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WFYY
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WFYY

WFYY (103.1 FM) is a commercial radio station licensed to Windermere, Florida, and serving Greater Orlando. The station is owned by Norsan Media, and airs a tropical music format. Its language is Spanish.

The studios and offices are on Lucien Way in Maitland. The transmitter is on West Story Road in Winter Garden, at Veterans Memorial Park.

WFYY broadcasts in the HD Radio format; its HD2 subchannel simulcasts sister station WDYZ, which carries a regional Mexican format, while their HD3 subchannel carries a Spanish adult contemporary format, which is rebroadcast on FM translator W288CJ, at 105.5 MHz.

In February 1966, the station first signed on as WLOQ. Its original city of license was Winter Park. The station's effective radiated power was 3,000 watts, a fraction of its current output. It was housed in the Langford Hotel. For its first couple of decades, WLOQ aired a middle of the road and easy listening format. In 1977, Gross Communications, headed by Herbert P. Gross, bought WLOQ. Herbert Gross later passed control of the station onto his son, John.

Through the 1990s and 2000s, WLOQ was a smooth jazz station. As the large national radio companies bought most of the major stations in the region, WLOQ was the last independently owned FM radio station in Greater Orlando; in 2011, CEO John Gross decided to retire for medical reasons and put WLOQ up for sale.

In 2011, WLOQ was sold to the TTB Media Corporation. At midnight on August 1 that year, WLOQ signed off after 35 years with "What a Wonderful World" by Louis Armstrong, and WLOQ's smooth jazz format moved exclusively online. The station then began stunting with an all-Elvis Presley format as "Elvis 103.1". On August 3, at 9 pm, the station flipped to Spanish contemporary hit radio as "KQ103", launching with 20,000 songs in a row.

On August 1, 2011, WLOQ changed its call sign to WHKQ. The WLOQ branding and smooth jazz format continued as an internet radio station, at WLOQRadio.com. The WLOQ branding was revived in August 2011, on an FM translator, W273CA (102.5 FM) in Orlando, simulcast from the HD Radio signal of WMGF, owned by iHeartMedia. Eventually, iHeart ended the smooth jazz format on the translator, although it continues on WMGF's HD2 signal and online.

On September 5, 2014, JVC Media, a New York-based broadcasting company that has been expanding its portfolio of radio properties in Florida, acquired WHKQ from TTB. That same month, two websites were registered possibly showing JVC, upon closing the sale, may flip WHKQ to country music as My Country 103.1 to go up against longtime country leader WWKA, owned by Cox Radio. Other websites registered showed WHKQ possibly flipping to dance music as Party 103.1. JVC also requested to change the station's call letters to WOTW.

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