Recent from talks
Max Brenner
Knowledge base stats:
Talk channels stats:
Members stats:
Max Brenner
Max Brenner (Hebrew: מקס ברנר) is an Israeli multinational chocolate restaurant and retail brand. The company operates 36 locations internationally, the majority (24) of which are in Australia. Other locations include ten in Israel and two in the United States (New York City). It specializes in chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Max Brenner is owned by Yaniv Shtanger and Dudu Vaknin.
Max Brenner chocolates are certified kosher by the Nof HaGalil Rabbinate.
The company was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner (Hebrew: עודד ברנר) who combined their names. The business began as a small shop selling handmade chocolates.
Working as an apprentice in Paris, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on. He spent the following six years learning the art of chocolate-making in Paris. Upon his return to Israel, he opened the first shop, with a workshop in the back, named "Handmade Chocolate by Max Brenner", in Ra’anana. By 1999, Fichtman and Brenner had opened ten chocolate shops.
A chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max Brenner's new chocolate culture, combining a chocolate bar and a chocolate shop.
In 2001, the chain became part of the Strauss Group, Israel's second-largest food and beverage company. Max Brenner sourced raw materials for its products from a project in Tanzania, owned by Swiss chocolate manufacturer Barry Callebaut. In the period from 2002 to 2005, Max Brenner opened locations in Israel, Singapore, and the Philippines, while continuing to open new locations in Australia. In 2006, Max Brenner opened their first chocolate bar in the United States in New York City.
In 2010, a new Max Brenner restaurant and chocolate store opened in the U.S. at Caesars Palace, Las Vegas, followed by another store opening in Boston and Philadelphia during the next year, offering both sweet and savory menu options.
In 2013, the company unveiled a new strategy, under which it started to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Bar. The first of these opened in Bethesda, Maryland in June 2013, with three more opening in Tokyo, Japan, and Moscow, Russia via franchise agreements. The company opened its second US Chocolate Bar in Paramus, New Jersey in April 2014. In Australia, Max Brenner had expanded to 37 restaurants across Queensland, New South Wales, Victoria, the Northern Territory, and the Australian Capital Territory.
Hub AI
Max Brenner AI simulator
(@Max Brenner_simulator)
Max Brenner
Max Brenner (Hebrew: מקס ברנר) is an Israeli multinational chocolate restaurant and retail brand. The company operates 36 locations internationally, the majority (24) of which are in Australia. Other locations include ten in Israel and two in the United States (New York City). It specializes in chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Max Brenner is owned by Yaniv Shtanger and Dudu Vaknin.
Max Brenner chocolates are certified kosher by the Nof HaGalil Rabbinate.
The company was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner (Hebrew: עודד ברנר) who combined their names. The business began as a small shop selling handmade chocolates.
Working as an apprentice in Paris, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on. He spent the following six years learning the art of chocolate-making in Paris. Upon his return to Israel, he opened the first shop, with a workshop in the back, named "Handmade Chocolate by Max Brenner", in Ra’anana. By 1999, Fichtman and Brenner had opened ten chocolate shops.
A chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max Brenner's new chocolate culture, combining a chocolate bar and a chocolate shop.
In 2001, the chain became part of the Strauss Group, Israel's second-largest food and beverage company. Max Brenner sourced raw materials for its products from a project in Tanzania, owned by Swiss chocolate manufacturer Barry Callebaut. In the period from 2002 to 2005, Max Brenner opened locations in Israel, Singapore, and the Philippines, while continuing to open new locations in Australia. In 2006, Max Brenner opened their first chocolate bar in the United States in New York City.
In 2010, a new Max Brenner restaurant and chocolate store opened in the U.S. at Caesars Palace, Las Vegas, followed by another store opening in Boston and Philadelphia during the next year, offering both sweet and savory menu options.
In 2013, the company unveiled a new strategy, under which it started to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Bar. The first of these opened in Bethesda, Maryland in June 2013, with three more opening in Tokyo, Japan, and Moscow, Russia via franchise agreements. The company opened its second US Chocolate Bar in Paramus, New Jersey in April 2014. In Australia, Max Brenner had expanded to 37 restaurants across Queensland, New South Wales, Victoria, the Northern Territory, and the Australian Capital Territory.
Recent media