March for Our Lives

March for Our Lives (MFOL) is a student-led organization which leads demonstrations in support of gun control legislation. The first demonstration took place in Washington, D.C., on March 24, 2018, with over 880 sibling events throughout the United States and around the world, and was planned by Never Again MSD in collaboration with the nonprofit organization Everytown for Gun Safety. The event followed the Parkland high school shooting a month earlier, which was described by several media outlets as a possible tipping point for gun control legislation.

Protesters urged for universal background checks on all gun sales, closing of the gun show loophole, a restoration of the 1994 Federal Assault Weapons Ban, and a ban on the sale of high-capacity magazines and bump stocks in the United States. Turnout was estimated to be between 1.2 and 2 million people in the United States, making it one of the largest protests in American history.

After the Robb Elementary School Shooting in Uvalde, Texas, MFOL Action Fund organized another nationwide protest on June 11, 2022. The main protest took place in Washington, D.C., with hundreds of sibling events taking place across the United States.

Cameron Kasky, a junior at Marjory Stoneman Douglas High School in Parkland, Florida, and his classmates, announced the march on February 18, four days after the shooting at the school. Also joining the march efforts were Alex Wind of Stoneman Douglas High School, who along with four friends created the "Never Again" campaign. X González and David Hogg, also survivors of the shooting, have been vocal supporters of the march.

The date was chosen in order to give students, families and others a chance to mourn first, and then on March 24, talk about gun control. Organizers filed a permit application with the National Park Service during the week of February 23, and expected as many as 500,000 people to attend. However, the National Mall, which was the planned site of the main march in Washington, D.C., was reportedly already booked for March 24; the application, filed by an unidentified local student group, claimed it was for a talent show. A permit was later obtained for Pennsylvania Avenue. The Washington Metropolitan Area Transit Authority announced it would operate extra trains for the march.

The Enough! National School Walkout was held on the one month anniversary of the Stoneman Douglas shooting. It involved students walking out from their classes for exactly 17 minutes (one for each of the victims of the massacre) and involved more than 3,000 schools across the United States and nearly one million students. Thousands of students also gathered and staged a rally in Washington, D.C., after observing 17 minutes of silence with their backs to the White House. After the success of the walkout, Hogg posted a tweet that included a provocative, NRA-style advertisement calling out lawmakers for their inaction on or opposition to gun control efforts, asking "What if our politicians weren't the bitch of the NRA?", and ending with a promotion for the upcoming March.

George Clooney and Scooter Braun were major forces behind the organization of the march, and aided in fundraising efforts behind the scenes. Amal and George Clooney donated $500,000 to support the march and announced they would attend. Oprah Winfrey matched the Clooney donation to support the march. Jeffrey Katzenberg and his wife Marilyn also contributed $500,000. Film director and producer Steven Spielberg and actress Kate Capshaw Spielberg donated $500,000, also matching the donation of the Clooneys. On February 23, Gucci announced they were also donating $500,000 towards the march. Other people and organizations offering support have included Selena Gomez, Justin Bieber, Gabby Giffords, Lauren Jauregui, Alyssa Milano, Moms Demand Action, Amy Schumer, St. Vincent, Harry Styles, Hayley Williams, Paul McCartney, Kanye West, and Kim Kardashian. John Legend and Chrissy Teigen donated $25,000. Jimmy Fallon pledged to attend an event with his family. Samantha Bee interviewed kids. Jim Jefferies interviewed participants in San Diego. Other celebrities including Taylor Swift have donated an undisclosed amount of money toward the campaign. Justin Timberlake, Will Smith, Cher and Amy Poehler also participated in the march.

James Corden promoted the March for Our Lives event. John Zimmer and Logan Green, the co-founders of Lyft, announced their support of the rallies and stated that their company would provide free rides for those attending demonstrations. Bumble CEO Whitney Wolfe Herd subsequently announced that they were supporting the NeverAgain movement by banning all images of firearms on their dating application.