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Shopbop
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Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.
Key Information
History
[edit]Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[9] in Madison, Wisconsin.[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[9] (the shop was closed in 2014).[10] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.[11]
Shopbop was acquired by Amazon.com in February 2006.[12][4] At the time of the deal it was selling 103 different lines of high-end clothing.[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[14][2] and even competed with it.[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,[16][17] that merged with Shopbop.com in 2021.[18]
The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[19][20][21]
In 2022 Shopbop launched a new beauty category.[22][23]
Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.
Products
[edit]Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.[17][16] The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.[12]
In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.
Shipping and Returns
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Shopbop offers free shipping and returns for all orders within the United States. The company also offers international shipping to over 200 countries.[24] Shopbop's return policy allows customers to return items within 30 days of purchase for a full refund. The company also offers free returns for all orders within the United States.[24]
References
[edit]- ^ a b Wilson, Eric (August 29, 2012). "An Online Retailer Gets Its Own Makeover". The New York Times. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
- ^ a b DePillis, Lydia (August 6, 2013). "What does Jeff Bezos usually do with the companies he buys?". The Washington Post. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
- ^ a b Adams, Barry (December 20, 2011). "A fashionable neighbor: Shopbop transforms stretch of East Wash". Wisconsin State Journal. Retrieved April 18, 2018.
- ^ a b "Amazon Buys Shopbop.com". The Wall Street Journal. February 27, 2006. Retrieved April 18, 2018.
- ^ a b c d Birchall, Jonathan (February 27, 2006). "Amazon buys online fashion retailer Shopbop". Financial Times. Retrieved April 18, 2018.
- ^ a b Nabilcy, Kyle (March 8, 2012). "Fashion Conscious in Madison: Shopbop". Isthmus. Retrieved April 18, 2018.
- ^ Renzulli, Kerri Anne (July 19, 2017). "53 Websites Where You Can Get Free Shipping No Matter How Much You Spend". TIME. Archived from the original on November 1, 2020. Retrieved April 22, 2018.
- ^ Newman, Judy (October 20, 2017). "The Madison area joins the contest for Amazon's HQ2". Madison.com. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
- ^ a b c Fischer, Ben (February 28, 2006). "Shopbop Gets Help Retailing on Web". madison.com. Retrieved April 18, 2018.
- ^ van Enkenvoort, Bob (December 17, 2014). "Shopbop to close Bop store while expanding local presence". Madison.com. Retrieved April 18, 2018.
- ^ Mosher, Lindsay (May 4, 2004). "Bop's only storefront found in Madison". The Badger Herald. Retrieved April 18, 2018.
- ^ a b "Amazon buys Shopbop fashion site". BBC News. February 28, 2006. Retrieved April 18, 2018.
- ^ Fisher, Ben (February 28, 2006). "Shopbop gets help retailing on web". Madison.com. Retrieved April 23, 2018.
- ^ Cain Miller, Claire (September 8, 2009). "Gap's Piperlime Site Adds Designer Clothes to Shoe Racks". The New York Times. Retrieved April 23, 2018.
- ^ Randewich, Noel (April 18, 2016). "Few signs of relief for troubled U.S. apparel retailers". Reuters. Retrieved April 23, 2018.
- ^ a b Binkley, Christina (July 25, 2013). "Cracking the Mysteries of the Male Shopper". The Wall Street Journal. Retrieved April 23, 2018.
- ^ a b DeLeon, Jian (September 12, 2013). "Meet East Dane, Your New Online Menswear Destination". GQ. Retrieved April 23, 2018.
- ^ Lee, Adriana (2021-09-29). "Exclusive: Shopbop to Absorb East Dane, Launch Shopbop Men". WWD. Retrieved 2023-04-12.
- ^ Siver, Dena (September 7, 2017). "Shopbop Is Getting a Makeover, Just in Time for Fashion Week". Observer. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
- ^ Bennett, Alexis (October 24, 2017). "Fashion Girls Are About to Freak Out Over Shopbop's New Loyalty Program". InStyle. Retrieved April 23, 2018.
- ^ US, FashionNetwork com. "Shopbop rebrands for better consumer experience". FashionNetwork.com. Retrieved 2023-04-13.
- ^ "You Can Now Buy Beauty Products at Shopbop". Allure. 2022-10-03. Retrieved 2023-04-12.
- ^ Sala, Erica La (2022-10-03). "Amazon-owned Fashion E-tailer Shopbop Enters Beauty". Beauty Independent. Retrieved 2023-04-13.
- ^ a b "Shopbop Customer Service 1-877-746-7267". Shopbop. Retrieved 2023-04-13.
External links
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Shopbop
View on Grokipediafrom Grokipedia
Shopbop is an American online fashion retailer that specializes in a curated selection of women's and men's ready-to-wear apparel, shoes, handbags, and accessories from both established and emerging designers.[1] Founded in 1999 as a brick-and-mortar store in Madison, Wisconsin, by Bob Lamey, Martha Michelson, and Ray Zemon, the company quickly expanded online two months later, capitalizing on the early growth of e-commerce.[2] Acquired by Amazon in 2006, Shopbop has since grown into a global destination available in over 180 countries, emphasizing style discovery and offering benefits like free two-day shipping and returns for Prime members.[3][4]
Under Amazon's ownership, Shopbop has maintained its editorial approach to fashion curation, stocking more than 1,000 brands and focusing on trend-forward pieces that blend luxury and contemporary styles.[3] The retailer positions itself as a source of inspiration for fashion enthusiasts, with features like personalized recommendations and seasonal edits to guide shoppers.[1] Headquartered in Madison, Shopbop continues to operate independently while leveraging Amazon's logistics for efficient worldwide delivery, and it has evolved to include dedicated sections for activewear and men's fashion.[5]
Most U.S. orders are processed and shipped within 1-2 business days pending item availability, with tracking details sent via email upon shipment.[43][45]
For international shipping, Shopbop delivers to over 50 countries, including Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, Spain, Taiwan, the United Arab Emirates, and the United Kingdom.[46]
Shipments to these destinations use designated carriers for customs clearance, with delivery timelines typically ranging from 3 to 8 business days depending on the location and any customs processing.[46][45]
Costs for international shipping vary by destination, order weight, and selected speed, and are calculated at checkout; customers are responsible for all applicable customs duties, taxes, and import fees, which Shopbop collects as an estimate upfront and refunds any overage.[46]
Tracking is provided through the carrier specified in the shipment confirmation email.[46]
Free returns are facilitated with prepaid shipping labels for U.S. orders.[38]
History
Founding and Early Years
Shopbop was established in November 1999 as a brick-and-mortar boutique named Bop in Madison, Wisconsin, by Martha Graettinger, the owner of the local fashion store Bop, along with Bob Lamey and venture investor Ray Zemon.[6][7] The physical store at 222 W. Gammon Road served as a testing ground for emerging e-commerce ideas, capitalizing on Madison's diverse college-town demographic to curate accessible luxury fashion.[8][9] Graettinger and Lamey selected the location for its vibrant student population, aiming to appeal to fashion-forward young women aged 18 to 35.[8][9] In 2000, Shopbop expanded into an online platform with the launch of Shopbop.com, initially as an extension of the physical boutique to explore the viability of digital retail during the nascent e-commerce era.[4][7] Under CEO Bob Lamey, the site emphasized an independent, curated approach, positioning itself as an editor of "what's cool" rather than a mass-market chain.[4] The early inventory focused on trendy, higher-end fashion for young women, featuring products from approximately 75 designers and prioritizing hard-to-find denim and contemporary styles.[7] This selective curation helped Shopbop maintain a distinct boutique identity, fostering a loyal customer base through personalized, trend-driven selections separate from larger retail conglomerates.[4][2]Acquisition by Amazon
On February 27, 2006, Amazon.com announced its acquisition of Shopbop, a Madison, Wisconsin-based online retailer specializing in designer clothing and accessories, for an undisclosed amount, with the deal granting Amazon full ownership upon completion the same day.[8][10][11] Following the acquisition, Amazon committed to operating Shopbop as an independent entity, preserving its separate website, brand identity, and curated shopping experience without immediate integration into Amazon's main platform or broader marketplace.[7][8] Shopbop continued to handle its own buying, customer service, and order fulfillment from its Madison headquarters, allowing it to maintain autonomy in its fashion-forward approach.[8] Key leadership, including CEO Bob Lamey, was retained post-acquisition to sustain Shopbop's focus on the luxury fashion niche, which complemented Amazon's wider apparel offerings by targeting a younger, trend-conscious demographic aged 25-35.[7][8] Lamey emphasized that the partnership would leverage Amazon's resources to elevate the brand while preserving its editorial curation of high-end designers like Marc by Marc Jacobs and True Religion.[7][8] Early strategic benefits included expanded exposure to Amazon's vast customer base, enhancing Shopbop's reach without compromising its specialized, boutique-like experience, as noted by Amazon executive Russ Grandinetti, who highlighted the value of diverse formats in building a comprehensive retail ecosystem.[7][8] This arrangement provided Shopbop with access to Amazon's operational expertise and infrastructure support, positioning it for growth in the competitive online fashion sector.[7]Expansion and Recent Developments
Following its acquisition by Amazon in 2006, Shopbop experienced substantial growth, expanding its catalog to include over 1,000 designers and brands by 2019.[3] This scaling was supported by enhanced logistics and inventory management, enabling broader product volume and variety in fashion apparel and accessories.[12] A pivotal milestone occurred in 2017 with a comprehensive rebranding initiative, which refined the site's visual identity, introduced a new logo, and bolstered editorial features to improve user navigation and personalization.[13][14] This update, launched amid Amazon's strategic push into fashion e-commerce, aimed to elevate the customer experience through trend-focused content and streamlined shopping interfaces.[15] By 2019, Shopbop had achieved international availability in 180 countries, reflecting advanced shipping capabilities that facilitated global access to its curated selections.[3] Operations peaked in the early 2020s with further diversification, including the integration of men's fashion via the rebranded Shopbop Men in 2021 and entry into the beauty category in 2022.[16][17] In 2024 and 2025, Shopbop maintained its emphasis on emerging designers through seasonal trend forecasts and exclusive collections, while experimenting with physical pop-up experiences, such as a nine-day event in Dallas in October 2025 featuring select brands.[18][19] This continued in November 2025 with a collaboration on an après-ski capsule collection with Sea NY, launched on November 11, accompanied by a pop-up takeover in Manhattan from November 14 to 16.[20][21] As of November 2025, Shopbop has focused on steady operational refinement without significant structural changes or major expansions.Products and Brands
Product Categories
Shopbop's product assortment centers on women's and men's fashion, offering a curated selection of higher-end, trendy items tailored to young professionals and fashion enthusiasts. The core categories include women's apparel, which encompasses dresses, tops, bottoms such as pants, shorts, skirts, and jeans, as well as specialized subcategories like jumpsuits and rompers, jackets and coats, swimsuits and cover-ups, lingerie, matching sets, and maternity wear.[22] These apparel options emphasize versatile, stylish pieces suitable for everyday wear, work, and special occasions, with a focus on quality fabrics and contemporary silhouettes that avoid mass-market basics.[1] Men's apparel includes shirts, pants, shorts, suits and blazers, sweaters, sweatshirts, outerwear, jeans, activewear, and swimwear, curated for modern, versatile styling across casual and professional contexts.[23] Footwear for men features sneakers, boots, loafers, sandals, and dress shoes designed for comfort and trend alignment. Men's bags and accessories encompass backpacks, briefcases, wallets, belts, watches, and sunglasses to complement daily ensembles.[24] Activewear forms another key category, featuring performance-oriented clothing like leggings, sports bras, and athleisure sets designed for both functionality and fashion, blending comfort with elevated aesthetics for active lifestyles.[22] Complementing apparel, the shoes category includes a range of footwear such as heels, boots, sneakers, flats, and sandals, prioritizing versatile and stylish designs that transition seamlessly from casual to professional settings.[25] Handbags and bags represent a prominent segment, offering totes, crossbody bags, clutches, and backpacks in trendy shapes and materials, often highlighted for their practicality and chic appeal.[25] Accessories and jewelry provide finishing touches, with offerings in categories like necklaces, earrings, bracelets, watches, belts, hats, scarves, and sunglasses, all curated to enhance outfits with fashion-forward details.[25] The beauty category rounds out the inventory, including skincare, makeup, haircare, and fragrance products from premium brands, selected for their innovative formulas and alignment with modern beauty trends.[25] Shopbop also features seasonal collections, such as new arrivals for emerging trends and sale items for discounted yet timeless pieces, ensuring a dynamic shopping experience.[26] Since its founding in 1999, Shopbop's inventory has evolved from an initial focus on approximately 75 designers to over 1,000 brands as of 2024, maintaining an emphasis on established and emerging labels without delving into basic or mass-produced goods.[27][28] This progression reflects the retailer's commitment to a niche, aspirational assortment that prioritizes discovery and style over volume.[29]Designer Partnerships and Curation
Shopbop maintains partnerships with over 1,000 established and emerging designers, focusing on luxury and trendsetting brands such as Rag & Bone, Isabel Marant, and Zimmermann to provide a diverse range of high-quality fashion options.[29][30] This selective approach emphasizes ready-to-wear apparel, shoes, handbags, jewelry, and accessories from global talents, ensuring the platform serves as a destination for both timeless pieces and innovative designs.[31][32] The curation process is led by an in-house buying team that evaluates potential items based on criteria including style versatility, fit quality, and alignment with prevailing market trends.[33] Buyers leverage wholesale platforms like JOOR to access comprehensive brand catalogs, streamline product selection, and foster direct relationships with designers for efficient sourcing.[31] This hands-on method incorporates editorial insights, such as seasonal trend reports and styling guides published on the site, to guide inventory decisions and highlight pieces that resonate with contemporary fashion sensibilities.[34][35] Distinctive features include dedicated sections like "New & Emerging Designers," which spotlights up-and-coming talents with over 900 curated items to promote fresh voices in fashion.[36] Similarly, "Our Must-Haves" and "What's New" collections present handpicked assortments that blend emerging trends with customer favorites, supporting new designers through visibility and strategic placements.[37][26] Shopbop's strategy strikes a balance between accessibility and exclusivity by curating premium designer offerings at wholesale-marked-up prices, distinguishing it from broader marketplaces while providing conveniences like free two-day shipping to a wide audience.[29][38] This positioning allows the platform to champion quality and innovation without venturing into mass-market competition, maintaining its reputation as a curated fashion authority.[3]Operations and Services
E-commerce Platform
Shopbop's e-commerce platform emphasizes a user-friendly interface designed to facilitate seamless browsing and purchasing of designer apparel and accessories. The website features intuitive navigation through categorized sections such as clothing, shoes, bags, and beauty, allowing users to explore curated collections from over 1,000 brands.[1] Advanced search functionality enables quick product discovery, while robust filtering options—by size, color, price, category, designer, and style—help refine results for personalized shopping experiences.[25] Additionally, the platform incorporates data-driven algorithms to deliver personalized recommendations based on user browsing and purchase history, enhancing product discovery without overwhelming the shopper.[29] Complementing the desktop experience, Shopbop offers dedicated mobile applications for both iOS and Android devices, providing on-the-go access to the full catalog. The apps feature streamlined navigation by category, designer, or curated boutiques, with swipeable product photos and detailed pages for sizing and styling information.[39][40] Key functionalities include the "My Hearts" tool for creating wishlists and saving favorites, along with push notifications for restocks or sales on selected items, and a simplified one-tap checkout process that supports Amazon account integration for faster transactions.[39] These elements contribute to a cohesive mobile shopping environment tailored for quick, intuitive use. To enrich user engagement and aid in style discovery, the platform integrates editorial content such as daily lookbooks, style guides, and video features that showcase outfit inspirations and trend insights.[1][41] Shopbop's YouTube channel and social media extensions further extend this with visual storytelling, including hauls and designer spotlights, blending commerce with inspirational media. Security is a foundational aspect of the platform, employing SSL encryption to protect data transmission during browsing and transactions, in line with standard e-commerce protocols.[38] Shopbop also utilizes cookies and third-party tools to detect and prevent fraudulent activity, while maintaining compliance with privacy regulations such as the California Privacy Rights Act and PCI DSS standards for payment processing.[42] Following the 2017 brand refinement, which included a website relaunch with updated navigation and visual aesthetics for a more luxurious feel, no major platform overhauls have been reported, preserving a stable user experience.[13] Prime members benefit from expedited shipping options integrated into the checkout, further streamlining the process.[1]Shipping and Delivery
Shopbop provides free standard shipping on all orders within the United States, guaranteeing delivery in 3 business days or less.[43] For expedited options, customers can select 2-day shipping for $10 or next business day delivery for $25, both with corresponding guarantees.[43] Orders linked to an Amazon Prime membership qualify for free 2-day shipping on eligible items, with member-exclusive next-day shipping available for $3.99.[44] The following table summarizes domestic shipping options:| Shipping Method | Cost | Guaranteed Delivery Time |
|---|---|---|
| Standard (1-3 Day) | Free | 3 business days or less |
| 2-Day | $10 | 2 business days |
| Next Business Day | $25 | Next business day |