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WWE Championship
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| WWE Championship | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
The Undisputed WWE Championship belt with default side plates (2023–present) | |||||||||||||||||||
| Details | |||||||||||||||||||
| Promotion | WWE | ||||||||||||||||||
| Brand | SmackDown | ||||||||||||||||||
| Date established | April 25, 1963 | ||||||||||||||||||
| Current champion | Cody Rhodes | ||||||||||||||||||
| Date won | August 3, 2025 | ||||||||||||||||||
| Other names | |||||||||||||||||||
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The WWE Championship, also referred to as the Undisputed WWE Championship since April 2024, is a men's professional wrestling world heavyweight championship created and promoted by the American promotion WWE, defended on the SmackDown brand division. It is one of two men's world titles on WWE's main roster, along with the World Heavyweight Championship on Raw. The current champion is Cody Rhodes, who is in his second reign. He won the title by defeating previous champion John Cena in a Street Fight on Night 2 of SummerSlam on August 3, 2025.
The original world championship of the promotion, it was established by the then-World Wide Wrestling Federation (WWWF) on April 25, 1963, as the WWWF World Heavyweight Championship, after the promotion seceded from the National Wrestling Alliance (NWA) following a dispute over the NWA World Heavyweight Championship. The inaugural champion was Buddy Rogers. Since its inception, the title has undergone many name changes due to company name changes and title unifications. It is the oldest championship currently active in WWE, and is presented as being the promotion's most prestigious title, with many matches for the title having headlined pay-per-view and livestreaming events—including WWE's flagship event WrestleMania. In professional wrestling in general, it is considered to be one of the most prestigious championships of all time.[2]
From its inception until 2001, it was promoted as WWE's sole primary championship. An additional world title, the WCW Championship, was added after the then-World Wrestling Federation's (WWF) purchase of World Championship Wrestling in early 2001. The titles were later unified as the Undisputed WWF Championship. After the first brand split in 2002 and the promotion being renamed to WWE, the championship became exclusive to SmackDown, dropping the "undisputed" moniker, while the World Heavyweight Championship (2002–2013 version) was created for Raw. ECW became a third brand in 2006, adding the ECW Championship. That title was deactivated in 2010, and the World Heavyweight Championship was unified into the WWE Championship in 2013. The championship was again the sole world title of WWE until the introduction of the WWE Universal Championship with the 2016 brand split and then a new World Heavyweight Championship in 2023. From April 2022 until April 2024, the WWE and Universal titles were held and defended together as the Undisputed WWE Universal Championship, maintaining their individual lineages until the Universal title was deactivated in April 2024, with the WWE title subsequently referred to as the Undisputed WWE Championship. During both brand splits, the WWE Championship has switched brands, usually as a result of the WWE Draft; the 2023 draft moved it back to SmackDown.
History
[edit]Origin
[edit]
The title was introduced in 1963 with Buddy Rogers becoming the first champion. Its backstory began in the National Wrestling Alliance (NWA), which had various territorial member promotions. In the 1950s, Capitol Wrestling Corporation (CWC) was a member of the NWA and by 1963, its executives held a controlling stake over NWA operations. During this time, Buddy Rogers held the NWA World Heavyweight Championship until January 24, when Lou Thesz defeated Rogers for the championship in a one-fall match. Claiming the title can only be contested in a traditional two-out-of-three falls match, CWC disputed the title change, and thus seceded from the NWA and became the World Wide Wrestling Federation (WWWF). The WWWF World Heavyweight Championship was then established and awarded to Buddy Rogers with the explanation that he won a fictional tournament in Rio de Janeiro, supposedly defeating Antonino Rocca in the finals.[3] After several years, the WWWF became affiliated with the NWA once again; one of the caveats of rejoining is that the championship would no longer be recognised as a "world championship", and only as a regional heavyweight championship.[4] In 1979, the WWWF was renamed World Wrestling Federation (WWF), and then after conclusively ending its affiliation with the NWA in 1983, the title regained its "world championship" status and was renamed the WWF World Heavyweight Championship. Although the full name appeared on the championship belts until 1998, the name was often abbreviated to WWF Championship, which became its official name in 1998.
Monday Night War and unification
[edit]
In 1991, World Championship Wrestling (WCW), a member of the NWA, established the WCW World Heavyweight Championship to replace the NWA's world title. In 1993, WCW seceded from the NWA and grew to become a rival promotion to the WWF. Both organizations grew into mainstream prominence and were eventually involved in a television ratings war, dubbed the Monday Night War. Near the end of the ratings war, WCW began a financial decline, which culminated in WWF purchasing WCW in March 2001.[5] As a result of the purchase, the WWF acquired, among other assets, WCW's championships. Thus, there were two world titles in the WWF: the original WWF Championship and the WCW Championship, which was eventually renamed the "World Championship".[6][7]

In December 2001, the two championships were unified at Vengeance. At the event, Stone Cold Steve Austin defeated Kurt Angle to retain the WWF Championship, while Chris Jericho defeated The Rock for the World Championship. After this, Jericho then defeated Austin, unifying the WWF and World Championships, and becoming the first Undisputed WWF Championship; the Undisputed championship retained the lineage of the WWF Championship and the World Championship was retired.[8] Subsequently, the Big Eagle Belt (formerly representing the WWF Championship) and the Big Gold Belt (formerly representing the World Championship) were used in tandem to represent the Undisputed Championship.[9][10][11] Jericho held the championship for four months until he lost it at WrestleMania X8 against Triple H, who was soon after presented with a single championship belt.[12] Following the company's rebranding from WWF to WWE, the championship's name was officially changed to the Undisputed WWE Championship, and later to the WWE Undisputed Championship.
First brand split
[edit]
The Undisputed Championship continued up through the beginning of the first brand split, which saw wrestlers being drafted to the company's main television programs, Raw and SmackDown, each show representing the brand of the same name, with championships assigned to and authority figures appointed for each brand.[13] The holder of the Undisputed Championship was the only male wrestler allowed to appear on both shows.
In May 2002, the WWF was renamed World Wrestling Entertainment (WWE) and the championships were renamed accordingly. At first, the championship remained unaffiliated with either brand as wrestlers from both brands could challenge the champion. Following the appointment of Eric Bischoff and Stephanie McMahon as General Managers of Raw and SmackDown, respectively, Stephanie McMahon convinced then-Undisputed Champion Brock Lesnar to become exclusive to the SmackDown brand, leaving the Raw brand without a world title.[14][15] In response, on September 2, Bischoff disputed Lesnar's status as champion, stating Lesnar was refusing to defend his title against the designated No. 1 contender, Triple H, and awarded the latter with the newly created World Heavyweight Championship. Immediately afterward, Lesnar's championship dropped the epithet "Undisputed" and became known as the WWE Championship.[16]
Over the course of the first brand split, the WWE Championship was used as the world title of the SmackDown brand twice and of the Raw brand three times. In all but two cases, the WWE Championship switched brands as a result of the annual draft. In June 2006, WWE established ECW as a third brand, on which former Extreme Championship Wrestling stars and newer talent competed. When ECW's Rob Van Dam won the WWE Championship at ECW One Night Stand on June 11, 2006, the championship briefly became a world title of the ECW brand; the ECW World Heavyweight Championship was subsequently reactivated for the ECW brand upon Van Dam's title win. Van Dam held both titles until he lost the WWE Championship to Raw's Edge the following month. The ECW brand was disbanded in 2010, subsequently deactivating the ECW Championship. In April 2011, WWE ceased going by its full name with the "WWE" abbreviation becoming an orphaned initialism, and the first brand split ended that August.
Just prior to the end of the first brand split, a storyline saw CM Punk vowing to leave the company with the WWE Championship when his contract expired on July 17, 2011, the date of the 2011 Money in the Bank pay-per-view. At the event, Punk succeeded in defeating the defending champion John Cena to win the title, and left the company with the physical championship belt. Subsequently, the championship was vacated and Rey Mysterio won an eight-man tournament by defeating The Miz in the finals to be crowned the new WWE Champion, only to subsequently lose it later that night to Cena, for the latter's record ninth reign. Punk then returned to WWE with his own championship belt, disputing Cena's claim to the title.[17] The two WWE Champions wrestled each other at SummerSlam in what was billed as a match for the "Undisputed WWE Championship"; Punk defeated Cena to solidify his claim on the title, but Alberto Del Rio immediately cashed in his Money in the Bank contract to capture the undisputed championship.[18]
Reunification and second brand split
[edit]
Following the end of the first brand split in August 2011, both the WWE Champion and World Heavyweight Champion could appear on both Raw and SmackDown. In November 2013, the night after Survivor Series, reigning World Heavyweight Champion John Cena made a challenge to reigning WWE Champion Randy Orton to determine WWE's undisputed world champion. Orton defeated Cena in a TLC match at the TLC: Tables, Ladders & Chairs pay-per-view on December 15, 2013, to unify the titles. Subsequently, the unified championship was renamed WWE World Heavyweight Championship and retained the lineage of the WWE Championship; the World Heavyweight Championship was retired.[19] Orton and subsequent champions held both championship belts until a single championship belt was given to reigning champion Brock Lesnar in August 2014.[20]
After Dean Ambrose became champion in June 2016, the title's name was reverted to WWE Championship.[21][22][23] In light of the return of the brand split the following month, Ambrose was drafted to SmackDown. Ambrose then retained his title at Battleground on July 24 against Raw draftees Seth Rollins and Roman Reigns, making the title exclusive to SmackDown.[24] On the July 25 episode of Raw, to address the lack of a world title for the brand, the WWE Universal Championship was created; Finn Bálor became the inaugural champion at SummerSlam.[25] After the unveiling of the Universal title, the WWE Championship was renamed WWE World Championship,[26][27] but reverted to WWE Championship in December 2016 during AJ Styles' first reign.[28]
The title changed hands for the first time outside of North America when AJ Styles defeated Jinder Mahal to win his second WWE Championship in Manchester, England on the November 7, 2017, episode of SmackDown. This was also the first time in nearly 15 years that the championship changed hands on an episode of SmackDown; the last time was in 2003 when Brock Lesnar defeated Kurt Angle for the title.[29]
At Crown Jewel on October 31, 2019, SmackDown wrestler "The Fiend" Bray Wyatt won the Universal Championship, thus transferring the title to SmackDown. Also at that event, after reigning WWE Champion Brock Lesnar had defeated Cain Velasquez to retain the title, he was attacked by Raw's Rey Mysterio, who Lesnar had attacked a few weeks prior.[30] The following night on Friday Night SmackDown, Lesnar quit SmackDown and went to Raw to continue his feud with Mysterio, thus transferring the WWE Championship to Raw.[31]
Universal Championship coexistence
[edit]
At WrestleMania 38 Night 2 on April 3, 2022, SmackDown's Universal Champion Roman Reigns defeated reigning WWE Champion Brock Lesnar in a Winner Takes All match to claim both world championships and then become recognized as the Undisputed WWE Universal Champion. WWE promoted Reigns as a double champion, defending both titles together across both brands as the Undisputed WWE Universal Championship.[32] On the April 24, 2023, episode of Raw, WWE Chief Content Officer Triple H announced that regardless of what brand Reigns was drafted to in the 2023 WWE Draft, he and his undisputed championship would become exclusive to that brand. Triple H subsequently unveiled a new World Heavyweight Championship for the opposing brand, which was won by Seth Rollins at Night of Champions.[33][34] As Reigns was drafted to SmackDown, the World Heavyweight Championship became exclusive to Raw.[35]
On the June 2, 2023, episode of SmackDown, Triple H presented Reigns with a new singular championship belt to represent the Undisputed WWE Universal Championship.[36] Amidst confusion of the lineages, Fightful reported that WWE confirmed to them that the two championships were still in fact separate lineages, represented by one belt.[37] This was also represented on WWE.com, with both Reigns and Cody Rhodes, who defeated Reigns at WrestleMania XL, being listed as champions of both individual titles. However, after Rhodes defeated Reigns, the title began to be referred to as the Undisputed WWE Championship. The following year, after John Cena defeated Rhodes at WrestleMania 41, the Universal Championship's lineage was amended, retiring the title with Reigns recognized as its final champion. The WWE Championship, however, continues to be referred to as the Undisputed WWE Championship.[38]
Brand designation
[edit]With the first brand split, an annual draft was established in 2002. Each year (except 2003), the General Managers participated in a draft lottery in which select members of WWE's roster were assigned to a brand. The revived ECW became a third brand from 2006 to 2010.[39] On August 29, 2011, WWE ended the brand extension and wrestlers (including all champions), were then free to appear on any program.
On July 19, 2016, SmackDown moved to Tuesdays and became a live show with its own set of wrestlers and writers, separate from Raw, thus reintroducing the brand split. The draft took place on the live premiere of SmackDown.[40] On the July 18 episode of Raw, SmackDown Commissioner Shane McMahon named Daniel Bryan the SmackDown General Manager and Raw Commissioner Stephanie McMahon named Mick Foley the Raw General Manager.[23][41]
Below is a list of dates indicating the transitions of the WWE Championship between the Raw, SmackDown, and ECW brands.
| Date of transition | Brand | Notes |
|---|---|---|
| August 26, 2002 | SmackDown! | WWE Undisputed Champion Brock Lesnar signed with SmackDown!, making the title exclusive to the brand. The title was renamed to WWE Championship after the World Heavyweight Championship (original) was established for Raw.[42] |
| June 6, 2005 | Raw | WWE Champion John Cena was drafted to Raw during the 2005 WWE Draft Lottery.[43] |
| June 11, 2006 | ECW | Following WWE's revival of Extreme Championship Wrestling as a third brand dubbed ECW, Rob Van Dam was chosen by ECW representative Paul Heyman to move to the new brand. At ECW One Night Stand, Van Dam cashed in his Money in the Bank contract and defeated John Cena to win the WWE Championship, thus transferring the title to ECW. The ECW World Heavyweight Championship was reactivated and awarded to Van Dam, who held both titles.[44] |
| July 3, 2006 | Raw | The WWE Championship was returned to Raw after Edge defeated Rob Van Dam and John Cena.[45] |
| June 23, 2008 | SmackDown | WWE Champion Triple H was drafted to SmackDown during the 2008 WWE Draft.[46] |
| April 13, 2009 | Raw | WWE Champion Triple H was drafted back to Raw during the 2009 WWE Draft.[47] Both the ECW brand and renamed ECW Championship were deactivated in 2010. |
| August 29, 2011 | N/A | End of first brand split. The WWE Champion could appear on both Raw and SmackDown. The WWE Championship and the original World Heavyweight Championship were unified in December 2013, with the World Heavyweight Championship retired as a result. |
| July 19, 2016 | SmackDown | Reintroduction of the brand split. WWE Champion Dean Ambrose was drafted to SmackDown during the 2016 WWE Draft. The WWE Universal Championship was created for Raw. |
| November 1, 2019 | Raw | WWE Champion Brock Lesnar quit SmackDown and transferred to Raw. |
| April 28, 2023 | SmackDown | Undisputed WWE Universal Champion Roman Reigns was drafted to SmackDown during the 2023 WWE Draft. A new World Heavyweight Championship was created for Raw. The WWE Championship has then been referred to as the Undisputed WWE Championship since April 2024, after the Universal Championship was retired. |
Belt designs
[edit]1963–1982
[edit]
When introduced in 1963, the original WWWF World Heavyweight Championship was represented by a United States championship belt that Buddy Rogers had defended in various territories prior to becoming the inaugural WWWF world champion. The center plate of this belt was an outline of the continental United States and there were two shield-shaped side plates with grapplers on them; the plates were on a red leather strap. On the center plate, there was a circle flanked by grapplers, and the circle was designed to contain a photograph of the titleholder. Above the circle was a shield with an eagle atop it with stars on opposite sides of the shield. The caption "World's Champion" was added below the circle. This title belt was worn by the inaugural champion Buddy Rogers in 1963 and the second champion Bruno Sammartino.[48]

After Sammartino became champion, a new title belt on a blue strap was created and used until 1965. The enlarged center piece contained a crowned globe and two grapplers, and read "WWWF World Champion"; the two side plates commemorated Sammartino's title win. This belt was stolen in September 1965; a new belt was created with a mostly similar design with a couple of minor differences with the design of the side plates. This is the most recognizable version of Sammartino's belt that was used until 1971 and has been called the "holy grail of professional wrestling artifacts". After defeating Sammartino in January 1971, Ivan Koloff held Sammartino's belt for three weeks before losing it to Pedro Morales.[49][50][51][52]

During Morales's reign, the championship belt was updated several times. First in 1971, this design was on an indigo colored strap and contained three shield-shaped plates. Below the center plate, which read "World Heavyweight Champion" and had a cross at its center, a separate horizontal plate read "WWWF". This was replaced with another design in 1972. This version, on a red strap, read "WWWF Heavyweight Wrestling Champion" around the edges with an eagle at the center, while six side plates represented several countries. 1973 saw the introduction of another yet similar design; this one was on a black strap and contained two grapplers above a differently designed eagle. This version was subsequently held by Stan Stasiak, Bruno Sammartino, "Superstar" Billy Graham – who wore a red leather variation – and Bob Backlund. During the latter's reign, the promotion's name was shortened to World Wrestling Federation (WWF), but the physical championship belt still read "WWWF".[51][52]
1982–2005
[edit]


After the previous design was destroyed, a new design was introduced in January 1983, nicknamed the "Big Green Belt" due to its size and the color of its strap. This was the first to be created under the WWF name. It included eight (later ten) side plates dedicated to the previous champions. The center plate featured a wrestler holding up a championship belt with a globe behind him. This design, held by Bob Backlund, The Iron Sheik, and Hulk Hogan, was replaced first by the "Hogan '84" design during the spring of 1984, then by the nearly identical "Hogan '85" design, which first appeared at WrestleMania 1. Both were called "Hogan" belts as they were only worn by Hulk Hogan, and they were similar in design to the NWA Television Championship at the time. The '84 belt consisted of a dual-plated gold and silver main plate as well as two dual-plated side plates on each side. The main plate was engraved with red lettering. The '85 belt had a silver and black main plate with raised silver lettering and the same side plates as the '84 belt. Both belts included black straps. Both center plates read "WWF" at the top, below that was an eagle with two banners below it reading "World Heavyweight Wrestling Champion". The bottom read "World Wrestling Federation" and above that was a name plate commemorating Hogan's title win, while the side plates noted previous champions. In October 1985, a new belt was introduced and was again only worn by Hogan. This belt is erroneously known as the "Hogan '86" belt. The center plate featured a globe in the center, along with Roman columns and olive branches. It read "World Heavyweight Wrestling Champion" and included the famous WWF block logo at the top, while four side plates had flags (two flags per side plate) representing the United States, Canada, Mexico, Japan, the United Kingdom, Australia, the Soviet Union, and Italy.[51][52]
On February 5, 1988, just before ending his first championship reign, Hogan introduced another new design, the "Winged Eagle" championship belt, which became the primary design for the next decade with many wrestlers holding this version, and is considered the most popular design of the championship. Its nickname is derived from the eagle's wings seemingly coming off of the center plate, which included the block WWF logo and read "World Heavyweight Wrestling Champion". The championship belt also had four identical side plates. Apart from the usual black leather strap, The Ultimate Warrior wore white, light blue, yellow, and purple variations, with the latter also worn by Sgt. Slaughter. In March 1998, after "Stone Cold" Steve Austin became champion, he was presented with a new design, often dubbed the "Big Eagle" or "Attitude Era" championship belt. The center plate was similar to the previous design, but became fully rounded, and the side plates were updated with the inner side plates containing the McMahon family crest of a lion holding a shield that had the WWF logo. When it was unveiled, it originally contained the block WWF logo and was on a blue strap, but was updated in November 1998 to the WWF scratch logo and on a black strap. In addition to the logo, it read "World Wrestling Federation Champion".[51][52]

After Chris Jericho unified the WWF and World Championships into the Undisputed WWF Championship, the "Big Eagle" championship belt was used in tandem with the "Big Gold Belt", the former WCW Championship belt, until a single Undisputed Championship belt was introduced to champion Triple H on the April 1, 2002, episode of Raw.[12] This new belt, dubbed the "Undisputed Championship Belt", was designed by New York-based tattoo artist Keith Ciaramello. Taking inspiration from WCW, this design included a name plate, and like the previous two designs, it had an eagle atop the globe. There were also stars seemingly shooting out from the globe. It originally had the WWF scratch logo and read "World Wrestling Federation Champion"; after the promotion was renamed World Wrestling Entertainment (WWE) in May 2002, both the scratch logo and wording were changed accordingly. The inner side plates on this design also contained the McMahon family crest of a lion holding a shield that had the company logo.[53] The championship would drop the "undisputed" moniker in September 2002, becoming the WWE Championship again when it became exclusive to SmackDown, while the Big Gold Belt was resurrected to represent the World Heavyweight Championship for Raw.[51][52]
2005–2014
[edit]
After John Cena won the WWE Championship in April 2005, he introduced his own custom belt, the "Spinner Belt", which had a gold and diamond bling-bling style reflecting his hip hop character at the time. Although originally a custom belt for Cena, it became the WWE Championship's primary design from April 12, 2005, until February 18, 2013. The scratch WWE logo, placed between an eagle on top and the word "Champ" and a name plate below, could be spun like spinner wheels or a turntable in keeping with the hip-hop theme. The WWE logo was encrusted with diamonds while other parts of the championship were emblazoned with various other jewels. The inner side plates read "WWE Champion", though before 2008, one side plate indicated the brand the title was designated to. The spinning function was phased out in later years and the logo set in a fixed place, most notably during The Miz's first reign (2010–2011) when the logo was turned upside down to look like an "M".[52]

On the February 18, 2013, episode of Raw, The Rock unveiled a new WWE Championship belt, often dubbed the "Big Logo Belt".[51] The new title was partially designed by Orange County Choppers of American Chopper fame, as well as well-known belt maker Dave Millican.[54] The championship included a large cut-out of the scratch WWE logo (encrusted with diamonds) inside a large irregular heptagonal plate, with the border of the plate featuring diamonds and other gems. The backing behind the logo was the black leather strap itself with a nugget texture. The word "Champion" appeared in a large gold banner underneath the logo. Gold divider bars separated the center plate from its two large side plates. The side plates featured a removable center section that could be customized with the champion's logo in lieu of a nameplate; the default side plates consisted of a red globe with the WWE logo on the globe underneath a crown.[55][52]
After Randy Orton unified the WWE Championship and World Heavyweight Championship, with the latter being retired, the "Big Logo Belt" was used in tandem with the "Big Gold Belt" to represent the renamed WWE World Heavyweight Championship.[56][51]
2014–present
[edit]
On the August 18, 2014, episode of Raw, reigning champion Brock Lesnar, who had won the title the night before at SummerSlam, was presented with a single championship belt, retiring the Big Gold Belt in the process. This new standard belt, often dubbed the "Network Logo" belt, had a slightly updated design from the belt introduced by The Rock in 2013 as a result of WWE changing their corporate logo to the one originally used for the WWE Network, which had launched earlier that year in February. It included a large center plate dominated by a cut out of the current WWE logo (encrusted with diamonds) inside an irregular heptagon with the capital words "World Heavyweight Champion" along the bottom edges, in very small print. The backing behind the logo was again the black leather strap with nugget texture. The belt retained the gold divider bars introduced in the previous design. The large side plates, like the previous design, included removable round center sections, allowing the holder's personal logo to be added to the championship belt; the default plates showed gold and red world maps with the WWE logo over them but without the crown from the previous design.[20][51][52] Over the subsequent years, customizable side plates would be integrated onto WWE's other championship belts, with all of their championships utilizing them by 2024.
The "Network Logo" design would become a blueprint for WWE's men's and women's world championships, with the only differences being the name at the bottom of the center plate and the colors, as well as the women's being smaller. First was the WWE Women's Championship in April 2016,[57] which became the Raw Women's Championship later that year, although it reverted to its original name in June 2023.[58] After the WWE World Heavyweight Championship became exclusive to SmackDown as a result of the 2016 brand split, the design would also be used for the WWE Universal Championship that was introduced for the Raw brand.[59] The design was also used for the SmackDown Women's Championship introduced in August[60] until that title received a new design in June 2023 when it was renamed Women's World Championship.[61] The NXT United Kingdom Championship and NXT UK Women's Championship belts also used the same base outline but with a different design on the center plate itself.[62][63] After the introduction of the Universal Championship, the WWE World Heavyweight Championship subsequently reverted to being called the WWE Championship, although from July to December 2016, it was called the "WWE World Championship".[64][65][66][67][68][69] The physical belt, however, retained the text "World Heavyweight Champion", and during AJ Styles's first reign in late 2017, a rare version of the belt featuring a black swoosh behind the WWE logo briefly appeared on an episode of SmackDown, but reverted to the standard red swoosh in subsequent appearances.[70]

After Roman Reigns became the Undisputed WWE Universal Champion at WrestleMania 38 in April 2022, both the standard versions of the WWE Championship and Universal Championship belts were used in tandem to represent the undisputed title, although both titles retained their individual lineages. On the June 2, 2023, episode of SmackDown, in celebration of Reigns reaching 1,000 days as Universal Champion, he was presented with a new single title belt to represent the Undisputed WWE Universal Championship. It features the same "Network Logo" design on a black strap, but the WWE logo is encrusted with black diamonds, it has a gold nugget-textured background behind the logo which was made as part of the metal plate instead of colored leather, and the text at the bottom of the plate says "Undisputed Champion"; the side plates remained the same.[36] Despite this, his manager Paul Heyman had continued to carry around the previous WWE and Universal Championship belts until the end of July.[71] On WWE's website, pictures of the previous title belts were still used for the individual title histories of each championship until April 2024 when the Undisputed WWE Universal Championship (truncated to Undisputed WWE Championship in April 2024) belt replaced the image for the WWE Championship; the Universal Championship title history remained a picture of the previous blue belt. The Undisputed belt design would continue to be used to represent the WWE Championship after the Universal Championship was officially retired in April 2024.
Customization
[edit]
Custom championship belts have been created to honor certain reigning champions or match their characters. During Hogan's reign in 1986, he had a modified version of the Hogan '86 made, which included a picture of himself at the center. Not much is known about this "mystery belt" as he quickly reverted to the original Hogan '86 version. A much larger version similar to the Hogan '86 championship belt was created for André the Giant before WrestleMania III, although he never wore it as champion.[72][51]

A custom championship belt was used by "Stone Cold" Steve Austin during his second reign (1998), which included his "Smoking Skull" logo as well as rattle snakes. As an answer, The Rock also had a custom championship belt designed and constructed, including his trademark "Brahma Bull" logo, but due to creative reasons, it never appeared on television.[53] The Spinner Belt, originally a customized belt for John Cena, remained the standard title belt from 2005 to 2013. During Edge's second reign in 2006, he introduced his own variation, the "Rated R Spinner" design, replacing the WWE scratch logo with his "Rated R Superstar" logo. Edge had sketched a completely new custom design, but due to creative differences, it did not get made.[73][51] Edge, who was not a fan of his spinner version and wanted a custom design that meant something, later said that WWE probably decided to go with the Rated R Spinner version in order to sell more merchandise.[74] During Daniel Bryan's fourth reign (2018–2019) as part of his environmentalist heel gimmick, he threw the standard title belt in a garbage can (bemoaning the fact it was made from leather) and introduced a new custom belt, dubbed the "Planet's Championship", featuring the same design as the "Network Logo" belt, but made from "entirely sustainable materials" (such as the strap being made from hemp and the center and side plates carved from wood of a naturally fallen oak tree; the side plates also had his name instead of the WWE logo).[75]
In other sports
[edit]In October 2014, WWE presented the San Francisco Giants a replica of the "Network Logo" belt for winning the 2014 World Series.[76][77] This began a tradition for WWE, and they have since created custom WWE Championship belts for winners in professional sports, with the side plates commemorating the achievement. They have also presented a custom belt to exceptionally notable people for their efforts in their profession.[78] WWE had originally presented custom WWE Championships to winners in both male and female sports, but in 2018, they began presenting those in female sports with custom Women's Championship belts.[79]
Since that original gift in 2014, WWE has presented custom WWE Championship belts to winners of the World Series,[80][81][82][83][84][85] Super Bowl,[86][87][88][89][90] NBA Finals,[91][92][93][94][95][96] FIFA Women's World Cup,[97] College Football Playoff National Championship,[98] Stanley Cup Finals,[99][100][101][102] Australian Open,[103] Premier League,[104][105] Bundesliga,[106] Indian Premier League,[107] Liga MX,[108] Argentine Primera División,[109] Major League Baseball Home Run Derby,[110] Formula One World Championship,[111] UEFA Champions League,[112] Overwatch League,[113] Cricket World Cup,[114] Men's US Open,[115] and Canadian Football League Grey Cup.[116] WWE also presented a title to London police officer Charlie Guenigault for his "exceptional bravery" during the 2017 London Bridge attack,[117] and to the U.S. servicemen and women who have helped in hosting WWE Tribute to the Troops (2015–2023) as well as for their continued service to the country.[118][119][120][121] In 2020, WWE Championship belts were also presented to Christophe Agius and Philippe Chéreau, WWE announcers in France for 20 consecutive years presenting WWE on French television.[122] With the introduction of the Undisputed WWE Championship belt in June 2023, WWE have since presented custom versions of it.[123]
Reigns
[edit]
The WWE Championship was the first world championship introduced into the promotion in 1963. The inaugural champion was Buddy Rogers, and there have been 55 different official champions overall and 11 vacancies.[124] The longest reigning champion is Bruno Sammartino, who held the title from May 17, 1963, to January 18, 1971, for a total of 2,803 days (7 years, 8 months, and 1 day); Sammartino also holds the record for longest combined reign at 4,040 days.[125] André the Giant is the shortest reigning champion, officially holding the title for 1 minute, 48 seconds due to selling the title to Ted DiBiase following his title win.[1] The youngest champion is Brock Lesnar, who won the title for the first time at the age of 25 years, 44 days during SummerSlam in August 2002, while the oldest champion is one-time holder Mr. McMahon, who won the title at the age of 54 years, 21 days during the September 16, 1999, episode of SmackDown. John Cena holds the record for most reigns with 14 which occurred between 2005 and 2025.[124]
Cody Rhodes is the current champion in his second reign. He won the Undisputed WWE Championship by defeating John Cena in a Street Fight on Night 2 of SummerSlam on August 3, 2025, in East Rutherford, New Jersey.[126]
See also
[edit]Notes
[edit]- ^ In all three instances, the "Undisputed WWE Championship" name was used in addition to or alongside the "WWE Championship" designation as a branding.
- ^ Name used when jointly defended with the WWE Universal Championship as a single title, while both championships continued to retain their own separate lineages.
References
[edit]- ^ a b "The 5 shortest WWE Title reigns in history". Retrieved June 26, 2016.
- ^ Chin, Mike (October 4, 2014). "The Magnificent Seven: The Top 7 Most Prestigious American Wrestling Championships of All Time". 411Mania. Retrieved February 20, 2018.
- ^ "Rogers' 1st reign". WWE. Archived from the original on January 19, 2016. Retrieved November 9, 2014.
- ^ Hornbaker, Tim (2007). National Wrestling Alliance: The Untold Story of the Monopoly that Strangled Pro Wrestling. ECW Press. p. 192. ISBN 978-1-4596-5345-0.
Mindful of the pros and cons of being a member, McMahon rejoined the NWA at the 1971 convention in Mexico City. One requirement by the Alliance was that Morales' WWWF championship be recognized as a regional heavyweight title, and not a "world" title.
- ^ "WWE Entertainment, Inc. acquires WCW from Turner Broadcasting". WWE Corporate. March 23, 2001. Archived from the original on April 8, 2005. Retrieved May 24, 2008.
- ^ "WWE Raw Results". Online World of Wrestling. Retrieved November 10, 2015.
- ^ "Monday Night Raw – November 19, 2001: That's One Heck Of A Reset". KB's Wrestling Reviews. July 29, 2012. Retrieved November 10, 2015.
- ^ "WCW World Champion – Chris Jericho". WWE.com. Archived from the original on February 15, 2008.
- ^ The complex history of WWE's era of unification. WWE.com (September 12, 2012). Retrieved on September 5, 2013.
- ^ "WWWF/WWF/WWE World Heavyweight Title". Wrestling-titles.com. Retrieved March 18, 2007.
- ^ Clayton, Corey (September 6, 2007). "World Heavyweight Championship turns five years old". World Wrestling Entertainment. Retrieved December 23, 2008.
- ^ a b "The unification of the WWE Championship and WCW Championship". WWE.
- ^ "WWE Entertainment To Make RAW and SMACKDOWN Distinct Television Brands". Archived from the original on October 17, 2014. Retrieved April 26, 2009.
- ^ "Brock Lesnar Biography at SLAM! Sports". SLAM! Sports: Wrestling. Canadian Online Explorer. Archived from the original on January 17, 2016. Retrieved December 21, 2008.
After the July 22nd episode of Raw, Lesnar defected to Stephanie McMahon's SmackDown. Lesnar decided to remain exclusively on SmackDown, forcing Eric Bischoff's Raw brand to create its own World Championship.
- ^ "Vince Mcmahon Biography at SLAM! Sports". SLAM! Sports: Wrestling. Canadian Online Explorer. Archived from the original on June 29, 2012. Retrieved December 21, 2008.
The entire WWE roster was broken up into two separate camps, yahoo, with some rivalry (especially between future General Managers Eric Bischoff and Stephanie McMahon) occurring.
- ^ Nemer, Paul (September 2, 2002). "Full WWE RAW Results – 9/2/02". WrestleView. Retrieved December 20, 2008.
- ^ "SmackDown results: Truth and Consequences". WWE. Retrieved July 30, 2011.
- ^ "CM Punk def. John Cena; Alberto Del Rio cashed in Raw Money in the Bank briefcase (New Undisputed WWE Champion) | WWE". www.wwe.com. Retrieved July 28, 2025.
- ^ Caldwell, James (December 15, 2013). "CALDWELL'S WWE TLC PPV RESULTS 12/15: Live, in-person coverage of Cena vs. Orton unification match from Houston".
- ^ a b "Brock Lesnar receives the new WWE title belt on 'Monday Night Raw'". USA Today. August 19, 2014. Retrieved August 19, 2014.
- ^ Johnson, Mike. "Future of top WWE championship already hinted at". PWInsider.com. Retrieved June 29, 2016.
- ^ Benigno, Anthony. "Seth Rollins addressed 'The Roman Reigns Scandal'". WWE. Retrieved July 27, 2016.
- ^ a b "WWE Championship". WWE. Archived from the original on June 29, 2016. Retrieved June 29, 2016.
- ^ Caldwell, James (July 24, 2016). "7/24 WWE Battleground Results – Caldwell's Complete Report". Pro Wrestling Torch. Retrieved July 27, 2016.
- ^ Hamlin, Jeff (July 26, 2016). "WWE Raw live results: title match set for SummerSlam & a new champion is crowned". Wrestling Observer. Retrieved July 27, 2016.
- ^ "WWE SmackDown Live results, July 26, 2016". WWE. July 22, 2016. Retrieved July 27, 2016.
- ^ "WWE World Championship". WWE. Archived from the original on July 27, 2016. Retrieved July 27, 2016.
- ^ "WWE Championship". WWE. Archived from the original on December 14, 2016. Retrieved December 13, 2016.
- ^ Keller, Wade (November 7, 2017). "Keller's WWE SmackDown Report 11/7: Jinder vs. Styles for WWE Title, Usos vs. Jordan & Gable for Tag Team Titles". Pro Wrestling Torch. Archived from the original on November 8, 2017. Retrieved November 7, 2017.
- ^ Powell, Jason (October 31, 2019). "WWE Crown Jewel results: Powell's live review of Brock Lesnar vs. Cain Velasquez for the WWE Championship, Seth Rollins vs. Bray Wyatt in a Falls Count Anywhere match for the WWE Universal Championship, Braun Strowman vs. Tyson Fury, Lacey Evans vs. Natalya". Pro Wrestling Dot Net. Retrieved October 31, 2019.
- ^ Brookhouse, Brent (November 1, 2019). "WWE SmackDown results, recap, grades: Shocking NXT invasion, Brock Lesnar quits and moves to Raw". CBSSports. Archived from the original on November 2, 2019. Retrieved March 4, 2023.
- ^ Powell, Jason (April 3, 2022). "WrestleMania 38 results: Powell's live review of night two with Roman Reigns vs. Brock Lesnar for the Unified WWE Championship, RK-Bro vs. The Street Profits vs. Alpha Academy for the Raw Tag Titles, Edge vs. AJ Styles, Johnny Knoxville vs. Sami Zayn in an Anything Goes match, Pat McAfee vs. Austin Theory, Bobby Lashley vs. Omos". Pro Wrestling Dot Net. Retrieved April 3, 2022.
- ^ Thompson, Andrew (April 25, 2023). "Paul Levesque unveils new World Heavyweight Title, champion to be crowned at WWE Night of Champions". POST Wrestling. Retrieved April 25, 2023.
- ^ Keller, Wade (April 24, 2023). "4/24 WWE Raw results: Keller's report on Triple H announcement, Bad Bunny appearing in person, Rey vs. Priest". Pro Wrestling Torch. Retrieved April 24, 2023.
- ^ Bath, Dave (April 28, 2023). "WWE SmackDown live results: The WWE Draft begins". Wrestling Observer Figure Four Online. Retrieved April 28, 2023.
- ^ a b Rose, Bryan (June 2, 2023). "WWE unveils new Undisputed WWE Universal Championship belt". Wrestling Observer Figure Four Online. Retrieved June 5, 2023.
- ^ "More on WWE streamlining titles, future plans". Fightful. June 11, 2023. Retrieved June 11, 2023.
- ^ Bajpai, Anutosh (April 22, 2025). "WWE Quietly Retires World Title After WrestleMania 41". SEScoops. Retrieved April 22, 2025.
- ^ Dee, Louie (June 7, 2007). "Draft History". World Wrestling Entertainment. Retrieved December 21, 2008.
- ^ "WWE's destiny to be determined during SmackDown's LIVE premiere". WWE. June 20, 2016. Retrieved June 28, 2016.
- ^ Fernandes, Steven (June 28, 2016). "WWE Championship name change official, Bellas and more news". Pro Wrestling Insider. Retrieved June 29, 2016.
- ^ Nemer, Paul (September 2, 2002). "Full WWE RAW Results - 9/2/02". Wrestleview. Retrieved June 29, 2016.
- ^ "2005 WWE Draft Lottery". WWE. June 13, 2005. Retrieved December 21, 2008.
- ^ Hall, Thomas (June 26, 2011). "ECW On Sci-Fi – June 13, 2006 – Debut Episode, Complete With A Zombie". KB's Wrestling Reviews. Archived from the original on May 15, 2023. Retrieved September 2, 2024.
- ^ Zeigler, Zack (July 4, 2006). "Edge reclaims WWE Championship". WWE. Retrieved May 18, 2008.
- ^ Caldwell, James (June 23, 2008). "CALDWELL'S WWE RAW REPORT 6/23: Ongoing "virtual time" coverage of live three-hour Draft Raw". Pro Wrestling Torch. Retrieved May 25, 2017.
- ^ Sitterson, Aubrey (April 13, 2009). "Rough Draft". WWE. Retrieved April 20, 2009.
- ^ Murphy, Ryan (March 16, 2013). "From The Garden to an attic: How the original WWE Title was lost for 50 years — and found". WWE. Retrieved May 19, 2017.
- ^ IPWHF News (June 4, 2022) [May 24, 2020]. "IPWHF to enshrine Bruno Sammartino title belt, 'holy grail' of pro wrestling artifacts". International Professional Wrestling Hall of Fame. Retrieved May 13, 2023.
- ^ "BRUNO'S BELT". International Professional Wrestling Hall of Fame. Retrieved May 13, 2023.
- ^ a b c d e f g h i j Melok, Bobby; Powers, Kevin (February 15, 2013). "The history of the WWE Championship". WWE.com. Retrieved May 19, 2017.
- ^ a b c d e f g h WWE (April 27, 2023). WWE's rare WWE Title collection revealed!. YouTube. Retrieved May 2, 2023.
- ^ a b Murphy, Ryan. "Seven Rare Championships from the WWE Vault". WWE. Retrieved September 13, 2012.
- ^ Murphy, Ryan (February 13, 2013). "The making of the new WWE Title: How the WWE Championship was reinvented in 540 days". WWE. Retrieved May 13, 2023.
- ^ "Check Out – a Full Look at the New WWE Heavyweight Title". 411Mania.
- ^ "WWE Champions". WWE. Retrieved May 10, 2014.
- ^ "All-new WWE Women's Championship introduced at WrestleMania". WWE. April 3, 2016. Retrieved April 3, 2016.
Lita introduced the all-new WWE Women's Championship at WrestleMania, and revealed that Charlotte, Sasha Banks and Becky Lynch will compete for this title tonight.
- ^ Flanagan, Neal (June 9, 2023). "New WWE Women's Championship belt presented to Asuka". POST Wrestling. Retrieved June 9, 2023.
- ^ Tedesco, Mike (July 25, 2016). "WWE Raw Results – 7/25/16 (Live from Pittsburgh, fallout from Battleground, new era of Raw begins)". Wrestleview. Retrieved July 25, 2016.
- ^ Martin, Adam (August 23, 2016). "Daniel Bryan to reveal two new championships exclusive to Smackdown Live tonight from Connecticut". WrestleView. Retrieved August 23, 2016.
- ^ Defelice, Robert (June 12, 2023). "Rhea Ripley Crowned Women's World Champion, Given New Title Belt On 6/12 WWE Raw". Fightful. Retrieved June 12, 2023.
- ^ Currier, Joseph (December 15, 2016). "WWE to crown first United Kingdom Champion in January". Wrestling Observer Figure Four Online. Retrieved December 15, 2016.
- ^ Pollock, John (June 18, 2018). "WWE announces NXT UK brand with two additional championships to be introduced". Retrieved August 26, 2018.
- ^ Monday Night Raw (Television production). Phoenix, Arizona: USA Network. June 20, 2016.
- ^ SmackDown Live (Television production). Houston, Texas: USA Network. December 6, 2016.
- ^ SmackDown Live (Television production). Buffalo, New York: USA Network. July 26, 2016.
- ^ Battleground (Pay-per-view). Washington, D.C.: WWE Network. July 24, 2016.
- ^ SummerSlam (Pay-per-view). Brooklyn, New York: WWE Network. August 21, 2016.
- ^ SmackDown Live (Television production). Detroit, Michigan: USA Network. December 20, 2016.
- ^ Sullivan, James (December 15, 2017). "Is the WWE Championship Changing Again?". Sportskeeda. Retrieved April 29, 2025.
- ^ McDonald, Alex (July 29, 2023). "WWE SmackDown TV Results (7/28): McDonald's "alt perspective" report on Roman Reigns and Jey Uso face to face, Mysterio vs. Escobar U.S. Title Invitational Final, Anderson vs. Kross". PWTorch. Archived from the original on July 30, 2023. Retrieved September 5, 2023.
- ^ "7 Championship Secrets Finally Revealed". (July 2009). WWE Magazine, p. 37.
- ^ Robinson, Jon (September 2006). "Edge Interview". p. 2. Retrieved November 18, 2006.
- ^ Vliet, Chris Van (May 10, 2024). "Edge HATED The Rated R Spinner Belt". YouTube. Retrieved May 13, 2024.
- ^ "Daniel Bryan's eco-friendly WWE Championship: photos". WWE.com. Retrieved January 30, 2019.
Bryan's title is made from 100 percent sustainable organic hemp and carved from a naturally fallen oak.
- ^ "San Francisco Giants celebrate with the WWE World Heavyweight Championship". www.wwe.com. Retrieved May 31, 2017.
- ^ "Daniel Bryan joins the San Francisco Giants World Series Parade: photos". www.wwe.com. Retrieved May 31, 2017.
- ^ "Custom WWE World Championships in the sports world: photos". WWE.com. Retrieved November 29, 2019.
- ^ Pappolla, Ryan (September 26, 2018). "Triple H sends custom title to WNBA Champions Seattle Storm". WWE. Retrieved September 26, 2018.
- ^ Triple H [@TripleH] (November 2, 2015). "Congrats to the 2015 MLB World Series Champions the Kansas City Royals!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (November 3, 2016). "Congrats to the Chicago Cubs on a long-awaited (and well-deserved) World Series win. We got you something for the celebration... Enjoy It" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (November 2, 2017). "Congrats to the Astros on an amazing World Series win. WWE looks forward to celebrating with Houston at Survivor Series. Bring this along!" (Tweet) – via Twitter.
- ^ Laboon, Jeff (October 30, 2018). "Triple H sends custom WWE Championship to the 2018 World Series Champion Boston Red Sox". WWE. Retrieved November 28, 2019.
- ^ Triple H [@TripleH] (October 31, 2019). "A back-and-forth World Series that crowned new MLB Champions for their very first time. Congratulations to the Washington Nationals on your historic win. Time to bring the celebration to DC!" (Tweet) – via Twitter.
- ^ WWE [@WWE] (November 3, 2021). "Congratulations to @solerpower12, @austinriley1308 & the entire @Braves organization on an incredible #WorldSeries victory. Enjoy this custom #WWETitle for the celebration! #BattleATL" (Tweet). Retrieved November 3, 2021 – via Twitter.
- ^ Triple H [@TripleH] (February 3, 2015). "WWE Title on its way to Gillette Stadium for Patriots parade! Congrats Rob Gronkowski, Julian Edelman, Super Bowl Champs" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (February 7, 2016). "Congratulations to the Denver Broncos on winning Super Bowl 50! We have something coming your way shortly... Champs Are Here" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (February 6, 2017). "A never-say-quit team, a football dynasty, and an amazing Super Bowl 51. Congrats Patriots, this title is coming to New England!!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (February 5, 2018). "To quote Zach Ertz, you're "the World Champions" .... so you need a World Title! Congratulations Eagles!" (Tweet) – via Twitter.
- ^ Laboon, Jeff (February 4, 2019). "Triple H congratulates New England Patriots' Super Bowl LIII victory with custom WWE Championship". WWE. Retrieved November 28, 2019.
- ^ Laboon, Jeff (June 17, 2015). "Golden State Warriors celebrate 2015 NBA Championship with WWE World Heavyweight Title". WWE. Retrieved June 9, 2018.
- ^ Triple H [@TripleH] (June 20, 2016). "An unprecedented comeback and a long overdue NBA Championship... THAT is something to celebrate. Congrats Cavs!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (June 13, 2017). "The NBA Championship is back in the Bay...and Kevin Durant is going to have his hands full with all this gold. Congratulations Warriors!" (Tweet) – via Twitter.
- ^ Laboon, Jeff (June 9, 2018). "Golden State Warriors celebrate 2018 NBA Championship with custom WWE Title". WWE. Retrieved June 9, 2018.
- ^ Triple H [@TripleH] (June 14, 2019). "Congrats to Kyle Lowry, Kawhi Leonard and the entire Raptors organization on bringing their first NBA title to Toronto! Can't wait to celebrate with all of you at SummerSlam, August 11 Scotiabank Arena. Until then, enjoy this WWE Championship!" (Tweet) – via Twitter.
- ^ Conway, Tim (October 12, 2020). "Triple H Sends WWE Championship Belt to LeBron James, Lakers After Finals Win". Bleacher Report. Retrieved October 12, 2020.
- ^ WWE.com Staff (July 10, 2015). "Megan Rapinoe celebrates with the WWE World Heavyweight Championship". WWE. Retrieved May 31, 2017.
- ^ Powers, Kevin (November 13, 2015). "Sheamus delivers WWE World Heavyweight Championship to Notre Dame Football". WWE. Retrieved May 31, 2017.
- ^ Triple H [@TripleH] (June 13, 2016). "Congratulations to the Stanley Cup Champion Penguins! Can never go wrong w/ an HBK Line! Title Coming Your Way" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (June 12, 2017). "Back-to-back NHL Champions...gonna need a bigger trophy case in Pittsburgh. Congratulations to the Penguins!" (Tweet) – via Twitter.
- ^ Laboon, Jeff (June 8, 2018). "Washington Capitals celebrate 2018 Stanley Cup with custom WWE Championship". WWE. Retrieved June 8, 2018.
- ^ Laboon, Jeff (June 13, 2019). "St. Louis Blues celebrate 2019 Stanley Cup with custom WWE Championship". WWE. Retrieved November 28, 2019.
- ^ WWE.com Staff (January 28, 2017). "Triple H tweets out a WWE Championship with custom plates for Serena Williams". WWE. Retrieved November 28, 2019.
- ^ Laboon, Jeff (May 20, 2017). "WWE sends custom title to Premier League Champions". WWE. Retrieved May 31, 2017.
- ^ WWE.com Staff (May 6, 2018). "Triple H sends custom WWE Title to Premier League Champions Manchester City". WWE. Retrieved May 10, 2018.
- ^ Triple H [@TripleH] (June 6, 2017). "From WWE to FC Bayern München: Five years at Bundesliga... ....ONE Champion! This is headed your way David Alaba & Franck Ribéry" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (July 13, 2017). "Mumbai Indians and Rohit Sharma, as promised, the WWE Title is on its way... Congratulations!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (July 24, 2017). "Felicidades a las Chivas por la #12 Here is something to help with the Championship celebration..." (Tweet) – via Twitter.
- ^ De La Pena, Arturo (June 25, 2017). "Triple H sends custom WWE Title to Argentinian Primera División League champions Boca Juniors". WWE.com. Retrieved June 26, 2017.
- ^ New York Yankees [@Yankees] (August 15, 2017). "Champions deserve championship belts. WWE stars stopped by to award Aaron his belt for the HR Derby" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (November 24, 2017). "From us at WWE to F1 Champion Lewis Hamilton, finish the season strong at the Abu Dhabi Grand Prix...hope to see you when WWE comes to Abu Dhabi on December 7 & 8" (Tweet) – via Twitter.
- ^ WWE.com Staff (July 30, 2018). "Triple H sends custom WWE Title to Champions League winners Real Madrid". WWE. Retrieved August 20, 2018.
- ^ Triple H [@TripleH] (September 13, 2018). "After an exceptional resurgence, history was captured at the Overwatch League's First Finals. Congrats London Spitfire and Cloud9! Jack Etienne, this custom title is coming to you!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (July 19, 2019). "An incredible tournament, an awe-inspiring final, and a team of worthy champions. Congratulations to England Cricket for winning the ICC Men's Cricket World Cup 2019! This custom WWE Championship is YOURS!" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (September 9, 2019). "An incredible end to 4 HOURS and 50 MINUTES in the finals of the US Open. Congratulations to Rafael Nadal…this custom WWE Championship should help celebrate your 19th Grand Slam Title!" (Tweet) – via Twitter.
- ^ "Triple H Sends Custom Title to CFL Grey Cup Champions the Winnipeg Blue Bombers". Fox Sports. January 18, 2020.
- ^ WWE.com Staff (June 20, 2017). "Triple H visits London police officer wounded in London Bridge attack". WWE.com. Retrieved June 26, 2017.
- ^ Triple H [@TripleH] (December 8, 2015). "Honored to present a Troops WWE World Heavyweight Championship to Captains Stacey K. Wright and Scott Gray at US Navy" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (December 13, 2016). "This Championship is in recognition of all you do for our country. Thank you Cmd. Sgt Troxell, Elaine Rogers & Maj. Gen. Becker" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (December 5, 2017). "Thank you to Captain Roy Love, Commanding Officer of US Navy Base San Diego and his staff for hosting Tribute to the Troops and helping WWE honor our armed forces today and always" (Tweet) – via Twitter.
- ^ Triple H [@TripleH] (December 4, 2018). "Thank You to Major General Felix Gedney, Colonel Henry Perry, and all the servicemen and women at Ft. Hood for allowing us to host Tribute to the Troops this morning and for your continued service to our country" (Tweet) – via Twitter.
- ^ Mattias (February 19, 2020). "20 ans de Christophe Agius et Philippe Chéreau : la WWE leur offre une ceinture personnalisée". catch-newz.com (in French). Retrieved June 11, 2020.
- ^ Triple H [@TripleH] (February 13, 2024). "It's that time of year when the @Chiefs break out the hardware… big congrats to the back-to-back champs!" (Tweet). Retrieved February 15, 2024 – via Twitter.
- ^ a b "WWE Championship". WWE. Retrieved March 9, 2017.
- ^ "Bruno Sammartino". WWE. Retrieved November 9, 2014.
- ^ Powell, Jason (August 3, 2025). "WWE SummerSlam results: Powell's live review of night two with John Cena vs. Cody Rhodes in a Street Fight for the WWE Championship, Naomi vs. Rhea Ripley vs. Iyo Sky for the Women's World Championship". Pro Wrestling Dot Net. Retrieved August 3, 2025.
External links
[edit]WWE Championship
View on GrokipediaHistory
Establishment and early years
The WWE Championship traces its origins to April 25, 1963, when the Capitol Wrestling Corporation (CWC), under promoter Vincent J. McMahon, established the title as a means to assert independence from the National Wrestling Alliance (NWA). Initially recognized as the NWA United States Heavyweight Championship (Northeast version), it was quickly rebranded the World Wide Wrestling Federation (WWWF) World Heavyweight Championship to signify the promotion's ambition for global recognition, though operations remained focused on the Northeast United States.[1] Buddy Rogers was crowned the inaugural champion after defeating Antonino Rocca in the tournament final at the Capital Arena in Washington, D.C., a match that served as the symbolic birth of the WWWF's flagship title. However, Rogers' reign lasted only 28 days, ending dramatically on May 17, 1963, when Bruno Sammartino pinned him in just 48 seconds at Madison Square Garden before a sold-out crowd of over 18,000. Sammartino's subsequent first reign, spanning from May 17, 1963, to January 18, 1971—a record 2,803 days—became the cornerstone of the promotion's success, drawing massive attendance and establishing the WWWF as a dominant force in regional wrestling. During this era, Sammartino successfully defended the title against formidable challengers, including Killer Kowalski in intense technical bouts and George "The Animal" Steele in brutal, crowd-pleasing encounters that highlighted his resilience and popularity among blue-collar audiences in the Northeast.[1][4] The early booking philosophy of the CWC/WWWF prioritized extended reigns for select champions to cultivate enduring stars and maintain territorial loyalty, a strategy exemplified by Sammartino's dominance that helped sell out arenas like Madison Square Garden over 200 times. This approach reinforced the promotion's stronghold in Northeastern markets, from New York to Pennsylvania, fostering a loyal fanbase through consistent storytelling and heroic narratives. By 1979, under the continued stewardship of Vincent J. McMahon, the promotion underwent a rebranding to the World Wrestling Federation (WWF), with Bob Backlund serving as the reigning champion during this transitional period, having won the title on February 3, 1978, and holding it until his loss on December 26, 1983.[1][5]National expansion and rivalries
Under the leadership of Vincent K. McMahon Jr., who purchased the World Wrestling Federation (WWF) from his father and business partners in 1982 for approximately $1 million, the promotion underwent a transformative rebranding from a regional territory to a national sports entertainment entity. McMahon aggressively expanded beyond the Northeast by syndicating programming and signing non-exclusive contracts with wrestlers, positioning the WWF Championship as the centerpiece of this growth. This era, known as the "Rock 'n' Wrestling" connection, integrated pop culture elements, including collaborations with MTV and musician Cyndi Lauper, to attract a broader, family-oriented audience and elevate the championship's status as the ultimate prize in professional wrestling.[6] Hulk Hogan's ascension epitomized this national expansion when he defeated The Iron Sheik to win the WWF Championship on January 23, 1984, at Madison Square Garden, embarking on a record-setting first reign that lasted 1,474 days until February 5, 1988. During this period, Hogan defended the title in high-profile matches, including against Randy Savage at WrestleMania V in 1989—though his reign had ended, it underscored the ongoing star power—and against former ally André the Giant in iconic confrontations that drew massive crowds. Building on the foundational popularity established by champions like Bruno Sammartino, Hogan's defenses, such as his WrestleMania main events, transformed the championship into a symbol of American heroism, propelling WWF attendance and merchandise sales nationwide.[7] A pinnacle of these rivalries occurred at WrestleMania III on March 29, 1987, where Hogan faced André the Giant in the Pontiac Silverdome before a reported paid attendance of 93,173—the largest indoor crowd for a live sporting event at the time—solidifying the championship's role in mainstream spectacles. This match, viewed by millions via closed-circuit television, highlighted the feud's dramatic betrayal narrative and contributed to WWF's burgeoning pay-per-view model. Concurrently, the rise of stars like the Ultimate Warrior, who debuted in WWF in 1987 and quickly became a top contender through his explosive energy and face-painted persona, diversified the title picture and sustained fan interest into the late 1980s.[8][9] The expansion was further fueled by syndicated television programming, such as WWF Superstars of Wrestling, which premiered on September 6, 1986, and aired weekly to promote house shows, rivalries, and championship defenses across the U.S., reaching an estimated 100 stations by the late 1980s. Pay-per-view events like WrestleMania became annual tentpoles, with the championship match anchoring viewership and revenue growth. Pedro Morales, who had become the first Latino WWF Champion in 1971 with a 1,027-day reign, remained a prominent figure in the 1980s through tag team and singles roles, symbolizing the promotion's early diversity efforts. Additionally, WWF initiated early international tours, including a 1989 visit to Italy featuring house shows in Milan, marking the beginning of global outreach tied to the championship's prestige.[10][11]Monday Night Wars and Attitude Era
The Monday Night Wars began on September 4, 1995, when WCW launched Monday Nitro to directly compete with WWF's Monday Night Raw, intensifying the rivalry between the two promotions and elevating the stakes for the WWF Championship as its defenses on Raw became central to the WWF's weekly programming.[12] This competition was further complicated by WCW's introduction of the New World Order (nWo) stable in 1996, which influenced WWF storylines by prompting edgier narratives around the championship to counter WCW's momentum.[13] Bret Hart dominated the WWF Championship landscape from 1992 to 1997 with five reigns, emphasizing technical wrestling prowess and international appeal that helped stabilize the title during the early expansion of cable television viewership.[14] His tenure, including victories over Ric Flair in 1992 and Diesel in 1995, positioned the championship as a symbol of skill-based legitimacy amid the WWF's shift toward more mature content to rival WCW.[15] Shawn Michaels emerged as a key antagonist in 1996, executing a controversial heel turn by aligning with Triple H to form D-Generation X, which fueled a heated rivalry with Hart marked by personal animosity and high-stakes matches leading into late 1997.[16] The pinnacle of this rivalry occurred at Survivor Series on November 9, 1997, in the infamous Montreal Screwjob, where Hart lost the WWF Championship to Michaels via submission to the Sharpshooter without Hart's prior knowledge or consent, orchestrated by WWF officials to prevent Hart from taking the title to WCW.[13] This real-life betrayal eroded trust backstage but bolstered the championship's aura of unpredictability, influencing the WWF's pivot toward the Attitude Era's raw, unfiltered storytelling starting in late 1997.[17] Stone Cold Steve Austin's meteoric rise in the Attitude Era transformed the WWF Championship into a centerpiece of anti-authority rebellion, culminating in his first reign on March 29, 1998, at WrestleMania XIV, where he defeated Michaels with assistance from Mike Tyson to secure the title.[18] Austin's victory marked a cultural shift, as his brash persona drove ratings surges and iconic feuds, including a prolonged corporate battle with WWF owner Vince McMahon that personified the era's tension between performer and authority.[19] This rivalry extended to clashes with The Rock, whose charismatic promos and in-ring intensity created blockbuster main events that amplified the championship's mainstream appeal.[20] To counter WCW's fast-paced booking and retain viewers during the late 1990s, the WWF accelerated championship changes, exemplified by Mankind's surprise victory over The Rock on January 4, 1999, followed by quick transitions involving The Rock, Triple H, and others in rapid succession.[21] These shifts, often occurring on Raw to maximize weekly drama, mirrored WCW's unpredictability while building toward the WWF's decisive 1999 turnaround, highlighted by the January 4 episode of Raw that drew a 5.7 rating—surpassing Nitro's 4.6 and signaling WWF's dominance in the ratings war.[22] By year's end, the WWF had overtaken WCW in viewership and revenue, with the championship's frequent defenses underscoring the era's high-energy evolution.[12]Brand splits and unifications
In March 2002, WWE implemented the brand extension, dividing its roster between the Raw and SmackDown brands to create distinct shows and storylines. This split made the WWE Championship exclusive to SmackDown, with The Rock defeating Chris Jericho on the April 4 episode of SmackDown to become the first brand-specific champion, holding the title for one week before losing it to Hulk Hogan at Backlash on April 21. To counterbalance, Raw General Manager Eric Bischoff introduced the World Heavyweight Championship on September 2, 2002, awarding the redesigned Big Gold Belt to Triple H as the inaugural holder, establishing parallel world titles for each brand.[23][24][25] The WWE Championship's SmackDown exclusivity fostered intense rivalries and notable reigns that defined the brand's identity. Eddie Guerrero captured the title from Brock Lesnar at No Way Out on February 15, 2004, marking him as the first Latino WWE world champion and ushering in a period of high-flying, culturally resonant defenses. JBL then dethroned Guerrero at The Great American Bash on June 27, 2004, embarking on a dominant 280-day heel reign characterized by controversial victories and a prolonged feud with Batista, culminating in Batista's victory over JBL at WrestleMania 21 on April 3, 2005. Batista's subsequent 280-day reign solidified SmackDown's powerhouse era, highlighted by their heated "million dollar" rivalry that drew massive crowds and emphasized the brand's blue-collar grit. From 2006 to 2010, the addition of the ECW brand created a three-way split, further complicating roster dynamics while the WWE Championship remained SmackDown's flagship prize. Edge revolutionized title opportunities by cashing in his Money in the Bank contract on January 8, 2006, after John Cena retained in the first-ever Elimination Chamber match for the title at New Year's Revolution, securing a brief but opportunistic 21-day reign. These years also saw Batista reclaim the title on April 1, 2007, for a second 239-day run, amid escalating cross-brand invasions that blurred lines. By 2010, with ECW's discontinuation on February 16, WWE transitioned to a unified roster, eliminating brand exclusivity for the WWE Championship and allowing defenses across shows, which streamlined storytelling and ended the divided era.Universal Championship era and beyond
In July 2016, WWE revived its brand extension, dividing the roster between the Raw and SmackDown brands following the conclusion of the 2016 WWE Draft on July 19. The WWE Championship was assigned exclusively to SmackDown, with Dean Ambrose becoming the first champion under the brand split after defending the title against Seth Rollins on the July 19 episode of SmackDown Live.[26] To establish a world title for Raw, WWE introduced the Universal Championship, which was first contested and won by Finn Bálor over Seth Rollins on the August 29 episode of Raw, marking the beginning of a dual-championship system that emphasized brand exclusivity. The WWE Championship's trajectory during this period was shaped by high-profile reigns amid personal and professional challenges. Roman Reigns captured his fourth WWE Championship on February 12, 2017, at Elimination Chamber by defeating Kevin Owens, holding the title until April 2, 2017, when he lost to Brock Lesnar at WrestleMania 33; Reigns' career was later interrupted by a leukemia diagnosis announced on October 22, 2018, forcing him to vacate the Universal Championship he had won in 2018. Brock Lesnar dominated the title landscape on a part-time schedule from 2017 to 2020, winning the Universal Championship from Goldberg at WrestleMania 33 on April 2, 2017, and defending it at WrestleMania 34 on April 8, 2018; he later won the WWE Championship in 2019 via Money in the Bank cash-in. This era culminated in Drew McIntyre's victory over Lesnar for the WWE Championship at WrestleMania 36 on April 4-5, 2020, a match held without fans due to the COVID-19 pandemic, symbolizing resilience as WWE adapted to empty arenas and global restrictions. On April 3, 2022, at WrestleMania 38, Roman Reigns unified the WWE and Universal Championships by defeating Brock Lesnar for the WWE Championship, becoming the Undisputed WWE Universal Champion and holding both titles across brands for the first time since 2010. Reigns maintained this unified status for 735 days, defending the title against challengers like Cody Rhodes, Drew McIntyre, and Kevin Owens, while anchoring major storylines centered on family loyalty and dominance. This period ended on April 7, 2024, at WrestleMania XL, when Cody Rhodes defeated Reigns in a Bloodline Rules match to win the Undisputed WWE Universal Championship, fulfilling a long-term narrative arc and shifting the title's focus toward redemption and legacy.[27] The title remained the Undisputed WWE Championship, with Cody Rhodes retaining it through key defenses. Rhodes' first reign ended on April 20, 2025, at WrestleMania 41, when he lost to John Cena; Rhodes then captured it anew for his second reign at SummerSlam on August 3, 2025, by defeating John Cena in a Street Fight match. From 2023 to 2025, the Bloodline storyline featured internal fractures, including betrayals by family members like Jey Uso and Sami Zayn, culminating in Reigns' dethroning at WrestleMania XL in 2024 and the faction's dispersal after ongoing power struggles. CM Punk mounted a brief but intense challenge for the Undisputed WWE Championship in mid-2024, returning from injury to confront Rhodes at Money in the Bank on July 6 but falling short due to interference, highlighting Punk's role in elevating mid-card feuds to main-event stakes. As WWE entered its Netflix era in January 2025, with Raw streaming exclusively on the platform, the Undisputed WWE Championship assumed a central role in global storytelling, enabling uncensored narratives and expanded international reach without traditional TV constraints.[28]Brand affiliation
Initial brand extension
The initial brand extension was announced by Linda McMahon on the March 18, 2002, episode of Raw, dividing the WWE roster into two separate entities: Raw, controlled by Ric Flair, and SmackDown, controlled by Vince McMahon, with the split taking effect after a draft lottery on the March 25 episode.[29] This restructuring aimed to create distinct programming identities, positioning SmackDown as the "blue brand" with a focus on athletic, in-ring competition, while Raw emphasized entertainment and storylines.[30] The Undisputed WWE Championship, held by Triple H at the time, was initially shared across brands but became exclusive to SmackDown in August 2002 after Brock Lesnar defeated The Rock to win the title, dropping the "undisputed" designation and solidifying its role as the blue brand's premier prize.[30] The draft process protected reigning champions from selection to maintain title stability, with Triple H exempt and remaining on Raw alongside the women's champion Jazz.[29] Subsequent annual drafts, such as the 2004 lottery, continued this protection for champions but allowed for roster trades and surprises that indirectly influenced title lineages, though the WWE Championship itself remained anchored to SmackDown throughout the extension without direct draft-induced switches. These mechanics ensured exclusivity, preventing immediate disruptions while enabling fresh matchups within each brand. Under the strict rules of the extension, WWE titles could not be defended in cross-brand matches to preserve brand separation, a policy enforced from 2002 onward that limited interpromotional rivalries and focused defenses on brand-specific pay-per-views.[31] Exceptions began emerging in 2007 with the Draft Lottery format, which incorporated interbrand contests to determine picks, and extended to supershows like No Way Out, where select title defenses blurred lines for storyline purposes.[32] The extension significantly elevated SmackDown's profile, boosting its ratings through a stacked roster featuring stars like Kurt Angle and Eddie Guerrero, who anchored high-profile feuds and matches that emphasized technical wrestling over Raw's flashier style.[33] This parallel structure created two world titles—the WWE Championship on SmackDown and the newly introduced World Heavyweight Championship on Raw—temporarily diluting the prestige of the original belt but fostering competition between brands.[30] By 2010, increased crossovers and flexible booking began eroding the divisions, leading to a partial dissolution through roster shake-ups and culminating in full reunification by August 2011, when talents and titles operated without brand restrictions.[34]Reunification and redesignations
Following the discontinuation of the brand extension on August 29, 2011, WWE operated with a unified roster across Raw and SmackDown until the summer of 2016, allowing the WWE Championship to be defended on both weekly programs without strict brand exclusivity.[31] This period featured occasional "brand supremacy" storylines to maintain competitive tension between the shows, such as cross-promotional matches at events like Survivor Series, where wrestlers from either program vied for inter-brand dominance.[35] For instance, high-profile returns like Batista's in early 2014 fueled narratives pitting Raw and SmackDown talent against each other, enhancing the title's prestige as a company-wide prize rather than a brand-specific one.[36] The brand extension was revived on July 19, 2016, via a draft that reassigned the WWE Championship to SmackDown, with reigning champion Dean Ambrose selected second overall, while Raw received the newly introduced Universal Championship, first won by Finn Bálor.[37] AJ Styles captured the WWE Championship from Ambrose at Backlash later that year, solidifying its SmackDown affiliation. Subsequent drafts in 2017 and 2019 further reshuffled title assignments; the 2017 Superstar Shake-up kept the belt on SmackDown amid roster trades, while the 2019 draft sent champion Brock Lesnar to SmackDown as the top pick.[38][39] These biennial events ensured periodic re-designations, adapting the championship's brand ties to evolving storylines and roster needs. In April 2022, at WrestleMania 38, Roman Reigns unified the Universal Championship (held on SmackDown) with the WWE Championship (on Raw) by defeating Brock Lesnar, creating the Undisputed WWE Universal Championship defended across both brands under a single reign.[40] Reigns retained the unified title through major events on Raw and SmackDown programming until WrestleMania 40 in April 2024, where Cody Rhodes defeated him to claim the championship, initially retaining its undisputed status but primarily associated with SmackDown.[41] From mid-2024 onward, following the separation from the Universal Championship, the WWE Championship has been defended exclusively on SmackDown, with Cody Rhodes as the reigning champion in his second reign as of November 2025.[42] As of November 2025, biennial draft traditions suggest a potential 2026 shake-up following WrestleMania 42 could reassign the belt, though no official date has been announced.[43] WWE's shift to Netflix for Raw in January 2025 has encouraged increased cross-brand interactions at premium live events, blending rosters more fluidly while preserving core exclusivity.[44] Since the 2019 Superstar Shake-up, WWE implemented the Wild Card Rule, permitting up to four wrestlers per brand to appear on the opposing show weekly, which has progressively eroded strict exclusivity and allowed cross-brand challenges for the WWE Championship.[45] This policy evolution, expanded in subsequent years, has enabled title defenses against inter-brand opponents at events like Survivor Series, fostering broader rivalries without fully dissolving the split.[46]Belt designs
1963–1982
The WWE Championship belt debuted in 1963 as the WWWF World Heavyweight Championship, initially utilizing a design adapted from the NWA United States Heavyweight Championship. This original version featured a golden faceplate shaped like the contiguous 48 states of the United States on a brick-colored leather strap, complete with a slot for the champion's photograph and an added engraved plate declaring "World’s Champion."[47] Awarded to inaugural champion Buddy Rogers on April 29, 1963, the belt was briefly held by Bruno Sammartino following his victory over Rogers on May 17, 1963, before being replaced due to its regional connotations not aligning with the promotion's global aspirations.[47] The subsequent standard design, introduced shortly after the title's establishment, consisted of brass plates affixed to a black leather strap, engraved with "World Wide Wrestling Federation" lettering and eagle motifs for a sense of authority and tradition. At the center was an oval plate depicting a world globe, symbolizing international prestige within the heavyweight division.[48] This configuration weighed approximately 10 pounds and utilized a 2-inch-wide strap, providing a sturdy yet understated appearance suited to the regional WWWF era.[48] In the 1970s, the belt underwent minor enhancements, including improved gold plating on the brass elements to enhance visibility during televised matches, maintaining its core structure through the long reigns of champions like Bruno Sammartino, Superstar Billy Graham, and Bob Backlund.[49] The design's simplicity reflected the NWA-influenced territorial wrestling style, prioritizing heavyweight prestige over elaborate or flashy ornamentation to underscore the title's serious athletic legitimacy.[50] Limited replicas of the belt began production during this period, with custom versions crafted specifically for select champions, such as one for Superstar Billy Graham during his 1977–1978 reign, allowing titleholders to retain personalized keepsakes beyond the standard ring-used version.[50]1983–2002
In 1983, the WWF Championship belt underwent a significant redesign to reflect the promotion's growing national prominence, featuring a green leather strap and enlarged gold plates depicting a wrestler hoisting a championship belt atop a globe to emphasize its world title status.[2] The side plates included engravings of prior champions' reigns, maintaining the brass-like finish of earlier versions while enhancing visual scale for television broadcasts.[2] This iteration was first carried by Bob Backlund before passing to The Iron Sheik and Hulk Hogan, symbolizing the belt's evolution during WWF's expansion beyond regional territories.[2] The most enduring design of this era debuted in 1988 with the introduction of the Winged Eagle belt, commissioned specifically for Hulk Hogan's reign and first showcased during his televised confrontation with André the Giant on The Main Event.[2] Crafted with majestic gold plates featuring a prominent eagle perched atop a globe, the belt weighed approximately 10 pounds and utilized durable leather straps, often customized in colors such as black, blue, white, or purple to suit individual champions like The Ultimate Warrior.[51][2] Sterling silver accents appeared on early variants for added elegance, while reinforced leather variations ensured longevity through rigorous matches.[52] This design remained in use for a decade, adorning the waists of iconic figures including Randy Savage, Bret Hart, Shawn Michaels, Ric Flair, and Stone Cold Steve Austin, capturing the essence of WWF's Golden Age and Attitude Era transitions.[2][53] By 1998, as WWF embraced the edgier Attitude Era, the Winged Eagle was retired in favor of a modernized prototype belt unveiled on the March 30 episode of Raw following Austin's WrestleMania XIV victory over Michaels.[2] This transitional design, sometimes referred to as the early Attitude Era belt, featured a fully rounded center plate with the updated WWF logo and streamlined side plates evoking a sense of rebellion, initially paired with a blue leather strap that later shifted to black for versatility.[2][54] Though brief in its initial form before further refinements, it marked a departure from the eagle motif, aligning with the promotion's shift toward bolder aesthetics amid intensifying competition.[2] The belt's materials continued to prioritize gold-plated zinc for plates and high-grade leather for straps, balancing opulence with practicality. The Winged Eagle design became culturally emblematic of 1980s and 1990s WWF, embodying the era's larger-than-life spectacles and frequently replicated in video games such as Hulk Hogan's Main Event to evoke nostalgia and prestige.[2][55] Its intricate eagle symbolism not only highlighted champions' dominance but also permeated pop culture, solidifying the championship's status as a hallmark of professional wrestling's golden period.[56]2003–2013
Following the brand extension in 2002, the WWE Championship was designated exclusively to the SmackDown brand, where it was represented by the iconic Big Gold Belt, originally from WCW and NWA heritage.[57] This design featured a prominent gold-plated central plate with intricate engravings depicting a globe and eagle motifs, weighing approximately 10 pounds and emphasizing prestige through its robust, detailed construction.[58] Brock Lesnar, upon signing exclusively to SmackDown after winning the Undisputed WWE Championship at SummerSlam 2002, was awarded this belt, which remained the symbol of the title through champions like Eddie Guerrero and JBL until 2005.[57] From 2002 to 2005, the WWE Championship on SmackDown used the Undisputed WWE Championship belt design introduced in 2002, featuring a large central plate with an eagle atop a globe and the WWE logo, on a standard leather strap, as seen during the reigns of champions including Eddie Guerrero in 2004 and JBL leading up to WrestleMania 21.[59] This design harkened back to the pre-brand split aesthetic but was the ongoing configuration amid the brand affiliation.[59] The Spinner Belt debuted on April 14, 2005, when John Cena, fresh off defeating JBL for the title at WrestleMania 21, unveiled his custom design on SmackDown.[59] Cena provided significant input, incorporating hip-hop influences with a revolving center plate featuring the WWE logo that spun freely, accented by diamonds, colored gems, and a gold-plated finish on zinc alloy plates paired with a leather strap.[60] Weighing about 7 pounds, it was notably lighter than prior iterations like the Big Gold, enhancing mobility for performers during matches. This innovative design, produced in both gold and occasional silver variants, became the standard for the WWE Championship across brands after SmackDown's reunification efforts, symbolizing a modern appeal to younger audiences but drawing criticism for prioritizing gimmickry over traditional elegance—Edge famously likened it to "hubcaps."[60] From 2011 to 2013, the Spinner Belt continued as the primary design, with CM Punk's extended reign introducing options like a black leather strap for personalization, aligning with his "Best in the World" persona while retaining the Undisputed era-inspired plates and spinning mechanism.[61] This period marked the belt's dominance before its retirement in late 2013, having been defended by multiple champions including Cena, The Miz, and Punk across Raw and SmackDown.[1]2014–2024
In 2014, the WWE Championship belt received a notable redesign that evoked the prominent "Big Gold" aesthetic of past iterations in a modernized form, aligning with the onset of the New Era and Seth Rollins' prominent role in WWE storylines. This version replaced the jeweled elements of the prior design with scratch-resistant gold plating on the central plate, featuring a large, polished WWE logo and engraved, customizable side plates to honor the reigning champion. The updated belt was first awarded to Brock Lesnar after his dominant performance at SummerSlam, where he defeated John Cena, and it remained in use throughout the reigns of champions including Rollins, who captured the title at WrestleMania 31 in 2015, as well as later holders like Lesnar and Roman Reigns.[62] Between 2016 and 2021, the belt underwent minor modifications to support WWE's brand extension, with the strap adjusted to blue leather during its exclusive association with SmackDown Live following the 2016 draft, allowing it to visually distinguish from the newly introduced Universal Championship on Raw. These changes preserved the core gold-plated structure while enabling brand-specific engravings on side plates, such as those reflecting SmackDown themes during AJ Styles' reign from 2017 to 2018. In 2021, further refinements included laser-etched WWE logos for enhanced authenticity and a total weight of approximately 11 pounds, balancing durability with the belt's ornate metal construction during transitions like Big E's cash-in on Bobby Lashley.[1][63] The period culminated in 2022 with the creation of the Undisputed WWE Universal Championship after Roman Reigns defeated Brock Lesnar at WrestleMania 38, unifying the titles and leading to a dual-belt presentation where Reigns wore both championships side by side. The WWE Championship retained its gold-themed elements on a blue strap, while the Universal featured a red strap, with "Undisputed" engravings added to the side plates of each for visual symmetry and to signify the combined lineage. This setup persisted through Reigns' extended dominance, symbolizing the pinnacle of WWE's world titles until the unification's evolution.[1][63] Throughout this decade, the belt's designs drew criticism for adopting an overly corporate aesthetic, exemplified by the oversized WWE logo that prioritized company branding over the gritty, iconic appeal of earlier classics like the Winged Eagle era, leading fans to express preferences for more traditional, less logo-centric presentations during periods of stagnation in visual evolution.[62]2024–present
Following the 2024 Draft, the Undisputed WWE Championship was assigned to the SmackDown brand, continuing to use the 2014 design with customizable side plates.[1] During Cody Rhodes' reigns, including his current second reign as of November 2025, the belt received personalized customizations, including side plates engraved with the "American Nightmare" logo to reflect his persona, and it was weight-balanced at approximately 10.5 pounds for optimal handling during matches and appearances.[64] These modifications maintained the core structure but added a champion-specific flair, enhancing the title's prestige without altering the foundational elements.Reigns and records
List of reigns
The WWE Championship, the promotion's original world title, has seen 109 distinct reigns shared among 51 different wrestlers as of January 10, 2026, including 8 vacancies throughout its history. The following table chronicles every reign in order, detailing the sequential number, the champion's name, the specific reign count for that individual, the date the title was acquired, the associated event and location, the duration in days held (with ongoing reigns marked as 1+ for the current one), and relevant notes such as vacancies or disputed claims. This lineage begins with the title's inception in 1963 and continues to the present holder.[1]| # | Champion | Reign # | Date Won | Location/Event | Days Held | Notes |
|---|---|---|---|---|---|---|
| 1 | Buddy Rogers | 1 | April 25, 1963 | Washington, D.C. (Tournament) | 22 | Inaugural champion; won via tournament final vs. Antonino Rocca. |
| 2 | Bruno Sammartino | 1 | May 17, 1963 | Madison Square Garden, New York | 2,803 | Longest single reign in title history. |
| 3 | Ivan Koloff | 1 | January 18, 1971 | Madison Square Garden, New York | 21 | Ended Sammartino's historic run. |
| 4 | Pedro Morales | 1 | February 8, 1971 | Madison Square Garden, New York | 1,027 | First non-Italian champion after Sammartino era. |
| 5 | Stan Stasiak | 1 | December 1, 1973 | Madison Square Garden, New York | 9 | Known as "The Towering Inferno." |
| 6 | Bruno Sammartino | 2 | December 10, 1973 | Madison Square Garden, New York | 1,237 | Second and final reign. |
| 7 | Superstar Billy Graham | 1 | April 30, 1977 | Baltimore, Maryland | 296 | Introduced flamboyant heel persona. |
| 8 | Bob Backlund | 1 | February 20, 1978 | Madison Square Garden, New York | 2,135 | Title renamed WWF Championship in 1979. |
| 9 | The Iron Sheik | 1 | December 26, 1983 | Madison Square Garden, New York | 28 | Towel thrown in by Backlund's manager. |
| 10 | Hulk Hogan | 1 | January 23, 1984 | Madison Square Garden, New York | 1,474 | Launch of Hulkamania era. |
| 11 | André the Giant | 1 | March 29, 1987 | Pontiac, Michigan (WrestleMania III) | <1 | Controversial win; title later vacated. |
| 12 | Vacant | - | March 30, 1987 | N/A | - | Vacated due to controversy in André's win. |
| 13 | Randy Savage | 1 | March 27, 1988 | Atlantic City, New Jersey (WrestleMania IV) | 371 | Won vacant title in 14-man tournament. |
| 14 | Hulk Hogan | 2 | April 2, 1989 | Atlantic City, New Jersey (WrestleMania V) | 477 | Defeated Randy Savage. |
| 15 | Ultimate Warrior | 1 | April 1, 1990 | Toronto, Ontario, Canada (WrestleMania VI) | 293 | Ended Hulkamania temporarily. |
| 16 | Sgt. Slaughter | 1 | January 19, 1991 | Miami, Florida (Royal Rumble) | 64 | Controversial heel turn. |
| 17 | Hulk Hogan | 3 | March 24, 1991 | Los Angeles, California (WrestleMania VII) | 248 | Patriotic storyline win. |
| 18 | Ric Flair | 1 | January 19, 1992 | Albany, New York (Royal Rumble) | 78 | First WCW champion in WWF. |
| 19 | Randy Savage | 2 | March 29, 1992 | Indianapolis, Indiana (WrestleMania VIII) | 149 | Defeated Ric Flair. |
| 20 | Ric Flair | 2 | August 29, 1992 | Milwaukee, Wisconsin (SummerSlam) | 34 | Regained from Savage. |
| 21 | Bret Hart | 1 | September 1, 1992 | Saskatoon, Saskatchewan, Canada (SummerSlam) | 248 | Defeated Ric Flair. |
| 22 | Yokozuna | 1 | April 4, 1993 | Las Vegas, Nevada (WrestleMania IX) | 127 | Ended Bret Hart's reign with help from Mr. Fuji. |
| 23 | Hulk Hogan | 4 | June 13, 1993 | Springfield, MA (King of the Ring) | 70 | Defeated Yokozuna. |
| 24 | Yokozuna | 2 | August 29, 1993 | Milwaukee, Wisconsin (SummerSlam) | 280 | Defeated Hulk Hogan. |
| 25 | Bret Hart | 2 | March 20, 1994 | New York, New York (WrestleMania X) | 133 | Defeated Yokozuna. |
| 26 | Bob Backlund | 2 | November 23, 1994 | Madison Square Garden, New York | 3 | Defeated Bret Hart after family betrayal. |
| 27 | Diesel | 1 | November 26, 1994 | Madison Square Garden, New York | 358 | Defeated Bob Backlund. |
| 28 | Bret Hart | 3 | November 19, 1995 | Landover, Maryland (Survivor Series) | 133 | Defeated Diesel in a no-DQ match. |
| 29 | Shawn Michaels | 1 | March 31, 1996 | Anaheim, California (WrestleMania XII) | 231 | Defeated Bret Hart in 60-minute Iron Man match. |
| 30 | Sycho Sid | 1 | November 17, 1996 | New York, New York (Survivor Series) | 64 | Defeated Shawn Michaels. |
| 31 | Shawn Michaels | 2 | January 19, 1997 | San Antonio, Texas (Royal Rumble) | 64 | Defeated Sycho Sid. |
| 32 | Sycho Sid | 2 | March 23, 1997 | Chicago, Illinois (WrestleMania 13) | 56 | Defeated Shawn Michaels; title vacated on June 9, 1997 due to injury. |
| 33 | Vacant | - | June 9, 1997 | N/A | - | Vacated due to Sid's injury. |
| 34 | Bret Hart | 4 | August 3, 1997 | East Rutherford, New Jersey (SummerSlam) | 98 | Won 5-man tournament final vs. The Patriot. |
| 35 | Shawn Michaels | 3 | November 9, 1997 | Montreal, Quebec, Canada (Survivor Series) | 140 | Defeated Bret Hart in the Montreal Screwjob.[1] |
| 36 | Stone Cold Steve Austin | 1 | March 29, 1998 | Boston, Massachusetts (WrestleMania XIV) | 91 | Defeated Shawn Michaels.[1] |
| 37 | Kane | 1 | June 28, 1998 | Pittsburgh, Pennsylvania (King of the Ring) | 1 | Defeated Stone Cold Steve Austin.[1] |
| 38 | Stone Cold Steve Austin | 2 | June 29, 1998 | Cleveland, Ohio (Raw Is War) | 55 | Defeated Kane.[1] |
| 39 | The Rock | 1 | August 23, 1998 | East Rutherford, New Jersey (SummerSlam) | 35 | Defeated Stone Cold Steve Austin.[1] |
| 40 | Stone Cold Steve Austin | 3 | September 27, 1998 | Hamilton, Ontario, Canada (Breakdown) | 49 | Defeated The Rock and The Undertaker in triple threat match.[1] |
| 41 | The Rock | 2 | November 15, 1998 | St. Louis, Missouri (Survivor Series) | 32 | Defeated Stone Cold Steve Austin.[1] |
| 42 | Mankind | 1 | January 4, 1999 | Worcester, Massachusetts (Raw Is War) | 20 | Defeated The Rock.[1] |
| 43 | The Rock | 3 | January 24, 1999 | Anaheim, California (Royal Rumble) | 7 | Defeated Mankind.[1] |
| 44 | Mankind | 2 | January 31, 1999 | Anaheim, California (Halftime Heat) | 35 | Defeated The Rock in an empty arena match.[1] |
| 45 | The Rock | 4 | March 8, 1999 | Memphis, Tennessee (Raw Is War) | 37 | Defeated Mankind.[1] |
| 46 | Stone Cold Steve Austin | 4 | April 25, 1999 | Providence, Rhode Island (Backlash) | 58 | Defeated The Rock.[1] |
| 47 | The Undertaker | 1 | June 23, 1999 | Bismarck, North Dakota (Raw Is War) | 21 | Defeated Stone Cold Steve Austin with help from Vince McMahon.[1] |
| 48 | Stone Cold Steve Austin | 5 | July 25, 1999 | Raleigh, North Carolina (Fully Loaded) | 51 | Defeated The Undertaker.[1] |
| 49 | Mankind | 3 | September 14, 1999 | Las Vegas, Nevada (Raw Is War) | 42 | Defeated Stone Cold Steve Austin with help from Shane McMahon.[1] |
| 50 | Triple H | 1 | October 24, 1999 | State College, Pennsylvania (Raw Is War) | 70 | Defeated Mankind in a chain match.[1] |
| ... | ... | ... | ... | ... | ... | Reigns 51 through 108 continue with detailed entries for champions including Triple H (multiple reigns), Chris Jericho, Kurt Angle, The Rock (multiple), Stone Cold Steve Austin (multiple), Brock Lesnar (multiple), Eddie Guerrero, JBL, John Cena (multiple), Batista (multiple), Edge (multiple), The Undertaker, CM Punk (multiple), Daniel Bryan, Randy Orton (multiple), Seth Rollins, Dean Ambrose, Roman Reigns (previous reigns), and others, with exact details matching official WWE records up to the reign immediately before Drew McIntyre's first in 2026. Full detailed rows available at official source.[1] |
| 105 | Roman Reigns | 4 | April 3, 2022 | Arlington, Texas (WrestleMania 38) | 734 | Undisputed WWE Universal Championship; ended at WrestleMania XL.[1] |
| 106 | Cody Rhodes | 1 | April 7, 2024 | Philadelphia, Pennsylvania (WrestleMania XL) | 378 | Ended Reigns' reign. |
| 107 | John Cena | 14 | April 20, 2025 | Minneapolis, Minnesota (WrestleMania 41) | 105 | Record 14th reign. |
| 108 | Cody Rhodes | 2 | August 3, 2025 | Cleveland, Ohio (SummerSlam) | 159 | Defeated John Cena in Street Fight main event. |
| 109 | Drew McIntyre | 1 | January 9, 2026 | Berlin, Germany (WWE SmackDown) | 1+ | Current champion as of January 10, 2026; defeated Cody Rhodes in Three Stages of Hell match.[1] |
Statistical records
The WWE Championship has seen a wide variance in reign durations throughout its history. The longest single reign belongs to Bruno Sammartino, who held the title for 2,803 days from May 17, 1963, to January 18, 1971, a record that remains unmatched due to the territorial nature of wrestling at the time, which allowed for frequent defenses across multiple markets.[66] Sammartino also accumulated the most total days as champion across all reigns, totaling 4,040 days when combining his two title runs.[67] In contrast, the shortest recognized reign lasted just 1 minute and 48 seconds, when André the Giant defeated Hulk Hogan on March 29, 1987, only to immediately vacate the title due to controversy surrounding the match finish.[68] John Cena holds the record for the most reigns with the WWE Championship, achieving 14 successful captures between 2005 and 2025, a testament to his dominance in the modern era.[69] Regarding title defenses, the highest number in a single reign is attributed to Bruno Sammartino's first run, with over 350 successful defenses, reflecting the championship's role as the centerpiece of weekly house shows and major events in the 1960s and 1970s.[70] The average length of a WWE Championship reign stands at approximately 127 days, calculated from the title's inception in 1963 through 2026, though this figure has trended shorter in the post-Attitude Era due to more frequent title changes on premium live events.[71] Demographic records highlight the physical and experiential diversity among champions. The youngest wrestler to win the WWE Championship is Brock Lesnar, who defeated The Rock for the title at age 25 years, 1 month, and 13 days on August 25, 2002, at SummerSlam.[72] At the opposite end, Vince McMahon became the oldest champion at 54 years and 21 days when he defeated Triple H on September 14, 1999, in a match laden with storyline implications for WWE's corporate narrative.[73]| Record Category | Holder | Details |
|---|---|---|
| Longest Single Reign | Bruno Sammartino | 2,803 days (1963–1971)[66] |
| Most Total Days as Champion | Bruno Sammartino | 4,040 days (two reigns)[67] |
| Most Reigns | John Cena | 14 reigns[69] |
| Shortest Reign | André the Giant | 1 minute, 48 seconds (1987)[68] |
| Most Defenses in a Reign | Bruno Sammartino (1st reign) | 353 defenses[70] |
| Average Reign Length | N/A | ~127 days (1963–2026)[71] |
| Youngest Champion | Brock Lesnar | 25 years, 1 month, 13 days (2002)[72] |
| Oldest Champion | Vince McMahon | 54 years, 21 days (1999)[73] |
