 3 2 0 0 1 0 55 23
Wigan Athletic 2019–20[95] Championship 36 10 0 0 0 0 — 36 10
Cardiff City 2020–21[96] Championship 42 20 0 0 0 0 — 42 20
2021–22[97] Championship 22 5 0 0 2 0 — 24 5
Total 64 25 0 0 2 0 0 0 66 25
Bournemouth 2021–22[97] Championship 4 4 0 0 — — 4 4
2022–23[98] Premier League 27 4 1 0 1 0 — 29 4
2023–24[99] Premier League 8 1 2 1 3 0 — 13 2
Total 39 9 3 1 4 0 — 46 10
Ipswich Town (loan) 2023–24[99] Championship 18 7 — — — 18 7
Sheffield United 2024–25[100] Championship 27 5 0 0 0 0 3[g] 1 30 6
Wrexham 2025–26[101] Championship 28 10 1 0 2 2 — 31 12
Career total 427 139 16 5 13 2 7 1 463 147
  1. ^ Includes FA Cup, Norwegian Cup
  2. ^ Includes EFL Cup
  3. ^ Appearance in FA Trophy
  4. ^ Appearance in Football League Trophy
  5. ^ Appearance in National League play-offs
  6. ^ Appearance in EFL Trophy
  7. ^ Appearances in Championship play-offs

International

[edit]
As of match played 13 October 2025[102]
Appearances and goals by national team and year
National team Year Apps Goals
Wales 2019 5 2
2020 7 2
2021 12 4
2022 7 1
2023 8 3
2024 8 1
2025 5 2
Total 52 15
As of match played 4 September 2025. Wales' score listed first, score column indicates score after each Moore goal.[102]
List of international goals scored by Kieffer Moore
No. Date Venue Cap Opponent Score Result Competition
1 10 October 2019 Anton Malatinský Stadium, Trnava, Slovakia 2  Slovakia 1–0 1–1 UEFA Euro 2020 qualifying
2 16 November 2019 Bakcell Arena, Baku, Azerbaijan 4  Azerbaijan 1–0 2–0 UEFA Euro 2020 qualifying
3 3 September 2020 Helsinki Olympic Stadium, Helsinki, Finland 6  Finland 1–0 1–0 2020–21 UEFA Nations League B
4 18 November 2020 Cardiff City Stadium, Cardiff, Wales 12 3–1 3–1 2020–21 UEFA Nations League B
5 27 March 2021 Cardiff City Stadium, Cardiff, Wales 14  Mexico 1–0 1–0 Friendly
6 12 June 2021 Baku Olympic Stadium, Baku, Azerbaijan 18   Switzerland 1–1 1–1 UEFA Euro 2020
7 11 October 2021 Lilleküla Stadium, Tallinn, Estonia 23  Estonia 1–0 1–0 2022 FIFA World Cup qualification
8 16 November 2021 Cardiff City Stadium, Cardiff, Wales 24  Belgium 1–1 1–1 2022 FIFA World Cup qualification
9 22 September 2022 King Baudouin Stadium, Brussels, Belgium 27 1–2 1–2 2022–23 UEFA Nations League A
10 28 March 2023 Cardiff City Stadium, Cardiff, Wales 33  Latvia 1–0 1–0 UEFA Euro 2024 qualifying
11 11 October 2023 Racecourse Ground, Wrexham, Wales 36  Gibraltar 2–0 4–0 Friendly
12 4–0
13 9 September 2024 Gradski Stadion, Nikšić, Montenegro 45  Montenegro 1–0 2–1 2024–25 UEFA Nations League B
14 6 June 2025 Cardiff City Stadium, Cardiff, Wales 49  Liechtenstein 3–0 3–0 2026 FIFA World Cup qualification
15 4 September 2025 Astana Arena, Astana, Kazakhstan 50  Kazakhstan 1–0 1–0 2026 FIFA World Cup qualification

Honours

[edit]

AFC Bournemouth

Ipswich Town

Individual

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Kieffer Moore

View on Grokipedia
from Grokipedia
Kieffer Moore (born 8 August 1992) is a Welsh professional footballer who plays as a centre-forward for club and the national team. Standing at 1.96 metres (6 ft 5 in), he is noted for his physical presence, aerial prowess, and goal-scoring ability in the forward line. Born in , , Moore qualifies to represent through his maternal grandmother and holds dual citizenship with . He began his career in , starting with Truro City in the Conference South before moving to Paignton Saints in 2010. His breakthrough into professional football came in 2014 with United in League Two, where he made 30 appearances and scored three goals. Moore's early career included loans and spells at clubs such as Ipswich Town (2013–14, 20 appearances, 4 goals in the ) and a brief stint in with in 2015 (9 appearances in the ). Moore's rise accelerated in the English Football League, where he played for Yeovil Town (2015–16, 16 appearances, 2 goals in the National League), Forest Green Rovers (2017–18, 22 appearances, 13 goals in League Two), and Rotherham United (2017–18, 20 appearances, 4 goals in the Championship). He achieved prominence at Barnsley in 2018–19, finishing as the League One top scorer with 17 goals in 31 appearances, helping the club secure promotion to the Championship via the playoffs. Subsequent moves to Wigan Athletic (2019–20, 36 appearances, 10 goals in the Championship) and Cardiff City (2020–22, 68 appearances, 29 goals in the Championship) solidified his reputation as a prolific striker, with standout performances including 20 goals in the 2020–21 season for Cardiff. In January 2022, Moore joined AFC Bournemouth, where he contributed 5 goals in 9 appearances during their 2021–22 Championship promotion campaign, followed by a Premier League debut goal against Aston Villa in August 2022. His time at Bournemouth included a loan to Ipswich Town in early 2024 (18 appearances, 7 goals in the Championship), aiding their promotion to the Premier League. Moore transferred permanently to Sheffield United in July 2024 for approximately £1.8 million, making 27 appearances and scoring 5 goals in the 2024–25 Championship season before moving to Wrexham in August 2025 for around £2 million on a three-year contract, where he has scored 7 goals in 15 appearances in the 2025–26 Championship season as of November 2025. Internationally, Moore debuted for on 9 September 2019 against , earning 52 caps and scoring 15 goals as of November 2025. He played a pivotal role in ' qualification for (4 appearances, 1 goal) and their historic return to the in 2022—their first since 1958—featuring in 3 group stage matches and scoring crucial goals during the playoff campaign, including the winner against . Moore continues to be a key figure for in and World Cup qualifying matches.

Early life

Upbringing and family background

Kieffer Moore was born on 8 August 1992 in , , . He was named after the actor , with middle names Roberto Francisco honoring Italian heritage through a family uncle. His family background includes Welsh ancestry via his maternal grandfather, , who was born in Llanrug near , enabling Moore's eligibility to represent internationally after a year-long process to locate the grandfather's . Additionally, his maternal great-grandfather emigrated from , , to in the 1940s, though Moore was ineligible to play for under rules. Raised in a working-class family in the seaside town of , Moore grew up in modest circumstances, balancing early football interests with everyday life. As a 12-year-old, he served as a ball-boy for local club United, but the team's closure of its youth academy limited formal opportunities, leading him to play for amateur side Paignton Saints in the South Devon Leagues. Described by those who knew him as a "" and introverted, Moore's childhood included trips to Llanrug, fostering a connection to his Welsh roots. To support his ambitions, Moore worked part-time as a lifeguard and during his late teens and early twenties, supplementing income while starting in . This grounded upbringing instilled a strong , shaping his determined path from levels to professional success.

Youth football and early setbacks

Kieffer Moore was born on 8 August 1992 in Torquay, Devon, England, and began his football journey in the youth system of his hometown club, Torquay United. As a young player, he served as a ball-boy for the senior team while developing through the academy ranks. A significant early setback occurred in 2004 when Torquay United disbanded its youth academy amid financial difficulties, forcing the 12-year-old Moore to leave the structured professional environment. Without access to organized youth football at the club level, he transitioned to amateur play with Paignton Saints, a local team in the South Devon League Division Two, where opportunities were limited and competition was informal. This period marked a challenging phase, as Moore balanced sporadic matches with everyday work, including roles as a lifeguard and personal trainer at Goodrington Sands in Paignton to make ends meet. Moore remained with Paignton Saints for several years, honing his skills in non-competitive settings that lacked the coaching and exposure of professional academies. The absence of a clear pathway delayed his progression, and by his late teens, he faced the reality of potentially abandoning football for a full-time career outside the sport. However, his persistence paid off in 2012 at age 20, when he earned a trial and signed with Truro City in the , marking his entry into semi-professional football after years of grassroots struggle.

Club career

Non-league beginnings

Moore began his senior football career with amateur club Saints of the South Devon Football League, having been released from United's youth system. In August 2012, at the age of 20, Moore signed for Conference South side City on a part-time basis while working as a to supplement his income. Over the first half of the 2012–13 season, he made 22 appearances and scored 13 goals for Truro, helping the team to a mid-table position despite the club's ongoing financial troubles. In February 2013, amid Truro's continued financial difficulties, Moore transferred to divisional rivals Town on a free transfer. He featured in 13 matches for during the remainder of the 2012–13 season, netting 7 goals and contributing to a seasonal total of 20 goals across both non-league clubs. His performances at this level, combining physical presence with goal-scoring prowess, attracted attention from professional clubs.

Yeovil Town

In July 2013, Moore signed for club Yeovil Town on a two-year contract from non-league Town for an undisclosed fee, marking his entry into professional football. During the 2013–14 season, Moore made 24 appearances across all competitions, scoring five goals as Yeovil were relegated to League One. His debut came in the third round, where he scored in a 4–0 win over Leyton Orient, contributing to a comfortable victory with goals from James Hayter (two) and . In league play, he netted four times, including a memorable long-range volley in a 1–1 draw against . The following 2014–15 campaign saw Yeovil drop to League One, where Moore featured in 34 matches, adding four goals to his tally and providing one assist. Versatile due to his height and physicality, he occasionally filled in at centre-back, notably in a 1–0 win over Bradford City, earning praise from manager Gary Johnson for his defensive bravery. A highlight was his late goal in the FA Cup second-round replay against Accrington Stanley, securing a 2–0 victory and a third-round tie with Manchester United. Over two seasons, Moore amassed 58 appearances and nine goals for before being released in May 2015 following the club's relegation to League Two as bottom of League One.

Viking

In August 2015, following his release from Yeovil Town, Kieffer Moore joined Norwegian club on a one-year after a successful . The move represented an opportunity for the 23-year-old striker to gain experience in a competitive top-flight league abroad. Moore featured sparingly during the 2015 season, making a total of 11 appearances across all competitions. In the , he played 9 matches, starting just once and accumulating 266 minutes on the pitch, while also appearing twice in the NM Cupen for 49 minutes. Despite his physical presence as a target man, Moore did not score any goals or record assists, and he received one yellow card during his league outings. Viking finished 5th in the that year, but Moore's limited role highlighted his struggle to secure regular starting opportunities in a squad featuring established forwards. Seeking greater playing time, Moore left Viking in January 2016, just five months after arriving, to return to English with Rovers on an 18-month deal. His brief Norwegian adventure provided exposure to a different tactical environment but yielded no significant contributions to the team's attack.

Forest Green Rovers

On 18 January 2016, Moore signed an 18-month contract with National League club Rovers on a free transfer, returning to English football after a stint with Norwegian side Viking. The 23-year-old striker, standing at 6 ft 5 in, had previously scored seven goals in 50 league appearances for Yeovil Town before his release and move abroad. Forest Green, then second in the National League, aimed for promotion, and Moore expressed his intent to contribute to that goal upon joining. Moore made his debut for on 23 January 2016, featuring as a centre-back in a 1–0 home win over Braintree Town. Initially deployed in defence due to his physical attributes, he transitioned to a forward role as the progressed. His first goal arrived on 27 February 2016, an equaliser in a 2–2 draw away at Barrow. In the campaign, he appeared in 16 league matches, scoring two goals, and came on as a substitute for 40 minutes in the playoff semi-final second leg against Dover Athletic on 7 May 2016, which ended 1–1 before Forest Green lost on penalties. Overall, his limited starts reflected adaptation challenges, but his height proved useful in set-piece situations. The 2016–17 season saw Moore establish himself as a more consistent presence in attack. He started regularly in the early months, scoring six goals and providing two assists in 17 league appearances before a mid-season interruption. Notable contributions included a brace in a 5–1 home win over on 29 August 2016, where he also assisted once, and another two goals in a 4–0 away victory at Town on 4 October 2016. On 17 November 2016, Moore joined National League rivals Torquay United on a 28-day , scoring five goals in four games during his spell there. He returned to in 2016, featuring in matches against Dover Athletic and Torquay United, including a goal in a 1–1 draw with Dover on 17 2016. Across his time at Forest Green, Moore made 33 league appearances, scoring seven goals and recording three assists. His development as a target man caught attention, leading to a transfer to club Town on 16 January 2017 for an undisclosed fee, reported around £10,000–£12,000. At the time of his departure, he had netted 10 goals in 21 league games that season across Forest Green and his loan stint.

Torquay United (loan)

In November 2016, Kieffer Moore joined his hometown club Torquay United on a one-month loan from National League leaders Rovers. Born in and a former at , the 24-year-old striker had previously progressed through Torquay's youth setup until 2004 before embarking on a journeyman career that included stints at Town and in . Limited playing time at prompted the move, with Torquay manager Kevin Nicholson hoping Moore's experience— including six goals for that season and five in the for —would help end the ' eight-game . Moore made an immediate impact, scoring five goals in four appearances during the loan. He netted an 88th-minute equalizer on his debut against on 19 November, securing a 2-2 draw. Three days later, he claimed his first career —including two headers—in a 3-0 home win over Solihull Moors on 22 November, propelling up to 16th in the National League table. Further goals followed: one in a 2-1 victory at & Redbridge on 29 November, though he was goalless in the loss against Tranmere Rovers on 26 November. His clinical finishing and physical presence revitalized Torquay's attack, earning four points from his first two outings alone and halting their slump. Despite Torquay's efforts to extend the beyond its initial 28 days— with Nicholson citing financial constraints and Forest Green's promotion push as barriers—Moore's form drew attention from higher divisions. The spell proved pivotal, transforming his career trajectory from non-league obscurity to football; Ipswich Town signed him permanently for £25,000 in January 2017, just after his concluded. Reflecting on the opportunity, Moore expressed delight at finally playing at as a professional, crediting the for reigniting his momentum.

Ipswich Town

Moore signed for Championship club Ipswich Town on 14 January 2017 from Forest Green Rovers on an 18-month contract for a fee of £10,000. He made his debut three days later as a substitute in a 2–0 away victory over Huddersfield Town on 21 January 2017. During the second half of the 2016–17 season, Moore featured exclusively as a substitute, making 11 appearances in the Championship without scoring a goal or providing an assist, totaling 157 minutes played. His role was limited under manager Mick McCarthy, who utilized him primarily as a target man option from the bench amid competition from established forwards like David McGoldrick and Freddie Sears. Moore's physical presence at 6 ft 5 in (196 cm) offered aerial threat, but he struggled to secure starts or significant impact in a side that finished 16th in the league. Prior to the 2017–18 season, Moore was loaned to League One club United on 9 July 2017, where he excelled with 20 goals in 39 appearances, helping the team to promotion via the play-offs. Recalled in 2018 due to his form, he did not feature for before completing a permanent transfer to on 8 2018 for an undisclosed fee, reported around £750,000.

Rotherham United (loan)

On 10 July 2017, Kieffer Moore joined United on a season-long loan from Town, providing the League One club with attacking reinforcement ahead of the 2017-18 campaign. The 24-year-old striker, who had limited opportunities at the previous season, was expected to compete for a starting role under manager . Moore made an immediate impact, scoring a first-half hat-trick on his home debut in a 5-0 victory over Southend United on 12 August 2017 at the AESSEAL . His clinical finishing, including a powerful header and two well-taken strikes, showcased his physical presence and aerial ability, helping secure an emphatic opening-day win. Throughout the first half of the season, Moore emerged as 's top scorer, netting 13 goals in 22 league appearances, with 19 starts and 1,712 minutes played. His form, which included notable strikes against teams like and United, contributed significantly to 's push for promotion, as he provided a focal point in attack and formed effective partnerships with midfielders. By December 2017, Moore had scored more League One goals than any other player, prompting to submit a bid for a permanent transfer, though it was rejected by . Despite his success, Ipswich activated a recall clause in the loan agreement, bringing Moore back to on 1 January 2018 after 25 appearances and 15 goals across all competitions for . The early termination allowed Ipswich to capitalize on interest from other clubs, marking the end of a productive spell that revitalized Moore's career trajectory following earlier struggles in the Football League.

Barnsley

In January 2018, Kieffer Moore transferred to from Town for an undisclosed fee, signing a three-and-a-half-year contract until 2021. During the second half of the season, Moore made 20 league appearances for , scoring 4 goals and providing 4 assists as the team fought against relegation. were ultimately relegated to at the end of the campaign. In the 2018–19 League One season, Moore established himself as Barnsley's primary striker, featuring in 31 league matches and netting 17 goals, which helped the club secure a playoff position. A highlight came on 21 August 2018, when he scored a in a 4–0 away victory over , contributing to Barnsley's strong start with three wins in their opening four league games. He also added 2 goals in 3 FA Cup appearances that season. Over his 18 months at , Moore made 55 appearances across all competitions, scoring 23 goals and recording 8 assists. He departed the club in August 2019, joining Wigan Athletic on a three-year deal for an undisclosed fee.

Wigan Athletic

On 5 August 2019, Wigan Athletic signed Kieffer Moore from on a three-year contract for an undisclosed fee, reported to be around £2 million. The 26-year-old forward joined after a prolific spell at , where he had scored 19 goals in 35 appearances during the 2018–19 League One season, helping secure promotion and earning a place in the PFA League One Team of the Year. Moore made his debut for in a 3–0 win over Preston North End on 10 August 2019, coming on as a substitute. He scored his first goal for the club on 23 November 2019, converting a penalty in a 1–2 home defeat to Swansea City. Over the 2019–20 season, Moore featured in 36 matches, starting 32 and accumulating 2,799 minutes, while contributing 10 goals and 4 assists. His goals included a brace in a memorable 8–0 victory against Hull City on 14 July 2020—Wigan's largest win in club history—with strikes in the 27th and 40th minutes during a first-half onslaught that saw seven goals netted. Despite his contributions, finished 23rd in the and suffered relegation amid off-field financial issues, including a 12-point deduction. Moore's form attracted interest, and on 13 August 2020, he completed a permanent transfer to Cardiff City for an undisclosed fee, estimated at £2 million, just one year into his contract.

Cardiff City

Moore joined Cardiff City from Wigan Athletic on 13 August 2020, signing a three-year contract for an undisclosed fee reported to be around £2 million. The Welsh international forward quickly established himself as a key attacking threat for the Bluebirds in the EFL Championship. In his debut season of 2020–21, Moore made 42 league appearances, scoring 20 goals and providing 1 assist, becoming Cardiff's top scorer and finishing fourth in the Championship's goal charts. Notable contributions included a brace in his second league match, a 2–0 victory over Nottingham Forest on 19 September 2020, marking his first goals for the club. He also scored twice in a 3–0 win against Huddersfield Town on 1 December 2020, helping Cardiff secure back-to-back victories. His consistent goal-scoring form earned him the Cardiff City Player of the Year award at the end of the season. During the 2021–22 campaign, Moore featured in 22 league matches before his departure, netting 5 goals and recording 2 assists. On 31 January 2022, he transferred to for an undisclosed fee understood to be up to £5 million, concluding his tenure after 64 league appearances and 25 goals overall.

AFC Bournemouth

On 31 January 2022, Moore joined from Cardiff City on a permanent transfer for an undisclosed fee reported to be around £3.5 million, signing a three-and-a-half-year contract. He arrived as a key addition to the squad under manager , who sought aerial presence and goal-scoring threat in the forward line during the promotion push. Moore made an immediate impact in his debut season, scoring four goals in just four league appearances despite limited minutes totaling 83. His goals included a vital strike in a 2-0 win over Coventry City and another in a 3-2 victory against on the final day. Most notably, on 3 May 2022, Moore scored the winning goal in the 83rd minute of a 1-0 victory over Nottingham Forest, clinching automatic promotion to the for and ending an eight-year absence from the top flight. His contributions, particularly his physicality and hold-up play, were praised as instrumental in securing the runners-up spot in the . In the 2022–23 Premier League season, Moore featured regularly as a substitute and occasional starter, making 27 appearances and scoring four goals, including his first top-flight strike in an 80th-minute equalizer during a 2–0 opening-day win against Aston Villa on 6 August 2022. He added one appearance in the and one in the without scoring. Despite Bournemouth's survival on the final day, Moore's role diminished as the team preferred other forwards, limiting his starts to 12. The 2023–24 season saw even reduced involvement for Moore at , with only eight appearances and one goal—a header in a 2–1 loss to Newcastle United—amid increased competition from and others. He made three outings without scoring and two appearances, netting once. On 31 January 2024, Moore was loaned to Ipswich Town until the end of the season to regain form. Moore's permanent departure came on 15 July 2024, when he transferred to Sheffield United for an undisclosed fee, ending his 2.5-year stint at where he had made 43 total appearances and scored nine goals across all competitions.

Ipswich Town (loan return)

On 1 February 2024, Kieffer Moore rejoined Ipswich Town on a season-long loan from , marking his return to seven years after his initial stint with the club in 2017–18. The move, Ipswich's fourth signing of the January transfer window, was aimed at bolstering the team's attacking options during their promotion push in the . Moore, a international, expressed enthusiasm about contributing to the squad's ambitions, highlighting his familiarity with the club and the league. Moore quickly integrated into the team, making his second debut as a substitute in a 2–0 away win over Preston North End on 3 February 2024, where he scored twice in a nine-minute burst to secure the victory. Over the remainder of the 2023–24 season, he featured in 18 Championship matches, starting 17 and accumulating 1,149 minutes on the pitch. His contributions included seven goals and one assist, providing crucial firepower for manager Kieran McKenna's side. Notable moments included a goal in a 4–0 home win against Millwall on 14 February 2024 and an assist in a 4–0 victory over Birmingham City on 24 February 2024, both of which underscored his aerial prowess and hold-up play. Moore's impact extended beyond individual highlights, as his goals helped maintain momentum in the title race. The team clinched the title and promotion to the for the first time since , finishing 12 points clear of the playoff spots. Despite his strong performances, the deal concluded at the end of the season, and Moore returned to without an extension, as prepared for top-flight football.

Sheffield United

On 15 July 2024, Kieffer Moore signed a three-year contract with Sheffield United, transferring from for an undisclosed fee. The move reunited him with the club after his previous loan spells and permanent stints at various English teams, positioning him as a key attacking option under manager . During the 2024/25 season, Moore featured prominently, making 30 appearances and scoring 6 goals while accumulating 2,009 minutes on the pitch. His contributions were particularly vital in the play-off push, where he netted the opening goal in a 3-0 semi-final victory over Bristol City on 12 May 2025, alongside strikes from and , securing Sheffield United's place in the final. Described as a "playoff secret weapon" for his and aerial prowess at 196 cm tall, Moore helped propel the team to the showdown against , though they ultimately fell short in the final. Moore's tenure at Bramall Lane ended on 5 August 2025, when he joined on a three-year deal for a reported £2 million fee, marking the eighth signing of their summer as they aimed to consolidate in the . Despite his role in the play-off run, the departure reflected United's squad reshaping ahead of another promotion challenge.

Wrexham AFC

On 5 August 2025, signed Kieffer Moore from Sheffield United on a three-year contract for a reported fee of £2 million, marking the club's eighth addition of the summer . The 32-year-old Welsh international, known for his aerial prowess and physical presence as a centre-forward, was brought in to bolster Wrexham's attack following their promotion to the . Manager highlighted Moore's experience in the second tier and his international pedigree as key factors in the deal. Moore made his debut for on 9 2025 in the opener away to , starting in a 2–1 defeat where the visitors led at halftime through but conceded twice late on. He opened his account for the club on 23 , scoring a brace in a 2–2 home draw with Wednesday, including a header and a close-range finish that showcased his hold-up play. This performance helped earn their first point of the season and established Moore as a focal point in attack. Throughout September and October 2025, Moore contributed consistently, netting goals against Queens Park Rangers and Cardiff City while providing one assist in league play. As of 19 November 2025, he had recorded 7 goals and 1 assist in 15 Championship appearances, starting all matches and averaging over 85 minutes per game. His goals have been pivotal in Wrexham's mid-table push, with his physicality drawing fouls and creating space for teammates. Moore's most notable contribution came on 31 October 2025, when he scored a second-half in a 3–2 victory over leaders Coventry City at STōK Cae Ras. Trailing 2–0 at , Moore equalized with a right-footed volley in the 54th minute, added a left-footed strike from the edge of the box in the 72nd, and sealed the win with a header in the 83rd, completing a "perfect" . This was his first treble since 2018 and inflicted Coventry's first league defeat of the season, earning widespread praise for his clinical finishing and resilience. The result propelled up the table and underscored Moore's growing influence on the team's promotion aspirations.

International career

Eligibility and initial call-ups

Born in , , Kieffer Moore qualified to represent through his maternal grandfather, Raymond, who originated from Llanrug in . He also held eligibility for via paternal descent and for through a maternal great-grandfather from who migrated to in the 1940s, though he ultimately pursued opportunities with . The verification process proved arduous, requiring family members to conduct thorough searches for his grandfather's birth certificate to satisfy requirements, which caused significant stress amid the excitement of potential selection. Prior to aligning with , Moore had appeared once for the C non-FIFA team in 2016 against , a cap that did not preclude his senior international options. Moore's breakthrough club form at , where he scored 17 goals to aid promotion to the , led to his initial inclusion in the setup. In May 2019, at age 26, he was named in a 26-man squad for a preparatory camp in Portugal's from 22 to 28 May, ahead of qualifiers against and ; this marked one of seven debutants selected by manager to assess emerging talent. Following his summer transfer to Athletic, Moore received his first senior call-up in September 2019 for an international friendly. He made his debut on 9 September 2019, starting and playing 75 minutes in ' 1–0 friendly victory over at . Moore's rapid integration continued with a full call-up to the squad in October 2019, where he scored his first international goal—a header from a cross—on 10 October to secure a 1–0 away win against in . These early appearances, just months after his involvement, established him as a key aerial threat in Giggs' forward line.

Senior appearances and major tournaments

Kieffer Moore earned his first senior cap for on 9 September 2019, starting and playing 75 minutes in a 1-0 friendly victory over at the . He marked his second appearance with a goal just over a month later, heading in a 25th-minute opener during a 1-1 draw against on 10 October 2019 in . Since his debut, Moore has become a mainstay in the squad, accumulating 52 caps and 15 goals as of November 2025. His contributions have spanned qualifiers, preliminaries, and Nations League fixtures, with notable goals in competitive matches, such as the winner in a 1-0 qualifier against in October 2021. Moore's senior international career peaked with appearances in two major tournaments: the (delayed to 2021) and the , where he helped reach historic milestones, including their first World Cup qualification since 1958. In the Euro 2020 group stage, he started all three matches, playing the full 90 minutes in ' 1-1 opening draw with on 12 2021 in , where his towering 74th-minute header from a corner rescued a point after Breel Embolo's earlier opener. Moore also completed the full game in the 2-0 win over on 16 2021, assisting Ramsey's second goal, before featuring for 30 minutes as a substitute in the 1-0 defeat to four days later. advanced as runners-up in Group A, but Moore's tournament ended in the round of 16, where he played 78 minutes in a 4-0 loss to on 26 2021 in . At the 2022 FIFA World Cup in , Moore participated in all three of ' group stage fixtures in Group B. He was substituted on at in the 1-1 draw against the on 21 2022 in , with equalizing late via a penalty. Moore then played the full 90 minutes in the 2-0 victory over two days later, providing physical presence in attack during a match that saw score twice in the second half. His final appearance came in the 0-3 group stage defeat to on 29 2022, where he started and played the complete match but could not break through a strong defensive line. finished third in the group with three points and were eliminated from the tournament. Moore continued to feature prominently in post-tournament campaigns, reaching his 50th cap in a 1-0 qualifier win over on 4 September 2025, where he scored the decisive goal on the rebound in the 29th minute. His physicality and aerial ability have made him a key target man for , though injuries and suspensions have occasionally limited his availability.

Personal life

Family and relationships

Kieffer Moore was born on 8 August 1992 in , , to supportive parents who encouraged his early interest in football. He qualifies to represent internationally through his grandfather, Raymond, who hailed from Llanrug in , providing a familial connection to the country despite his English birthplace. Moore's ancestry also includes Italian and Chinese heritage, with his maternal great-grandfather emigrating from to in the 1940s. In May 2022, following AFC Bournemouth's promotion to the , Moore proposed to his long-term partner, model Charlotte Russell, during a romantic beach holiday in after dating for nine years. The couple married in a low-key ceremony in in May 2023, followed by a lavish celebration in attended by family, friends, and teammates including . The couple welcomed their first child, a son named Hudson, on 4 October 2024.

Education and post-playing ambitions

Moore attended King Edward VI Community College in during his secondary school years, where he developed his early passion for football. Growing up in , he focused primarily on his football development from a young age, participating in local youth systems before being released from Torquay United's academy at 17. No formal higher education is noted in his early background, as he pursued a professional path in . In September 2025, Moore graduated from the (PFA) Business School with a in Directorship, a two-year program that he began while playing in the for and completed in September 2025. The demanding course provided him with insights into club management and operations, balancing academic commitments with his on-pitch responsibilities. Looking beyond his playing career, Moore has expressed a strong ambition to transition into football administration, specifically aspiring to a role as a or similar executive position. He views the PFA diploma as a foundational "gateway" to understanding how clubs are run, emphasizing his desire to remain involved in the off the field after . This career pivot aligns with his extensive experience across multiple clubs, from non-league to top-tier levels, which he believes equips him for strategic roles in football governance.

Career statistics

Club statistics

Kieffer Moore has had a varied club career across multiple English leagues, , and , accumulating significant appearances and goals primarily as a centre-forward. Note: The following table summarizes domestic league statistics only, excluding non-league appearances prior to 2013 (e.g., Truro City and Paignton Saints, where he scored prolifically). The following table summarizes his domestic league statistics by club, including appearances, goals, and assists (where recorded). These figures cover league matches only and are current as of November 19, 2025.
ClubYears ActiveAppearancesGoalsAssists
Yeovil Town2013–20155071
2015900
Forest Green Rovers2015–20173372
Torquay United2016–2017450
Ipswich Town2016–2017, 2023–20242971
United2017–201822132
2017–201951207
Athletic2019–202036104
Cardiff City2020–202264253
2021–20243990
Sheffield United2024–20252750
2025–1571
Career Total2013–37911521
Moore's most prolific periods include his time at Cardiff City, where he scored 20 goals in the 2020–21 season, contributing to their playoff push, and at , with 17 goals in League One during 2018–19. His goal-scoring efficiency has been notable in lower tiers, averaging over 0.3 goals per 90 minutes in League One stints, though output dipped in the with .

International statistics

Kieffer Moore has earned 52 caps for the senior national team, scoring 15 goals since his debut in 2019. His contributions have been particularly notable in qualifying campaigns and major tournaments, where he has provided aerial presence and finishing ability as a centre-forward. The following table summarizes Moore's international appearances and goals by competition:
CompetitionAppearancesGoals
FIFA World Cup Qualification104
UEFA European Championship Qualification123
124
International Friendlies113
41
30
Total5215
Moore's goals have often come from set-pieces and crosses, leveraging his height of 1.96 meters, and he has been a key squad member during ' qualification for and the . As of November 2025, his latest appearance was in a match.

Honours

Club honours

Kieffer Moore has contributed to three promotions during his club career, including two to the . With , he helped secure promotion to the by winning the 2018–19 League One play-offs, finishing as the division's top scorer with 17 goals. With in the season, Moore played a key role in their second-place finish, earning automatic promotion after 46 matches. He scored the winning goal in a 1–0 victory over Nottingham Forest on 3 May 2022, clinching the top-flight return. During the 2023–24 EFL Championship campaign, Moore joined Ipswich Town on loan from and contributed to their runners-up position, which secured promotion. His early goal in a 2–1 win against Coventry City on 30 April 2024 helped position Ipswich on the brink of elevation.

International honours

Kieffer Moore has represented in two major international tournaments, contributing to the nation's historic qualification campaigns and appearances on the global stage. His international honours include participation in , where he played a key role in the group's opening match by scoring the equalizing header against , securing a 1-1 draw that helped top and advance to the round of 16 before elimination by . Moore was also a pivotal figure in ' qualification for the —their first since 1958—scoring important goals during the qualifiers, including the winner in a 1-0 victory over that secured a play-off spot. At the tournament in , he featured in all three group stage matches as drew 1-1 with the and exited after defeats to and .

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  112. https://www.instagram.com/p/DPYbFjijIL4/
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