Max Modell

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Max Modell is a fictional character appearing in American comic books published by Marvel Comics, primarily in association with Spider-Man.

Max Modell first appeared in The Amazing Spider-Man #648 (January 2011), and was created by Dan Slott and Humberto Ramos.

Max Modell is the CEO of Horizon Labs. Marla Madison-Jameson has Peter Parker meet with Modell and helps him get a job at Horizon Labs after proving himself by shutting down Sanjani Jaffrey's out-of-control machine.^[1] When the Hobgoblin attacks Horizon Labs, Spider-Man saves Modell from the Hobgoblin.^[2] Modell later demands that the reverbium that Jaffrey created be destroyed, to Jaffrey's chagrin.^[3]

In later appearances, Modell works as an ally to Spider-Man, assisting him in technological matters and tracking down criminals such as Massacre and the Jackal.^[4][5][6] Modell believes that Peter is the one who makes Spider-Man's technology, which Peter goes along with.^[7]

During the "Ends of the Earth" storyline, it is revealed that Modell is openly gay, with his partner Hector Baez working as a lawyer at Horizon Labs. Baez defends Modell when J. Jonah Jameson attempts to shut down Horizon Labs.^[8]

In "All-New, All-Different Marvel", Peter Parker hires Modell and Baez to run the West Coast operations of Parker Industries.^[9] At the conclusion of the "Go Down Swinging" arc, Modell accepts a job application at Horizon University by Superior Octopus under the alias of Elliot Tolliver.^[10]

In the Age of Ultron universe (Earth-61112), Max Modell was killed by Ultron.^[11]

• Max Modell appears in Spider-Man (2017), voiced by Fred Tatasciore.^[12][13] This version is Horizon High's headmaster who is aware of Spider-Man's secret identity and created the Anti-Venom symbiote.
• Max Modell appears in the Guardians of the Galaxy episode "Drive My Carnage", voiced again by Fred Tatasciore.^[13]

• Max Modell at Marvel Wiki
• Max Modell at Comic Vine