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Look What You Made Me Do

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Look What You Made Me Do

"Look What You Made Me Do" is a song by the American singer-songwriter Taylor Swift and the lead single from her sixth studio album, Reputation (2017). Big Machine Records released the song on August 24, 2017, following an approximately year-long hiatus due to the controversies that affected Swift's public image in 2016.

Written and produced by Swift and Jack Antonoff, "Look What You Made Me Do" has an electronic production combining electropop, dance-pop, progressive pop, and synth-punk with elements of hip-hop, electroclash, industrial, and electro. It contains an interpolation of "I'm Too Sexy" (1991) by the English pop group Right Said Fred, whose members received songwriting credits as a result. The melody incorporates strings, plinking piano, and synthesizers, and the chorus consists of drumbeats and rhythmic chants. The lyrics are about the narrator's contempt for somebody who had wronged them; many media publications interpreted the track to be a reference to the controversies that Swift faced, including the Kanye West feud.

The accompanying music video premiered at the 2017 MTV Video Music Awards and contains various implications of Swift's celebrity that received widespread media speculation. Both the song and the video broke streaming records on Spotify and YouTube upon release. "Look What You Made Me Do" polarized music critics: some deemed it a fierce return and an interesting direction but others criticized the sound and theme as harsh and vindictive that strayed away from Swift's singer-songwriter artistry. Critics have considered "Look What You Made Me Do" a career-defining comeback single for Swift.

In the United States, the single peaked atop the Billboard Hot 100 with the highest sales week of 2017 and was certified four-times platinum by the Recording Industry Association of America. The single also peaked atop the singles charts of countries including Australia, Canada, Ireland, the Philippines, and the United Kingdom, and it received multi-platinum certifications in Australia, Brazil, Canada, Poland, Sweden, and the United Kingdom. Swift performed the song on the Reputation Stadium Tour (2018) and the Eras Tour (2023–2024).

Taylor Swift released her fifth studio album, 1989, on October 27, 2014; it sold 10 million copies worldwide less than three years after its release, and three of the album's singles reached number one on the US Billboard Hot 100. The album propelled Swift to pop stardom; Billboard wrote that it brought forth "a kind of cultural omnipresence that's rare for a 2010s album". Swift's popularity turned her into a media fixation, and her once-wholesome "America's Sweetheart" reputation was tarnished by short-lived romantic relationships and public celebrity controversies, including a publicized feud with the rapper Kanye West and his then-wife, the media personality Kim Kardashian, over West's song "Famous" (2016) in which he claims he made Swift a success ("I made that bitch famous").

Although Swift said she never consented to the said lyric, Kardashian released a phone recording between Swift and West, in which the former seemingly consented to another portion of the song. After the West–Kardashian controversy, Swift became a subject of an online "#IsOverParty" hashtag, where online audiences used the "snake" emoji to describe her. Detractors regarded Swift as fake and calculating, a conclusion that surmounted after years of what they saw as a deliberate maneuver to carefully cultivate her public image. Swift became increasingly reticent on social media despite a large following and avoided the press amidst the commotion and ultimately withdrew from public appearances. She went through a hiatus mid-2016 and felt "people might need a break from [her]".

On August 18, 2017, Swift blanked out all of her social media accounts, which prompted media speculation on new music. In the following days, she uploaded silent, black-and-white short videos of CGI snakes onto social media, which attracted widespread press attention. Imagery of snakes was inspired by the West–Kardashian controversy and featured prominently in Swift's social media posts. On August 23, she announced on Instagram a new album, titled Reputation. The following day, she unveiled the lead single from the album, "Look What You Made Me Do", which was released for streaming and download on digital platforms by Big Machine Records. A lyric video was released simultaneously; it was produced by Swift and Joseph Kahn and directed by ODD. The lyric video features prominent snake imagery, depicting the chorus with an ouroboros, and its graphics were influenced by the aesthetics of Saul Bass for the 1958 film Vertigo. It was viewed over 19 million times within the first 24 hours on YouTube, setting a record for the most-viewed lyric video in that time frame.

"Look What You Made Me Do" impacted US contemporary hit radio on August 29, 2017. In Germany, the track was released as a CD single by Universal Music on October 27, 2017. Media publications regarded "Look What You Made Me Do" as Swift's comeback after her year of hiatus from the public spotlight.

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