Hubbry Logo
Love DesignerLove DesignerMain
Open search
Love Designer
Community hub
Love Designer
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Love Designer
Love Designer
Love Designer
View on Wikipedia
from Wikipedia

Love Designer
Drama poster
Simplified Chinese爱情高级定制
Hanyu PinyinÀiqíng Gāojí Dìngzhì
Genre
  • Romance
  • Business
Written byLi Ran Ning (李染宁)
Wang Fang (王芳)
Zhang Zi Wei (张紫微)
Directed byShen Yang (沈阳)
StarringDilraba Dilmurat
Huang Jingyu
Country of originChina
Original languageMandarin
No. of episodes51
Production
ProducerXu Li
Production locationsShanghai, China
Running time40–45 minutes
Production companiesWanda Media
Innovation Media Power
Tomorrow Film
Original release
NetworkHunan TV
Release19 May (2020-05-19) –
21 June 2020 (2020-06-21)

Love Designer (Chinese: 爱情高级定制; pinyin: Àiqíng Gāojí Dìngzhì) is a 2020 Chinese television series,[1] starring Dilraba Dilmurat and Huang Jingyu. It premiered on Hunan TV from May 19 to June 21, 2020.[2]

Synopsis

[edit]

Fashion designer Zhou Fang and a boss of an e-commerce company Song Lin meet because of a commercial lawsuit, but they were forced to cooperate because of the ties between life and work. The two stubborn people collided with each other and the contradictions were overwhelming. But they grew up in each other's strengths, and at the same time found the inner part of each other and gradually fell in love.[3][4]

Cast and characters

[edit]
Main cast
  • Dilraba Dilmurat as Zhou Fang, a fashion designer. She is independent and smart.
  • Huang Jingyu as Song Lin, a boss of an e-commerce company. He became a much more open person after Zhou Fang appeared in his life.
Supporting cast
  • Zhang Xinyu as Qin Qing, Zhou Fang's best friend, and Zuo Yulin's girlfriend.
  • Yi Da Qian as Zuo Yulin, Song Lin's friend, and Qin Qing's boyfriend.
  • Hu Bing as Su Yushan, Song Lin's competitor. The brand ‘April’ is very important to him.
  • Zheng Shui Jing as Song Luo, Song Lin's younger sister. She starts off as a very naughty and rebellious student with bad grades but matures after she becomes best friends with Shen Di.

Ratings

[edit]
  • Highest ratings are marked in red, lowest ratings are marked in blue
Hunan Satellite TV CSM59 City ratings[5]
Episode # Original air date Ratings Audience share Rank
1–2 May 19, 2020 2.495% 9.59% 1
3–4 May 20, 2020 2.496% 9.75% 1
5–6 May 21, 2020 2.42% 9.17% 1
7 May 22, 2020 2.312% 7.95% 1
8 May 23, 2020 2.019% 7.26% 1
9–10 May 24, 2020 2.243% 8.68% 1
11–12 May 25, 2020 2.389% 8.39% 1
13–14 May 26, 2020 2.565% 9.94% 1
15–16 May 27, 2020 2.395% 9.5% 1
17–18 May 28, 2020 2.34% 8.94% 1
19 May 29, 2020 2.23% 7.97% 1
20 May 30, 2020 1.995% 7.1% 1
21–22 June 1, 2020 2.362% 8.73% 1
23–24 June 2, 2020 2.432% 9.32% 1
25–26 June 3, 2020 2.195% 8.42% 1
27–28 June 4, 2020 2.239% 8.5% 1
29 June 5, 2020 1.413% 5.09% 4
30 June 6, 2020 1.079% 3.97% 6
31–32 June 8, 2020 1.991% 7.51% 2
33–34 June 9, 2020 2.146% 8.17% 1
35–36 June 10, 2020 2.16% 8.36% 1
37–38 June 11, 2020 2.109% 8.28% 1
39 June 12, 2020 2.533% 9.76% 1
40 June 13, 2020 1.857% 7.17% 1
41–42 June 14, 2020 2.072% 8.03% 1
43–44 June 15, 2020 1.982% 7.68% 1
45–46 June 16, 2020 1.879% 7.22% 1
47–48 June 18, 2020 1.945% 7.91% 1
49 June 19, 2020 2.229% 8.81% 1
50 June 20, 2020 0.492% 1.9% 8
51 June 21, 2020 1.989% 7.16% 2

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Love Designer

View on Grokipedia
from Grokipedia
Love Designer (Chinese: 幸福，触手可及; : Xìngfú, Chùshǒu Kějí) is a 2020 Chinese romantic drama television series that premiered on TV from May 19 to June 21, 2020. The series consists of 45 episodes and centers on the evolving relationship between ambitious designer Zhou Fang and e-commerce executive Song Lin, who are initially brought together by a but gradually develop mutual respect and romance amid professional challenges. Adapted from the Love is a Serious Matter (恋爱才是正经事) by Ai Xiaotu, the drama explores themes of career ambition, interpersonal conflict, and personal growth in the modern and worlds. Directed by Shen Yang and Ben Fang, Love Designer stars as the determined Zhou Fang, a talented designer striving to launch her own brand after discovering her fiancé's infidelity, and (also known as Johnny Huang) as the pragmatic Song Lin, CEO of the Wangfeng Group. The screenplay, written by Li Ranning, Wang Fang, and Zhang Ziwei, blends elements of workplace rivalry and slow-burn romance, highlighting the protagonists' "love-hate" dynamic as they collaborate despite their mismatched personalities. Produced as an urban romance, the series received generally positive reception. It is available for streaming on platforms like Viki and WeTV.

Overview

Premise

Love Designer centers on the story of Zhou Fang, an aspiring designer, who is sued by Song Lin, a prominent executive, for theft involving of his company's designs. This legal conflict forces the two mismatched professionals into an unexpected collaboration, as their intertwined business interests demand cooperation to resolve the dispute and advance their respective careers. Over the course of their interactions, the narrative explores how initial antagonism gives way to mutual respect, personal growth, and an emerging romance, highlighting the fusion of creative ideals with pragmatic business strategies. The series delves into major themes such as the interdependence inherent in professional rivalries, where adversaries must navigate shared goals to succeed; self-discovery in both career ambitions and romantic relationships; and the dynamic interplay between the artistic world of and the competitive realm of . These elements underscore the characters' journeys toward balancing with efficiency, ultimately illustrating how personal and professional evolution can bridge seemingly irreconcilable worlds. Spanning 45 episodes, the narrative arc progresses from the inciting incident of the to key turning points like the initiation of joint projects that test their partnership, culminating in a resolution that affirms themes of and . This structure allows for a gradual unfolding of conflicts and resolutions, emphasizing sustained character development without delving into episodic specifics.

Episodes

Love Designer consists of 45 episodes, each running approximately 40-45 minutes in length. The series aired daily on Hunan TV from May 19 to June 21, 2020, following a standard serialization format typical of Chinese dramas, featuring episodic cliffhangers to maintain viewer engagement and no mid-season breaks. The narrative unfolds across broad arcs that align with the plot progression from initial interpersonal and professional conflicts to collaborative efforts and eventual resolution.

Cast and characters

Main cast

The main cast of Love Designer centers on two leads whose portrayals drive the series' romantic and professional conflicts. stars as Zhou Fang, a talented and ambitious fashion designer determined to establish her own , whose career faces major setbacks after she discovers her fiancé's betrayal and initiates a against his company. Throughout the narrative, Zhou Fang's journey highlights her shift from staunch independence—marked by her resilience in navigating legal and professional challenges—to embracing a collaborative partnership that evolves into romance. Huang Jingyu, also known as Johnny Huang, plays Song Lin, the formidable CEO of a dominant firm whose initial ruthlessness stems from a calculated business mindset, though he conceals deeper personal vulnerabilities shaped by past experiences. Song Lin's character development transforms him from an adversarial figure in Zhou Fang's to her supportive romantic partner, as their interactions reveal layers of emotional depth amid the high-stakes corporate world. The selection of Dilmurat and Huang emphasized their natural on-screen chemistry to heighten the romantic tension central to the plot. Dilmurat drew on her prior experience in fashion- and beauty-adjacent roles, such as her cameo in the 2014 drama Cosmetology High. Similarly, Huang brought familiarity with suave, authoritative business figures from earlier projects, including romantic leads in workplace dynamics.

Supporting cast

Zhang Xinyu portrays Qin Qing, Zhou Fang's loyal best friend and a successful jewelry designer who owns her own store, often providing through her privileged, sassy personality and involvement in romantic subplots with her boyfriend Zuo Yulin. Yi Daqian plays Zuo Yulin, Song Lin's close friend and Qin Qing's boyfriend, whose down-to-earth nature contrasts with the corporate world, contributing to lighter ensemble moments in social and professional gatherings while highlighting themes of class differences in relationships. Hu Bing depicts Su Yushan, Song Lin's business rival and CEO of Baisai Group, who later offers some guidance and opportunities to Zhou Fang in her pursuits, contributing to both obstacles and support in industry subplots during corporate meetings and studio interactions. Christine Zheng (Zheng Shuijing) appears as Song Luo, Song Lin's sister, who features in minor business-related roles that add familial dynamics to the ensemble, particularly in scenes involving company investments and family advice within the and design settings. These supporting characters enhance the main narrative by fostering group interactions at fashion shows and corporate events, where their subplots intersect to aid the protagonists' personal and growth.

Production

Development

Love Designer originated as an adaptation of Ai Xiaotu's 2016 urban romance novel Love is a Serious Matter (Lian'ai Cai Shi Zhengjing Shi), which explores themes of ambition and personal relationships in the and worlds, aligning with contemporary trends in urban romance dramas that highlight crossovers between like and . The project was announced in 2019, drawing on the novel's emphasis on realistic depictions of dynamics and entrepreneurial challenges to appeal to young urban audiences. Key personnel included producer Xu Li, who oversaw the adaptation process, alongside total producers Yin Xiangjin, Xie Ying, Yang Bei, and . The production was handled by Pictures Media Co., Ltd., Horgos New Media Eslite Culture Media Co., Ltd., and Tongmeng Film and Television Culture Co., Ltd., ensuring a collaborative effort to translate the source material into a television format. The screenplay was crafted by Li Raning, Wang Fang, and Zhang Ziwei, focusing on authentic conflicts such as corporate rivalries and innovation hurdles to deepen character arcs and avoid stereotypical romance tropes. Revisions following the initial pilot outline prioritized enhanced character development, particularly for the leads navigating personal and professional growth. Development began in 2019, with starting on September 20, 2019, and emphasizing Shanghai's urban landscape for authenticity in portraying modern Chinese professional life.

Casting

The lead roles for Love Designer were assigned to and , with their casting announced in 2019 due to their considerable star power and popularity in contemporary dramas. Supporting cast members, including , Yi Daqian, and , were selected in mid-2019, with the process emphasizing actors who could integrate well into the ensemble dynamic for the business-oriented narrative. The production encountered challenges such as billing disputes between fanbases, which arose during promotions and highlighted tensions over top billing for the leads. The official cast reveal occurred via promotional posters released on April 23, 2020, which spotlighted the key pairings and generated significant buzz ahead of the .

Filming

Principal photography for Love Designer took place primarily in , China, capturing the series' urban fashion and business-centric narrative. Filming commenced on September 20, 2019, and spanned approximately 99 days, concluding on December 27, 2019. The production utilized a variety of real-world locations to reflect the high-society and professional environments of the story, including shopping malls for scenes involving character interactions and browsing sequences. Studio supplemented these on-location shoots to depict fashion ateliers and offices. The principal cast, including and , participated actively in these location-based scenes, such as a joint mall sequence filmed shortly after the start of production. The series was directed by Shen Yang, known for prior works like , with cinematography handled by Du Peng, whose credits include My First Half of My Life and . Art direction was led by Shen Xiaoyong, and lighting by Ma Xilai, both experienced in urban dramas such as . These technical contributions emphasized realistic portrayals of the fashion industry through practical setups simulating business environments and design processes. Production faced logistical challenges in , particularly for numerous supporting roles spanning a wide age range, which required extensive recruitment efforts. was completed on December 27, 2019, prior to the outbreak in , though incorporated health precautions.

Release

Broadcast

Love Designer premiered on Hunan TV on May 19, 2020, airing nightly from Monday through Sunday at 8:00 PM CST. The series occupied the network's primetime slot, delivering one or two episodes per evening to maintain viewer engagement throughout its run. The broadcast concluded on June 21, 2020, after airing all 51 episodes without any interruptions or scheduling changes. The TV version consisted of 51 episodes, including recaps, while edited versions for DVD and streaming have 45 episodes. This uninterrupted schedule supported the continuous narrative flow of the episode structure, enabling daily immersion in the storyline. Promotion for the series featured official trailers released in the lead-up to and during the broadcast period, highlighting key romantic and professional elements of the plot. Following the finale, re-runs and on-demand access became available on major domestic streaming platforms, including and .

International distribution

Following its domestic premiere, Love Designer was made available internationally on Rakuten Viki starting in 2020, where viewers can stream it with English subtitles for free with ads or via subscription. The series is also accessible on International, offering English subtitles and targeting audiences in and beyond, with episodes released shortly after the 2020 Chinese broadcast. English-dubbed versions became available on channels dedicated to international drama distribution beginning in late 2021. In , Rakuten Viki facilitates access through its regional partnerships, providing localized viewing options. Subtitle support includes English on platforms like and Apple TV, with Spanish also available on . Apple TV offers additional languages such as Arabic, French, German, and Indonesian. As of 2025, the drama remains streamable on these platforms without interruption, ensuring continued global availability outside .

Reception

Ratings

"Love Designer" achieved an average viewership rating of approximately 1.5-2.0% during its original broadcast on Hunan TV, based on Nielsen CSM data targeting urban audiences in . The series peaked at 2.565% for 13 and 14, reflecting strong initial engagement during the romance buildup phase. Conversely, ratings dipped to a low of 0.492% in a later , amid mid-season subplots that contributed to viewer fatigue. Episode trends showed a robust start, with the first few episodes consistently ranking first in simultaneous slots across 52- and 59-city metrics, often exceeding 2% as the central romantic developed. Ratings gradually declined in the latter half, fluctuating between 0.6% and 1.0% in national dehydrated data, before a slight recovery in the finale at 1.989%. This pattern aligned with broader audience retention challenges in extended urban romance series. In the competitive landscape of urban dramas on provincial channels, "Love Designer" outperformed peers like "An Jia" in key time slots, particularly among the youth demographic (ages 20-35), where it secured top positions in CSM 59-city rankings for several weeks. It frequently topped charts against other contemporary romances, though it trailed behind higher-profile historical or family-oriented shows on national networks like CCTV-8.

Critical response

Love Designer received mixed to positive critical reception, with international audiences praising its romantic elements while domestic reviewers were more divided. On , the series holds an average rating of 7.1 out of 10 based on 437 user votes (as of November 2025). In contrast, the Chinese platform awarded it a score of 5.1 out of 10 (as of November 2025), reflecting criticisms of its formulaic storytelling despite high viewership during broadcast. MyDramaList users rated it 7.8 out of 10 from nearly 9,000 scores (as of November 2025), highlighting its appeal as a light romance. Critics and viewers frequently commended the chemistry between leads and , describing their interactions as natural and engaging, which elevated the romantic tension throughout the series. The portrayal of the female protagonist as an ambitious and empowered fashion designer was also highlighted for promoting themes of professional independence and resilience in a male-dominated industry. Additionally, the show's visuals, including stylish costumes and fashion industry settings, were appreciated for their aesthetic appeal and relatively realistic depiction of business challenges in and design. However, the series faced for its predictable plot tropes, such as repeated misunderstandings and miscommunications between the leads, which contributed to pacing issues particularly in the later episodes. Some reviewers noted that the 45-episode length felt dragged out, with underdeveloped subplots and excessive product placements disrupting the narrative flow. The drama had a modest cultural impact, contributing to the popularity of fashion-themed romances in Chinese television by showcasing the interplay between and commerce. It received no major awards but earned a nomination for in the Male Actor in a Television category at the 2020 Tencent Video All Star Awards. By 2025, Love Designer continues to enjoy enduring popularity on streaming platforms, valued by romance enthusiasts for its rewatchable leads and feel-good vibe.

References

  1. https://mydramalist.com/40039-love-advanced-customization
  2. https://girlstyle.com/sg/article/63188/new-chinese-drama-love-designer-starring-dilraba-dilmurat--johnny-huang-jingyu
  3. https://www.cpophome.com/love-designer-johnny-huang-dilraba-dilmurat/
  4. https://wiki.d-addicts.com/Love_Designer
  5. https://www.imdb.com/title/tt11743112/
  6. https://www.viki.com/tv/36963c-love-designer
  7. https://www.cpophome.com/love-designer-johnny-huang-dilraba-dilmurat/recap/
  8. https://www.imdb.com/title/tt11743112/plotsummary/
  9. https://www.tvmaze.com/shows/48356/love-designer
  10. https://www.soompi.com/article/1726778wpp/5-c-dramas-to-watch-that-are-set-in-the-world-of-fashion
  11. https://mydramalist.com/10818-cosmetology-high/cast
  12. https://www.soompi.com/article/1762536wpp/5-of-johnny-huangs-c-dramas-that-made-us-swoon
  13. https://dramaslot.com/love-designer-review/
  14. https://mydramalist.com/40039-love-advanced-customization/cast
  15. https://www.themoviedb.org/tv/103741/cast?language=en-US
  16. https://www.cpophome.com/love-designer-johnny-huang-dilraba-dilmurat/recap/38/
  17. https://baike.baidu.com/item/%E6%81%8B%E7%88%B1%E6%89%8D%E6%98%AF%E6%AD%A3%E7%BB%8F%E4%BA%8B/21501238
  18. https://baike.baidu.com/item/%E5%B9%B8%E7%A6%8F%EF%BC%8C%E8%A7%A6%E6%89%8B%E5%8F%AF%E5%8F%8A%EF%BC%81/50083421
  19. https://fun.youth.cn/gnzx/202005/t20200520_12336074.htm
  20. https://k.sina.cn/article_6884987663_19a60930f00100lz4r.html
  21. https://38jiejie.com/2019/09/26/dilraba-stars-alongside-johnny-huang-jingyu-in-love-advanced-customization-after-8-month-lapse-from-filming/
  22. https://dramapanda.com/2020/04/love-advanced-customization-finally.html
  23. https://www.toutiao.com/article/6818797154010661390/
  24. https://k.sina.cn/article_2100918297_7d39781901900hjj4.html
  25. https://www.sohu.com/a/343808249_120083964
  26. https://www.bbc.co.uk/news/entertainment-arts-52501156
  27. https://www.imdb.com/title/tt11743112/episodes/
  28. https://www.youtube.com/watch?v=uURB7NVqNYw
  29. https://www.iq.com/album/love-designer-2020-19rrhkxhsd
  30. https://v.youku.com/v_show/id_XNDcxMzMxMDk3Mg==
  31. https://www.iq.com/album/love-designer-2020-19rrhkxhsd?lang=en_us
  32. https://www.justwatch.com/us/tv-show/love-designer
  33. https://www.youtube.com/watch?v=JyQJbUqiyJg
  34. https://tv.apple.com/us/show/love-designer/umc.cmc.4e6ac6oivuc9k46joj6jgzygx
  35. https://www.sohu.com/a/399329386_386103
  36. https://www.sohu.com/a/403418349_99972756
  37. https://movie.douban.com/subject/27073044/
  38. https://mydramalist.com/40039-love-advanced-customization/reviews
  39. https://www.imdb.com/title/tt11743112/awards/
Add your contribution
Related Hubs
User Avatar
No comments yet.