Puteri Indonesia

Puteri Indonesia (Javanese: (Hanacaraka) ꦦꦸꦠꦺꦫꦶ​ꦆꦤ꧀ꦢꦺꦴꦤꦺꦱ; lit. 'Princess of Indonesia') is a national beauty pageant in Indonesia. Puteri Indonesia is traditionally held in March, alongside the celebration of International Women's Day. The pageant annually sends its representative to compete at Miss International, one of the Big Four international beauty pageants. The pageant also sends representatives for Miss Supranational, Miss Charm, and Miss Cosmo pageants.

Aside from crowning the winner of the pageant, Puteri Indonesia Organization also crowns the first, second, and third runner-up as Puteri Indonesia Lingkungan, Puteri Indonesia Pariwisata, and Puteri Indonesia Pendidikan, respectively.

The current titleholder of Puteri Indonesia is Firsta Yufi Amarta Putri from East Java, who was crowned on 2 May 2025 at the Jakarta Convention Center, Jakarta. Her Sub-winner Court includes:

The pageant is run by the Puteri Indonesia Organization, based in Jakarta, and owned by Puteri Indonesia Charities, Inc., with the president-owners being the Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo and Princess Putri Kuswisnuwardhani.

The pageant was established in 1992 and is considered the oldest national beauty pageant in Indonesia, with Indira Paramarini Sudiro being the first ever Puteri Indonesia who was crowned Puteri Indonesia 1992 and won Miss ASEAN 1992 title. Puteri Indonesia 1996, Alya Rohali, had the longest reign in the pageant history, from 1996 to 1999.

The pageant was founded to choose a representative to compete in Miss Universe, however from 1997 until 2004, the pageant's winners did not compete at the Miss Universe pageant. Puteri Indonesia pageant winners were again sent to the Miss Universe, Miss International, and Miss Supranational since 2005 after receiving support from Megawati Soekarnoputri, the first female President of Indonesia. The pageant has since been held consecutively every year, with the titleholders being sent to participate in international beauty pageants. Some examples are Artika Sari Devi Kusmayadi at Miss Universe 2005 in Thailand, Lindi Cistia Prabha at Miss World 2005 in China, Rahma Landy Sjahruddin at Miss International 2007 in Japan, Alessandra Khadijah Usman at Miss Asia Pacific World 2011 in Chile, Cokorda Istri Krisnanda Widani at Miss Supranational 2013 in Belarus, Novia Indriani Mamuaja at Miss Grand International 2013 in Thailand, Ketut Permata Juliastrid Sari at Miss Cosmo 2024 in Vietnam, and Melati Tedja at Miss Charm 2024 in Vietnam.

The Puteri Indonesia pageant is traditionally held on March (alongside International Women's Day) in Jakarta. Candidate selection starts at provincial level, with those chosen from each province set to compete in the national level pageant. Puteri Indonesia Organization is supported by the president and the cabinet. In 2019, Joko Widodo announced Puteri Indonesia as a National Intangible Cultural Heritage of Indonesia, which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness.

Final coronation nights of the pageant were originally broadcast on Indosiar (except for 2007), however, Puteri Indonesia 2019 and the consecutive editions are broadcast on SCTV, making the television networks owned by Surya Citra Media (SCM) as the official broadcasters of Puteri Indonesia.