22cans and 'Curiosity – What's Inside the Cube?'
2012 - Present
Molyneux's new studio, 22cans, released 'Curiosity – What's Inside the Cube?', an experimental social experiment game where players collectively tapped away at a cube to reveal a hidden reward. While initially captivating, the project faced criticism for the vague and ultimately underwhelming reward. This period has been marked by smaller-scale and more experimental projects.