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WRVF
WRVF (101.5 FM "The River") is a commercial radio station in Toledo, Ohio, owned by iHeartMedia, Inc. It broadcasts an adult contemporary radio format, switching to all-Christmas music for much of November and December. WRVF carries the syndicated Delilah music and call-in show in the evening. The radio studios and offices are at Superior and Lafayette in Downtown Toledo.
WRVF has an effective radiated power (ERP) of 33,000 watts. The station's transmitter is located at North Wynn Road at Cedar Point Road in Oregon, Ohio. The signal covers parts of Ohio and Michigan, getting into the Detroit metropolitan area, as well as a small chunk of Ontario. The station broadcasts using HD Radio technology. The HD2 digital subchannel simulcasts the news/talk format of co-owned WSPD 1370 AM.
On August 11, 1946, the station signed on the air as WSPD-FM. The station largely simulcast sister station WSPD 1370 AM. They were owned by The Fort Industry Company on Huron Street, which added television station WSPD-TV in 1948 (now WTVG). WSPD-AM-FM were NBC Red Network affiliates, carrying its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio."
As network programming moved from radio to television, WSPD-AM-FM switched to full service middle of the road programming, including popular adult music, news and sports. In the late 1960s, the Federal Communications Commission required many AM-FM combos to offer separate programming. WSPD-FM adopted an adult contemporary format using Drake-Chenault's automated "Hit Parade" package.
In 1971, WSPD-FM was sold to Susquehanna Broadcasting. It switched its call sign to WLQR and became a beautiful music station, known as "Stereo 101." It played half-hour music tapes mastered at Susquehanna's studios in York, Pennsylvania, with local announcers Steve Kendall, Mike Stanley, Larry Weseman and Bill Stewart.
By the 1980s, the easy listening format's audience was beginning to age, while most advertisers seek out young to middle aged customers. In an effort to stay youthful, WLQR added more vocals and reduced the instrumentals in its playlist.
In 1987, the station finished its transition to soft adult contemporary, becoming "Soft Rock 101.5 WLQR." By this time the station was again co-owned with WSPD. A few years later the station began stunting by playing "Friends in Low Places" by Garth Brooks with a man with a southern accent announcing that something new was coming to WLQR on Monday. The following Monday the station kept its soft AC format and became "101.5 The River", changing its call letters to WRVF.
The River is among the first stations to go with all Christmas music between mid-November through Christmas Day. This tradition began in 1995, the year the station's call sign changed from WLQR-FM. It was several years before the practice became commonplace for AC stations around North America. WRVF's morning show featured Toledo radio veteran Jack "Mitch" Mitchell until March 31, 2006.
WRVF
WRVF (101.5 FM "The River") is a commercial radio station in Toledo, Ohio, owned by iHeartMedia, Inc. It broadcasts an adult contemporary radio format, switching to all-Christmas music for much of November and December. WRVF carries the syndicated Delilah music and call-in show in the evening. The radio studios and offices are at Superior and Lafayette in Downtown Toledo.
WRVF has an effective radiated power (ERP) of 33,000 watts. The station's transmitter is located at North Wynn Road at Cedar Point Road in Oregon, Ohio. The signal covers parts of Ohio and Michigan, getting into the Detroit metropolitan area, as well as a small chunk of Ontario. The station broadcasts using HD Radio technology. The HD2 digital subchannel simulcasts the news/talk format of co-owned WSPD 1370 AM.
On August 11, 1946, the station signed on the air as WSPD-FM. The station largely simulcast sister station WSPD 1370 AM. They were owned by The Fort Industry Company on Huron Street, which added television station WSPD-TV in 1948 (now WTVG). WSPD-AM-FM were NBC Red Network affiliates, carrying its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio."
As network programming moved from radio to television, WSPD-AM-FM switched to full service middle of the road programming, including popular adult music, news and sports. In the late 1960s, the Federal Communications Commission required many AM-FM combos to offer separate programming. WSPD-FM adopted an adult contemporary format using Drake-Chenault's automated "Hit Parade" package.
In 1971, WSPD-FM was sold to Susquehanna Broadcasting. It switched its call sign to WLQR and became a beautiful music station, known as "Stereo 101." It played half-hour music tapes mastered at Susquehanna's studios in York, Pennsylvania, with local announcers Steve Kendall, Mike Stanley, Larry Weseman and Bill Stewart.
By the 1980s, the easy listening format's audience was beginning to age, while most advertisers seek out young to middle aged customers. In an effort to stay youthful, WLQR added more vocals and reduced the instrumentals in its playlist.
In 1987, the station finished its transition to soft adult contemporary, becoming "Soft Rock 101.5 WLQR." By this time the station was again co-owned with WSPD. A few years later the station began stunting by playing "Friends in Low Places" by Garth Brooks with a man with a southern accent announcing that something new was coming to WLQR on Monday. The following Monday the station kept its soft AC format and became "101.5 The River", changing its call letters to WRVF.
The River is among the first stations to go with all Christmas music between mid-November through Christmas Day. This tradition began in 1995, the year the station's call sign changed from WLQR-FM. It was several years before the practice became commonplace for AC stations around North America. WRVF's morning show featured Toledo radio veteran Jack "Mitch" Mitchell until March 31, 2006.