WWPR (AM)

WWPR (1490 kHz) is an American AM radio station licensed to serve the community of Bradenton, the county seat of Manatee County, Florida, United States. The station is currently owned and operated by Vidify Media, Inc.

Key Information

Bradenton, Florida
Broadcast area	North Port–Bradenton–Sarasota
Frequency	1490 kHz
Branding	1490 WWPR AM
Programming
Language	English (weekdays) Spanish (weekends)
Format	Talk/Brokered
Affiliations	Genesis Communications Network USA Radio Network
Ownership
Owner	Vidify Media, Inc.
History
First air date	1946[1]
Former call signs	WDHL (1946–1952) WTRL (1952–1988) WKLV (1988–1992) WJRB (1992–1994) WYMZ (1994–1995)[2]
Technical information[3]
Licensing authority	FCC
Facility ID	60587
Class	C
Power	800 watts
Transmitter coordinates	27°28′36″N 82°32′9″W / 27.47667°N 82.53583°W / 27.47667; -82.53583
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	1490wwpr.com
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On weekdays, WWPR broadcasts a talk radio format to Manatee County, as well as parts of Sarasota, Pinellas, and Hillsborough counties.^[4] On weekday mornings and mid-days these are local political talk programs. Weekday programs also include brokered talk shows on health, boating, and sports. Weekends include religious and Spanish-language programs.^[5]

The station, founded in 1946 as WDHL, was assigned the call sign WWPR by the Federal Communications Commission (FCC) on January 3, 1995.^[1][2]

• WWPR official website
• Facility details for Facility ID 60587 (WWPR) in the FCC Licensing and Management System
• WWPR in Nielsen Audio's AM station database