List of television stations in Georgia (U.S. state)

The list of television stations in Georgia comprises the over-the-air broadcast outlets licensed by the Federal Communications Commission (FCC) to serve the U.S. state of Georgia, including full-power, low-power, Class A, and translator facilities that deliver programming from major networks such as ABC, CBS, NBC, Fox, The CW, MyNetworkTV, and PBS, as well as independent and religious content.^[1] As of 2025, the state hosts 42 full-power commercial and non-commercial stations, alongside numerous low-power and translator operations that extend coverage to rural areas.^[2] Georgia's broadcasting landscape is dominated by the Atlanta market, ranked seventh nationally among designated market areas (DMAs) with approximately 2.76 million television households, encompassing 16 full-power stations that include key affiliates like WSB-TV (ABC), WUPA (CBS), WXIA-TV (NBC), and WAGA-TV (Fox).^[3] Other significant markets include Augusta (five stations), Savannah (five), Macon (six), and Columbus (six), serving diverse urban and coastal populations with local news, sports, and entertainment.^[2] The Georgia Association of Broadcasters represents over 400 radio and television outlets statewide, reaching more than 95% of the population weekly and advocating for the industry's interests under FCC regulations.^[4] A notable component is Georgia Public Broadcasting (GPB), a state network operating nine full-power television stations that provide PBS programming and local content to every county in Georgia and parts of neighboring states, headquartered in Atlanta with transmitters in cities like Athens, Savannah, and Valdosta.^[5] These stations, such as WGTV (channel 8) in Athens and WVAN-TV (channel 9) in Savannah, emphasize educational, cultural, and public affairs programming, complementing the commercial sector's focus on network affiliates and syndicated shows.^[6] The overall system reflects Georgia's role as a media hub in the Southeast, influenced by FCC rules on ownership, spectrum allocation, and digital transition completed in 2009.

Background

History of television broadcasting

Television broadcasting in Georgia began on September 29, 1948, when WSB-TV in Atlanta signed on as the state's first station on VHF channel 8, serving as the NBC affiliate and marking the South's initial foray into commercial TV from a new studio near Peachtree Street.^[7] The following year, WAGA-TV launched on VHF channel 5 as a CBS affiliate, establishing Atlanta as the hub for major network coverage.^[7] Throughout the 1950s, FCC allocations of VHF and emerging UHF channels spurred rapid expansion, with a notable boom in 1953-1954 that saw stations like WMAZ-TV in Macon (CBS) and WTOC-TV in Savannah (CBS) go on air, alongside others in Columbus and Augusta to affiliate with ABC, CBS, and NBC in secondary markets.^[7] By the early 1960s, public broadcasting entered the scene with WGTV in Athens launching in 1960 as Georgia Educational Television, followed by expansions like WXGA-TV in Waycross (1961) and WJSP-TV in Columbus (1964), forming the foundation of the statewide PBS network.^[8] The 1970s and 1980s brought further growth through UHF proliferation and independent stations, exemplified by Ted Turner's 1970 acquisition of Atlanta's UHF channel 17 (WTCG, later WTBS), which he transformed into the nation's first superstation via satellite in 1976, beaming local programming nationwide and boosting cable adoption.^[7] Cable television, introduced in rural Georgia areas during the early 1970s to improve signal reception, expanded significantly in the 1980s following the Cable Communications Policy Act of 1984, which deregulated rates and spurred competition but began eroding over-the-air viewership as subscribers grew to millions.^[9] This era also saw the rise of PBS affiliates across the state and Turner's launch of CNN in 1980 from Atlanta, the first 24-hour news network, further diversifying broadcasting options.^[10] In the 2000s, the FCC's 1997 adoption of a digital television table of allotments assigned second channels to existing stations, enabling Georgia broadcasters to prepare for the shift from analog to digital signals.^[11] This culminated in the nationwide full-power digital transition on June 12, 2009, when all analog broadcasts ceased, allowing stations like those in Atlanta to operate under the ATSC 1.0 standard with improved efficiency and freeing spectrum for wireless uses.^[11] Post-transition developments included the 2017 spectrum auction, where entities like Georgia Public Broadcasting sold airspace from two stations for $20 million, consolidating operations amid reallocations.^[12] By 2021, Atlanta became a pioneer for ATSC 3.0 (NextGen TV) with five stations launching the advanced standard for enhanced video, interactivity, and mobile reception.^[13] Into the 2020s, streaming services have profoundly impacted traditional broadcasting in Georgia, with platforms surpassing combined linear TV usage by May 2025 as viewers shifted to on-demand content, fragmenting audiences and pressuring over-the-air revenues.^[14]

Market structure and regulation

The television market in Georgia is organized into Designated Market Areas (DMAs) as defined by Nielsen Media Research, which measure local viewership and advertising reach. The dominant Atlanta DMA ranks 7th nationally, encompassing about 2.76 million television households and covering much of northern Georgia.^[15] Smaller markets follow, including Savannah (84th, 400,190 households), Chattanooga, TN (86th, 391,370 households, extending influence into northwest Georgia), Augusta-Aiken (108th, 291,070 households), Macon (119th, 258,400 households), Columbus (127th, 234,450 households), and Albany (152nd, 153,090 households).^[15] These designations guide station affiliations, programming, and revenue strategies, with Atlanta's size enabling robust network presence while rural areas rely on cross-state signals. The Federal Communications Commission (FCC) oversees television operations in Georgia under national regulations tailored to local allotments and market conditions. Full-power stations operate on VHF channels 2-13 and UHF channels 14-36, a structure established after the 2009 digital transition and subsequent spectrum repacking to optimize bandwidth. Must-carry rules compel cable and satellite providers to transmit local commercial and non-commercial stations that elect this status, positioning them based on community of license without requiring compensation, thereby ensuring widespread access.^[16] Ownership restrictions limit a single entity to no more than two full-power commercial stations per DMA, provided the combined audience does not exceed specified thresholds, balancing consolidation with diversity.^[17] State-specific elements include Georgia Public Broadcasting (GPB), a non-commercial educational network launched in 1960 and funded mainly through annual appropriations from the Georgia state legislature, which supports a system of interconnected stations delivering public programming statewide.^[8] Recent FCC actions, stemming from the 2016 incentive auction, involved repacking channels for Atlanta stations—such as shifts for WUPA and GPB affiliates completed by 2020—to reallocate the 600 MHz band for mobile broadband, minimizing disruptions through extended transition periods.^[18] Political broadcasting adheres to Section 315 of the Communications Act, which enforces equal opportunities by requiring stations to offer comparable airtime to all qualified candidates if one appears.^[19] The 1996 Telecommunications Act liberalized ownership by authorizing duopolies in markets with at least 20 independently owned stations, spurring efficiencies and local news expansions.^[17] This has enabled groups like Gray Television to acquire multiple outlets across Georgia, including duopolies in Augusta (WRDW and WGXA) and stations in Atlanta, Savannah, Columbus, Macon, and Albany, enhancing operational scale amid digital competition.^[20]

Active full-power stations

Atlanta designated market area

The Atlanta designated market area (DMA), ranked as the seventh-largest television market in the United States, encompasses the metropolitan area of Atlanta and extends into parts of northern Georgia, serving approximately 2.80 million television households as of the 2025-2026 season. This market is characterized by a robust presence of major broadcast networks, with affiliates of ABC, CBS, NBC, Fox, PBS, and The CW dominating viewership, alongside independent and Telemundo stations. The 1996 Summer Olympics, hosted in Atlanta, significantly enhanced the region's broadcasting infrastructure, including upgrades to transmission towers and studios that supported expanded coverage for both local and national audiences. Following the 2017-2019 broadcast incentive auction and repack, the Atlanta DMA is home to 14 active full-power commercial and non-commercial television stations, operating primarily on VHF and UHF channels after the transition to the final post-repack allotments. These stations provide primary over-the-air service to the city of license and surrounding counties, with effective radiated powers (ERP) typically ranging from 100 kW to 1,000 kW to ensure wide coverage across the market's diverse terrain. Ownership is concentrated among major media groups, including Cox Media Group, Gray Television, and Tegna, in compliance with FCC ownership limits that cap control of no more than two full-power stations per market for commercial entities. The table below includes primary stations in the core DMA, with some rimshot stations from adjacent areas noted if they significantly contribute to coverage. In August 2025, WANF (channel 46, formerly WGCL-TV) disaffiliated from CBS after 31 years under Gray Television's ownership, transitioning to an independent station focused on news and sports; CBS programming moved to the main channel of WUPA (channel 69).^[21] WPCH-TV has been the lighthouse station for ATSC 3.0 (NextGen TV) deployment in the DMA since 2021, enabling advanced features like 4K broadcasting and interactive content for compatible receivers, with voluntary adoption expanding among other stations including WSB-TV.^[22] (Note: ERP values are for the primary digital signal as of 2025; subchannel details reflect current affiliations. Data from FCC and RabbitEars.info.^[23])

Other designated market areas

Georgia's television landscape beyond the dominant Atlanta designated market area (DMA) encompasses several smaller markets that serve regional audiences with a mix of network affiliates, local news, and public broadcasting. These DMAs, ranked lower in national viewership, include Savannah (DMA #97), Augusta (DMA #114), Columbus (DMA #128), Macon (DMA #150), and Albany (DMA #176), along with fringe coverage from the Chattanooga DMA (DMA #90) in northwest Georgia. Full-power stations in these areas focus on local programming tailored to community needs, such as coastal weather in Savannah and military-related content in Columbus, while adhering to FCC regulations on spectrum use and ownership limits.^[3] The Savannah DMA, serving coastal southeast Georgia and parts of South Carolina, faces unique broadcasting challenges due to marshy terrain and hurricane-prone geography, which can disrupt signal propagation and require robust tower designs for reliable coverage. Key full-power stations include affiliates of major networks operated primarily by Gray Television and Nexstar Media Group. The Georgia Public Broadcasting (GPB) network maintains WVAN-TV as its affiliate here, providing statewide educational content. Ownership in this market reflects broader trends of consolidation, with no new full-power allocations since the 2010s digital transition amid spectrum repacking efforts.^[24] In the Augusta DMA, stations extend influence across the Georgia-South Carolina border, serving dual-state audiences and emphasizing regional events like the Masters Tournament. This cross-border reach necessitates bilingual or balanced programming considerations under FCC guidelines. Gray Television holds significant presence with multiple outlets, complemented by Nexstar's holdings, while GPB's WJEB-TV ensures public access. Recent ownership shifts have stabilized the market, with no full-power station additions post-2010 due to limited UHF spectrum availability.^[25] The Columbus DMA, encompassing west-central Georgia and eastern Alabama, features programming influenced by Fort Moore (formerly Fort Benning), the U.S. Army's Maneuver Center of Excellence, which drives demand for defense-related news and community events. Gray Television dominates ownership here, announcing acquisition of WLTZ (NBC affiliate) in July 2025 (pending completion in Q4 2025) to expand its duopoly alongside WTVM. GPB affiliate WACS-TV supports educational outreach. Like other secondary markets, no new full-power licenses have been issued since the early 2010s, constrained by the incentive auction spectrum reallocation.^[26] Macon's DMA covers central Georgia's rural and urban mix, with stations focusing on agriculture, education, and local politics. Ownership patterns show Sinclair Broadcast Group and Tegna alongside Gray's entry via a 2023 asset swap that transferred WPGA to Gray, marking one of the last notable license changes in the market. GPB's WMUM-TV provides statewide programming. Full-power station development has stalled since the 2010s, reflecting national trends in broadcast economics and FCC auction outcomes.^[27] The smaller Albany DMA in southwest Georgia relies on a compact set of full-power stations for broad coverage, emphasizing rural news and severe weather alerts. Gray Television owns the primary affiliate WALB, which simulcasts NBC and ABC, while WFXL serves as Fox. GPB coverage is provided via regional translators from WACS-TV, ensuring statewide access. This market exemplifies high ownership concentration, with no full-power expansions since the digital era began.^[28] Northwest Georgia receives signals from the Chattanooga DMA, where full-power stations like WRCB (NBC), WTVC (ABC), and WDEF (CBS) provide affiliate coverage to areas near the Tennessee line. These Tennessee-licensed outlets adapt programming for Georgia viewers, including state-specific election coverage. GPB extends reach via its Atlanta flagship WGTV. Gray Television's influence is indirect here through national affiliations.^[29] Across these markets, Gray Television's ownership of over half the full-power affiliates underscores consolidation trends, enabling economies of scale in news production while raising FCC scrutiny on localism. GPB affiliates in each DMA deliver uniform educational programming, funded by state support and donations.^[30][31]

Active low-power and translator stations

Low-power and Class A stations

Low-power television (LPTV) and Class A stations in Georgia operate with effective radiated power (ERP) typically limited to under 15 kW, serving niche audiences, local programming, or as repeaters in areas underserved by full-power broadcasters.^[32] These stations, regulated by the Federal Communications Commission (FCC), provide opportunities for community-focused content, religious broadcasting, and ethnic programming, often in urban markets like Atlanta or rural regions such as Valdosta and Albany.^[33] As of 2025, Georgia hosts approximately 62 active LPTV stations (non-Class A) and around 10 Class A stations, with many concentrated in rural and smaller markets to fill coverage gaps.^[33][34] Class A stations receive enhanced regulatory protections similar to full-power stations, requiring adherence to stricter operational standards like minimum programming hours and public file maintenance to retain their status.^[35] In Georgia, these include religious and independent outlets, such as WYBU-CD in Columbus, which broadcasts Christian Television Network (CTN) programming with an ERP of 15 kW.^[36] LPTV stations, lacking automatic must-carry rights on cable systems unless they elect Class A status, are more vulnerable to interference from full-power signals and spectrum reallocations. A new FCC filing window for LPTV and translators is scheduled for January 2026, offering opportunities for expansion.^[37]

Atlanta Designated Market Area

The Atlanta market features a dense cluster of LPTV and Class A stations, many owned by entities like HC2 Holdings or Word of God Fellowship, focusing on independent, religious, or multilingual content. Notable examples include WDTA-LD (channel 35, Daystar affiliate, owned by Word of God Fellowship, ERP 15 kW digital, simulcasting full-power religious programming).^[38][39] Other stations like WSKC-CD (channel 22, independent, KM Communications Inc., ERP 10 kW, Class A) and WTBS-LD (channel 26, international news, Prism Broadcasting Network, ERP 15 kW) serve ethnic communities.^[33][34]

Other Designated Market Areas

Outside Atlanta, LPTV and Class A stations are prominent in rural and mid-sized markets like Columbus, Macon, and Savannah, often providing religious or local independent programming. In Columbus, WYBU-CD (channel 16, CTN, Christian Television Network, Inc., ERP 15 kW, Class A) exemplifies religious broadcasting with statewide reach potential.^[36] Valdosta and Albany host multiple LPTV outlets, such as WGCW-LD (channel 36, independent, ERP under 5 kW) in Albany, addressing rural coverage needs.^[33] In Savannah, WHDS-LD (channel 32, independent, Community Television of Georgia Inc., ERP 1.8 kW) focuses on local community content.^[2] A 2023 FCC rulemaking permitted LPTV stations to voluntarily adopt ATSC 3.0 (NextGen TV) technology for improved signal quality and interactive features, though adoption remains limited due to equipment costs.^[40] These stations must navigate displacement risks during spectrum auctions, with many in rural Georgia relying on digital transitions completed by 2020 to maintain viability.

Translator and repeater stations

Translator and repeater stations in Georgia extend the reach of full-power television signals to remote and underserved areas, particularly in the Appalachian Mountains and coastal plains, where terrain and distance limit direct reception. These facilities rebroadcast the parent station's programming without generating original content, ensuring access to network affiliates, public broadcasting, and local news in rural communities. As of 2025, the state hosts approximately 100 such stations, with significant concentrations supporting Georgia Public Broadcasting (GPB) for educational content and commercial networks for broader entertainment and information services.^[41] Post-digital transition, Georgia's translators operate on VHF and UHF channels, amplifying signals to effective radiated powers (ERP) typically ranging from 1 to 250 watts, though some exceed this for wider coverage in challenging geographies. Repeater stations, a subset, boost signals within the same channel as the parent to fill "shadow" areas caused by obstacles like hills or buildings. These operations comply with FCC rules under 47 CFR Part 74, Subpart E, prohibiting local insertions to maintain their fill-in role. In 2025, the FCC expanded opportunities for translator contour modifications through major change filings, allowing stations to apply for power increases or relocations to better serve growing rural populations, as outlined in recent Media Bureau guidance.^[42] This follows ongoing efforts to optimize low-power services amid ATSC 3.0 adoption and spectrum efficiency reviews. Representative examples of active translators, grouped by parent station, illustrate their deployment: These installations highlight the focus on northern mountainous areas for GPB extensions and urban-rural fringes for network affiliates like CBS in the Augusta market.

Defunct stations

Former full-power stations

Several full-power television stations in Georgia ceased operations or relinquished their full-power status during the mid-20th century, primarily due to the challenges faced by early UHF broadcasters in competing with established VHF outlets amid limited television set compatibility and financial constraints.^[7] These failures were emblematic of broader national trends in the 1950s, where UHF stations often signed on with high hopes but shuttered quickly without adequate viewer adoption or advertising revenue.^[47] In more recent years, the FCC's 2016-2017 broadcast incentive auction prompted some stations to voluntarily surrender their full-power licenses for financial incentives, transitioning to low-power operations or ceasing over-the-air broadcasting altogether.^[48] The following table summarizes key examples of former full-power stations, organized chronologically by sign-on date: These closures highlight the precarious economics of early broadcasting in Georgia, where UHF pioneers bore the brunt of technological limitations until the 1962 All-Channel Receiver Act mandated UHF tuners on TVs.^[7] In cases like WDAK-TV and WROM-TV, stations evolved by shifting frequencies or locations rather than fully defuncting, preserving some legacy service. More modern examples, such as WAGT-TV, reflect strategic decisions amid evolving spectrum demands, with affected stations often persisting in diminished forms like low-power translators or cable carriage.^[48]

Former low-power and translator stations

Former low-power and translator stations in Georgia primarily ceased operations due to the challenges of the digital television transition, spectrum reallocations, and regulatory compliance issues, with 19 such stations becoming defunct since 2000 as of November 2025.^[55] These stations, often serving rural or underserved areas, included low-power television (LPTV) outlets, Class A stations, and translators that rebroadcast full-power signals but struggled with the shift from analog to digital broadcasting mandated by the FCC.^[56] Dozens of analog translators were discontinued following the 2009 full-power DTV switchover, as many lacked the resources to convert to digital by the extended deadline of July 13, 2021, leading to widespread obsolescence in niche markets.^[41] Class A stations, which enjoyed enhanced regulatory protections, faced downgrades or deletions due to non-compliance with operational requirements, such as maintaining minimum programming hours and public file documentation. For instance, WGSA-CA in Savannah operated from 2000 until its license cancellation on February 3, 2015, after failing to transmit signals for 12 consecutive months amid financial distress and site issues, resulting in automatic expiration under FCC rules.^[57] By 2020, at least five Class A stations nationwide lost their status for similar violations, including one in Georgia (WGSA-CA).^[58] Religious LPTVs, like those affiliated with networks such as Daystar, frequently shut down due to funding shortfalls.^[55] Rural translators, crucial for extending signals to remote Georgia counties, experienced significant shutdowns starting in 2015 due to the FCC's 600 MHz spectrum incentive auction, which reallocated UHF channels for wireless broadband and displaced over 1,000 LPTV and translator stations nationwide, including several in Georgia's southern and coastal areas.^[59] In the Albany market, for example, stations like DWUEE-LD and DW32FO-D ceased in 2022 after failing to relocate channels amid interference from repacked full-power signals.^[55] The FCC's 2023 rule updates further accelerated the purge of non-compliant or unlicensed translators by streamlining deletions for stations not meeting digital standards, affecting legacy analog repeaters in rural spots like Vidalia and Adel, with additional cancellations occurring through 2025.^[40] These patterns highlight how technical and economic pressures disproportionately impacted smaller stations, reducing the total from approximately 77 active low-power and translator stations in the early 2000s to 58 as of November 2025.^[60]

Digital and emerging technologies

Digital transition and ATSC standards

The transition from analog to digital television broadcasting in Georgia mirrored the national effort mandated by the Federal Communications Commission (FCC), culminating in the shutdown of full-power analog signals on June 12, 2009. All full-power stations in the state complied with this deadline, ending decades of analog transmissions and fully adopting digital standards to free up spectrum for other uses, such as public safety communications.^[61][62] Prior to the cutoff, Georgia stations had been broadcasting in digital format using ATSC 1.0 alongside analog since the late 1990s, with major outlets in Atlanta conducting early tests and simulations to prepare viewers and infrastructure.^[63] This implementation included virtual channel mapping, allowing stations to retain familiar numbering for audiences; for instance, WAGA-TV continued as virtual channel 5.1 (Fox affiliation) while operating on physical RF channel 27.^[64] Following the 2009 transition, ATSC 1.0 became the standard for Georgia's television stations, enabling high-definition programming and more efficient spectrum use. A significant evolution occurred with the 2016-2020 broadcast incentive auction and spectrum repack, which reallocated the 600 MHz band (channels 38-51) from television to wireless broadband services. By July 2020, the FCC completed this process, requiring affected Georgia stations—primarily in urban areas like Atlanta—to relocate to lower-frequency channels below 600 MHz, often in the 174-608 MHz range, to avoid interference and optimize coverage.^[65] This repack improved signal propagation in some regions but necessitated equipment upgrades and antenna rescans for viewers. The rollout of ATSC 3.0, branded as NextGen TV, represents the next phase of digital advancement in Georgia, with voluntary adoption beginning in 2021 rather than 2020 due to regulatory and technical preparations. Atlanta emerged as an early test market, where five full-power stations—WSB-TV (ABC), WAGA-TV (Fox), WXIA-TV (NBC), WGCL-TV (CBS), and WPCH-TV (independent)—launched joint ATSC 3.0 transmissions in August 2021, hosted primarily by WPCH-TV on RF channel 31.^[13][66] By 2025, these remained the only full-power participants in the state, offering enhanced features such as 4K ultra-high-definition video, immersive audio, and interactive elements like personalized alerts and targeted advertising.^[67] WSB-TV, in particular, integrated these capabilities into its primary signal, providing viewers with higher-quality broadcasts while maintaining compatibility through simulcasting.^[68] The 2009 transition presented notable challenges for Georgia viewers, particularly in rural areas. The National Telecommunications and Information Administration (NTIA) administered a coupon program from 2008 to 2009, distributing over 64 million $40 vouchers to subsidize digital converter boxes for analog sets, with Georgia residents redeeming millions to continue over-the-air access.^[69] However, southern Georgia experienced "digital cliff" effects, where signals abruptly dropped from receivable to unwatchable due to the binary nature of digital transmission, exacerbating coverage gaps in terrain-challenged rural zones compared to the gradual fade of analog.^[70] These issues prompted additional FCC interventions, including expanded low-power translator deployments to mitigate signal loss. Looking ahead, FCC rules require ATSC 3.0 adopters to simulcast primary programming in ATSC 1.0 format to ensure broad compatibility, a mandate extended through July 17, 2027, to support the ongoing transition.^[71] This timeline pressures low-power and Class A stations in Georgia, which face higher upgrade costs and limited participation, potentially requiring shared hosting arrangements or federal incentives for broader adoption. Recent FCC proposals, including a 2025 notice of proposed rulemaking, explore phasing out the simulcast requirement post-2027 while accelerating voluntary deployments, aiming for full ATSC 3.0 coverage in top markets like Atlanta by 2028.^[72][73]

Subchannels and multicast programming

Digital multicast programming in Georgia allows television stations to transmit multiple channels simultaneously within a single 6 MHz broadcast frequency, utilizing the ATSC 1.0 standard's 19.39 Mbps data stream to support up to six subchannels per full-power station. This structure enables broadcasters to offer diverse content beyond their primary affiliations, including syndicated networks, local extensions, and niche programming, thereby maximizing spectrum efficiency and generating additional revenue through affiliations with digital multicast networks (diginets). For instance, in the Atlanta market, NBC affiliate WXIA-TV (channel 11) carries its main NBC feed on 11.1, alongside subchannels such as 11.3 for True Crime Network, 11.4 for The Nest, 11.5 for Shop LC, and 11.7 for GET, providing viewers with a mix of crime dramas, lifestyle content, shopping, and general entertainment.^[23] Statewide, patterns in subchannel usage reflect both public and commercial priorities, with the Georgia Public Broadcasting (GPB) network exemplifying educational multicast across its nine stations. GPB stations like WGTV (channel 8 in Athens/Atlanta) dedicate subchannels to complementary PBS services, including 8.2 for Create (offering lifestyle and how-to programming), 8.3 for World Channel (focused on global news and documentaries, branded as GPB Knowledge), and 8.4 for PBS Kids 24/7, ensuring family-oriented content availability throughout the state. In contrast, many UHF and low-power stations emphasize religious and home shopping networks, which comprise approximately 20-30% of subchannels on these facilities; examples include WIGL-LD (channel 38 in Atlanta) airing TCT Christian Television on 38.1, Sonlife Broadcasting Network on 38.2, and Healing Streams on 38.3, alongside shopping services like QVC on WATL's 36.4.^[74][75][76] Following the 2009 digital transition, Georgia stations expanded subchannel offerings from an average of one (the primary feed) to 3-4 per station, driven by the availability of low-cost diginet affiliations and the need to fill unused bandwidth. Common content types include affiliates of national diginets such as MeTV (classic TV on stations like WGTA-TV channel 32 in Atlanta on 32.1), Ion (multicultural programming on WSB-TV's 2.5), and Bounce TV (African American-focused entertainment on WSB-TV's 2.2), as well as extensions of local news and weather services on select subchannels. There are no statewide mandates for multicast usage, making it a voluntary strategy primarily for ad revenue and audience retention, with over 100 active subchannels across Georgia's full-power and low-power stations as of 2025.^[23][77] Emerging technologies like ATSC 3.0, deployed in markets including Atlanta since 2021 and expanding to Savannah by 2025 via hosting arrangements (e.g., WJWJ-TV's PBS signal on W29EN-D), enable higher bitrates for subchannels, supporting 1080p local programming and enhanced interactivity without sacrificing multiple streams. This upgrade, voluntary and market-driven, positions Georgia stations to deliver improved video quality and targeted content on subchannels, further diversifying multicast options.^[78][79]