Sistema Brasileiro de Televisão
Sistema Brasileiro de Televisão
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Sistema Brasileiro de Televisão

The Sistema Brasileiro de Televisão (Brazilian Portuguese: [sisˈtẽmɐ bɾaziˈlejɾu dʒi televiˈzɐ̃w̃], lit. Brazilian Television System; SBT, Brazilian Portuguese: [ˈɛsi ˈbe ˈte]) is a Brazilian free-to-air television network founded on 19 August 1981, by the businessman and television personality Silvio Santos. The company was established after a public tender by the Brazilian Federal Government to form two new networks, created from revoked concessions of the defunct Tupi and Excelsior networks. The network was founded on the same day that the concession agreement was signed, and that the act was broadcast live by the network, becoming its first program to be aired. Before acquiring the concessions of the four stations that were to form the SBT, Grupo Silvio Santos had since 1976 the concession of Rio de Janeiro's channel 11, known as TVS Rio de Janeiro (now SBT Rio), which was a fundamental step to give life to the SBT.

In April 2018, the SBT was the second-most watched television network in Brazil, behind Globo. Throughout its existence, the network always occupied the space in the audience ranking, except between 2007 and 2014, when the Record network took its place. The SBT has a total of 114 broadcast television stations (O&Os and affiliates) throughout the Brazilian territory, and is also available through pay television operators (cable and satellite), free-to-air signal on satellite receivers and also through streaming media in their mobile application (Android, iOS and Windows), applications for smart TVs and its website. Also on their website, its programming is available in video on demand for free, also available from the video-sharing site YouTube since 2010. In March 2017, the 43 channels of the SBT on YouTube accumulated 20 million subscribers and 70 billion minutes watched.

SBT broadcasts a wide variety of television genres in its programming, whereas its own material generally stands adjacent to entertainment. Foreign programming, mainly the telenovelas produced by the networks owned by the Mexican conglomerate Televisa, are part of their program schedule. It is the only commercial television broadcaster in Brazil which airs children's programming, even arranging a partnership with The Walt Disney Company, in which the company provides two hours of daily programming for the network. The network also has airtime for the television news, producing all three daily newscasts on weekdays, a weekly news program and a weekly newscast.

The network owns CDT da Anhanguera, a television complex located at the kilometer 18 of the Rodovia Anhanguera, in Osasco, São Paulo, occupying an area of 231 thousand square meters. This is the third largest television complex in size installed in Latin America, being smaller only than the studios of TV Azteca, in Mexico, and the Estúdios Globo.

Rede Tupi, the channel 4 in São Paulo, began operations in 1950. In 1962 (when he began his first TV program), Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965. Soon enough, he started plans to have his own television channel. His production company, Estudios Silvio Santos Cinema e Televisão, was successful on Tupi, Globo and (since 1972) on Record (where he then owned half of the company's stock).

In 1976, with help from humorist and friend Manuel de Nóbrega (who had a show on Rede Globo and was part of Baú da Felicidade), Santos obtained a license for his own station: Rio de Janeiro's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program (Programa Silvio Santos on Sundays) plus the late night Silvio Santos Diferente on weekdays began to be broadcast (Santos left Globo the same year). Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS). The new channel debuted on 14 May 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation. While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978–79.

When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 2 (eventually moving to channel 5 weeks after launch) in March 1981. Thus, SBT was created, launching on 19 August 1981. When launched, its owned and operated stations were branded as TVS, a branding already in use in Rio de Janeiro until its phaseout across all owned and operated stations in 1990.

Aside from its owned-and-operated stations, Minas Gerais' TV Alterosa on the same launch day became one of SBT's first affiliates for the network. Some later affiliates were adopted from Rede Tupi after its closure on 18 July 1980, by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, Programa Silvio Santos moved to Record but continued simulcasting Sundays on TVS channel 11 as well as on yet another SS Group station - Channel 9, purchased from TV Continental. Santos began the network's expansion efforts, convincing stations to become the SBT and Record affiliates. The official launch of the network on 19 August 1981, also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (the SBT being the official name of the network while TVS being the station branding in its three founding stations), and it was the only network launch to be held in Brasília and broadcast directly from the federal capital city. The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.

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