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Lego Studios
from Wikipedia
Lego Studios
SubjectFilmmaking
Licensed fromThe Lego Group
Steven Spielberg
Universal Pictures
Sony Pictures
Availability2000–2003
Total sets55[1]

Lego Studios was a product line released by Lego in 2000 that allowed people to create their own movies. The main set came with a camera and software. Such videos are now known as brickfilms.

History

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The theme began with the MovieMaker set in October 2000. The set, featuring Steven Spielberg, came with a Lego-compatible camera After making $10 million in sales that year, it was released internationally, with more sets releasing the following year.[2][3] Sets for Jurassic Park III and Spider-Man were released in 2001 and 2002, respectively.[4][5]

The 2013 book Brick by Brick: How Lego Rewrote the Rules of Innovation reports that although the theme did well in the United States, the international release was deemed a flop and sets were often discounted by retailers due to poor sales.[2]

Awards and nominations

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During the 2000 TOTY Awards hosted by the Toy Association, the Steven Spielberg MovieMaker Set was awarded both Toy of the Year and Innovative Toy of the Year.[6]

References

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