Hubbry Logo
MatervaMatervaMain
Open search
Materva
Community hub
Materva
logo
8 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Materva
Materva
Materva
View on Wikipedia
from Wikipedia
Materva
Can and glass of Materva, showing the color of the drink
Product typeSoft drink
OwnerCawy Bottling Co.
CountryCuba
IntroducedUnited States, Canada, Spain
Previous owners1920 – Materva Soft Drink Company
Websitecawy.net

Materva is a mate-based soft drink, originally produced and popularized in Cuba prior to the Cuban Revolution. It has been produced in Miami since the 1960s by Cawy Bottling Company.

Drink

[edit]

Materva is a carbonated drink made from yerba mate, a tea popular in Uruguay, Chile, Argentina, Bolivia, Brazil, and Paraguay. Unlike the somewhat bitter tea-like mate on which it is based, Materva is sweet, with a flavor described as similar to ginger ale[1] or cream soda.[2]

Current production includes a diet version called Diet Materva.[3]

History

[edit]

The Materva Soft Drink Company was founded in Matanzas, Cuba, in 1920. Materva became known as a "famous Cuban brand"[4] and advertising included celebrity endorsements that touted the drink's energizing properties.[5][6]

During the Cuban Revolution, the Materva bottling plant was targeted for strikes by revolutionaries, along with the Coca-Cola and Pepsi bottling plants in the country.[7] Materva was produced and sold in Cuba until 1960 when it was nationalized along with other private industry. It is no longer produced in Cuba.[8]

The Cawy Bottling Company of Miami was founded to produce the Cawy lemon-lime soda that had been popular in Cuba. The company began producing Materva in the United States in the 1960s in an attempt to diversify after the founder of the company realized that there were many large American companies already competing with lemon-lime drinks.[9][10]

Significance in Cuban and Miami culture

[edit]

Materva has been described as a part of the "standard Cuban pantry",[11] and as "the old standby Cuban soda".[12] Because of its significance as a popular drink in Cuba prior to the Revolution, it is often cited as a source of "shared memories" and "nostalgia" of pre-Revolutionary Cuba by Cubans who live in the United States.[13][14][15][8]

In Miami, politicians use the drink to symbolize Cuban-ness, such as when a congressional candidate told local media in 2010 that he had spoken about Materva to President Obama during a presidential visit to the city.[16] Travel books also often recommend the drink to visitors to Miami.[17][18] In 2002, Materva was given the "Best Local Soft Drink" award by the Miami New Times.[19]

See also

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Materva

View on Grokipedia
from Grokipedia

Materva is a carbonated soft drink flavored with yerba mate extract, featuring a distinctive herbal profile that evokes sparkling tea with a creamy, champagne-like finish.
Originating in Cuba, where it was first produced in 1920 by the Materva Soft Drink Company in Matanzas, the beverage gained popularity for its energizing qualities derived from the mate plant prior to the Cuban Revolution.
Production ceased in Cuba around 1960 following the nationalization of private enterprises, but the brand was revived in Miami, Florida, by the Cawy Bottling Company, which acquired the rights in 1965 and has manufactured it continuously since the 1960s.
Today, Materva holds cultural significance among Cuban exile communities, particularly in South Florida, where it symbolizes pre-revolutionary nostalgia and is distributed as part of a lineup of traditional Cuban-style sodas including Jupiña and Champ's Cola.

History

Origins in Pre-Revolutionary Cuba

Materva originated in 1920 when the Materva Soft Drink Company was established in Matanzas, Cuba, to produce a novel carbonated beverage flavored with yerba mate extract. The drink was bottled and distributed by La Paz, S.A., a local company in the same city, which handled the initial commercialization efforts. This yerba mate infusion provided a distinctive herbal profile, drawing on the plant's traditional South American roots for a caffeinated, non-alcoholic alternative to imported sodas, at a time when Cuba's beverage market was dominated by rum-based drinks and basic colas. By the 1920s and 1930s, Materva had established itself as a regional staple in Matanzas and surrounding areas, benefiting from Cuba's growing urban consumer base and the island's access to yerba mate imports via trade routes from Argentina and Brazil. Production emphasized natural flavoring from the Ilex paraguariensis plant, yielding a bittersweet, root beer-like taste that appealed to local preferences for bold, earthy refreshments amid the pre-Depression economic expansion. Unlike purely sugary American imports, Materva's formulation incorporated the mate's mild stimulant properties, positioning it as an everyday energy source in a pre-revolutionary society where such herbal sodas filled a niche absent from major global brands. The beverage's early success reflected Cuba's interwar soda industry growth, with Materva produced in glass bottles and sold through bodegas and street vendors, achieving widespread availability across and provincial markets by the 1940s and 1950s. No precise production volumes from this era are documented in available records, but its persistence as a Cuban original underscores its cultural embedding before the 1959 revolution disrupted private enterprises.

Nationalization Under Castro's Regime

Following Fidel Castro's rise to power after the Cuban Revolution in 1959, the government pursued rapid of private enterprises as part of its shift toward a socialist economy. In October 1960, Laws 890 and 891 authorized the expropriation of all industrial and commercial companies in , including those in the beverage sector, without compensation to owners. This sweeping measure affected hundreds of firms, transferring ownership to the state and integrating them into centrally planned production. The Cawy Bottling Company, which had produced Materva since the 1920s, was among the private businesses expropriated during this 1960 nationalization wave. As a key player in 's non-alcoholic beverage industry, Cawy's facilities and brand rights were seized by the regime, halting private operations and subordinating production to state control. Original owners and technicians, facing political reprisals and economic uncertainty, fled the island, resulting in a loss of proprietary knowledge and formulation expertise. Under government management, Materva's output declined in quality and availability due to inefficiencies in the centralized system, and production eventually ceased entirely in .

Revival by Cuban Exiles in the United States

Following the nationalization of private enterprises in Cuba after Fidel Castro's 1959 revolution, production of Materva, originally created in 1920 by the Materva Soft Drink Company in Matanzas, halted as the beverage industry fell under state control. Cuban exiles fleeing the regime sought to recreate familiar products in their new home, leading to the revival of Materva in Miami, Florida, where a large exile community had formed. In 1964, immigrants established Cawy Bottling Company in , initially focusing on Cawy lemon-lime soda—a pre-revolutionary favorite—to serve the growing Cuban-American population. The company, founded by exiles including figures connected to prior Cuban bottling operations, expanded production to include Materva in the mid-1960s, recreating the yerba mate-flavored soda using imported or replicated formulations to evoke the original taste. This effort preserved a piece of Cuban culinary heritage amid political displacement, with Cawy becoming a key producer distributing Materva primarily in South Florida's exile enclaves. By the late , Materva's U.S. production had stabilized, distributed through local networks to Cuban groceries and restaurants, fostering and cultural continuity. Vicente Cossío, a and key figure in the company's U.S. operations, oversaw manufacturing of Materva alongside other revived sodas like Jupiña, ensuring availability for exiles who associated the drink with pre-revolutionary life. Today, Cawy continues this tradition from its facility, with Materva remaining a staple in Cuban-American households despite limited national distribution.

Product Description

Ingredients and Formulation

Materva is a carbonated soft drink formulated with yerba mate extract (Ilex paraguariensis) as its defining flavor component, derived from the leaves of the South American plant, which provides a herbal, caffeinated base reminiscent of the original Cuban recipe developed over a century ago. The yerba mate infusion contributes natural caffeine and a slightly bitter, earthy undertone, balanced by sweeteners and acids to achieve a sweet, effervescent profile suitable for an energy-boosting beverage. The primary ingredients, as listed on product packaging by manufacturer Cawy Bottling Company, consist of: Certain variants include for visual appeal and as a . A diet formulation replaces caloric sweeteners with aspartame (NutraSweet brand), while retaining the yerba mate extract, tartaric acid, and artificial flavors for zero-calorie appeal, with potassium benzoate as preservative. The proprietary blend emphasizes authentic yerba mate sourcing to preserve the drink's historical fidelity to pre-revolutionary Cuban production methods, though exact proportions remain undisclosed.

Flavor Profile and Comparisons

![Photo of Materva can and glass of Materva][float-right] Materva is characterized by a sweet, flavor derived from extract, featuring lightly carbonated effervescence with earthy, tea-like notes and a creamy finish. The high sugar content, typically from or , masks the inherent slight bitterness of , yielding an initial vanillin-like sweetness that transitions to subtle bitterness. contributes a mild tartness, enhancing refreshment without overpowering the base. In comparisons, Materva diverges from root beer, which emphasizes sassafras-derived vanilla, wintergreen, and molasses undertones absent in Materva's mate-centric profile. Instead, it aligns more closely with cream soda through shared sweetness and smooth mouthfeel, though lacking vanilla dominance, or ginger ale via carbonation and lightness, but without pronounced ginger spice. Reviewers note occasional honey or apple-like nuances, distinguishing it as a unique yerba mate soda rather than a direct analog to North American staples.

Manufacturing Process

Materva is produced by Cawy Bottling Company at its facilities in , utilizing a process adapted from the original formulation established prior to the relocation of production to the . The core manufacturing entails blending a proprietary syrup concentrate with , followed by filling into bottles or cans under controlled sanitary conditions typical of commercial operations. The syrup base incorporates carbonated water, high fructose corn syrup and/or cane sugar as sweeteners, natural yerba mate extract (derived from Ilex paraguariensis leaves for herbal flavor and caffeine), tartaric acid for tartness and preservation, caramel color, other natural and artificial flavors, and sodium benzoate as a preservative. The yerba mate extract itself originates from processed leaves harvested in South America, where the plant is dried and milled before extraction, though the precise sourcing and concentration in Materva remain company-specific. A diet variant substitutes artificial sweeteners such as aspartame for caloric sugars while retaining the mate extract and other components. Carbonation is achieved through injection of during or post-mixing to yield the effervescent profile, with final products pasteurized or preserved to ensure shelf stability without . Bottling lines handle high volumes, in 12-ounce cans, 2-liter bottles, or multipacks, as observed in operational footage from the facility. The formulation's details, including exact extract potency and flavor balancing, are guarded as trade secrets to maintain consistency with the beverage's root beer-like herbal taste.

Cultural and Social Significance

Symbolism in the Cuban Exile Community

Materva holds profound symbolic value within the Cuban exile community as an emblem of pre-revolutionary Cuba, representing shared memories of a freer, more prosperous era before Fidel Castro's 1959 communist takeover. Cuban exiles, many of whom fled to Miami in the 1960s, revived production of the yerba mate-based soda there after its nationalization and scarcity on the island, transforming it into a tangible link to the homeland's cultural heritage and a reminder of the disruptions caused by the regime. For many Cuban Americans, particularly in South Florida's Little Havana, consuming Materva evokes nostalgia for everyday pre-Castro life—family gatherings, tropical leisure, and unencumbered commerce—serving as a form of cultural preservation against the erasure of traditions under socialism. This sentiment underscores the drink's role in fostering communal identity among exiles, who view its continued availability in the U.S. as a small victory of resilience over the regime's economic policies that stifled private enterprise. The beverage's symbolism extends to political expression, with Miami politicians occasionally invoking Materva to affirm their ties to Cuban exile values, such as anti-communism and entrepreneurial spirit, thereby appealing to voters who associate it with the "old Cuba" of individual freedoms rather than state control. This usage highlights how exile-produced goods like Materva embody not just gustatory preference but a broader narrative of diaspora defiance and cultural continuity.

Integration into Miami's Cuban-American Culture

Materva's production in Miami by Cuban exiles since the 1960s has facilitated its seamless incorporation into the daily routines and social gatherings of the Cuban-American population, serving as a tangible link to pre-revolutionary Cuba. In this community, where over 1.2 million Cuban Americans reside in Miami-Dade County, the beverage transcends mere refreshment, embodying preserved cultural practices amid assimilation into American life. The drink is frequently paired with iconic Cuban foods, such as the , enhancing meals at family gatherings, workplaces, and local eateries. For instance, residents have highlighted combinations like a cold Materva alongside a Cuban sandwich as emblematic of Miami's culinary traditions. This pairing reflects broader patterns where 80% of surveyed Miamians associate specific sodas with ethnic dishes, reinforcing Materva's role in communal dining experiences. Beyond cuisine, Materva features prominently in Cuban-American leisure activities, including domino games, beach outings, and salsa dancing events, where its herbal "pick-me-up" qualities align with the energetic demands of these pursuits. Produced locally by Cawy Bottling Company, it sustains exile-driven enterprises while fostering intergenerational transmission of heritage, often described as a family tradition rather than just a beverage. Its recognition as Miami's "Best Local Soft Drink" in 2002 by the Miami New Times further attests to its entrenched status within the community's preferences. Politicians seeking to connect with voters have invoked Materva to signal affinity with Cuban-American identity, as seen in 2010 when a congressional candidate referenced discussions about the soda with constituents to underscore shared cultural touchstones. This symbolic usage highlights how Materva aids in navigating political landscapes shaped by the community's historical exile experiences and ongoing ties to Cuban roots.

Broader Popularity and Nostalgia

Materva evokes strong nostalgia among Cuban exiles and their descendants, representing a taste of pre-revolutionary Cuba where it originated in 1920 as a yerba mate-based soft drink. In Miami, it is prominently featured at events like the annual Cuba Nostalgia festival, held at the Miami-Dade Fair and ExpoCenter, where attendees consume it alongside traditional foods to relive cultural memories of the island's past. This sentimental attachment sustains demand, with the beverage marketed as an "original herbal energy drink" tied to Cuban heritage and exile experiences in the United States. The soda's popularity extends beyond the Cuban diaspora into South Florida's broader Latin American beverage scene, where it ranked third in a 2018 Miami Herald taste test of regional sodas, behind Iron Beer and Jupiña. Non-Cuban consumers encounter it through Miami's diverse eateries and international markets, contributing to its iconic status in the area; for instance, President Barack Obama ordered Materva during a 2010 visit to a local fritura stand. Its unique root beer-like flavor has also inspired crossover uses, such as in bourbon-based remixes of the Cuba Libre cocktail at Orlando establishments. While primarily cherished within Hispanic communities for its cultural resonance, Materva's availability via online retailers and specialty stores appeals to soda enthusiasts seeking international or nostalgic options, though it remains most prevalent in Florida's Cuban-influenced markets. This blend of heritage-driven loyalty and regional curiosity ensures its continued production by the Cawy Bottling Company in Miami since the 1960s.

Commercial Aspects

Ownership and Production

![Photo of Materva can and glass]float-right Materva is owned and manufactured by Cawy Bottling Company, Inc., a family-owned enterprise based in Miami, Florida. The company, founded by Cuban immigrants in 1964, began producing Materva in the United States in 1971, continuing the tradition of the original Cuban formulation after production ceased in Cuba following the 1959 revolution. Cawy Bottling specializes in tropical-flavored soft drinks popular among Latin American communities, with Materva as one of its flagship brands alongside Jupiña and Champ's Cola. The production facility is located at 2440 NW 21st Terrace in Miami, where the beverage is bottled using the yerba mate-based recipe that originated in Matanzas, Cuba, in 1920. As a private company, ownership remains with the founding family descendants, including co-owner and director Mike, who oversees operations committed to preserving authentic flavors. The manufacturing process at Cawy involves carbonating water with herbal extracts, including , to achieve Materva's distinctive root beer-like profile with energizing qualities, distributed primarily in the and select international markets. This exile-driven revival has sustained Materva's production without interruption since its reintroduction, relying on local bottling capabilities rather than imports from .

Availability and Market Distribution

Materva is produced exclusively by the Cawy Bottling Company, headquartered in Miami, Florida, where manufacturing operations were reestablished in 1964 following the nationalization of the original Cuban facilities after the 1959 revolution. The soda's primary markets encompass the United States, Canada, Central America, and Spain, with distribution handled through a network of wholesalers and retailers targeting Hispanic and Latin American consumer bases. Within the United States, Materva is stocked in national and regional supermarket chains, including Publix, BJ's Wholesale Club, Fiesta Mart, and Northgate Market, often in 6-packs or 24-packs of 12-ounce cans. It is especially common in stores oriented toward Cuban-American and broader Hispanic communities, such as Sedano's and Winn-Dixie in Florida, reflecting its niche appeal among exile populations. Online availability has expanded access, with sales through platforms like Amazon, , and offering both regular and diet variants in multi-pack formats, enabling nationwide and limited international shipping where permitted. Wholesale distributors, such as Ferdel Promotions in , further support bulk sales to ethnic grocers across regions like the Midwest.

Economic Role in Exile Enterprise

Materva's production exemplifies the entrepreneurial resilience of Cuban exiles who, following the nationalization of private industries in Cuba in 1960, relocated operations to Miami and reestablished manufacturing to serve diaspora demand. Cawy Bottling Company, founded in 1964 by Cuban immigrant families, assumed production of Materva alongside other heritage sodas, thereby preserving a pre-revolutionary product line and generating local employment within the burgeoning Cuban-American business sector. This initiative contributed to the broader "exile enterprise," a network of immigrant-led ventures that transformed Miami's Little Havana into a commercial hub for culturally specific goods, including bakeries, grocers, and bottlers catering to nostalgic consumers. By 2022, Cawy had expanded distribution across the United States and Latin America, positioning itself among successful Hispanic-owned private enterprises and underscoring how such firms leveraged ethnic market niches to achieve scalability without reliance on government aid. Economically, Materva supported vertical integration in the exile economy, supplying restaurants, bodegas, and events that reinforced community ties and stimulated ancillary spending on Cuban staples like café con leche and sandwiches. Its sustained popularity, rooted in yerba mate formulation evoking Cuban traditions, facilitated revenue streams for family-owned operations amid the exiles' shift from refugee assistance—peaking at $140 million annually by the early 1970s—to self-sustaining enterprises that bolstered Miami's GDP through immigrant labor and innovation.

References

  1. https://cawy.net/materva/
  2. https://sodapopstop.com/shop/something-different/materva-yerba-mate-soda/
  3. https://www.instagram.com/p/CDeWmThpQOW/
  4. https://givemeweirddrinks.substack.com/p/caribbean-drinks-of-love-and-nostalgia
  5. https://dev.cawy.net/materva/
  6. http://jwufoodwriting.blogspot.com/2010/03/materva-un-buchito-de-cuba-little-sip.html
  7. https://the-soda.fandom.com/wiki/Materva
  8. https://en.granma.cu/cuba/2015-10-15/nationalization-means-to-put-under-the-nations-control
  9. https://www.nytimes.com/1960/10/16/archives/castros-cuba-takes-long-step-to-left-new-drastic-nationalization-of.html
  10. https://www.counterpunch.org/2019/03/29/the-cuban-nationalization-of-us-property-in-1960-the-historical-and-global-context/
  11. https://www.orlandoweekly.com/food-drink/remix-we-flip-the-script-on-the-cuba-libre-2342645/
  12. https://www.facebook.com/weirdsoda4life/posts/hi-there-and-welcome-back-to-weirdsodaforlife-this-season-is-the-season-of-givin/592256943552452/
  13. https://cawy.net/our-story/
  14. https://www.facebook.com/TWOCUBANGUYS/posts/cawy-the-refresher-he-sold-more-than-the-coca-cola-in-cubathe-company-started-in/593303158728895/
  15. https://cawy.net/
  16. https://www.mexgrocer.com/products/materva-soda-6-pack
  17. https://cubanfoodmarket.com/products/exotic-soda-variety-pack-materva-yerba-mate-soda-jupina-pineapple-soda
  18. https://www.ewg.org/foodscores/products/077186330030-MatervaYerbaMateSoda/
  19. https://world.openfoodfacts.org/product/0077186330030/materva-yerba-mate-soda-cawy-bottling-company-inc
  20. https://world.openfoodfacts.org/product/0077186330832/materva-yerba-mate-diet-soda-cawy-bottling-company-inc
  21. https://www.soda.guide/brands/materva/
  22. https://www.amazon.com/Materva-Yerba-Mate-Soda/dp/B004MG67B4
  23. https://3guysfrommiami.com/beverages.html
  24. https://blog.amigofoods.com/index.php/other-latin-foods/best-latin-sodas/
  25. https://www.mibodeguitacubana.com/products/materva-en-lata-6-pk-330-ml
  26. https://tools.myfooddata.com/nutrition-facts/2668237/wt1
  27. https://www.facebook.com/abuelamamimiami/videos/the-making-of-materva/2089176594457822/
  28. https://www.nytimes.com/2002/06/16/us/longing-for-the-old-cuba-stirs-a-boom-in-nostalgia.html
  29. https://themiamihurricane.com/2016/11/30/traditional-foods-recipes-help-cubans-preserve-culture/
  30. https://everything2.com/node/2147743
  31. https://pif.camp/bio-fermented-mate-drinks/
  32. https://www.miaminewtimes.com/food-drink/miamians-share-their-soda-pairings-jupia-with-fritas-materva-and-cubanos-6582691/
  33. https://www.instagram.com/p/CBG9C9MATNy/
  34. https://www.miamiherald.com/miami-com/things-to-do/article225653995.html
  35. https://www.miamiherald.com/miami-com/restaurants/article225806505.html
  36. https://remezcla.com/film/president-obama-frita-miami-food/
  37. https://www.tastingtable.com/1504383/popular-soda-brands-around-the-world/
  38. https://www.facebook.com/photo.php?fbid=4168700429862894&id=648999825166323&set=a.2035055619894063
  39. https://www.mapquest.com/us/florida/cawy-bottling-company-4375232
  40. https://www.instagram.com/reel/DFEmmVGpgcL/?hl=en
  41. https://www.dnb.com/business-directory/company-profiles.cawy_bottling_co_inc.fad3867e89a9a8154ad9ab1c55b92ff7.html
  42. https://www.glassdoor.com/Overview/Working-at-Cawy-Bottling-EI_IE34668.11%2C24.htm
  43. https://www.publix.com/pd/materva-soda-yerba-mate/RIO-PCI-189902
  44. https://www.bjs.com/product/materva-yerba-mate-soda-24-pk12-fl-oz/3000000000000216423/
  45. https://www.shop.fiestamart.com/store/fiesta-mart/products/316733-materva-soda-yerba-mate-6-pack-6-ea
  46. https://www.miaminewtimes.com/news/beaten-to-a-pulp-6360997/
  47. https://www.amazon.com/Materva-Soda-12oz-Pack-Total/dp/B07NBMZDBT
  48. https://www.walmart.com/ip/MATERVA-Yerba-Mate-Soda-12-fl-oz-Cans-Pack-of-12-Total-of-144-fl-oz-Refreshing-Yerba-Mate-Flavor/15065767434
  49. https://ferdelpromotions.com/shop/hispanic-beverages-wholesale-bebidas-hispanas/soda-materva-24-12-oz/
  50. https://www.ebsco.com/research-starters/history/cubans-flee-florida-and-receive-assistance
Add your contribution
Related Hubs
User Avatar
No comments yet.