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WWPR-FM
WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York, New York. The station is owned by iHeartMedia and broadcasts from studios located at 125 West 55th Street in Midtown Manhattan, while its transmitter is located at the Empire State Building. WWPR-FM is the flagship station of the nationally syndicated morning show, The Breakfast Club.
The station first signed on the air on December 14, 1953, as WWRL-FM. The station was co-owned with WWRL (1600 AM) by radio enthusiast William Reuman, studios were in Woodside, Queens. The call sign was changed to WRFM in October 1957, breaking away from the AM simulcast with a diversified and classical music format.
Bonneville International, the broadcast arm of the Church of Jesus Christ of Latter-day Saints, purchased WRFM in 1967. The following year, WRFM, billing itself as "Stereo 105", adopted a beautiful music format that was developed by program director Marlin Taylor. WRFM played mostly instrumental music with about one vocal every 15 minutes. It featured the works of such artists as Mantovani, Henry Mancini, Ferrante & Teicher, Percy Faith, Hollyridge Strings, Leroy Anderson, Frank Mills and Richard Clayderman. Mixed in were vocals by such artists as Frank Sinatra, Johnny Mathis, Peggy Lee, the Lettermen, Nat King Cole and Barbra Streisand.
Ratings for the station were satisfactory, and for a couple of times, WRFM was the top-rated FM station in New York. WRFM competed for beautiful music listeners with the simulcast of WPAT and WPAT-FM, with two other easy listening stations, WTFM and WVNJ-FM usually trailing. As the 1980s began, WRFM started mixing in some soft contemporary artist vocals including the Carpenters, Barry Manilow, Kenny Rogers and Dionne Warwick, and it was also used on an electronic program guide in Manhattan throughout the '80s. In 1984, the station increased vocals to six per hour and cut back on adult standards titles, while also adding softer songs by top 40 artists, such as Billy Joel, Michael Jackson, Chicago, Elton John, the Beatles and Whitney Houston.
The station's ratings continued to be strong, but by 1985, the easy listening audience was starting to age and was not as attractive to advertisers.[citation needed] On April 17, 1986, the station switched to a gold-based adult contemporary format with the call letters WNSR, for New York's Soft Rock. WNSR focused on songs from the 1960s and 1970s, with some 1980s titles and a moderate number of current adult contemporary songs as well. Initially, the station's ratings were modest. However, once AC competitor WYNY went to a country music format, WNSR's ratings went up.[citation needed]
In January 1990, the station's moniker became "Mix 105", and shifted to more of a hot adult contemporary format, focusing on the 1970s, 1980s, and current hits, with only a few 1960s titles. By April 1992, when the station changed its call letters to WMXV, the 1960s hits were gone, and more recent music was added. By 1995, the station was only playing hits of the 1980s and 1990s, and even mixing in some lighter modern rock songs, as many other hot AC stations were doing at this time.
On November 13, 1996, the hot AC format at WMXV abruptly ended, and after a day of stunting with music from Broadway musicals, the station switched formats to an adult-friendly modern AC format as WDBZ ("The Buzz").
On August 5, 1997, with ratings on the decline, the call sign changed back to WNSR. The original plan was for the station to drop the "Buzz" format in favor of an oldies-based AC format, playing songs from 1964 to current hits. The station was to have launched on August 18, 1997, with television commercials set to air. However, Bonneville instead decided to sell the station to Chancellor Media, which also owned WHTZ, WLTW, WKTU, and WAXQ.
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WWPR-FM
WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York, New York. The station is owned by iHeartMedia and broadcasts from studios located at 125 West 55th Street in Midtown Manhattan, while its transmitter is located at the Empire State Building. WWPR-FM is the flagship station of the nationally syndicated morning show, The Breakfast Club.
The station first signed on the air on December 14, 1953, as WWRL-FM. The station was co-owned with WWRL (1600 AM) by radio enthusiast William Reuman, studios were in Woodside, Queens. The call sign was changed to WRFM in October 1957, breaking away from the AM simulcast with a diversified and classical music format.
Bonneville International, the broadcast arm of the Church of Jesus Christ of Latter-day Saints, purchased WRFM in 1967. The following year, WRFM, billing itself as "Stereo 105", adopted a beautiful music format that was developed by program director Marlin Taylor. WRFM played mostly instrumental music with about one vocal every 15 minutes. It featured the works of such artists as Mantovani, Henry Mancini, Ferrante & Teicher, Percy Faith, Hollyridge Strings, Leroy Anderson, Frank Mills and Richard Clayderman. Mixed in were vocals by such artists as Frank Sinatra, Johnny Mathis, Peggy Lee, the Lettermen, Nat King Cole and Barbra Streisand.
Ratings for the station were satisfactory, and for a couple of times, WRFM was the top-rated FM station in New York. WRFM competed for beautiful music listeners with the simulcast of WPAT and WPAT-FM, with two other easy listening stations, WTFM and WVNJ-FM usually trailing. As the 1980s began, WRFM started mixing in some soft contemporary artist vocals including the Carpenters, Barry Manilow, Kenny Rogers and Dionne Warwick, and it was also used on an electronic program guide in Manhattan throughout the '80s. In 1984, the station increased vocals to six per hour and cut back on adult standards titles, while also adding softer songs by top 40 artists, such as Billy Joel, Michael Jackson, Chicago, Elton John, the Beatles and Whitney Houston.
The station's ratings continued to be strong, but by 1985, the easy listening audience was starting to age and was not as attractive to advertisers.[citation needed] On April 17, 1986, the station switched to a gold-based adult contemporary format with the call letters WNSR, for New York's Soft Rock. WNSR focused on songs from the 1960s and 1970s, with some 1980s titles and a moderate number of current adult contemporary songs as well. Initially, the station's ratings were modest. However, once AC competitor WYNY went to a country music format, WNSR's ratings went up.[citation needed]
In January 1990, the station's moniker became "Mix 105", and shifted to more of a hot adult contemporary format, focusing on the 1970s, 1980s, and current hits, with only a few 1960s titles. By April 1992, when the station changed its call letters to WMXV, the 1960s hits were gone, and more recent music was added. By 1995, the station was only playing hits of the 1980s and 1990s, and even mixing in some lighter modern rock songs, as many other hot AC stations were doing at this time.
On November 13, 1996, the hot AC format at WMXV abruptly ended, and after a day of stunting with music from Broadway musicals, the station switched formats to an adult-friendly modern AC format as WDBZ ("The Buzz").
On August 5, 1997, with ratings on the decline, the call sign changed back to WNSR. The original plan was for the station to drop the "Buzz" format in favor of an oldies-based AC format, playing songs from 1964 to current hits. The station was to have launched on August 18, 1997, with television commercials set to air. However, Bonneville instead decided to sell the station to Chancellor Media, which also owned WHTZ, WLTW, WKTU, and WAXQ.