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Mario Segale
Mario Segale
Mario Segale
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Mario Arnold Segale (April 30, 1934 – October 27, 2018) was an Italian-American businessman and real estate developer.[1] He was involved in various development projects in the Seattle area from the 1950s onwards.[2] Nintendo's mascot, Mario, was named after Segale while he was leasing a warehouse to Nintendo.[3][4]

Key Information

Business career

[edit]

Segale was born in Seattle in April 30, 1934 to two Italian immigrants, Louis and Rina Segale, and was their only child.[5][6] He graduated from Highline High School in 1952[7] and started a construction company with a single truck in 1957, the same year that he married his wife Donna. The couple worked to develop a privately owned asphalt and construction business, M. A. Segale Inc., which grew into a major regional contractor and was sold for $60 million in 1998 to Irish concern CRH plc, for integration into its Oldcastle Materials unit.[8] In 1978, the company was awarded a contract to construct a section of Interstate 82 near Prosser, Washington.[9]

Segale and his son Mark were involved in other ventures, including real estate investments in the Seattle area. His company sold the land rights to the Emerald Downs racetrack in Auburn to the Muckleshoot tribe in 1996 for $73.6 million. Segale was also heavily involved in Tukwila-area projects, including a 490-acre (2.0 km2) development project called Tukwila South in the 2010s.[10][11]

Political activities

[edit]

A 2004 study by the Seattle Times found that Segale was one of the top 50 political contributors in the state of Washington.[12] Overall, Mario and Mark Segale donated more than $90,000 to Democratic Party candidates and organizations between 2000 and 2007.[10] Some of these contributions were to elected officials who worked to secure state legislative earmarks for roads in a privately owned development proposed by a Segale company.[10]

Nintendo character

[edit]

The video game company Nintendo began renting one of Segale's Tukwila warehouses in 1981 for use as their American headquarters. According to a widely circulated story first published in David Sheff's 1993 book Game Over, during development of the arcade game Donkey Kong, Segale visited the warehouse to collect overdue rent from Nintendo of America president Minoru Arakawa and berated him in front of employees. However, Segale gave them time to come up with the money for rent, and Arakawa and the other developers subsequently renamed the Donkey Kong player character to Mario, who was previously known as Jumpman.[3][7] This story is contradicted by former Nintendo of America warehouse manager Don James, who stated in 2012 that he and Arakawa named the character after Segale as a joke because Segale was so reclusive that none of the employees had ever met him.[13] James repeated this account in 2018.[14]

Due to a spelling error in Sheff's Game Over, for years it was thought that Segale's last name was spelled "Segali". Sheff's story of the naming of Mario later appeared in Steven L. Kent's The Ultimate History of Video Games in 2001, and thereafter spread widely on the internet.[7][15] Mario's creator, Shigeru Miyamoto, confirmed in 2015 that Mario was indeed named after Segale, without specifying the story behind the naming.[4] Segale told The Seattle Times in 1993, "You might say I'm still waiting for my royalty checks."[7][16]

Death

[edit]

Segale died on October 27, 2018, at his home in Tukwila, Washington, aged 84.[3] He was survived by four children—Lisa Atkins, Mark Segale, Tina Covey, and Nita Johnson—and nine grandchildren.[3][6]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Mario Segale

View on Grokipedia
from Grokipedia
Mario Arnold Segale (April 30, 1934 – October 27, 2018) was an American real estate developer and landlord based in the Puget Sound region of Washington state. Born in Seattle as the only child of first-generation Italian immigrant farmers Louis and Rina Segale, he entered the construction and property development field after attending Highline High School and serving in the U.S. Army. Segale founded Segale Properties and became a prominent figure in developing commercial real estate, including retail malls, office buildings, and industrial warehouses in South King County, particularly around Tukwila. His business acumen led to significant land acquisitions and developments that shaped local infrastructure, though he maintained a low public profile focused on family and operations rather than publicity. In the early 1980s, Segale rented warehouse space in Tukwila to during its U.S. expansion amid financial strains, including delayed rent payments. This interaction inspired creator to name the protagonist of the 1981 Donkey Kong—initially "Jumpman"—after him as "Mario" for the subsequent game Mario Bros., a detail Segale rarely discussed publicly and did not exploit for personal gain. He is survived by his wife of over 60 years, Sandra; their four children; and multiple grandchildren.

Early life and education

Birth and family background

Mario Arnold Segale was born on April 30, 1934, in Seattle, Washington, to Louis and Rina Segale, first-generation Italian immigrants who worked as farmers. He was the couple's only child. Segale grew up in a modest working-class environment on Seattle's southside, where his family's farming roots in the Tukwila valley—established by his father Louis's land purchase in 1909—reflected the frugality and labor-intensive realities of Italian immigrant life in early 20th-century America. During the lingering effects of the and era, he absorbed values of hard work and self-reliance directly from his parents' example, amid the broader assimilation efforts typical of such families seeking economic stability.

Education and early career entry

Segale attended Highline High School in , graduating in 1952. No records indicate pursuit of postsecondary education; Segale instead entered the construction field directly upon graduation, leveraging hands-on experience in the Pacific Northwest's burgeoning needs. In 1953, he established M.A. Segale Construction with a single , initiating small-scale operations including extraction and asphalt manufacturing to serve local demands in the region. This self-reliant start emphasized practical acumen over formal training, aligning with post-World War II opportunities in Washington's civil works projects.

Business career

Founding of MA Segale Construction

Mario Segale established M.A. Segale, Inc. in 1952, shortly after graduating from Highline High School, initiating operations with a single dump truck in the Tukwila area of Washington state. The firm concentrated on heavy civil construction, aggregate production through gravel mining, and asphalt manufacturing to meet local infrastructure needs amid post-World War II regional growth. Segale's direct involvement in executing projects, such as site development and early highway work, drove initial expansion without documented dependence on loans, subsidies, or institutional backing, exemplifying self-reliant enterprise in a competitive sector. This approach aligned with practical responses to market demands for roads and facilities in burgeoning suburbs like Tukwila, where proximity to 's economic hubs facilitated contract opportunities.

Expansion into real estate and heavy construction

In the years following the founding of M.A. Segale, Inc., the company expanded into heavy civil , developing expertise in site preparation, highway building, aggregate production, asphalt and concrete manufacturing, dam , and even operations across the Pacific Northwest. This growth capitalized on the post-World War II infrastructure demands in the region, where rapid urbanization and industrial expansion, driven by Boeing's aircraft production surge, necessitated large-scale earthmoving and materials handling. Specific projects included pits, producing asphalt for roadwork, repaving runways, and grading freeway corridors, enabling the firm to secure contracts through demonstrated starting from its modest beginnings with a single in 1953. Parallel to these construction advancements, Segale diversified into , strategically acquiring parcels in Tukwila and South King County—building on early family land holdings dating to 1909—to construct warehouses, commercial spaces, and industrial sites amid the area's suburban boom. These developments, such as the eventual , involved transforming agricultural fields into buildable lots using in-house construction capabilities, which minimized external dependencies and allowed for phased, self-financed scaling without heavy reliance on or regulatory subsidies. By the and , this approach had amassed extensive holdings, including shopping centers and additional gravel operations, positioning the enterprise as a vertically integrated operation where raw materials extraction directly fed construction and development pipelines. This integration of resource supply—encompassing on-site aggregate and asphalt production—with project execution fostered regional prominence, as M.A. Segale competed effectively on cost and reliability in a market favoring nimble, owner-operated firms over larger, unionized entities during Washington's push. Over 45 years, these decisions linked initial risk in equipment and land investments to sustained prosperity, evidenced by the company's evolution into one of the Northwest's leading heavy contractors by the late .

Major business achievements and divestitures

In 1998, Mario Segale sold M.A. Segale Inc., his heavy firm focused on aggregate production, asphalt paving, and civil projects, to Oldcastle Materials for $60 million. The transaction capped four decades of expansion from a startup operation launched in 1953 with one , evolving into a major regional player through internal reinvestment rather than debt-fueled acquisitions or venture funding. Post-sale, Segale redirected efforts toward via Segale Properties LLC, amassing a holdings portfolio exceeding several hundred acres in South King County, with emphasis on Tukwila's industrial zones. Developments included pits converted to usable , complexes, and the Segale , which supported and tenants while spurring job creation and demand in the area absent public subsidies. This shift underscored Segale's pivot to asset appreciation, yielding steady rental income from properties tailored to regional market needs like proximity to ports and highways.

Connection to Nintendo

Warehouse rental to Nintendo of America

In approximately 1980, Mario Segale leased a 60,000-square-foot warehouse in , to Nintendo of America to support the company's initial expansion into the U.S. market. The facility functioned as an early operational hub for 's American subsidiary, which at the time grappled with limited cash reserves typical of nascent foreign ventures entering competitive distribution channels. When rent payments fell into arrears, Segale directly confronted Nintendo's president, , in 1981 to demand compliance with lease obligations, reflecting routine landlord oversight in commercial tenancies. Rather than initiating proceedings, he extended a for settlement, a pragmatic concession grounded in the incentives of maintaining occupancy and future revenue streams over short-term recovery costs. This lease exemplified Segale's broader involvement in industrial real estate, comprising one of many and development holdings across South King County that underpinned his and operations since the 1950s. It neither defined nor materially altered his financial trajectory, which derived primarily from diversified heavy projects and land acquisitions rather than isolated tenant accommodations.

Naming of the Mario video game character

In 1981, during the development of the arcade game Donkey Kong, Nintendo of America faced financial difficulties, including delayed rent payments to their landlord, Mario Segale, for a warehouse in Tukwila, Washington. Segale visited the facility to confront company president Minoru Arakawa about the overdue payments, leading to a tense meeting where Nintendo staff persuaded him to grant additional time for settlement. At the time, the game's protagonist—initially referred to internally as "Jumpman"—lacked a finalized name for its U.S. release, and the executives decided to name the character "Mario" as a lighthearted tribute to Segale during or immediately after the encounter. Shigeru Miyamoto, the game's creator, later stated that the name was selected partly for its Italian connotation fitting the character's design and as a nod to Segale, without any formal agreement or compensation involved. The naming origin was first detailed publicly in David Sheff's 1993 book : How Nintendo Conquered the World, which recounted the rent dispute anecdote based on interviews with personnel, though it contained a misspelling of Segale's surname as "Segali." did not officially confirm the connection until 2015, when Miyamoto acknowledged it in response to inquiries, aligning with the earlier account while emphasizing it as an informal gesture rather than a collaborative effort. The character, reintroduced in subsequent titles like (1983) and Super Mario Bros. (1985), became the foundation of 's flagship franchise, but the etymological link to Segale remained a singular, incidental homage with no royalties, endorsements, or further involvement from him.

Segale's response and reluctance toward fame

Segale consistently avoided publicity related to the Mario character, prioritizing his privacy and business reputation over any potential celebrity. He shunned involvement with beyond their landlord-tenant relationship, expressing concern that associating with a video game could undermine the credibility of his construction firm among serious commercial clients. Throughout his life, Segale rarely spoke to the media about the naming, maintaining an exceptionally low profile despite the character's global ubiquity. His sole notable public comment came in a 1993 interview with , prompted by the revelation of the story in David Sheff's book Game Over: Press Start to Continue. There, Segale confirmed that Nintendo of America president had informed him of the naming decision in the early , responding to queries about the franchise's sales of over 100 million copies with the wry remark: "You might say I'm still waiting for my royalty checks." This reticence extended to forgoing endorsement opportunities or promotional tie-ins, with no records of Segale leveraging the association for financial or public gain. He viewed the link as peripheral to his primary identity as a developer, consistently emphasizing substantive enterprise over ephemeral fame in his limited statements.

Political activities

Local political campaigns

Mario Segale did not run for local political office, with no verifiable records of candidacy in elections such as the 1986 mayoral race in Pacific, Washington, or any other municipal contests. Public archives and contemporary news reports from Washington State sources, including those covering South King County developments where Segale operated extensively, make no reference to him mounting a campaign or appearing on ballots for positions like mayor or city council. This absence aligns with Segale's primary focus on business expansion in construction and real estate, suggesting political office-holding was not a pursued avenue despite his regional influence and resources.

Political donations and affiliations

Mario Segale and his son Mark contributed over $90,000 to Democratic candidates and organizations between 2000 and 2007, according to analyses of public records. These donations were predominantly at the state and local levels in Washington, including support for the Washington State Democratic Central Committee and individual Democratic legislators. For instance, Segale personally donated $5,000 to the in April 1998 and another $5,000 to its central committee in May 1999. The contributions aligned with Segale's extensive real estate development activities in the Puget Sound area, where favorable local policies could influence and projects, though no documented evidence links the donations to specific policy favors or exchanges. Segale and his son were noted among the Democratic Party's largest state-level donors during certain cycles, such as , without indications of broader ideological advocacy or federal-level engagement. This pattern of giving contrasted with Segale's self-reliant entrepreneurial background but showed no correlation to overt in public records.

Personal life and death

Family and private life

Mario Segale married Donna Segale in 1957, with whom he remained until his death, raising a family centered on traditional values and mutual involvement in shared endeavors. The couple had four children—daughters Lisa Atkins, Tina Covey, and Nita Johnson, and son Mark Segale—who grew up participating in family activities and later contributed to the continuity of familial enterprises. Segale prioritized a secluded family existence, eschewing public attention and high-society engagements in favor of rooted connections within the Tukwila and Auburn communities near , where he had lived since birth in 1934. His approach reflected the understated prosperity typical of second-generation Italian-American families, emphasizing self-reliance and local involvement over ostentatious displays.

Death

Mario Segale died on October 27, 2018, at the age of 84 in . He passed away surrounded by family, with the undisclosed in public announcements. The family confirmed the death through local funeral arrangements handled by Marlatt Funeral Home in , and details were reported in regional media shortly thereafter. No prior public disclosures regarding his health or significant pre-death events appear in available records.

Legacy as a businessman

Mario Segale exemplified self-made entrepreneurial success rooted in immigrant family origins, launching M.A. Segale, Inc., a heavy construction firm, in 1953 immediately after graduating from Highline High School in 1952, starting operations with a single dump truck purchased from his father's gravel business. Over decades, he scaled the company into a regional powerhouse involved in gravel mining, asphalt production, and civil infrastructure projects, whose distinctive red trucks became fixtures in South King County developments. This expansion enabled strategic land acquisitions across Washington state, which Segale leveraged for industrial and commercial property development without reliance on government subsidies, culminating in the 1998 sale of the construction division for $60 million to allow focus on real estate holdings. Through Segale Properties, established as the family's arm, Segale drove measurable economic contributions to the , developing expansive industrial parks and commercial sites in Tukwila and surrounding areas that supported local job creation in , , and tenancy operations. His long-term holdings and projects, including the Tukwila South initiative spanning thousands of acres, generated ripple effects such as increased revenues and enabling business clustering, fostering organic regional growth from the onward. These outcomes underscore a model of private-sector value creation, where initial capital from modest immigrant farming roots—Louis and Rina Segale's 1909 Tukwila land purchase—evolved into a multimillion-dollar portfolio sustaining employment for hundreds in and . Segale's business record prioritizes empirical productivity over incidental cultural associations, such as the Nintendo warehouse lease that inspired a video game character's name, which mainstream accounts disproportionately highlight at the expense of his foundational role in local capitalism. This selective emphasis in media narratives risks obscuring the causal primacy of sustained enterprise—evident in verifiable exits and developments—over ephemeral fame, aligning with patterns where substantive economic legacies receive less attention than trivia in popular reporting.

References

  1. https://www.legacy.com/us/obituaries/seattletimes/name/mario-segale-obituary?id=15967244
  2. https://www.nytimes.com/2018/11/02/obituaries/mario-segale-dies-super-mario.html
  3. https://www.npr.org/2018/11/02/663372770/mario-segale-inspiration-for-nintendos-hero-plumber-has-died
  4. https://experiencetukwila.com/super-marios-tukwila-roots/
  5. https://www.auburn-reporter.com/news/mario-the-visionary/
  6. https://www.kiro7.com/news/local/how-nintendos-mario-got-his-name-companys-tukwila-landlord/5UFM6S72WFFSBKZ5L6ET7ATQLU/
  7. https://www.marlattfuneralhome.com/obituaries/Mario-Arnold-Segale?obId=3395875
  8. https://segaleproperties.com/history/
  9. https://italoamericano.org/mario-segale-seattle/
  10. https://www.bizjournals.com/seattle/news/2021/04/02/segale-unveils-plans-for-the-prato-district.html
  11. https://archive.seattletimes.com/archive/19980430/2748086/tukwila-construction-firm-segale-sold-to-oldcastle
  12. https://www.seattletimes.com/business/powerful-segale-family-has-massive-vision-for-tukwila-expanse/
  13. https://kingcounty.gov/vi-vn/-/media/king-county/depts/dnrp/building-property/historic-preservation-program/papers-and-research/kc-midcentury-residential-context--mpd.pdf
  14. https://variety.com/2018/gaming/news/super-mario-segale-1203018357/
  15. https://www.cpr.org/2018/11/02/mario-segale-inspiration-for-nintendos-hero-plumber-has-died/
  16. https://www.tib.wa.gov/board/documents/notebooks/2010/June2010_Vancouver.pdf
  17. https://www.djc.com/news/re/12139216.html
  18. https://www.seattletimes.com/nation-world/mario-segale-developer-who-inspired-nintendos-super-mario-dies-at-84/
  19. https://www.fox13seattle.com/news/mario-day-how-a-seattle-man-inspired-the-name-of-nintendos-most-iconic-character
  20. https://www.thegamer.com/super-mario-name-origins-explained/
  21. https://925kgb.iheart.com/featured/shroom/content/2024-06-10-how-mario-got-his-name/
  22. https://news.sky.com/story/real-super-mario-who-reluctantly-inspired-franchise-dies-11542659
  23. https://japantoday.com/category/entertainment/mario-segale-the-man-whose-name-inspired-nintendo%25E2%2580%2599s-%27mario-%27-dies-at-84
  24. https://archive.seattletimes.com/archive/19930617/1706910/waiting-on-royalty
  25. https://www.news18.com/news/buzz/did-you-know-super-mario-was-named-after-landlord-of-warehouse-nintendo-had-rented-2901703.html
  26. https://www.opensecrets.org/donor-lookup/results?order=asc&page=10&sort=N&zip=98138
  27. https://www.opensecrets.org/donor-lookup/results?page=7&zip=98138
  28. https://www.gamedeveloper.com/game-platforms/obituary-mario-segale-the-real-life-namesake-of-super-mario-has-passed-away
  29. https://nypost.com/2018/11/02/real-life-inspiration-behind-nintendos-mario-dead-at-84/
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