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WBZY
WBZY (105.7 FM) branded Z105.7 is a commercial radio station licensed to Canton, Georgia, It broadcasting a Spanish-language contemporary hit radio format. Owned by iHeartMedia, WBZY serves the Atlanta metropolitan area. The WBZY studios are located in Atlanta, while the station transmitter resides in the nearby suburb of Marietta. Besides a standard analog transmission, WBZY broadcasts over two HD Radio channels, and is available online via iHeartRadio. WBZY formerly repeated over the 32.25 digital subchannel of Atlanta television station WANN-CD (29 UHF, 32 PSIP) and previously did so on a number of occasions with sister station WBZW, the most recent lasting until November 5, 2021.
The station is also broadcast in HD radio.
From its sign-on in 1964 until 1991, the station was country music WCHK-FM on 105.5 MHz in Canton, Georgia, sister station to WCHK AM. In 1993, owner Cherokee Broadcasting received FCC approval to upgrade to class C2, with a much stronger signal and relocation of their transmitter site from the WTLK-TV 14 (now WPXA-TV) tower on Bear Mountain (near Lake Arrowhead southwest of Waleska) south-southeastward toward Atlanta. (This large broadcast tower in Holly Springs is next to Interstate 575 and old Georgia 5 at Rabbit Hill Road, and now only has mobile phone base stations about halfway up on it). This change also required a frequency shift of one channel to 105.7. Subsequently, this also allowed a later move by WMAX-FM (now sister station WRDG) on 105.3 from Carrollton east towards Atlanta, also having changed channels from 105.5. WCHK remained under local management for a little over a year afterward, briefly as "North Metro's K-105" then as "Country 105.7", and finally as "Atlanta's Classic Country 105.7", before owner Chuck McClure leased the station to iHeartMedia (which also owns 105.3), then known as Clear Channel Communications.
Under Clear Channel management, the station became WGST-FM and simulcast news/talk WGST, beginning October 1. In the mid-1990s, it again relocated its transmitter site southward, this time to the Sweat Mountain antenna farm in northeastern Cobb County (where several other stations are). In 2004, Clear Channel purchased the station and license outright from McClure, and still holds Canton as its city of license. A new WCHK-FM, located at 100.1 and also owned by McClure, was sold and changed to WNSY FM (oldies "Sunny 100") in 1999, later becoming the market's third hispanic FM station, but covering more toward northwest Georgia.
On September 8, 2000, 105.7 broke away from the WGST simulcast, and became rock AC/classic rock "Mix 105.7" (WMXV), but did not stay that way for long due to lagging Arbitron ratings, despite adding a simulcast on 96.7 FM for the South Metro in October 2001 (which was dropped in April 2002).
On February 3, 2003, at 5 pm, WMXV began stunting with all-Beatles music. At 12:10 pm on February 7, WMXV became WLCL "Cool 105.7" (the first song on "Cool" was "You Keep Me Hanging On" by The Supremes), playing 1960s and 1970s oldies music after Cox Radio dropped its 1950s and 1960s, "Fox 97" format from WFOX, which is now WSRV. At the time, WLCL was the only oldies station in Atlanta; however, the format was not as profitable to companies as it was in Fox 97's prime.
On May 2, 2005, the oldies format was ended, and WWVA moved its "Viva" format to the 105.7 frequency. During the flip, "Viva" warned listeners on the old 105.3 frequency to make the change to 105.7 that was played on a format loop. One week later, the station officially became WWVA-FM itself, swapping the WLCL callsign over to 105.3, where "The Buzz" format from 96.7 was put. Strangely, that left the hard modern rock of "The Buzz" with the WLCL call letters instead of its own WBZY-FM, which was unused for about two weeks. ("The Buzz" later merged into "96 Rock", becoming "Project 9-6-1", but remaining as WKLS).
"Viva 105.7" began simulcasting on 96.7 FM (formerly "The Buzz") on May 17, and that station's callsign was changed to WVWA (an anagram of WWVA, with the two middle letters transposed). Because 105.7 is north of Atlanta, 96.7 gave some coverage to the south. Its far-northeastern simulcast on WHEL (105.1 FM) in Helen, Georgia was sold in 2005, and has since changed formats to hot AC. On December 20, 2006, WVWA flipped formats to 94.9's former adult contemporary format as "96.7 Lite FM" and took its WLTM callsign as well. (This station would flip about a year later to country music WWLG FM 96.7 "The Legend", and later returned to simulcast this station).
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WBZY
WBZY (105.7 FM) branded Z105.7 is a commercial radio station licensed to Canton, Georgia, It broadcasting a Spanish-language contemporary hit radio format. Owned by iHeartMedia, WBZY serves the Atlanta metropolitan area. The WBZY studios are located in Atlanta, while the station transmitter resides in the nearby suburb of Marietta. Besides a standard analog transmission, WBZY broadcasts over two HD Radio channels, and is available online via iHeartRadio. WBZY formerly repeated over the 32.25 digital subchannel of Atlanta television station WANN-CD (29 UHF, 32 PSIP) and previously did so on a number of occasions with sister station WBZW, the most recent lasting until November 5, 2021.
The station is also broadcast in HD radio.
From its sign-on in 1964 until 1991, the station was country music WCHK-FM on 105.5 MHz in Canton, Georgia, sister station to WCHK AM. In 1993, owner Cherokee Broadcasting received FCC approval to upgrade to class C2, with a much stronger signal and relocation of their transmitter site from the WTLK-TV 14 (now WPXA-TV) tower on Bear Mountain (near Lake Arrowhead southwest of Waleska) south-southeastward toward Atlanta. (This large broadcast tower in Holly Springs is next to Interstate 575 and old Georgia 5 at Rabbit Hill Road, and now only has mobile phone base stations about halfway up on it). This change also required a frequency shift of one channel to 105.7. Subsequently, this also allowed a later move by WMAX-FM (now sister station WRDG) on 105.3 from Carrollton east towards Atlanta, also having changed channels from 105.5. WCHK remained under local management for a little over a year afterward, briefly as "North Metro's K-105" then as "Country 105.7", and finally as "Atlanta's Classic Country 105.7", before owner Chuck McClure leased the station to iHeartMedia (which also owns 105.3), then known as Clear Channel Communications.
Under Clear Channel management, the station became WGST-FM and simulcast news/talk WGST, beginning October 1. In the mid-1990s, it again relocated its transmitter site southward, this time to the Sweat Mountain antenna farm in northeastern Cobb County (where several other stations are). In 2004, Clear Channel purchased the station and license outright from McClure, and still holds Canton as its city of license. A new WCHK-FM, located at 100.1 and also owned by McClure, was sold and changed to WNSY FM (oldies "Sunny 100") in 1999, later becoming the market's third hispanic FM station, but covering more toward northwest Georgia.
On September 8, 2000, 105.7 broke away from the WGST simulcast, and became rock AC/classic rock "Mix 105.7" (WMXV), but did not stay that way for long due to lagging Arbitron ratings, despite adding a simulcast on 96.7 FM for the South Metro in October 2001 (which was dropped in April 2002).
On February 3, 2003, at 5 pm, WMXV began stunting with all-Beatles music. At 12:10 pm on February 7, WMXV became WLCL "Cool 105.7" (the first song on "Cool" was "You Keep Me Hanging On" by The Supremes), playing 1960s and 1970s oldies music after Cox Radio dropped its 1950s and 1960s, "Fox 97" format from WFOX, which is now WSRV. At the time, WLCL was the only oldies station in Atlanta; however, the format was not as profitable to companies as it was in Fox 97's prime.
On May 2, 2005, the oldies format was ended, and WWVA moved its "Viva" format to the 105.7 frequency. During the flip, "Viva" warned listeners on the old 105.3 frequency to make the change to 105.7 that was played on a format loop. One week later, the station officially became WWVA-FM itself, swapping the WLCL callsign over to 105.3, where "The Buzz" format from 96.7 was put. Strangely, that left the hard modern rock of "The Buzz" with the WLCL call letters instead of its own WBZY-FM, which was unused for about two weeks. ("The Buzz" later merged into "96 Rock", becoming "Project 9-6-1", but remaining as WKLS).
"Viva 105.7" began simulcasting on 96.7 FM (formerly "The Buzz") on May 17, and that station's callsign was changed to WVWA (an anagram of WWVA, with the two middle letters transposed). Because 105.7 is north of Atlanta, 96.7 gave some coverage to the south. Its far-northeastern simulcast on WHEL (105.1 FM) in Helen, Georgia was sold in 2005, and has since changed formats to hot AC. On December 20, 2006, WVWA flipped formats to 94.9's former adult contemporary format as "96.7 Lite FM" and took its WLTM callsign as well. (This station would flip about a year later to country music WWLG FM 96.7 "The Legend", and later returned to simulcast this station).
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