Never Say Die Records

Never Say Die was founded and incorporated as a limited company (LTD) in London on July 17, 2009 by two dubstep artists: Thomas Petais (aka SKisM)^[3] and Nicholas "Mobscene" Sadler.^[4] Petais founded Never Say Die because he "wanted to continue making bass music and working in the industry" due to the decline of the breaks scene; a scene he used to be in.^[5] On December 7, 2009, Never Say Die released its very first single, with remixes from other artists, called Ruffneck 09 by Ctrl-Z & The Freestylers with vocals from Reggae artist Navigator.

The name "Never Say Die" is a reference to a quote "Goonies Never Say Die" from the 1985 film called The Goonies. Petais owned merchandise from the film, and selected the name for the label because of that fact.^[5][6]

In May 6, 2012, the label collaborated with electronic music news outlet Your EDM to set up a launch party to celebrate the release of Eptic's Mastermind EP.^[7]

On April 2014, the label won Best Label from The Bass Music Awards (BMA).^[8][9]

Sadler resigned from his position as a Director on March 31, 2015.^[4]

Never Say Die moved its headquarters twice: first from London to Birmingham, England in 2016 and, finally to its current location, from Birmingham to Clacton-on-Sea, England in 2021.^[4]

In 2019, Never Say Die celebrated its 10th anniversary by going having various of its artists perform at the Shrine Exposition Hall in Los Angeles, the Mission Ballroom in Denver, Electric Brixton in London, and the Eden Club in Chengdu^{[10][11][12][13]}

On April 2, 2022, Never Say Die announced and explained that it would no longer release any more tracks due to its team "achiev[ing] everything [it] set out to do (and more...)" and wanting "to move onto other things".^[14][15][16] The record label hasn't dissolved, thus making the label inactive instead.^[4]

On March 30, 2014, Never Say Die launched a sublabel called Black Label where its darker-themed, and "simple but wonky groove[d]" tracks were released. Black Label was started because for a sound to accommodate the "new underswell of dubstep that was happening at the time".^{[17][9][18][5]} Those that were considered more melodic submissions were released on NSD. In March 2021, the sublabel was discontinued due to the music, being released on both NSD Black Label and NSD, sounding relatively indifferent from one another, compared to both labels' respective vision.^[19][20]

In 2013, Never Say Die's founders co-founded, along with Dodge & Fuski, Disciple Records. In 2017, Petais accused Disciple Records, via Facebook and Twitter, of "copying [Never Say Die's] marketing scheme". Disciple Records acknowledged that while Never Say Die "contributed towards early label expenses..." and "introduc[ed]. numerous contacts" to set itself up for success, it rebutted by stating that it wasn't a "marketing ploy on [Disciple's] part".^[21][22]

The record label released a total of 53 compilation albums and EPs on its primary label and Black Label to showcase music by its artists.

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