The Eras Tour

The Eras Tour was the sixth concert tour by the American singer-songwriter Taylor Swift. It began in Glendale, Arizona, United States, on March 17, 2023, and concluded in Vancouver, British Columbia, Canada, on December 8, 2024. Spanning 149 shows in 51 cities across five continents, the Eras Tour had a large cultural and socioeconomic impact. It became the highest-grossing tour of all time and the first to earn over $1 billion and $2 billion in revenue.

Swift designed the tour as a retrospective tribute to all of her studio albums and their corresponding musical "eras". Running over 3.5 hours, the set list consisted of over 40 songs grouped into 10 acts that portrayed each album's mood and aesthetic. The show was revamped in May 2024 to incorporate her eleventh studio album, The Tortured Poets Department (2024). Critics praised the Eras Tour for its concept, production, and immersive ambience, as well as Swift's vocals, stage presence, and versatile showmanship.

The tour recorded unprecedented public demand, ticket sales and attendances, bolstering economies, businesses, and tourism worldwide, dominating social media and news cycles, and garnering tributes from governments and organizations. This also gave rise to multifarious issues: ticketing crashes that inspired a string of anti-scalping laws and price regulation policies; scrutiny of Ticketmaster for monopoly by US authorities; diplomatic tensions in Southeast Asia due to Singapore's exclusivity grant; poor venue management in Rio de Janeiro resulting in a death; a failed ISIS plot to attack the tour in Vienna; and a political scandal in the UK.

Swift disclosed and released various works throughout the tour: the re-recorded albums Speak Now (Taylor's Version) and 1989 (Taylor's Version) in 2023; editions of Midnights (2022) and The Tortured Poets Department; the music videos of "Karma", "I Can See You", and "I Can Do It with a Broken Heart"; and "Cruel Summer" as a single. An accompanying concert film, documenting the Los Angeles shows, was released to theaters worldwide on October 13, 2023, in an uncommon distribution deal circumventing major film studios. Met with critical acclaim, the film became the highest-grossing concert film in history. A self-published photo book of the tour, The Eras Tour Book, was released on November 29, 2024. The tour's accolades include an iHeartRadio Music Award for Tour of the Century and six Guinness World Records. It also inspired Swift's twelfth studio album, The Life of a Showgirl (2025).

Taylor Swift's last concert tour, the Reputation Stadium Tour (2018), broke the record for the highest-grossing US tour in history. She cancelled a planned concert tour in support of her seventh studio album Lover (2019), due to the outbreak of the COVID-19 pandemic in 2020, and subsequently released three new studio albums: Folklore (2020), Evermore (2020), and Midnights (2022). As part of her re-recording project to claim ownership over the masters of her past albums, she released two re-recorded albums, Fearless (Taylor's Version) and Red (Taylor's Version), in 2021.

During her promotion of Midnights, on November 1, 2022, she announced the Eras Tour, which she described as "a journey through the musical eras of [her] career", on Good Morning America and through her social media accounts. Messina Touring Group, an Anschutz Entertainment Group (AEG) partner, was the tour's promoter. She first announced 27 US shows from March to August 2023, beginning in Glendale, Arizona, and ending in Inglewood, California. The opening acts were Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams, and Owenn, each two of whom shared a tour date. Popular demand led Swift to announce eight additional US shows on November 4, and 17 the following week. A second US leg was announced on August 4, 2023, with Abrams as the opener. Billboard thought that the huge demand contributed to "the most chaos-inducing tour announcement of the decade".

On June 2, 2023, Swift announced the Latin American shows of the Eras Tour, with Sabrina Carpenter as the opening act. A third show in Buenos Aires was announced on June 6, hours after the public sale commenced, due to high demand. Louta was announced as an additional opening act. Additional shows in Mexico City, Rio de Janeiro, and São Paulo were announced on June 12. Shows in Asia, Australia, and Europe were announced on June 20. From June to November 2023, new shows were added to the tour. In Asia-Pacific, six extra shows were added to Singapore, and two to Australia. In Europe, eight shows were added initially, followed by fourteen more, then two in London; Paramore was announced as the leg's opening act. Nine shows were also announced in Canada (Toronto and Vancouver), with Abrams as the opening act. In February 2024, a second show was added in Madrid after the venue's football club, Real Madrid, asked La Liga to reschedule their match to cover the "extraordinary demand".

Several politicians and government officials demanded the tour be brought to their country or city. Places such as Canada and Chile were expected to be part of the tour but were absent in Swift's announcement on June 20, drawing dismay and demands from fans and officials. Across Southeast Asia, fans decried the lack of shows in countries like the Philippines, Malaysia, Thailand and Hong Kong and demanded the tour be brought to there. In particular, her return to the Philippines had been highly anticipated. Some journalists and fans opined that unlike venues in Japan and Singapore—the only Asian countries that are a part of the Eras Tour—those in Hong Kong, the Philippines and Thailand might not have the proper infrastructure that is required to host the tour. In addition, Hong Kong and mainland China reopened to foreigners much later than most other places following the COVID-19 pandemic lockdowns, which may have affected touring plans, as per South China Morning Post. In Malaysia, legal opposition to LGBT rights and the ban on pop concerts during Ramadan were cited as potential reasons.