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KVIL (103.7 FM, Alt 103.7) is a commercial radio station dual-licensed to Highland Park and Dallas, Texas. It is owned by Audacy, Inc. and it serves the Dallas–Fort Worth metroplex in North Texas. The station's studios are located along North Central Expressway in Uptown Dallas. The station airs an alternative rock radio format.[2]

Key Information

The station's transmitter site is in Cedar Hill off West Belt Line Road. KVIL-FM has an effective radiated power (ERP) of 99,000 watts (100,000 with beam tilt).[3] It broadcasts from a tower at 507 meters (1663 feet) in height above average terrain (HAAT).

KVIL broadcasts in HD. Its HD-2 subchannel carries "Channel Q," Audacy's national LGBTQ talk and EDM service.

History

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KVIL's beginnings

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On August 14, 1961, KVIL-FM first signed on the air, as the FM sister station to KVIL (then at 1150 AM, now KBDT at 1160 AM).[4] Because the AM station was a daytime only station, KVIL-FM was used to simulcast the AM's personality middle of the road music format around the clock.

The original location of the studios was in the Highland Park Village Shopping Center (hence the VIL call letters). The address was 4152 Mockingbird Lane at Preston Road, overlooking the Dallas Country Club golf course. In 1962 the owner/manager was John Coyle with the program director being Dillard Carerra. The station had an unusually high power of 119,000 watts in full stereo. (The power has since been reduced to 99,000 watts, because the antenna height was increased.)

The engineering of the audio was routed through a huge audio mixer with slider controls using German silver rheostats. Audio phasing was a problem at that time. Capitol Records, for instance, used a reverse-phasing that prevented anything recorded by The Beatles to be played, unless it was monaural. The reverse phasing simply blanked out the audio tracks to a distorted muffle.

"The singing time clock" was one of the first digital breakthroughs – actually a marriage of digital and analog technology. The clock audio was recorded on 1/4" tape in stereo played on AMPEX recorders in individual segments, by the jingle singers at PAMS in Dallas. The project was huge, involving musicians, singers, and recording engineers who taped every minute on the 24-hour clock in at least two versions, to be played by the station at the appropriate minute. The sequential clock was synchronized to the individual tape segments. When the DJ pushed the button, the audience heard "It's nine forty-three on the Kayville Clock, K-V-I-L" or any imaginable variation of such limerick – and in stereo. The pronunciation of "KVIL" as "Kayville" is probably the best-known example of a station's call letters actually being sung or spoken as a word.[citation needed]

Top 40

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KVIL-FM was the first station in the Dallas–Fort Worth area to broadcast Top 40 on FM and in stereo. The initial attempt in April 1967 was bold, offering good personalities, such as Frank Jolley, Ron McCoy, Davie Lee and others right from broadcast school. KVIL's Program Director at the time of the change was David Norwood. KVIL offered some interesting programming including the first Dallas broadcast of the Beatles' Sgt. Pepper's Lonely Hearts Club Band album, played in its entirety on the evening of its release.

The 1967 to 1969 attempt to take on the Top 40 leader KLIF (then at 1190 AM) failed because FM was still a relatively new format and only a small percentage of people owned FM radios. FM was not a "standard" feature in original equipment car radios until the late 1970s, even though it had been an option since the early 1960s. Additionally, KVIL's AM station was only on the air during daylight hours. This was an era where evenings were critical to a Top 40 station's success in the ratings, for teen listening after dinner. The failing station suffered in several ways, including employees running off with the records (possibly in place of the pay they were likely not receiving).[citation needed]

Adult Contemporary

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The owners of KVIL-AM-FM from 1968 through 1973 were Highland Park socialites James B. Francis, Robert D. Hanna and John Ryman. In early 1969, KVIL starting broadcasting under the new management and spent several weeks broadcasting only music. There were no commercials except brief announcements by Dallas radio veteran Ron Chapman, telling listeners what was in store. This time, it happened as planned. Chapman's fame in Dallas radio, along with the increasing popularity of FM stereo, brought the station to prominence. In 1973, KVIL-AM-FM were sold to Fairbanks Broadcasting and Chapman stayed on as morning DJ. KVIL hired Mike Selden from KLIF and installed Bill Gardner and Jack Schell in middays. This dynamic lineup was coupled with programming insights from consultant George Johns, upper management direction from Jim Hilliard and Chapman's panache for marketing and promotion started KVIL's steady climb in the ratings.

KVIL instituted a music format that was unique for its time, a cross between Top 40 and MOR which would later be termed "Adult Contemporary." The station was meant to appeal to adult listeners who had grown up with KLIF by projecting the same type of "showmanship" typical of Top 40 stations, but with music that was not as teen-oriented as contemporary stations played. KVIL-AM-FM first finished in Dallas–Fort Worth's top 10 Arbitron ratings in 1974, the year after Arbitron combined Dallas and Fort Worth into a single market. It topped the ratings for the first time in the fall of 1976, with Chapman (and his cast of supporting players) in the morning, Larry Dixon and Bruce Buchanan (Jim Edwards) in mid-days, and Mike Selden in afternoon drivetime.

For many years during the 1970s and 1980s, KVIL-AM-FM was the top station in the market. It aired 90 minutes of its morning show on KXTX-TV for a week in May every year, to show extravagant stunts such as a camel race in the African desert. During the 1990s, it spent several years as the flagship station for the Dallas Cowboys, an unusual arrangement for an FM station in that era.

Infinity buys KVIL

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In 1987, Infinity Broadcasting bought KVIL-AM-FM from Sconnix Broadcasting. The sale price was $82 million, the largest amount of money in radio history for an AM-FM combo up to that date.[5] Sconnix had acquired KVIL-AM-FM only the month before in an eight-station deal. Infinity president Mel Karmazin said his company wanted a station in Dallas and "the best there is KVIL." Infinity later was folded into CBS Radio.

AM 1150 adopted the call sign KVIX and programmed a separate AC format from KVIL-FM for a short time after the sale to Infinity. It now operates at AM 1160 as talk radio station KBDT, co-owned with the USA Radio Network.

Lite FM

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103.7 Lite FM logo used from 2006 to 2008.

In September 1998, KVIL rebranded as "Lite Rock 103.7," which was then changed to "103-7 Lite FM" in December 2005. From that point until 2013, Gene & Julie Gates took over mornings after Ron Chapman moved to co-owned classic hits KLUV.

Specialty programming during the "Lite FM" era included the "Sunday Jazz Brunch", a smooth jazz show hosted by Tempe Lindsey, formerly of KOAI "107.5 The Oasis" which was changed to Rhythmic AC "Movin' 107.5". It was cancelled as of September 27, 2009, and replaced with regular programming.

The New Sound of 103-7 KVIL

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KVIL ident used from 2013 to 2015.

On May 2, 2013, KVIL-FM dropped the "Lite FM" branding in favor of using its call letters and re-positioned the station as "The Best Variety...90s, 2K & Today." It was marketed as "The New Sound of 103-7 KVIL" to attract a new generation of listeners.[6]

Gene and Julie Gates initially had success in the ratings, but they were later replaced by Tony Zazza and Julie Fisk.[7] Zazza & Fisk were released from the station in October 2014.

In mid-November 2001, KVIL flipped to an all-Christmas format that ran through Christmas Day.[8] It followed this practice every holiday season until 2013. For 2011, the AC format returned on December 27 instead of December 26. With the format repositioning in May 2013, the all-Christmas format was moved to classic hits sister station KLUV, which started on November 15, 2013.[9][10]

For many years, KVIL had been the Dallas affiliate of the syndicated Delilah nighttime love songs program. In early January 2014, the show was dropped with no public announcement of the change. On January 21, Blake Powers took over as the evening DJ for the station. Byron Harrell, programming director of CBS Radio in Dallas said in an email to DFW.com regarding the change, "We respect the level of talent and service Delilah provided the KVIL audience over the years, but it was time for a change at 103.7 as we continue to contemporize the sound of KVIL and focus our attention on the Dallas-Fort Worth metro."[11] Months later, KVIL began leaning towards Adult Top 40. The station dropped the "90s, 2K and Today" slogan, along with the "Throwback Thursday" program that allowed listeners to vote for their favorite past hits, including a few songs from the late 1980s.[12]

Despite this format retooling, KVIL-FM was still listed with an adult contemporary format by Mediabase until May 2, 2014, when KVIL was moved to the "Hot AC" panel full-time, leaving the immediate Dallas/Fort Worth market without an Adult Contemporary station.[13] iHeartMedia officially launched a Mainstream AC format on KDGE as "Star 102.1" on December 26, 2016. The lone competitor in the Hot AC era was iHeartMedia-owned KDMX.

More Hits, Less Commercials

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KVIL logo used from 2015 to 2017.

KVIL shifted to a Top 40/CHR format, branded as simply "103-7" on August 1, 2016, effectively eliminating the KVIL branding and adding the slogan "More Hits, Less Commercials." The station pledged to have 50 minutes of music every hour. This followed the URL registration of 'MoreHits1037.com'.[14]

On October 5, 2016, Mediabase moved KVIL to the Top 40/CHR panel effective with the October 14, 2016, edition.[15] That marked the station's return to the Top 40 format for the first time in 47 years.

Amp 103-7

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Amp 103-7 logo used from January to November 2017.

On January 18, 2017, at 7 a.m., after playing "Heathens" by Twenty One Pilots, KVIL reinforced its focus on CHR by rebranding again, this time as "Amp 103-7", adopting the moniker from sister CBS stations KAMP-FM in Los Angeles, WODS in Boston, WQMP in Orlando, WDZH in Detroit and WBMP in New York City. The first song to play on "Amp" was "Closer" by The Chainsmokers.[16][17]

Unlike other CBS-owned CHRs, KVIL leaned more toward adults, and was essentially a hybrid of the Mainstream Top 40 and Adult Top 40 formats, much like sister WWMX in Baltimore.[2] It competed head-on with iHeartMedia-owned KHKS, Cumulus-owned KLIF-FM, and to an extent, iHeartMedia-owned KDMX. Like KVIL's Top 40 format in its first incarnation, Amp did not last long.

Alt 103.7

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"Alt 103.7" logo under previous color and slogan

On February 2, 2017, CBS Radio announced it would merge with Entercom (now known as Audacy).[18] The merger was approved on November 9, 2017, and was consummated on November 17.[19][20] At 10 a.m. on November 17, after playing "Sorry" by Justin Bieber, followed by a commercial break, KVIL flipped to alternative rock, branded as "Alt 103.7." The first song on "Alt" was "Lonely Boy" by The Black Keys.[21][22][23]

The flip put KVIL in competition with iHeartMedia's active rock-formatted KEGL, along with North Texas Public Broadcasting's Adult album alternative-formatted KKXT, as well as college radio station KNTU and iHeartMedia-owned KEGL-HD2; the flip also returned the format to the market after KEGL's sister station KDGE (which moved the format to KEGL-HD2) dropped alternative exactly one year earlier to the day when it flipped to Christmas music on November 17, 2016, and then Adult Contemporary after Christmas. A similar move also occurred in New York City with sister station WBMP (now WINS-FM) dropping the Top 40/CHR format and flipping to alternative that same day. This followed a trend of Entercom stations switching to the "Alt" branding that would later include KITS in San Francisco (which flipped to adult hits, later returned back to alternative as "Live 105" once again) and WQMP in Orlando (which would rebrand, and has since changed formats), KRBZ in Kansas City (which later flipped to sports), KXTE in Las Vegas (which was sold to Beasley Broadcast Group in 2022, and flipped to a hybrid hot talk/alternative format), KBZT in San Diego, and KKDO in Sacramento, along with many others.

In September 2020, Entercom laid off many DJs at its alternative stations, including KVIL morning host Mark Schechtman and afternoon host Ian Camfield, and replaced them with syndicated shows from other cities. At KVIL, the Stryker & Klein show from KROQ in Los Angeles began airing in mornings, the Church of Lazlo from KRBZ in Kansas City aired in afternoons, and Kevan Kenney and Bryce Segall from WNYL in New York aired in evenings and overnights, respectively.[24] These changes resulted in the station's ratings dropping to record lows. In November 2021, the station dropped the syndicated morning and afternoon shows in favor of music.[25]

HD Radio

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KVIL HD2

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When KVIL-FM began broadcasting a digital subchannel in HD Radio, it launched "Chick Rock" (Rock for Women) on KVIL-HD2 (103.7 MHz HD2). It played rock music from female artists such as Alanis Morissette, Sheryl Crow, and Joan Jett.[26] Two years later in 2008, the format was changed to Christian rock as "Rise". During its tenure and KVIL's run as an adult contemporary station, KVIL-HD2 would periodically flip to Christmas music from the first of November to the middle of the month when KVIL and KVIL-HD2 would swap their formats for the holiday season until the day after Christmas Day when the stations would swap back. Christmas music would run a few more days on KVIL-HD2 before resuming normal operations as "Rise" on New Year's Eve.

After KVIL retooled its AC format to Hot AC-leaning fare in May 2013, the Christmas music was ultimately passed to sister classic hits station KLUV, while "Rise" continued to broadcast throughout the holiday season. KVIL-HD2 did, however, introduce a one-time seasonal format for the 2014 summer as "NTX Honda Fever" with 'Freddie Fever' as the DJ and the regional North Texas Honda Dealer as its sponsor.[27] It aired a Variety hits playlist that combined Adult Top 40 and Classic Hits music.[28] The format lasted through the end of September before KVIL-HD2 resumed its "Rise" broadcasts.

On October 7, 2015, KVIL-HD2 jettisoned its Christian rock format and flipped to smooth jazz as "The Oasis 103.7 HD2", which was relocated from sister station KMVK's HD2 channel. Previously, co-owned KMVK's HD2 sub-channel carried smooth jazz from the days when KOAI and KMVK's main channel called itself "The Oasis".[29] Sometime in July 2017, "The Oasis" was retooled to have an expanded jazz playlist and live personalities. While the focus was still on smooth jazz, The Oasis rebranded itself as a "Modern Jazz" station.[30] KVIL-HD2's programming was also heard on Audacy's platform.

On January 11, 2024, Audacy ceased operations of "The Oasis" and moved its in-house LGBTQ+ talk and EDM-formatted network "Channel Q" programming from KVIL-HD3 to KVIL-HD2. With the addition of Dallas in years past, Channel Q is heard in the nation's five largest radio markets and currently competes with Pride Radio on KHKS 106.1 HD2. "The Oasis" on the Audacy platform has been replaced largely in function with the company's similarly-formatted "Soundscapes".

KVIL HD3

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On June 3, 2019, KVIL-HD3 was launched and became the Dallas-Ft. Worth Metroplex home for Radio.com's LGBTQ+ talk and EDM-formatted network "Channel Q."[31] The channel stayed on the HD3 spot until January 11, 2024, when Channel Q was moved to KVIL's HD2 slot, and the HD3 signal was shut down, leaving no programming replacement.

References

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Further reading

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Revisions and contributorsEdit on WikipediaRead on Wikipedia

KVIL

View on Grokipedia
from Grokipedia
KVIL (103.7 FM) is a radio station licensed to , serving the with an format branded as Alt 103.7. Owned by , the station traces its origins to an AM broadcast that began on March 1, 1960, with call letters referencing . Pioneering Top 40 programming on FM in the Dallas market starting in April 1967, KVIL transitioned to contemporary as "Lite FM" and achieved dominant ratings through the , , and into the under program director Ron Chapman. The station's success during this era made it the leading outlet in the market, leveraging broadcasts and innovative formatting to outpace AM competitors. In November , following a merger, KVIL flipped to , marking a departure from its long-standing AC heritage amid shifting listener demographics and competitive pressures. Recent programming adjustments, including new weekday hosts in , reflect ongoing efforts to sustain relevance in a fragmented media landscape.

History

Origins and Early Operations

KVIL originated from a consortium of investors based in , who secured a construction permit from the in 1958 for a daytime-only AM station operating at 1150 kHz, bundled with the FM allocation at 103.7 MHz to encourage FM development. The call letters KVIL derived from "Village," referencing the nearby shopping center where initial studios were established at 4152 . The AM station launched on March 1, 1960, adopting a format that explicitly excluded to appeal to adult listeners, particularly housewives, with features like daily "" programs airing from 9 a.m. to noon. Operating with a modest 10,000-watt signal, KVIL-AM faced challenges competing against stronger outlets such as KLIF, prompting early promotional efforts including rebranding disc jockeys as "" to mimic rival personalities. KVIL-FM signed on August 25, 1961, primarily to extend the AM's programming into nighttime hours, given the latter's FCC-mandated daytime restriction. Early FM operations mirrored the AM's approach, emphasizing instrumental and vocal standards in a market where FM adoption remained limited, though the station's 100,000-watt facility provided broader coverage potential. This period marked KVIL's foundational efforts to establish a niche in adult-oriented broadcasting amid Dallas-Fort Worth's competitive radio landscape.

Introduction of Top 40 Format

KVIL-FM adopted the Top 40 in April 1967, marking it as the first station in the Dallas-Fort Worth market to program contemporary hits on FM and broadcast them in . This shift represented an early effort to migrate the popular AM-based Top 40 model—dominated locally by stations like KLIF—to FM, leveraging the medium's superior audio fidelity to appeal to listeners seeking higher-quality playback of current pop and rock records. The station's management viewed the move as innovative, positioning KVIL to challenge established AM competitors amid growing FM adoption, though stereo equipment ownership remained low among consumers at the time. The introduction occurred shortly after KVIL's AM counterpart had operated as a modest daytime-only service since 1960, with the FM signal providing an opportunity for 24-hour programming. Programming emphasized tight playlists of Billboard chart-toppers, jingles, and high-energy disc jockeys, aligning with Top 40 conventions pioneered by figures like Gordon McLendon on KLIF. However, FM listenership in the market was underdeveloped, limiting immediate impact; ratings data from the period show KVIL struggling to register significantly against AM giants, as few households tuned to FM for music. Despite its trailblazing status, the 1967 Top 40 stint proved short-lived, with KVIL soon pivoting away due to insufficient audience traction and the format's entrenched AM roots. This early experiment highlighted the challenges of FM viability for high-energy formats before broader technological and regulatory shifts, such as improved receivers and the FM de-emphasis mandate, bolstered the band's growth. The attempt nonetheless laid groundwork for KVIL's later successes in evolving music formats.

Transition to Adult Contemporary

In 1973, KVIL transitioned from its earlier short-lived Top 40 format attempts to the Adult Contemporary (AC) format, implemented by program director George Johns, who had pioneered the approach at CFTR in the previous year. This shift involved curating a of hit records with a softer, more melodic emphasis, akin to a contemporary adaptation of stations, while incorporating conversational on-air personalities, custom jingles, distinctive news delivery, promotional stunts, and high-stakes contests to drive listener engagement. The format targeted adults seeking accessible pop-oriented music without the high-energy intensity of Top 40, marking KVIL as an early FM pioneer in AC programming within the Dallas-Fort Worth market. The change proved highly successful, propelling KVIL to market dominance by fall 1976, when its AM-FM edged out competitor WBAP for the top ratings share by a narrow margin of 0.1. Under morning host Ron Chapman, the station maintained this AC identity through the 1970s and 1980s, evolving into a combo operation that consistently ranked among the area's leaders by emphasizing broad-appeal hits and personality-driven content. This era solidified KVIL's reputation as a innovator, though it later faced challenges from emerging genres like , which tested the viability of traditional AC and Top 40 hybrids.

Key Ownership Changes

KVIL-FM began operations on August 25, 1961, under the ownership of a group of Highland Park investors who had acquired the 103.7 MHz frequency in 1958 primarily to protect their AM station, KVIL (1150 AM), from potential FM competition. In 1973, the station was sold to Fairbanks Broadcasting Company, marking its first major ownership transition and enabling expansion of its adult contemporary format under sustained local programming leadership. Fairbanks held KVIL until the mid-1980s, after which Sconnix Broadcasting acquired it briefly before selling to in April 1987 for $82 million—the highest price paid for a radio station at that time, reflecting the station's strong market performance and facilities including AM-FM combo. Infinity's ownership continued through mergers: first with Westinghouse Electric (parent of ) in December 1997, integrating KVIL into the group, and later under Viacom's 2000 acquisition of , with the radio assets operating as . This period maintained KVIL's prominence in Dallas-Fort Worth but saw increasing corporate consolidation post-Telecommunications Act of 1996. On February 2, 2017, CBS Radio announced a merger with Entercom Communications, transferring KVIL to Entercom upon FCC approval and completion on November 17, 2017, as part of a larger divestiture to comply with ownership limits. Entercom rebranded to on March 30, 2021, amid financial restructuring, with KVIL remaining under Audacy's portfolio as of 2025; this shift coincided with format experiments but no further outright sales reported.

Lite FM Era and Branding Evolution

In September 1998, KVIL shifted its branding from its traditional call letters to "Lite Rock 103.7," emphasizing a soft adult contemporary sound while minimizing on-air mentions of the KVIL callsign outside of legal identifications. This rebranding aligned with the station's established adult contemporary format, which had dating back to the early as one of the pioneers of AC programming on FM radio in the Dallas-Fort Worth market. By December 2005, under ownership, the station evolved its moniker to "103.7 Lite FM," further focusing on frequency-based branding to appeal to listeners seeking light contemporary hits with reduced talk and commercials. The format featured mainstream AC artists, maintaining KVIL's heritage as a ratings leader in the genre during the late 20th and early 21st centuries. The Lite FM branding persisted until May 2, 2013, when dropped the "103.7 Lite-FM" identifier in favor of reverting to the KVIL call letters, signaling a gradual transition toward a hotter contemporary or hot AC direction with more contemporary pop and rhythmic elements. This evolution reflected broader industry trends in tightening AC playlists to compete with emerging formats, though it marked the end of the dedicated Lite FM era.

Digital Initiatives and Format Tweaks

On May 2, 2013, KVIL discontinued the "103.7 Lite FM" branding, reverting to its call letters as the on-air identity while retaining an adult contemporary format. This change marked the culmination of a year-long evolution in programming, featuring a more energetic with greater emphasis on and 2000s recurrents alongside recent hits to appeal to a broader audience. The format adjustment aimed to refresh the station's sound without a full overhaul, positioning KVIL as "The Best Variety... 90s, 2K's and Today" to differentiate from softer AC competitors. Accompanying the rebrand, KVIL introduced updated jingles produced by ReelWorld, enhancing its auditory identity across broadcasts. These tweaks maintained core listenership while testing incremental shifts toward hotter currents, presaging larger transitions. Digital efforts during this period integrated with Radio's platforms, including online streaming availability via Radio.com, which supported extended reach for the updated programming. The station's facilitated listener interaction through contests and on-demand elements, aligning with industry trends toward hybrid analog-digital consumption.

Amp 103.7 and CHR Period

In August 2016, KVIL completed its evolution from adult contemporary to (CHR) by adopting the branding "More Hits 103.7," emphasizing 50 minutes of music per hour to appeal to a younger demographic. This shift, which began with hot AC tweaks in 2014, positioned the station as the third CHR outlet in the Dallas-Fort Worth market. On January 18, 2017, at 7:00 a.m., CBS Radio rebranded the station as "Amp 103.7" while retaining the CHR format, aiming to refresh its identity and compete more aggressively in the top 40 segment. The rebrand coincided with the hiring of Nathan Fast as morning host, signaling a focus on high-energy programming tailored to contemporary hits. This period marked KVIL's brief foray into mainstream CHR under the "Amp" moniker, featuring current pop and hip-hop tracks to capture urban listeners. During its tenure as Amp 103.7, the station maintained a playlist dominated by recent chart-toppers, though it struggled amid competition from established CHR rivals in the market. The format emphasized rhythmic contemporary elements, reflecting broader industry trends toward integrating hip-hop and dance influences into top 40 radio.

Shift to Alternative Rock

On November 17, 2017, at 10:00 a.m., KVIL transitioned from its format as "Amp 103.7" to , rebranding as "Alt 103.7". The flip occurred immediately after playing "Sorry" by , followed by a commercial break, marking the end of its short-lived CHR phase that had launched in January 2017. The change was orchestrated by Entercom Communications, which sought to fill a void in the Dallas-Fort Worth market left by the 2016 format shift of "" to adult contemporary. This move aligned with Entercom's broader strategy, including a simultaneous alternative flip for WBMP in New York, amid the closure of CBS Radio's alternative stations. "Alt 103.7" positioned itself as "DFW's new alternative," emphasizing tracks to target listeners underserved since the previous alternative outlet's departure. Initial programming under the new format included a mix of established alternative hits and emerging artists, though critics noted it leaned toward mainstream-leaning alternative rather than underground or edgier selections. The station maintained its 103.7 MHz with a 99 kW , ensuring coverage across the metro area. By 2018, listener feedback highlighted debates over the format's authenticity, with some arguing it insufficiently deviated from pop influences inherited from its prior incarnation.

Programming and Formats

Current Alternative Programming

KVIL operates as ALT 103.7, broadcasting a modern format targeting the Dallas-Fort Worth market with a playlist emphasizing current hits alongside select classic tracks from the genre. The station's programming prioritizes artists such as , , , and , reflecting a blend of contemporary alternative releases and enduring staples. This format, launched following a shift from , aims to capture listeners seeking edgier, guitar-driven music distinct from mainstream pop. Weekday lineup features Ian Camfield hosting mornings from 7:00 a.m. to 1:00 p.m. CT, extending from his prior midday slot to provide drive-time engagement with music curation and local commentary. Afternoons from 1:00 p.m. to 4:00 p.m. CT are led by Marci Wiser, a Gracie Award-winning known for alternative expertise, delivering high-energy segments focused on new releases and artist spotlights. Evenings and overnights incorporate automated playlists interspersed with syndicated elements, maintaining format consistency. Weekend programming includes "Local Alt," a Sunday night show hosted by J.R. Muñoz airing at 8:00 p.m. CT, dedicated to spotlighting regional alternative acts from the Metroplex area to foster community ties. The station supplements live content with events like garage sessions and ticket giveaways for concerts featuring aligned artists, such as and , enhancing listener interaction beyond broadcasts. This structure supports 's strategy for the outlet, emphasizing digital streaming integration via the Audacy app for extended reach.

Historical Format Innovations

In April 1967, KVIL-FM became the first station in the Dallas-Fort Worth market to program a Top 40 format on FM, broadcasting in stereo—a technological and programming innovation at a time when FM stereo was still emerging and Top 40 was dominated by AM outlets like KLIF. This initial shift from easy listening to contemporary hits aimed to capture younger listeners migrating to FM for superior audio quality, though the format lasted only briefly before reverting due to insufficient audience traction. The station's more enduring format innovation occurred in the mid-1970s under program director Ron Chapman, who adapted the high-energy Top 40 style from AM radio to FM by blending it with adult contemporary elements, emphasizing cleaner production, reduced commercial clutter, and personality-driven shows tailored to FM's affluent, upscale demographic. This hybrid approach propelled KVIL to market dominance, achieving a 10.8 share in the —the highest for any Dallas station that decade—and setting a template for FM's transition from niche to mainstream pop programming nationwide. By prioritizing stereo fidelity for hit songs and integrating news-talk hybrids like Chapman's morning show, KVIL demonstrated FM's viability for broad-appeal formats, influencing similar shifts at stations across major markets. Subsequent innovations included the 1980s evolution toward a softer contemporary "Lite" sound, which minimized and emphasized and soft pop to sustain high ratings among adults 25-54, while experimenting with extended no-commercial blocks to enhance perceived value. These tweaks, informed by Arbitron data showing KVIL's lead in billings (e.g., $1,200 per minute by ), underscored causal links between format refinement and revenue, prioritizing listener retention over rigid genre adherence.

Syndicated Shows and Content Strategy

During its Adult Contemporary phase, KVIL affiliated with the nationally syndicated program, which featured listener call-ins, song dedications, and advice segments focused on relationships and emotional topics, airing in evenings for over a decade until its removal in early January 2014. The decision to drop Delilah aligned with a broader shift toward localized evening programming on sister station KDMX-HD2, reflecting owner Entercom's strategy to reallocate syndicated resources amid format refinements. Following the 2017 flip to as Amp 103.7 and subsequent rebrand to as Alt 103.7, KVIL increased reliance on syndicated content starting in late 2020, replacing local morning, afternoon, and evening hosts with out-of-market programs to reduce operational expenses during a period of industry consolidation under Entercom (later ). This move prioritized nationally produced shows for consistency and scalability, though specific program titles like potential affiliates from Charlotte-based syndicators were not publicly detailed in station announcements. By November 2021, however, KVIL eliminated these syndicated drive-time slots, adopting a "more music, fewer jocks" approach that minimized spoken-word segments in favor of extended playlists to appeal to alternative listeners seeking uninterrupted tracks. The station's has emphasized flexibility in syndication use to navigate format evolutions and economic pressures, such as Audacy's 2024 proceedings, which accelerated cost controls across its portfolio. While syndication enabled quick access to polished, tested programming without local production overhead—evident in the 2020-2021 phase—subsequent pivots to local personalities, like extending Ian Camfield's midday shift to mornings in November 2024, underscore a recognition that market-specific talent boosts engagement in competitive Dallas-Fort Worth. Weekend initiatives, such as the locally hosted "Local Alt" show launched in September 2025, further hybridize this by spotlighting regional alternative artists without syndication.

Technical Details

Broadcast Frequency and Coverage

KVIL transmits on 103.7 MHz in the FM radio band, a frequency allocated by the (FCC) for commercial full-service FM operations. The station holds dual licenses for the cities of Highland Park and Dallas, Texas, enabling its service to the surrounding region. The transmitter site is situated in , at coordinates 32°35′19″N 96°58′6″W, atop a tower providing extensive typical for VHF frequencies. KVIL employs an () of 99,000 watts horizontally and vertically, paired with an antenna (HAAT) of 507 meters (1,663 feet), which qualifies it as a Class C FM facility designed for wide-area coverage. This configuration yields a primary signal contour extending approximately 60-70 miles from the transmitter, encompassing the Dallas–Fort Worth metroplex and serving as the primary station for the market's 21st-largest radio designation area by population. Predicted coverage maps indicate reliable reception within urban and suburban zones of the metro area, with fringe reception possible in adjacent counties under optimal conditions, though terrain variations and interference from other stations may affect signal strength in peripheral locations. The station's FCC-authorized parameters ensure compliance with maximum power limits for its class, prioritizing robust coverage over directional patterning.

HD Radio Implementation

KVIL-FM adopted , the digital broadcasting standard developed by iBiquity Digital Corporation, in 2006, enabling simultaneous analog and digital transmission on its 103.7 MHz frequency. This implementation supported the primary programming on as a digital of the analog signal, delivering CD-quality audio, artist and song metadata via RDS-like scrolling text, and improved signal robustness in urban environments like the Dallas-Fort Worth metroplex, where the station operates at an of 99,000 watts from a tower height of approximately 1,500 feet above average terrain. The HD Radio rollout facilitated multicasting, with the debut of HD2 featuring "Chick Rock," a niche rock format targeted at women, as part of early industry experiments in subchannel programming to expand revenue streams without additional spectrum allocation. This subchannel initiative aligned with broader FCC approvals for IBOC (In-Band On-Channel) digital operations, which KVIL pursued to future-proof its over-the-air presence amid rising competition from satellite and internet radio. Subsequent subchannel formats have varied, but the core HD infrastructure has persisted, supporting up to three channels (HD1-HD3) with bitrates typically allocated at 64-96 kbps per subchannel for audio, balancing quality and coverage reliability.

HD2 Subchannel Operations

KVIL-HD2 operates as the secondary of KVIL-FM (103.7 MHz) utilizing multicasting technology, enabling the station to transmit distinct programming alongside the main format on HD1. Launched in 2006 by then-owner , the subchannel initially featured "Chick Rock," a niche rock format emphasizing music by artists such as and , aimed at a . This early implementation exemplified early HD2 experiments to exploit unused digital for targeted content, though reception limitations confined its reach primarily to HD Radio-equipped receivers in the Dallas-Fort Worth metro area. Subsequent format shifts reflected evolving strategies to test low-cost, niche offerings. By 2008, programming transitioned to branded as "Rise," focusing on acts. On October 7, 2015, under predecessor Entercom, HD2 adopted a format as "The Oasis," later rebranded "Modern Jazz," playing instrumental and tracks; this persisted until January 11, 2024, with content also streamed via 's digital platform. The era prioritized automated playlists of established artists, serving a relaxed listening demographic underserved by mainstream FM. As of January 2024, relocated its network to KVIL-HD2, supplanting "The Oasis" and shifting from KVIL-HD3; this LGBTQ+-oriented service combines talk shows on lifestyle topics with EDM and top 40 dance hits. 's programming, produced nationally by , includes hosted segments and music curation, available via and app streaming, though subchannel signals often exhibit weaker propagation and require compatible tuners compared to analog FM. has integrated automation tools like Super Hi-Fi for efficient HD subchannel management across markets, including KVIL-HD2, to sustain operations amid limited over-the-air audience.

HD3 Subchannel Operations

The HD3 subchannel of KVIL-FM (103.7 MHz) began operations in June 2019 by simulcasting 's , a national network providing talk programming and (EDM) oriented toward an LGBTQ audience. This expansion added to Channel Q's multicast footprint, which at the time reached over 20 markets via subchannels and streaming. Channel Q's content mix included lifestyle discussions, entertainment news, and top 40 EDM tracks, syndicated across stations without local Dallas-specific customization on KVIL-HD3. The subchannel utilized HD Radio's multicast technology, which allocates bandwidth for secondary signals at reduced bitrates compared to the primary channel—typically around 20-32 kbps for HD3, limiting audio quality and reception stability, especially in fringe areas of the Dallas-Fort Worth coverage contour. KVIL-HD3 maintained this programming continuously from its launch through early 2024, serving as a niche outlet amid the station's main channel shifts between adult contemporary, CHR, and alternative formats. No distinct local production or Dallas-focused adjustments were implemented on HD3 during this period. On January 11, 2024, programming shifted to KVIL's HD2 subchannel to leverage stronger signal propagation and higher bitrate allocation, addressing listener reports of inconsistent HD3 reception in the metro area. Following the relocation, KVIL-HD3 has not activated any replacement service, with industry monitoring indicating no active distinct content as of late 2025. This deactivation aligns with broader trends in utilization, where lower-tier subchannels like HD3 are often underused due to limited receiver penetration and technical constraints.

On-Air Personalities

Ron Chapman Era

Ron Chapman joined KVIL-FM in 1969 as morning , music director, and later program director, roles he held for 31 years until his retirement on September 1, 2000. Under his leadership, KVIL adopted and refined an adult contemporary format emphasizing upbeat music, humor, and listener engagement, which propelled the station to market dominance in the Dallas-Fort Worth area from the 1970s through the 1990s. Chapman's morning show featured his signature witty banter, supported by a cast including news anchors and traffic reporters, fostering a community-oriented vibe that resonated with listeners. He pioneered elements like frequent traffic updates and promotional stunts, such as giveaways and cash contests, which built KVIL's reputation for excitement and accessibility. In one notable 1988 promotion, Chapman solicited $20 donations from listeners without specifying the purpose, raising $240,000 to support station initiatives, demonstrating his strong rapport with the audience. Ratings data from the era reflect KVIL's preeminence: the station achieved number-one status for three consecutive quarters in 1989 with a 10.5 share in adults 25-54, largely attributed to drive-time program. As program director, he enforced high standards on air staff, contributing to consistent top rankings and influencing radio's shift toward personality-driven, format-specific programming. approach prioritized individuality and excellence, transforming KVIL into a benchmark for commercial FM success in the region.

Other Prominent Hosts and Teams

Michael Selden served as KVIL's evening drive host from 1973 until March 18, 1978, contributing to the station's adult contemporary format during its formative years. Ken Barnett, also known on-air as , was a key staff personality in the 1970s and 1980s, handling various shifts and participating in promotional spots. Jack Schell joined the early KVIL lineup in the late , working alongside initial program director Hugh Lampman and providing morning and midday programming that helped establish the station's Top 40-to-adult contemporary transition. Suzy Humphries emerged as a prominent female voice in the and 1980s, known for her comedic bits and on-air rapport with listeners, often featured in KVIL's promotional efforts. Valiere Smith handled music and talk segments during the same era, adding to the station's diverse talent pool. Cat Simon appeared on KVIL in the late , delivering engaging afternoon shows as evidenced by airchecks from October 19, 1979. Jody Dean started at KVIL as a full-time DJ in the , advancing to producer for the morning show and eventually by 1991, before transitioning to other stations. In later years, during the Lite FM phase, KVIL introduced syndicated and local teams; for instance, Tony Zazza and Julie Fisk formed the weekday morning duo from April 8, 2013, aiming to refresh the adult contemporary lineup. Amy Austin contributed to on-air content in the and , though specific shifts varied amid format evolutions. These personalities helped sustain KVIL's market dominance through targeted programming and listener engagement.

Market Impact and Reception

Ratings Performance Over Time

During its adult contemporary format from the mid-1970s through the 1980s, KVIL consistently ranked at or near the top of the Dallas-Fort Worth market, securing the number-one position in 25 Arbitron diary-era books. The station's first market-leading share came in fall 1976, when the AM-FM narrowly topped WBAP with a slim margin. By fall 1978, KVIL claimed first place by a full two shares, with the FM signal alone maintaining the lead. Peak performance included a combined AM-FM share of 11.8% in one fall book during the decade, with KVIL-FM alone reaching 10.8%, the highest ever recorded on the 103.7 and for any station in that period. Other strong showings featured 10.5% in spring 1980 and 10.6% in fall 1985. Ratings began a gradual decline in the late 1980s and 1990s amid increasing competition and format saturation. Spring 1981 saw a drop to 8.5% from the prior year's 10.5%. By 1997, shares hovered around 5-6%, and in 2000, they fell to 3.8-4.3% as competing morning shows gained traction. This erosion continued post-2000, correlating with the end of the AM simulcast and shifts toward softer "Lite" branding, yielding mid-single-digit shares at best.
PeriodKey Ratings HighlightsSource
1970sFirst #1 in fall 1976; 11.8% combined peak (FM 10.8%)
1980s10.5% (spring 1980), 10.6% (fall 1985); multiple #1 books
1990s-2000sDecline to 5.3% (1997), 3.8% (2000)
Subsequent format flips—from hot adult contemporary in 2013, to top 40 as Amp 103.7 in 2017, to —have sustained shares in the 2-4% range under Nielsen PPM measurement. In January 2024, alternative-formatted KVIL held around 3%, buoyed by playlist tweaks. Early 2025 showed a 3.5 share, the format's strongest since mid-2023. Recent monthly PPM averages remain in the low 3s, reflecting stable but diminished market presence compared to its AC dominance.

Influence on Dallas-Fort Worth Radio Landscape

KVIL pioneered the adult contemporary format on FM in the Dallas-Fort Worth market, establishing a benchmark for personality-driven programming that emphasized contemporary hits tailored to young adults. In 1969, Ron Chapman, as program director and morning host, repositioned the station from its earlier top 40 experiments to this targeted approach, leveraging his prior fame from KLIF to draw listeners and boost FM adoption amid growing radio penetration. This shift contributed to KVIL's rapid ascent, with the station first ranking in the top 10 of combined Dallas-Fort Worth Arbitron ratings by 1974 and sustaining market leadership through innovative promotions, such as extensive billboard campaigns that sparked competitive responses from rivals like KNUS. The station's dominance persisted into the and , frequently topping quarterly surveys—for instance, claiming the number one spot in every Arbitron book of 1984—and serving as a for sports like the starting in the late 1980s. Chapman's style, characterized by humor, stunts, and , set a standard for radio in the market, influencing subsequent broadcasters and elevating KVIL as a cultural touchstone that transformed radio into a model of creative media execution. KVIL's later format evolutions, including the 2014 transition from adult contemporary to hot adult contemporary and subsequent shifts to top 40 as Amp 103.7 in 2017 before adopting , reshaped competitive dynamics by vacating segments and prompting rivals to fill voids—such as the launch of Star 102.1 to reclaim mainstream adult contemporary listenership. These changes underscored KVIL's ongoing role in driving market format experimentation, though they also reflected broader pressures from and audience fragmentation that eroded its earlier .

Business Decisions and Format Criticisms

In January 2017, KVIL rebranded from "More Hits 103.7" to "Amp 103.7," maintaining a (CHR) format but aiming to refresh its identity amid competition in the Dallas-Fort Worth market. This decision followed a shift from adult contemporary (AC) roots in the early 2010s to Hot AC and then CHR, reflecting broader industry trends toward younger demographics as traditional AC listenership aged. Only ten months later, on November 17, 2017, immediately following Entercom's acquisition of assets, KVIL flipped to as "Alt 103.7," positioning itself to fill the void left by iHeartMedia's 2016 discontinuation of alternative on 102.1 (). The rapid change was part of Entercom's post-merger strategy to capitalize on alternative's resurgence, launching without traditional hype to emphasize music over promotion. Under subsequent owner (formed from Entercom's 2020 merger with spinoff Entercom), the station has retained the alternative format, introducing features like the 2025 weekend show "Local Alt" to highlight regional artists. Critics and listeners have faulted these decisions for eroding KVIL's decades-long AC heritage, established under Ron Chapman in the , without a ceremonial farewell, such as a final sign-off from Chapman, who retired in 2013. The 2017 CHR-to-alternative pivot, occurring after less than a year as Amp, drew accusations of reactive trend-chasing in a fragmented market, alienating Top 40 fans and failing to build loyalty due to minimal promotional investment. The alternative iteration faced specific backlash for lacking authenticity, with playlists criticized as insufficiently edgy—relying on mainstream acts rather than underground alternative, prompting listener complaints that it mimicked CHR under a new label. These shifts underscore challenges in major markets like -Fort Worth, where format volatility often prioritizes short-term ratings over sustained audience retention.

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