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Technivorm
Technivorm
Technivorm
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Technivorm is a family-owned Dutch manufacturer founded by Gerard-Clement Smit in Amerongen, The Netherlands. It produces Moccamaster, a drip coffee maker designed in 1968 and first released in 1969. In 2017, the 10-millionth Moccamaster was sold. As of 2019, Technivorm and Moccamaster have approximately 200 employees.[1]

All Moccamaster coffee machines are made in Amerongen, The Netherlands.[2]

Moccamaster

[edit]
Moccamaster K741.64B

The Moccamaster KBG 741 AO has 137 parts. This includes a water reservoir that drips into a heater located in the base, and when the water reaches the boiling point of 100 degrees Celsius (212 degrees Fahrenheit), it bubbles up through a tube in the center of the reservoir. This delivers the hot water to a cone-shaped coffee grind holder, which drips into a carafe at 92 to 96 °C (198 to 205 °F), considered an optimal temperature range. In premium models while the coffee enters the carafe, it passes through a destratification tube. The tube delivers the liquid coffee to the bottom of the carafe, so that weaker coffee (what is dripped through the beans at the end) is distributed evenly with the stronger coffee (that is pumped through the coffee first).[3]

The visual design of the Moccamaster is distinct and is sold through the store at the Museum of Modern Art's Design Store in New York City.[4] In media, Good Morning America listed it as the number-one desired wedding gift among staff members polled.[5] The Specialty Coffee Association includes several Moccamaster models in its Certified Home Brewer Program.[6]

A Consumer Reports review determined that the coffee taste is high-quality, yet the process of brewing it is complex and does not justify its high-ticket price.[7] Other reviews mention that the Moccamaster's plastic parts are not durable,[8] while other reviews refer to the machine as "the holy grail of coffee makers."[9]

References

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Technivorm

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from Grokipedia
Technivorm B.V. is a Dutch company specializing in the manufacture of premium filter makers, most notably under its flagship Moccamaster brand, renowned for producing consistently high-quality brewed through innovative and precise temperature control. Founded on April 6, 1964, by Dutch Gerard Clement Smit in Elst, , the company initially focused on equipment innovation. It relocated to Amerongen in 1967 and launched its first Moccamaster model in 1969. Smit, who passed away in 2018 at age 87, designed the machines with a emphasizing durability, simplicity, and optimal standards, drawing from his expertise in . By 2017, Technivorm had produced its 10 millionth unit, establishing itself as a leader in the industry and becoming a founding member of the Specialty Coffee Association of in 1988. All Moccamaster coffee makers are handcrafted in Amerongen by approximately 150 employees (as of 2019), using recyclable and degradable materials primarily sourced from , with each unit individually tested for performance. Key features include a boiling element that maintains brewing temperatures between 92–96°C for ideal extraction, automatic blooming via water pulsing, and a allowing for easy repairs with replaceable parts, supported by a standard 5-year warranty. The machines have earned certifications from the Specialty Coffee Association (SCA) for Golden Cup standards and the European Coffee Brewing Centre (ECBC) since 1975, underscoring their reliability and contribution to professional-grade home brewing. As of 2019, Technivorm employs around 200 people globally and continues to prioritize sustainability, using BPA-, BPF-, and phthalate-free materials while avoiding .

History

Founding

Technivorm was founded by Gerard Clement Smit, a Dutch industrial whose emphasized the fusion of technical precision ("techniek") and aesthetic form ("vorm"), inspiring the company's name. Smit, driven by a passion for innovative household appliances, established the company on April 6, 1964, initially as a small operation in Elst, , focused on producing durable, high-quality products. In 1967, the company relocated to Amerongen, where Smit set up a modest behind his home, prioritizing robust engineering and user-friendly designs in all endeavors. Although the company began with general household items like stepladders, it quickly pivoted toward specialized appliances. In 1965, Technivorm released its first product, the KM1 grinder, a revolutionary electric model designed for home use that introduced a fan system to prevent bean overheating during grinding. This marked the company's entry into appliances, laying the groundwork for its future focus on premium brewing equipment.

Development of the Moccamaster

In 1968, Dutch industrial engineer Gerard Smit designed the Moccamaster coffee brewer to resolve the inconsistencies in home , particularly the challenges of maintaining precise water temperatures for optimal flavor extraction from coffee grounds. Smit, building on his earlier success with coffee grinders at Technivorm, sought to create a machine that could deliver consistent results by scientifically determining ideal parameters, such as temperature and contact time. Key technical innovations in the original design included a unique boiling element that rapidly heats water to the precise range of 196–205°F (92–96°C), preventing under-extraction from cooler temperatures or bitterness from overheating. The brewer also featured a drip-stop mechanism in the brew basket, which halts the flow of when the carafe is removed, allowing for controlled pouring without mess. Additionally, a manual bloom function enabled users to pre-wet the grounds for better saturation and flavor release before full extraction began. The Moccamaster was first released in 1969 as an automatic brewer. Users fill the with water, and the machine handles the heating and process for consistent results. Early production in the late 1960s faced challenges in achieving uniform quality, leading to iterative refinements in assembly and component tolerances to ensure reliability. Technivorm employed hand-assembly methods during this period, with skilled workers manually constructing each unit to maintain the precision of Smit's design specifications.

Expansion and milestones

Following its initial success in the Netherlands, Technivorm expanded into international markets during the 1970s and 1980s, beginning with entry into the region in 1971 where it quickly became a market leader. The company further grew by penetrating other European countries, including , and the , driven by increasing demand for high-quality brewers. This period marked exponential growth, with emerging as the largest European importer and the U.S. market providing significant opportunities for further distribution. A major milestone occurred in 2017 when Technivorm produced and sold its 10-millionth Moccamaster brewer, an achievement celebrated by gifting the unit to founder Gerard-Clement Smit during his final event. This highlighted the enduring popularity of the design, with over 500,000 units sold that year alone. Technivorm has maintained its status as a family-owned since its founding in 1964, with operations remaining headquartered in Amerongen, , as of 2025. The firm's commitment to this structure has supported consistent production and quality focus without external corporate influences. In recent years, Technivorm has introduced new aesthetic options, such as a copper finish for select Moccamaster models in the late , alongside additional colors to reach a total of 21 variants by the early . Production has sustained high volumes, exceeding 100,000 units annually, reflecting ongoing global demand and the company's capacity at its Amerongen facility.

Products

Coffee brewers

Technivorm's Moccamaster coffee brewers primarily consist of drip-style machines designed for home and light commercial use, emphasizing precise and even extraction to produce high-quality . The core models brew up to 1.25 liters (40 ounces or 10 cups) and are handcrafted in the using durable, recyclable materials. The standard 10-cup lineup includes several variations tailored to user preferences for carafe type and drip-stop functionality. The KBGV Select features a with an automatic drip-stop brew that halts flow when the carafe is removed, along with a volume selector switch for brewing half or full carafes while maintaining optimal strength. This model, updated in recent years, also includes an adjustable hotplate that keeps at 175–185°F (79–85°C) without scorching. The KBGT offers a similar automatic drip-stop but with a made of glass-lined , which retains heat for up to three hours and includes a travel lid for portability. For manual control, the KBT provides a thermal carafe with an adjustable brew that allows users to pause or dripping, ideal for pour-over-like customization. The KB, with its and manual drip-stop, suits those preferring simpler operation without . All core models are certified to the Specialty Association (SCA) Golden Cup Standard, ensuring consistent brewing temperatures between 195–205°F (90–96°C) for even extraction. Specialized models extend the lineup for single-serve or higher-volume needs. The Cup-One is a compact single-serve brewer that produces a 10-ounce (300 ml) cup, serving as a sustainable alternative to pod machines by using ground and reusable filters. For cafes and small offices, the CDT Grand offers a larger 60-ounce (1.8 L) thermal with a flat-bottom brew basket optimized for commercial-grade batches, accommodating higher daily consumption. Across the range, Moccamaster brewers share key attributes for reliable performance, including a 4–6 minute brew cycle that minimizes bitterness through controlled boiling elements, a 1.25 L capacity in standard models, quiet operation without pumps, and carafe options in (with hotplate) or thermal (without). These features trace back to the original 1969 design principles focused on optimal flavor extraction. Since the 1990s, model evolutions have incorporated enhancements for energy efficiency, such as automatic shut-off switches after 100 minutes of inactivity and power-efficient hotplate elements that reduce consumption by up to 30% compared to older drip machines. Aesthetic updates include modern color options and streamlined designs, while retaining the brand's commitment to longevity with a 5-year on all models.

Grinders and accessories

Technivorm's lineup of grinders centers on the KM5 Burr Grinder, its first in-house electric model, which was introduced in 2023 as a companion to its brewers. This grinder employs 50 mm flat steel burrs powered by a direct-drive motor, enabling quick and uniform grinding of up to 60 grams of beans in under 30 seconds while operating quietly. It features stepless grind adjustment via a numbered knob, allowing precise control from coarse to fine settings suitable for drip or pour-over methods, and includes a static-reducing dispensing spout to minimize mess. The KM5, also referred to as the K5 in some certifications, received approval from the European Coffee Brewing Centre (ECBC) in 2023 for producing consistent particle sizes that support optimal flavor extraction in filter brewing. Complementing the grinder, Technivorm provides essential accessories to maintain brewing quality and equipment longevity. The #4 white paper filters, produced in the to exact specifications, are cone-shaped and oxygen-bleached without , ensuring minimal impact on taste while allowing natural s to pass through. Available in 100-count boxes, these filters fit all standard Moccamaster brewers using #4 size. For cleaning, CleanCaf powder, a biodegradable Urnex formulation sold by Technivorm, removes oil residues from brew baskets, chambers, and carafes without , featuring a blue dye to confirm thorough rinsing. Replacement carafes include glass models for traditional pour-over serving and thermal options that retain heat longer, both designed as direct substitutes for Moccamaster brewers in 1.25-liter capacity. These grinders and accessories integrate seamlessly with Technivorm's brewers, enabling users to achieve full manual control over the for enhanced consistency.

Manufacturing

Production process

Technivorm's production of Moccamaster coffee brewers takes place at its facility in Amerongen, , where skilled artisans have been assembling the machines by hand since 1968. The emphasizes craftsmanship to ensure durability and precision, with core assembly remaining free of to preserve quality standards. The assembly begins with the hand-wiring of heating elements, a critical step that allows for precise control over the brewing temperature. Artisans then perform manual to connect electrical components securely, followed by the pressing of the and other key parts, which ensures a tight fit and optimal water flow. These labor-intensive techniques, honed over decades, contribute to the machines' reputation for reliability. Materials are sourced locally whenever possible, prioritizing recyclable options such as BPA-free plastics and to enhance environmental and product longevity. components, in particular, resist corrosion and maintain performance over time. The Amerongen facility produces units at a controlled scale, allowing for meticulous attention to detail in each machine while meeting global demand. This approach supports Technivorm's commitment to handmade excellence without compromising on output efficiency.

Quality control and certifications

Technivorm implements rigorous quality control measures at its factory in Amerongen, , where each Moccamaster brewer is handmade and individually tested before shipping to ensure consistent performance. These tests verify key brewing parameters, including water temperature maintained between 197–205°F (92–96°C) during extraction, appropriate flow rate to achieve a 4–6 minute brew cycle, and absence of leaks in the system. The company's commitment to durability is evidenced by its 5-year warranty on the brewer, covering defects in mechanical and electrical components under normal use, which underscores low failure rates observed in long-term performance. This warranty excludes the and certain parts but supports Technivorm's design philosophy of building equipment to last decades with proper maintenance. Technivorm's products hold prestigious certifications validating their brewing quality. All Moccamaster brewers comply with the Specialty Coffee Association (SCA) Golden Cup Standard, which requires precise control over temperature, extraction yield (18–22%), total dissolved solids (1.15–1.35%), and brew time, with formal SCA Home Brewer certification awarded to models since 2023 following earlier adherence to the standard's principles. Additionally, the brewers and the KM5 grinder have received approval from the European Coffee Brewing Centre (ECBC) since 1975, confirming standards for uniformity, sediment levels below 75 mg/100 mL, and turbulence for even saturation. In terms of sustainability, Technivorm emphasizes repairable designs, offering lifetime repair services to extend product life and reduce electronic waste. Products meet RoHS compliance for restricting hazardous substances, alongside use of recyclable packaging, food-safe plastics, and energy-efficient features like automatic shut-off.

Reception

Awards

Technivorm's Moccamaster coffee brewers have garnered numerous accolades for their performance and quality since the . In 2016, the Moccamaster was named Best Coffee Maker of the Year by Reviewed.com, a affiliate, recognizing its superior extraction and build quality in annual testing. In 2023, the Moccamaster KBGV Select model earned the Specialty Coffee Association (SCA) Certified Home Brewer designation, becoming one of the inaugural recipients under the program's rigorous standards for temperature, brew time, and extraction, which align with SCA's Golden Cup criteria. This certification underscores Technivorm's adherence to established quality benchmarks, as detailed in sections. Technivorm has received consistent recognition from the SCA (formerly SCAA) since the 1990s, with its brewers among the first certified to meet Golden Cup standards for optimal brewing parameters. Additionally, all Moccamaster models have held European Coffee Brewing Centre (ECBC) certification since 1975, affirming their compliance with performance, safety, and consistency requirements—a distinction maintained through ongoing evaluations. The brand has also earned repeated praise in independent reviews, with multiple "best drip brewer" designations from across editions up to 2025 for even brewing and durability. Wirecutter similarly highlighted Technivorm models, such as the KBT and KB, as top makers in its 2025 guide for reliable heat retention and flavor extraction.

Market impact

Technivorm's Moccamaster brewers have played a pivotal role in the revival of within the specialty coffee era, positioning automatic machines as viable alternatives to labor-intensive pour-over methods by delivering precise, high-quality brews that meet (SCA) standards. This resurgence is evident in how the machines have rekindled appreciation for drip brewing among coffee enthusiasts, who previously favored manual techniques for their control and flavor extraction, yet now value the Moccamaster's ability to produce consistent, flavorful results without extensive intervention. By 2025, Technivorm's products have achieved global distribution, available in over 60 countries worldwide, including a robust foothold in the United States where they are staples in both professional cafes and home kitchens despite their premium price point often surpassing $300 per unit. This expansion underscores the brand's appeal in markets prioritizing quality over affordability, with sales driven by demand for durable, performance-oriented appliances in regions like and . The Moccamaster's distinctive copper-element design has attained cultural icon status, frequently highlighted in 2025 media coverage from outlets like Eater and Gear Patrol for its timeless aesthetics and reliability, while baristas increasingly adopt it for its unwavering brew consistency in high-volume settings. As a of Dutch manufacturing heritage, Technivorm has produced over 10 million units since the , all hand-assembled in the , thereby influencing broader trends in sustainable appliance production through its emphasis on recyclable materials, longevity, and minimal environmental impact.

References

  1. https://www.moccamaster.eu/our-story
  2. https://sprudge.com/the-making-of-a-master-inside-the-technivorm-factory-137235.html
  3. https://us.moccamaster.com/pages/a-legacy-of-form-and-function
  4. https://www.moccamaster.eu/blog/post/made-in-amerongen
  5. https://us.moccamaster.com/blogs/blog/the-technivorm-moccamaster-story
  6. https://adsumnyc.com/blogs/news/history-of-moccamaster
  7. https://us.moccamaster.com/blogs/blog/gerard-clement-smit-the-mastermind-behind-moccamaster
  8. https://us.moccamaster.com/products/kb
  9. https://us.moccamaster.com/products/kbgt
  10. https://europeancoffeetrip.com/history-of-moccamaster/
  11. https://moccamaster.co.nz/pages/moccamaster-history
  12. https://coffee-dictionary.com/technivorm/
  13. https://www.prnewswire.com/news-releases/technivorm-moccamaster-usa-launches-a-new-copper-finish-for-the-moccamaster-coffee-brewer-300375660.html
  14. https://us.moccamaster.com/
  15. https://us.moccamaster.com/pages/sustainability-at-our-core
  16. https://us.moccamaster.com/products/kbgv-select
  17. https://us.moccamaster.com/collections/glass-carafe-brewers
  18. https://us.moccamaster.com/products/kbt
  19. https://us.moccamaster.com/blogs/blog/certified-by-the-sca-moccamaster-and-the-golden-cup-standard
  20. https://us.moccamaster.com/products/cup-one
  21. https://us.moccamaster.com/products/cdt
  22. https://us.moccamaster.com/pages/which-moccamaster-is-right-for-you
  23. https://dailycoffeenews.com/2023/03/01/technivorm-moccamaster-brews-its-first-burr-grinder-the-km5/
  24. https://us.moccamaster.com/products/burr-grinder-km5
  25. https://ecbc.no/2023/03/09/ecbc-news-march-2023/
  26. https://us.moccamaster.com/products/4-coffee-filters-white-paper
  27. https://us.moccamaster.com/products/cleancaf-cleaning-powder-3-pk
  28. https://us.moccamaster.com/collections/carafes
  29. https://www.williams-sonoma.com/netstorage/pdf/Technivorm-Moccamaster-KBG-Select-Manual.pdf
  30. https://www.amazon.com/Technivorm-Moccamaster-79115-Coffee-Brewer/dp/B07DDRGVW7
  31. https://us.moccamaster.com/blogs/blog/what-does-it-take-to-get-ecbc-certification
  32. https://support.moccamaster.com/hc/en-us/articles/1500012391061-What-warranty-does-my-Moccamaster-coffee-brewer-come-with
  33. https://eight-ounce-support.gorgias.help/en-US/what-is-your-warranty-policy-7914
  34. https://www.moccamaster.eu/faq
  35. https://sca.coffee/sca-news/2023/10/10/new-sca-certified-home-brewer-technivorm-moccamaster-kbgv-select
  36. https://www.moccamaster.eu/blog/post/ecbc-sca-how-about-that
  37. https://support.moccamaster.com/hc/en-us/articles/1500009429481-Can-I-get-my-Moccamaster-repaired
  38. https://www.proshop.se/Kaffe-och-Espresso/Moccamaster-Automatic-Red/3153417
  39. https://www.prnewswire.com/news-releases/technivorm-moccamaster-awarded-best-coffee-maker-of-the-year-by-usa-todays-reviewedcom-300363753.html
  40. https://www.facebook.com/jlhufford/photos/-technivorm-coffee-makers-were-the-first-to-be-certified-by-the-specialty-coffee/1345844650882541/
  41. https://www.consumerreports.org/appliances/coffee-makers/best-drip-coffee-makers-consumer-reports-tests-a1869713908/
  42. https://www.nytimes.com/wirecutter/reviews/best-coffee-maker/
  43. https://www.eater.com/shopping/898703/technivorm-moccamaster-coffee-machine-kbgv-review
  44. https://brewmelikethat.com/ratio-six-vs-moccamaster-comparison/
  45. https://www.gearpatrol.com/food/technivorm-moccamaster-deal-prime-day-2025/
  46. https://cafely.com/blogs/coffee-brew-guide/technivorm-moccamaster
  47. https://www.moccamaster.eu/blog/post/what-does-sustainability-mean-for-moccamaster
  48. https://thetechnivorm.com/
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