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The Action Is Go
The Action Is Go
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The Action Is Go
Studio album by
ReleasedOctober 7, 1997 (1997-10-07)
Recorded1997
StudioGrandmaster Recorders, Ltd. in Hollywood, California & Sound City Studios in Van Nuys, California
GenreStoner rock
Length55:43
LabelMammoth
ProducerJay Noel Yuenger
Fu Manchu chronology
In Search of...
(1996)
The Action Is Go
(1997)
Godzilla's/Eatin' Dust
(1999)
Professional ratings
Review scores
SourceRating
AllMusicStarStarStarStar[1]
Chronicles of Chaos4/10[2]
Collector's Guide to Heavy Metal8/10[3]
Entertainment WeeklyA−[4]
The IndependentStarStarStar[5]
Kerrang!StarStarStarStar[6]
Metal Hammer10/10[7]
NME8/10[8]
Rock Hard7.5/10[9]
SelectStarStarStar[10]

The Action Is Go is the fourth studio album by American stoner rock band Fu Manchu. It features new drummer Brant Bjork (Kyuss) and new lead guitarist Bob Balch, replacing Eddie Glass and Ruben Romano who left to form the band Nebula. The album was produced by Jay Noel Yuenger of White Zombie, who contributed some additional instrumentation.[1]

According to AllMusic, the new lineup provided Fu Manchu with "the impetus and inspiration to really start moving forward,"[11] and the resulting album demonstrates the band's "punk energy, classic rock drive, psychedelic crunch, and heavy-ass grind all at once."[1] The album sold 25,000 copies in the United States by May 2000.[12]

Track listing

[edit]
No.TitleLength
1."Evil Eye"3:30
2."Urethane"3:36
3."The Action Is Go"3:06
4."Burning Road"5:47
5."Guardrail"2:57
6."Anodizer"4:26
7."Trackside Hoax"4:54
8."Unknown World"2:49
9."Laserbl'ast!"3:47
10."Hogwash"3:41
11."Grendel, Snowman"4:09
12."Strolling Astronomer"3:43
13."Saturn III"7:55
14."Nothing Done"1:15
European bonus tracks
No.TitleLength
15."Swami's Last Command"3:15
16."Module Overload"4:19

Personnel

[edit]
  • Scott Hill – vocals, guitar
  • Brant Bjork – drums
  • Bob Balch – guitar
  • Brad Davis – bass, theremin
  • Jay Noel Yuenger – producer, organ, Minimoog, Electro-Harmonix Space Drum

Notes

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The Action Is Go is the fourth studio by the American band , released on October 7, 1997, through Mammoth Records. It features the recording debut of guitarist Bob Balch and drummer —previously of Kyuss—alongside vocalist and guitarist Scott Hill and bassist Brad Davis, marking a significant lineup shift for the band following their previous release. Produced by , with mixing by and engineering by and Bradley Cook, the exemplifies Fu Manchu's heavy, fuzz-driven sound rooted in 1970s , , and desert rock influences. Comprising 14 tracks with a total runtime of approximately 55 minutes, The Action Is Go explores themes of 1970s cultural icons such as muscle cars, action sports like , and , as heard in songs like "Evil Eye," "Saturn III," and the title track. Recorded across studios in , and , , the album's production emphasizes groove-heavy riffs and dynamic energy, contributing to its reputation as one of Fu Manchu's most influential works. Critically praised for revitalizing the band's trajectory within the burgeoning scene, it has endured as a fan favorite and a pivotal entry in the genre's canon.

Background and recording

Band changes

Following the release of Fu Manchu's third studio album In Search of... in 1996, founding guitarist and drummer Ruben Romano departed the band to form alongside former bassist Mark Abshire. This lineup shift left vocalist and guitarist Scott Hill and bassist Brad Davis as the core members, marking a pivotal transition for the stoner rock outfit after three albums with the prior configuration. To rebuild, recruited guitarist Bob Balch in 1996, who brought a robust, riff-driven style honed in the local scene, and drummer in 1997, a key figure from the Palm Desert collective known for his work with Kyuss. Bjork's addition infused a distinctive groove element drawn from the desert rock ethos, enhancing the band's heavy, psychedelic sound while maintaining its high-energy foundation. Davis, who had joined for the previous album, contributed bass throughout and made his debut on for this recording, adding atmospheric textures to select tracks. These personnel changes prompted a creative reconfiguration, with the new lineup stabilizing Fu Manchu's direction toward more expansive, riff-centric explorations evident in subsequent releases. Hill later reflected on the band's resilience, comparing it to a customizable that preserved its essential drive amid alterations.

Recording sessions

The recording sessions for Fu Manchu's The Action Is Go took place over several months in 1997 at Grandmaster Recorders in Hollywood, California, and in Van Nuys, California, with track 8 also captured at Music Grinder in . By July 1997, the band was actively tracking at Grandmaster under producer J. Yuenger, indicating principal recording occurred during the summer months, followed by final mixes completed by early fall ahead of the October release. Jay Noel Yuenger, known professionally as Jyu and formerly of White Zombie, was selected as producer for his expertise in crafting heavy, psychedelic-infused sounds, drawing from his experience in production. He oversaw mixing at The Village Recorder in , CA and contributed minor instrumentation, while engineers and Brad Cook assisted in capturing the sessions. The production emphasized replicating the band's live energy through minimal overdubs, with bassist Brad Davis noting, "Usually, we just go in there and record live, which is cool." Vintage equipment, including 1950s-era compressors costing thousands of dollars, was employed to achieve the raw tone, enhancing the fuzz-heavy guitar textures without modern digital edits like for drums. Mammoth Records, the band's label for this and their previous project following earlier releases on independent imprints, provided support for , where significant time was invested to refine arrangements and coax optimal performances, as encouraged by Yuenger. This hands-on involvement helped shape the album's cohesive, high-energy sound during the studio process.

Composition

Musical style

The Action Is Go is firmly rooted in the genre, characterized by its fusion of punk aggression, riff-heavy 1970s influences, psychedelic textures, and a grinding heavy metal edge. This blend evokes a raw, high-octane energy reminiscent of Black Flag encountering acts like and , prioritizing driving momentum over extended jams. Key sonic elements include fuzzy, distortion-laden guitar tones that dominate the mix, complemented by propulsive bass lines and relentless drumming that maintain a high-energy pace throughout. Tracks average around four minutes in length, delivering concise bursts of intensity that emphasize hook-driven structures and avoid meandering. The album's instrumentation highlights dual guitars for creating layered, riff-centric arrangements, with occasional contributions from bassist Brad Davis adding spacey, otherworldly interludes to enhance the psychedelic undertones. Compared to Fu Manchu's prior release In Search Of... (), The Action Is Go represents an evolution toward tighter songwriting and more accessible hooks, facilitated by the integration of new guitarist Bob Balch and drummer , who infused the sound with greater cohesion and dynamic interplay. Spanning 55:43 across 14 tracks, the album crafts a unified, riff-propelled experience that solidifies the band's place in late-1990s American heavy rock.

Lyrical content

The lyrics of The Action Is Go, primarily penned by vocalist and guitarist Scott Hill, revolve around themes of nostalgia for , capturing the era's cultural touchstones such as muscle cars, lowriders, , and sci-fi escapism. These elements reflect Hill's personal fascinations, drawn from his upbringing and lifelong immersion in beach and action sports culture, evoking endless blacktops, big skies, and adventurous escapades rather than overt political or personal narratives. Stylistically, the lyrics employ surreal, stream-of-consciousness phrasing interspersed with repetitive hooks, such as the mantra-like "The action is go" in the title track, which conjures psychedelic road-trip vibes and prioritizes rhythmic momentum and attitude over intricate storytelling. This approach aligns with archetypes, favoring adventurous, fantastical imagery—like apocalyptic scenarios in "Laserbl'ast!" or spacefaring horsepower in "Saturn III"—while steering clear of direct drug references in favor of high-energy, escapist motifs. Influences from 1970s media and culture permeate the content, with Hill drawing on films, bands like and , and SoCal traditions to infuse gearhead passion and cultural nostalgia into the verses. Unique elements appear in tracks like "Evil Eye," which explores ominous motifs of curses and otherworldly forces tied to a frenzied race. Hill handled the bulk of the songwriting, often composing —such as the spontaneous addition of "Laserbl'ast!"—with contributions from bandmates focusing on arrangements to amplify the music's propulsive energy and thematic synergy.

Release and promotion

Release information

The Action Is Go was released on October 7, 1997, by Mammoth Records, which had recently been acquired by as a . The album was issued primarily in and vinyl formats, with the initial pressing containing 14 tracks; 1998 international editions added two bonus tracks, "Swami's Last Command" and "Module Overload"; the 2021 deluxe edition included "Swami's Last Command" and an alternate version of "Module Overload." The album's artwork features a cover photograph of legendary skateboarder performing a frontside air at the Dogbowl skatepark in , capturing the band's fusion of and skate culture influences. The design draws on gritty, DIY visuals reminiscent of 1970s punk zines, photographed by . Distribution centered on the market through 's network, with limited international availability in regions like , Australia, and Japan via partner labels such as Polydor and Festival Records. The CD edition carried the catalog number Mammoth 1030-2 and retailed for approximately $15 USD upon launch, aligning with standard pricing for mid-1990s albums.

Marketing efforts

To promote The Action Is Go, Mammoth Records released the lead single "Evil Eye" ahead of the album's October 1997 launch, accompanied by a music video showcasing the band in performance. The band supported the release with an extensive tour across US clubs and festivals from late 1997 through 1998, including opening slots for stoner rock acts such as Monster Magnet. Promotion efforts also involved features in publications and targeted outreach to underground radio formats and college stations by Records. In October 2025, the band announced plans for a full to celebrate the 's 30th anniversary in 2027. The achieved modest commercial success, selling approximately 25,000 copies in the United States by May 2000—a solid result for the niche genre but without mainstream crossover.

Critical reception

Initial reviews

Upon its 1997 release, The Action Is Go garnered mostly positive feedback from critics in rock and metal outlets, though responses varied based on the reviewer's familiarity with conventions. assigned the album 4 out of 5 stars, with Eduardo Rivadavia commending Fu Manchu's skillful riff construction and relentless energy, positioning it as a pivotal benchmark in . Metal Hammer praised the album as a masterpiece of heavy and applauded the polished production that amplified its . In contrast, Chronicles of Chaos delivered a more critical assessment with a 4 out of 10 rating; Adrian Bromley lambasted its repetitive song structures and absence of fresh ideas, dismissing it as derivative and uninspired despite solid production. Kerrang! gave the album a highly positive , hailing it as a "stoner rock triumph" for its groovy riffs and high-energy delivery. The album's reception coalesced around strong approval in specialized metal and rock publications (averaging roughly 8/10), tempered by ambivalence in mainstream coverage owing to its niche stylistic focus.

Modern perspectives

In the , The Action Is Go has undergone several s that have helped preserve and enhance its accessibility to new generations of listeners. The album received its 15th anniversary vinyl in 2012 through the band's own At The Dojo Records label, featuring remastered audio and limited-edition color variants, which fans have praised for superior pressing quality and dynamic sound reproduction compared to the original pressing. Subsequent editions, including a 2021 deluxe 2LP set with bonus material and a planned full 28th anniversary announced in 2025, continue to underscore the album's enduring appeal amid vinyl's resurgence in heavy music circles. Retrospective analyses position The Action Is Go as a seminal work in , bridging the psychedelic desert rock pioneered by Kyuss—with drummer Brant Bjork's contributions providing a groove-heavy foundation—and Fu Manchu's own trajectory toward riff-driven longevity in the genre. Genre histories frequently cite it as iconic for its raw energy and 1970s-inspired themes of , , and action sports, influencing subsequent bands in the and beyond. Its cultural significance has been reevaluated in the stoner rock revival, where its unpolished fuzz and upbeat tempos resonate with renewed interest in analog-heavy, escapist heavy rock. The album's tracks have maintained visibility through strategic media placements that expanded its reach beyond traditional rock audiences. "Evil Eye" appeared on the soundtrack of Tony Hawk's Pro Skater 2 in 2000, introducing Fu Manchu's sound to millions of gamers and skateboard enthusiasts during the game's peak popularity. Similarly, "Swami's Last Command" featured on the 1998 Chicago Cab film soundtrack alongside acts like , providing early crossover exposure in independent cinema circles. Modern fan and critic reevaluations highlight the album's raw energy as a standout amid the 2020s resurgence of stoner and fuzz rock, with online aggregators and publications awarding it high retrospective scores for its cohesive riffing and . In 2025, it was inducted into Magazine's Hall of Fame, affirming its status as a benchmark for the genre's blend of punk attitude and psychedelic heft. Band members have reflected on the album as a pivotal reinvention point, with frontman Scott Hill describing its "vertical" ethos—evoking skateboarding's upward momentum—as a response to feeling constrained in prior lineups. Bjork, in turn, likened Fu Manchu's evolution during this era to rebuilding a custom , crediting the lineup's chemistry for infusing the record with an unbreakable groove that has sustained the band's career.

Track listing and personnel

Track listing

The standard edition of The Action Is Go features 14 tracks with a total runtime of approximately 55:35.
No.TitleDuration
1.""3:30
2."Urethane"3:36
3."The Action Is Go"3:06
4."Burning Road"5:47
5."Guardrail"2:57
6."Anodizer"4:26
7."Trackside Hoax"4:54
8.""2:49
9."Laserbl'ast!"3:47
10."Hogwash"3:41
11.""4:09
12.""3:43
13."Saturn III"7:55
14."She"3:10
Select reissues append two bonus tracks to the standard listing. While the core track order is consistent, some international releases, such as the original Australian CD, substitute track 14 with "Nothing Done" (1:16) before adding the bonuses.
No.TitleDuration
15."Swami's Last Command"3:15
16."Module Overload"4:19

Personnel

The core lineup of Fu Manchu for The Action Is Go consisted of Scott Hill on lead vocals and rhythm guitar, Bob Balch on lead guitar, Brad Davis on bass guitar and , and on drums and percussion. Brad Davis introduced the on select tracks, including "Anodizer." Jay Noel Yuenger produced the , engineered the recordings, handled mixing, and provided additional keyboards and effects. Bradley Cook assisted with additional engineering. The recordings took place at Grandmaster Recorders in Hollywood, , and Sound City in Van Nuys, . Tom Baker mastered the album at Future Disc. Artwork credits include art direction by Lane Wurster, graphic design by Chris Eselgroth, cover photography by , and back cover photography by Alex Obleas. There were no guest appearances, with all tracks featuring the band's quartet.

References

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