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Shadow (service)
View on WikipediaShadow.tech is a cloud computing service developed by the French company Blade that was acquired by OVHcloud founder Octave Klaba in 2021.[1] Its technology is based on Windows 10 servers executing video games or other Windows software applications remotely. Unlike many other cloud services such as Nvidia GeForce Now, or Amazon Luna, Shadow is not limited to running video games, as Shadow.tech provides remote access to a complete PC infrastructure.[2][3]
Key Information
History
[edit]In 2015, Emmanuel Freund, Stéphane Héliot and Asher Kagan-Criou created a start-up called Blade to propose a cloud-gaming service called Shadow.
At the start of 2016, they raised 3 million euros of capital, then 10 million, followed in 2017 by 51 million, with several investors.[4]
In 2019, Blade further raised 30 million euros, following the arrival of Google in the Cloud gaming sector with Stadia.[5]
In October 2019, Shadow had more than 70000 users.[5] In November 2020, They announced having more than 100000 active users.
In September 2020, Blade CEO and CTO change for Mike Fischer and Jean-Baptiste Kempf (one of the major contributors of the VLC media player project).
In March 2021, it was announced that Blade had filed for Chapter 11 Protection in the United States, as well as filing for bankruptcy in Europe.
In May 2021, it was announced that Blade had been bought after its insolvency by Octave Klaba, CEO of OVHcloud.[6] Before he bought the service however, Octave Klaba announced that he was not interested in Cloud Gaming but intended to develop a European alternative to Office 365.[7]
On May 24, 2021, Shadow's new management announced major restructuring to the previous pricing structure, removing the Ultra and Infinite tier plans, and leaving the $30 USD Boost plan as the company's sole offering (until the upcoming hardware upgrades and new plans announced in May 2022 are rolled out.)
In March 2021, the Shadow team announced a Dual Screen feature.[8] In August 2021, Octave Klaba, OVHcloud CEO, informed that service subscription approval was renewed after a pause which lasted starting from the bankruptcy announcements.[9] In October of that year, Shadow also announced a new logo and brand that would begin usage in 2022.[10]
In May 2022, upgrades and expansions to Shadow's services were announced by the company. Software updates such as upgraded graphic cards were introduced to appeal to more experienced gamers using the service. A new subscription tier was also introduced which offered increased storage capacity and higher performance levels.[11]
Incidents
[edit]On the 11th of October, 2023, Shadow notified all of its customers via email about a social engineering attack to which the company had fallen victim. The company claimed that the attack was highly sophisticated and that the attacker was able to extract private information about its customers. However, the company also made it clear that no passwords or banking details were compromised. The attackers were able to access customers' first name, last name, date of birth, address, and credit card expiry date. The company has not yet issued a formal statement regarding the matter.
References
[edit]- ^ "OVHcloud founder tops up portfolio with cloud gaming service Shadow". 6 May 2021.
- ^ "Shadow : Qu'est-ce que c'est ?". Numerama. 2019-04-19. Retrieved 2021-03-05.
- ^ "Shadow.Tech Review".
- ^ "Startups : le français Blade lève 51 millions d'euros pour l'ordinateur du futur". La Tribune. 2017-06-14. Retrieved 2021-03-05.
- ^ a b "Shadow lève 30 millions d'euros et divise par deux son prix pour contrer Google". La Tribune. 2019-10-29. Retrieved 2021-03-05.
- ^ "Jeu vidéo en ligne : après la faillite, la résurrection de Blade Shadow, repris par le fondateur d'OVH Octave Klaba". La Tribune. 2021-05-01. Retrieved 2021-05-03.
- ^ "Jeu vidéo en ligne : après la faillite, la résurrection de Blade Shadow, repris par le fondateur d'OVH Octave Klaba". 9to5google.com. 2021-04-30. Retrieved 2021-05-03.
On the other hand, there's grim news, too. One potential source of funding, Octave Klaba, the founder of OVHcloud, says he is interested in buying Shadow by Blade, but with the intention to build a competitor to Google Workspace and Office 365 rather than to provide a game-streaming platform.
- ^ "The Dual Screen is here". Shadow.tech., May 2021
- ^ "Tweet of Octave Klaba". twitter.com. August 16, 2021.
- ^ Shadow - New Logo Reveal, retrieved 2022-06-05
- ^ "Shadow launching premium plan for its cloud gaming service". TechCrunch. May 18, 2022.
External links
[edit]Shadow (service)
View on GrokipediaOverview
Description
Shadow is a French-origin cloud computing platform that provides remote access to a full Windows PC environment, catering primarily to gaming but also supporting productivity and creative applications. Originally developed by the company Blade, it operates under the influence of OVHcloud since the 2021 acquisition by OVHcloud founder Octave Klaba's investment fund.[3][8] The core operational model involves users subscribing to a virtualized high-performance PC hosted in data centers, which streams a complete desktop experience via low-latency technology to compatible devices such as computers, smartphones, tablets, and TVs. This setup allows seamless installation and use of any Windows-compatible software, including games from platforms like Steam, Epic Games Store, and Battle.net.[4][1] As of 2025, Shadow is available in multiple regions, including Europe (e.g., Italy, Sweden, and Denmark) and North America, with data centers in France, Germany, Canada, and the United States (such as Frankfurt, Montreal, and Portland), enabling cross-platform access through dedicated apps or even browser-based streaming for broader device compatibility.[9][6][10] In distinction from pure cloud gaming services like the discontinued Google Stadia or NVIDIA GeForce Now, which limit users to streaming pre-approved games, Shadow delivers a fully customizable Windows desktop, granting complete control over the virtual machine for diverse computing needs.[11][12]Key Features
Shadow provides users with a fully customizable virtual desktop environment, allowing installation of any Windows-compatible software, including games from platforms such as Steam, Epic Games Store, and Battle.net, as well as productivity applications like the Adobe Creative Suite.[2] This flexibility extends to modding and customization, mimicking a local PC experience without restrictions on software catalogs. Base configurations include 256 GB of persistent storage, with options to upgrade in 256 GB increments up to 5 TB for additional file storage needs.[9] The service supports seamless multi-device compatibility, enabling streaming to a wide range of devices including PCs, Macs, Linux machines, Android and iOS smartphones and tablets, smart TVs via Android TV, and web browsers through the Shadow PC Launcher application or direct web access.[4] Streaming capabilities reach up to 4K resolution with automatic frame rate adjustment matching the local display's refresh rate, supporting up to 144 FPS for smooth performance in compatible setups.[13][14] Unlike session-based cloud services, Shadow ensures persistent storage and progression, where user data, game saves, installed applications, and modifications remain intact across sessions without time limits.[2] In 2022, Shadow introduced Shadow Drive, a dedicated cloud storage integration offering 20 GB free with premium upgrades up to 2 TB, featuring end-to-end encryption via TLS for secure file syncing and access from any device.[15][16] Performance tiers allow customization with GPU options equivalent to NVIDIA RTX series, such as the RTX A4500 (comparable to GeForce RTX 3070), enabling advanced features like ray tracing and DLSS for high-end gaming and workloads.[17] Users can also upgrade CPU and RAM configurations to handle demanding tasks, with embedded 1 Gbps fiber connectivity for low-latency streaming.[18] Security features include two-factor authentication for account protection, user-controlled antivirus on the virtual desktop, and data isolation through dedicated virtual machine instances per user to prevent cross-access.[19][20] Streaming and data transmission employ SSL/TLS encryption to safeguard content during transfer.[19]History
Founding and Early Development
Shadow was founded in 2015 as a startup named Blade by Emmanuel Freund, Stéphane Héliot, and Asher Kagan-Criou in Paris, France, with the goal of providing cloud-based access to high-performance personal computers to eliminate the need for expensive local hardware.[21][22] The service, branded as Shadow, aimed to democratize access to powerful computing resources, particularly for gaming and creative applications, by streaming a full Windows PC from remote data centers.[23] The initial beta testing began in late 2016, limited to a small number of users in France to refine the streaming technology and user experience.[24] By 2017, Shadow expanded its soft launch to select European countries, including the United Kingdom and Germany, while maintaining a focus on gaming as its primary use case to appeal to users lacking high-end local setups.[25] The early hardware configuration featured an Intel Xeon processor equivalent to a Core i7, an NVIDIA GeForce GTX 1080 GPU, 12 GB of RAM, and Windows 10 as the operating system, enabling seamless installation and play of PC games from platforms like Steam.[26][27] To support its initial growth, Blade secured seed funding and a significant Series A round of €51 million in June 2017, led by Iris Capital and including investors such as Bpifrance and Korelya Capital.[28][29] These funds enabled the scaling of data center infrastructure and optimizations for low-latency streaming, with early efforts including partnerships with game publishers to ensure compatibility and performance for titles like those from Ubisoft. Operations remained confined to Europe due to high infrastructure and bandwidth costs associated with transatlantic expansion, resulting in rapidly growing beta waitlists that exceeded 100,000 sign-ups by 2018.[30]Expansion and Challenges
Following its initial success in Europe, Shadow initiated its international expansion with a soft launch in California in February 2018.[31] By August 2018, the service announced an extension to the East Coast, achieving full nationwide availability in the United States by October 2018.[32] This rollout relied on data centers including facilities in Portland and other strategic U.S. locations to minimize latency for users across the country.[10] In 2019, Shadow further broadened its footprint by entering markets in Canada and additional regions, reaching a total of eight countries.[27] These expansions included localized pricing structures in euros and U.S. dollars to accommodate regional economic differences, with the U.K. offering plans starting at £12.99 per month.[27] The company's founding team's vision of democratizing high-performance computing continued to drive this growth, emphasizing accessible cloud PCs for diverse users.[1] To meet varying user needs, Shadow introduced tiered subscription plans in October 2019, including the Boost plan at $14.99 per month, the Ultra plan at $29.99 for enhanced specifications, and the Infinite plan at $49.99 for top-tier performance.[27] By 2020, the service evolved beyond its gaming roots to better support creative software applications, such as Adobe Suite tools and 3D rendering programs, capitalizing on its full Windows environment to attract content creators and professionals.[33] The COVID-19 lockdowns in 2020 triggered a significant surge in subscribers seeking remote computing solutions, resulting in capacity constraints and extended waitlists that highlighted the service's growing demand.[34] In response, Shadow implemented temporary hardware enhancements, upgrading select instances to NVIDIA RTX 20-series GPUs to handle increased loads.[35] This rapid scaling, however, amplified operational challenges, as revenues from the base €30-per-month subscriptions struggled to offset the immediate costs of infrastructure expansion.[27] By late 2020, these pressures contributed to early financial strains, with the company's cumulative funding exceeding €100 million but insufficient to fully cover the escalating expenses of global growth and hardware procurement.[27]Acquisition by OVHcloud
In March 2021, Blade, the parent company of Shadow, filed for judicial recovery (redressement judiciaire) in France due to significant financial difficulties stemming from aggressive expansion efforts, including accumulated debts estimated in the tens of millions of euros; the company continued operations under court supervision while seeking a buyer to avoid liquidation.[36][37] The tribunal de commerce de Paris approved the acquisition of Blade and its Shadow service on April 30, 2021, by Jezby Ventures, the investment fund of Octave Klaba, founder of OVHcloud, for €5 million, with a commitment of €30 million in additional investment for infrastructure, which preserved the service and retained nearly all staff except the CTO.[3][38] Following the acquisition, Shadow integrated with OVHcloud's infrastructure by migrating all its servers to OVHcloud data centers, enhancing scalability and reliability while maintaining Shadow as the primary consumer-facing brand under minimal rebranding.[15] Key post-acquisition developments included the 2022 launch of Shadow PC Pro, a professional-oriented cloud workstation offering configurations like an NVIDIA RTX A4500 GPU equivalent to a GeForce RTX 3070 Ti, targeted at creative and enterprise users for software such as Adobe Suite and AutoCAD.[1] In November 2022, Shadow introduced Shadow Drive, a cloud storage solution powered by Nextcloud, providing up to 2 TB of space for €8.99 monthly to complement its PC streaming service.[15] Browser-based access to Shadow PC entered early access on July 31, 2023, enabling direct streaming via web browsers without dedicated apps, expanding accessibility across devices like phones and smart TVs.[39] In 2025, Shadow expanded availability to Italy, Sweden, and Denmark, enhancing its European presence.[6] By 2025, Shadow had upgraded its hardware offerings, with the Neo tier launched in June featuring a server-grade NVIDIA RTX 2000 Ada GPU equivalent to an RTX 4060, alongside AMD EPYC processors and 16 GB DDR5 RAM, supporting advanced features like ray tracing and DLSS for both gaming and professional workloads.[40][41] As of 2025, Shadow remains under majority control by Octave Klaba through Jezby Ventures, with OVHcloud providing essential backend infrastructure support while operating as a semi-independent entity focused on cloud PC innovation.[3][42]Technology
Hardware Infrastructure
Shadow's hardware infrastructure is hosted exclusively within OVHcloud's global network of data centers, ensuring robust physical hosting across multiple continents. These facilities are strategically located to minimize latency for users, with key sites in Europe including Gravelines and Strasbourg in France, and Frankfurt in Germany; in North America, notable locations encompass Hillsboro, Oregon (serving the U.S. West Coast and nearby Canadian regions), Vint Hill, Virginia (for the U.S. East Coast), and Beauharnois, Quebec, Canada. OVHcloud employs edge computing principles in these regions to optimize regional access, routing user connections to the nearest available data center for reduced propagation delays. As of November 2025, Shadow operates across seven such units to support its international user base.[10][6][43][44] The core server configurations powering Shadow instances utilize high-density server architectures optimized for cloud workloads, featuring AMD EPYC processors. For the Neo tier, this includes 8 virtual cores clocked at 3.25 GHz; the Power tier provides 8 virtual cores up to 3.7 GHz. Memory allocations are 16 GB DDR5 for Neo and 28 GB for Power, paired with NVIDIA GPUs: RTX 2000 Ada (comparable to RTX 4060, 16 GB) for Neo, and RTX A4500 (comparable to RTX 3070 Ti, 20 GB) for Power, enabling support for 4K resolution at up to 144 Hz in demanding applications. Storage is provisioned via 512 GB SSD drives per instance, with optional up to 5 TB HDD. These setups are deployed on OVHcloud's dedicated hosting infrastructure, which emphasizes scalability and reliability for virtualized environments.[17][45][46][18] Virtualization is handled through KVM-based hypervisors integrated into OVHcloud's Linux kernel, providing strong isolation between user instances while allowing direct GPU passthrough to assign dedicated graphics hardware to each virtual machine. This approach ensures near-native performance for graphics-intensive tasks, with the hypervisor managing resource partitioning to prevent interference. Storage subsystems leverage SSD technology for low-latency I/O operations, contributing to quick instance initialization and seamless user sessions. OVHcloud's public cloud documentation confirms KVM as the standard for such GPU-accelerated virtual instances, aligning with Shadow's requirements for high-fidelity remote computing.[47] To handle varying demand, Shadow implements dynamic resource allocation within OVHcloud's infrastructure, enabling elastic scaling during peak usage periods by provisioning additional server capacity on demand. This system supports a large-scale deployment, with OVHcloud's overall server fleet exceeding 450,000 units as of early 2024, allowing Shadow to maintain service availability for its growing subscriber base without fixed limits on active instances.[48] OVHcloud prioritizes sustainability in its data center operations, powering the majority of facilities with renewable energy sources and targeting 100% low-carbon energy (including renewables, nuclear, and hydroelectric) by the end of 2025. Shadow instances benefit from these efficiencies, with hardware configurations designed to minimize power draw per virtual machine, thereby reducing the overall carbon footprint of cloud-based computing. OVHcloud's initiatives, such as optimized cooling and waste reduction in IT components, further align Shadow's infrastructure with environmental goals.[49][50][51]Software and Streaming Technology
Shadow's software stack centers on a virtualized Windows environment, providing users with a complete personal computer experience in the cloud. Each Shadow instance comes pre-installed with Windows 11, offering full administrative rights that allow users to install custom software, update the system, and configure settings as they would on a local PC. To facilitate peripheral compatibility, the service includes pre-loaded drivers accessible via the Shadow PC launcher, enabling seamless integration of USB devices, controllers, and other hardware upon installation.[41][9][52] The streaming technology employs a proprietary low-latency encoder optimized for real-time interaction, leveraging H.264 and H.265 (HEVC) codecs to deliver high-quality video over varying network conditions. HEVC support is particularly beneficial for lower-bandwidth scenarios, allowing functionality on connections below the standard 15 Mbit/s download threshold by improving compression efficiency. The protocol prioritizes UDP transport for speed and minimal delay, ideal for gaming and interactive applications, though it can fallback to TCP for reliability in unstable networks; official recommendations target under 30 ms ping to minimize input lag and ensure responsive performance. Bitrate is adaptive and user-configurable, automatically adjusting to network capacity or set manually up to the connection's limit—typically 15-100 Mbit/s—to balance quality and stability without exceeding available bandwidth.[53][54][55][56] Client access is facilitated through the Shadow PC launcher, a dedicated application available across multiple platforms including Windows, macOS, Android, iOS, Linux, and Raspberry Pi OS, transforming diverse devices into gateways to the cloud PC. A web-based client, launched in early access on July 31, 2024, extends accessibility via modern browsers like Chrome, Firefox, and Edge at pc.shadow.tech, requiring H.264 codec support and providing core streaming features without installation, though with some limitations compared to native apps. This multi-platform approach ensures broad compatibility, with the launcher handling session initiation, device forwarding, and performance optimizations.[57] Networking infrastructure relies on UDP for efficient real-time input transmission, with wired Ethernet strongly recommended for stability and Wi-Fi as a viable fallback, provided it meets minimum speed requirements of 15 Mbit/s download and 5 Mbit/s upload. Shadow operates a network of data centers in France, Germany, the United States, and Canada to minimize latency, aiming for under 30 ms in optimal regions but supporting connectivity up to 100 ms or less in covered areas through strategic server placement.[54][58][6] Security measures include a VPN-like tunnel with unique key encryption channels established per login session, ensuring data protection from the client to the server, alongside IP filtering and isolated virtual environments per user to prevent cross-access. Video streams are secured through encrypted channels, with data centers featuring robust firewalls for additional layers of defense; while specific biometric login options are not standard, the system enforces secure authentication and supports automatic session management to mitigate unauthorized access.[19]Services and Pricing
Consumer Offerings
Shadow's consumer offerings target individual gamers and casual users with flexible, no-commitment subscription plans that provide access to a full Windows PC in the cloud, allowing installation and play of games from platforms like Steam, Epic Games Store, and Battle.net. These plans emphasize high-performance gaming without the need for local hardware upgrades, supporting resolutions up to 4K and features like ray tracing and DLSS on higher tiers. Pricing and specifications vary by region, with North American users starting at the mid-tier level.[45] An entry-level Essential plan, launched in October 2024, is available at €9.99 per month (including taxes in Europe; $9.99 excluding taxes in North America), featuring 4 GB RAM and 256 GB storage with no dedicated GPU, optimized for office use, web browsing, and lightweight applications rather than gaming. It supports access from any device with 1 Gbps download bandwidth but is not suitable for GPU-intensive tasks.[59] In Europe, including France and the UK, the Neo plan costs €32.99 per month (including taxes), with an NVIDIA RTX 2000 Ada GPU (equivalent to RTX 4060 performance) with 16 GB VRAM, 16 GB RAM, and 512 GB SSD storage (expandable up to 5 TB HDD). The top Power plan is priced at €49.99 per month, offering an NVIDIA RTX A4500 GPU (RTX 3070 Ti equivalent) with 20 GB VRAM, 28 GB RAM, and 512 GB SSD storage for ultra settings in AAA titles at 4K. All plans include unlimited access to the virtual PC, 1 Gbps download bandwidth, and compatibility across devices such as Windows, macOS, iOS, and Android, with no long-term contracts required.[60] In the United States and Canada, offerings begin with the Neo plan at $37.99 per month (excluding taxes), followed by the Power plan at $54.99 per month. Storage is transferable within the same account when upgrading plans or adding optional expansions, ensuring users retain their installed games and files without data loss. Promotional discounts, such as a reduced first month at €19.99 in Europe or $19.99 in North America, are occasionally available to new subscribers.[45] Service availability is 24/7, though fair-use policies may apply during periods of high demand, potentially leading to temporary access queues. Accounts support single-user access at a time, with credential sharing possible but subject to security checks that log out other sessions upon new logins, limiting concurrent streams to one per account. No dedicated family plans exist for the PC service, though separate Shadow Drive storage options allow shared file access among up to five users for €4.99 per month additional.[61][9][62]| Plan | Region | Monthly Price | GPU Equivalent | RAM | Base Storage |
|---|---|---|---|---|---|
| Essential | Europe/US/Canada | €9.99 / $9.99 | None (integrated graphics) | 4 GB | 256 GB SSD |
| Neo | Europe/US/Canada | €32.99 / $37.99 | RTX 2000 Ada (RTX 4060-class, 16 GB) | 16 GB | 512 GB SSD + up to 5 TB HDD |
| Power | Europe/US/Canada | €49.99 / $54.99 | RTX A4500 (RTX 3070 Ti-class, 20 GB) | 28 GB | 512 GB SSD + up to 5 TB HDD |
