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WLIF
WLIF (101.9 FM, "Today's 101.9") is a commercial radio station licensed to serve Baltimore, Maryland. The station is owned by Audacy, Inc. through licensee Audacy License, LLC and broadcasts an adult contemporary format. Its studios are located on Clarkview Road in the Mount Washington neighborhood of Baltimore, while its broadcast tower is located near Loch Raven Reservoir near Towson. at (39°25′7.0″N 76°33′16.2″W / 39.418611°N 76.554500°W).
The station began broadcasting February 6, 1960, as WAQE-FM, simulcasting WAQE (1570 AM). In 1967, the station's call sign was changed to WTOW-FM, and the station simulcast the programming of their then-AM sister station, who changed call letters to WTOW.
In 1970, the station's call sign was changed to WLIF. The station went silent February 18, 1970, and returned to the air on December 24, 1970, after Sudbrink Broadcasting bought the station. Cox Broadcasting would eventually take control of the station sometime in the 70s before selling the station on an unknown date. In the 1970s and into 1980s, WLIF aired a beautiful music format. The station featured SRP programming (Schulke Radio Productions, created by Jim Schulke). WLIF was one of the highest-rated stations in Baltimore during its beautiful music years.
The station played mostly instrumental renditions of popular songs. Featured artists included Percy Faith, John Fox, Chet Atkins, Richard Clayderman, Frank Mills, Henry Mancini, Ray Anthony, Floyd Cramer, and many others. The station played four vocal selections per hour and they were only smooth vocal stylings of artists like Frank Sinatra, Ray Charles, Nat King Cole, Neil Diamond, Tony Bennett, Patti Page, Dionne Warwick, Barbra Streisand, and others. Its slogan was "The Beautiful Place In Your Life" branded as FM-102. In the 1980s, WLIF began playing more soft rock hits, such as those by Linda Ronstadt, The Beatles, The Temptations, Elton John, along with the previously played artists. During morning and afternoon drives, the station was about half instrumental and half vocal, while other times the station continued to play one vocal every quarter-hour. In the late 1980s, the station shifted to roughly half vocalists and half instrumentals.
By 1990, WLIF had shifted to a soft adult contemporary format, and began to be simulcast on WLIF (AM 1300). This simulcast lasted until September 1991. The station was branded Lite 102. By 1993, WLIF began mixing in current material in its playlist.
In 2001, the station changed branding again, to 101.9 Lite FM. Today, its lineup consists of adult contemporary hits. In the late 2000s, the station carried the syndicated Delilah radio show to complement the popular local love songs programming that was hosted by Fran Lane (Lane left WLIF in December 2019); however, Delilah aired during the late-night hours, and this resulted in its eventual elimination from the station. On the weekends, WLIF featured "The Flashback Weekend" featuring former WQSR announcers Dave Alan, John Summers and Diane Lyn (Lyn left WLIF in July 2019) playing the greatest hits of the 1960s and 1970s. However, in recent years, these songs have been replaced by music from the 1980s, thus creating an "All-80s Weekend"; the eighties songs were mixed in with the sixties and seventies hits during the latter part of the "Flashback Weekend" era.
In addition, WLIF (along with WWIN) also played jazz music during the weekends for many years. WLIF continued to play jazz until 2004, when WSMJ became Baltimore's full-time Smooth Jazz station (that station has since changed formats, first to Alternative in 2008, then to Top-40/CHR a year later).
On December 29, 2013, at midnight, after playing "It's Beginning to Look a Lot Like Christmas" by Johnny Mathis, WLIF rebranded as Today's 101.9, with its first song being "Hey Soul Sister" by Train. Like its AC sister stations KEZK-FM in St. Louis, WDOK in Cleveland, and KVIL in Dallas, WLIF retooled its format to more hot adult contemporary-leaning fare to attract a new generation of listeners, even though it also continues to play the standard AC songs from the 1980s to present. It was the last surviving "Lite FM"-branded station to be owned by CBS Radio, with the moniker having been dropped from KVIL in Dallas and WLTE in Minneapolis (with the latter station also undergoing a format change to country at the time).
WLIF
WLIF (101.9 FM, "Today's 101.9") is a commercial radio station licensed to serve Baltimore, Maryland. The station is owned by Audacy, Inc. through licensee Audacy License, LLC and broadcasts an adult contemporary format. Its studios are located on Clarkview Road in the Mount Washington neighborhood of Baltimore, while its broadcast tower is located near Loch Raven Reservoir near Towson. at (39°25′7.0″N 76°33′16.2″W / 39.418611°N 76.554500°W).
The station began broadcasting February 6, 1960, as WAQE-FM, simulcasting WAQE (1570 AM). In 1967, the station's call sign was changed to WTOW-FM, and the station simulcast the programming of their then-AM sister station, who changed call letters to WTOW.
In 1970, the station's call sign was changed to WLIF. The station went silent February 18, 1970, and returned to the air on December 24, 1970, after Sudbrink Broadcasting bought the station. Cox Broadcasting would eventually take control of the station sometime in the 70s before selling the station on an unknown date. In the 1970s and into 1980s, WLIF aired a beautiful music format. The station featured SRP programming (Schulke Radio Productions, created by Jim Schulke). WLIF was one of the highest-rated stations in Baltimore during its beautiful music years.
The station played mostly instrumental renditions of popular songs. Featured artists included Percy Faith, John Fox, Chet Atkins, Richard Clayderman, Frank Mills, Henry Mancini, Ray Anthony, Floyd Cramer, and many others. The station played four vocal selections per hour and they were only smooth vocal stylings of artists like Frank Sinatra, Ray Charles, Nat King Cole, Neil Diamond, Tony Bennett, Patti Page, Dionne Warwick, Barbra Streisand, and others. Its slogan was "The Beautiful Place In Your Life" branded as FM-102. In the 1980s, WLIF began playing more soft rock hits, such as those by Linda Ronstadt, The Beatles, The Temptations, Elton John, along with the previously played artists. During morning and afternoon drives, the station was about half instrumental and half vocal, while other times the station continued to play one vocal every quarter-hour. In the late 1980s, the station shifted to roughly half vocalists and half instrumentals.
By 1990, WLIF had shifted to a soft adult contemporary format, and began to be simulcast on WLIF (AM 1300). This simulcast lasted until September 1991. The station was branded Lite 102. By 1993, WLIF began mixing in current material in its playlist.
In 2001, the station changed branding again, to 101.9 Lite FM. Today, its lineup consists of adult contemporary hits. In the late 2000s, the station carried the syndicated Delilah radio show to complement the popular local love songs programming that was hosted by Fran Lane (Lane left WLIF in December 2019); however, Delilah aired during the late-night hours, and this resulted in its eventual elimination from the station. On the weekends, WLIF featured "The Flashback Weekend" featuring former WQSR announcers Dave Alan, John Summers and Diane Lyn (Lyn left WLIF in July 2019) playing the greatest hits of the 1960s and 1970s. However, in recent years, these songs have been replaced by music from the 1980s, thus creating an "All-80s Weekend"; the eighties songs were mixed in with the sixties and seventies hits during the latter part of the "Flashback Weekend" era.
In addition, WLIF (along with WWIN) also played jazz music during the weekends for many years. WLIF continued to play jazz until 2004, when WSMJ became Baltimore's full-time Smooth Jazz station (that station has since changed formats, first to Alternative in 2008, then to Top-40/CHR a year later).
On December 29, 2013, at midnight, after playing "It's Beginning to Look a Lot Like Christmas" by Johnny Mathis, WLIF rebranded as Today's 101.9, with its first song being "Hey Soul Sister" by Train. Like its AC sister stations KEZK-FM in St. Louis, WDOK in Cleveland, and KVIL in Dallas, WLIF retooled its format to more hot adult contemporary-leaning fare to attract a new generation of listeners, even though it also continues to play the standard AC songs from the 1980s to present. It was the last surviving "Lite FM"-branded station to be owned by CBS Radio, with the moniker having been dropped from KVIL in Dallas and WLTE in Minneapolis (with the latter station also undergoing a format change to country at the time).
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