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WestJet Encore
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WestJet Encore is a Canadian regional airline headquartered in Calgary, Alberta, that operates flights for WestJet, owned by the same parent company WestJet Airlines, Ltd.

Key Information

WestJet Encore was formed in 2013 to allow the increased frequency of flights using smaller aircraft and to expand service to routes with less traffic, following internal market studies about future growth limitations by WestJet Airlines operating only Boeing 737 aircraft. Originally launching as a feeder airline for the mainline WestJet network out of WestJet hubs in Calgary and Toronto (and providing other regional and commuter flights, e.g. Halifax to Sydney, Nova Scotia or Edmonton to Kelowna), the airline was refocused on Western Canada in 2021, with all service east of Thunder Bay discontinued.

The airline has operated up to a fleet of 41 De Havilland Canada Dash 8 Q400 NextGen aircraft.[6] WestJet Encore is the largest operator of the Q400 in the world, after the bankruptcy of Flybe and the retirement of the type by Horizon Air, two other airlines which had a large Dash 8 fleet.

The airline was initially staffed with non-union employees, but the pilots and cabin crew have since unionized. Crew bases are maintained in Calgary and Toronto, with all Toronto-based crew members requiring deadheading to access the route network out west. WestJet Encore participates in the WestJet Rewards, a revenue-based frequent flyer program that offers flight discount rewards.

History

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Market conditions leading to formation (2005–2013)

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Prior to the formation of WestJet Encore, WestJet internal studies concluded in 2005, when the company had 50 Boeing 737 aircraft, that WestJet would saturate the Canadian commercial airline market when it reached a 90–100 Boeing 737 aircraft fleet. WestJet Airlines became the second-largest airline in Canada in 2002.[7] Solutions included slowing expansion of the airline or adding smaller aircraft models to serve routes with less traffic. The absence of turboprop aircraft in the WestJet fleet was seen as a disadvantage compared to competitor Air Canada. In some cases Air Canada had more frequent flights on smaller aircraft while WestJet either avoided the market or had only one daily flight on a larger Boeing 737 aircraft.[8][9][10]

WestJet Encore Q400 aircraft with propellers taxiing at an airport
WestJet Encore De Havilland Q400 NextGen displaying 2013–2015 livery

WestJet made an initial order of 20 Bombardier Q400 NextGen (now De Havilland Q400 NextGen) aircraft through a letter of intent on May 1, 2012, which resulted in a conditional order on June 28, 2012. A firm order of 20 Q400 NextGen and 25 options was announced on August 1, 2012.[11][12] The ATR72-600, had been considered,[13] having a lower initial acquisition price and better fuel economy on short flights but slower speed, worse fuel economy on longer flights and slightly less passenger capacity.[14][15]

Inauguration of air service and operating conditions

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The parent company, WestJet Airlines, Ltd., formed WestJet Encore as a wholly owned but legally separate airline from WestJet.[16][17][18] Prior to the selection of the Encore name, other names were considered, including Chinook, Echo, and Reach.[19] Calgary was selected for the WestJet Encore corporate headquarters but Toronto Pearson International Airport was also considered.[20] WestJet Encore received an Air Operator Certificate separate from WestJet Airlines on June 12, 2013.[21][22]

On June 24, 2013, service began with two Q400s between Calgary International Airport and Saskatoon, Nanaimo (British Columbia), and Fort St. John (British Columbia) as well as between Fort. St. John and Vancouver.[23][24] The International Air Transport Association, IATA, assigned WestJet Encore an airline code of "WR",[1] which had previously been used by Royal Tongan Airlines.[25]

Some WestJet Encore flights were new routes not served by the WestJet mainline carrier because there was insufficient traffic to support Boeing 737 flights. Other WestJet Encore flights increased frequencies on existing WestJet routes.[8] WestJet Encore's service was initially limited to Western Canada, but in June 2014, the airline opened service in Ontario between Toronto and Thunder Bay.[26] It later began service on eastern routes centred on Toronto and Halifax.[26] WestJet Encore moved into the international market in 2016, with flights serving Boston Logan Airport;[27][28] Nashville International Airport was added the following year.[29]

WestJet Encore De Havilland Q400 displaying the 2015 revised livery

WestJet Encore flies Q400 NextGen on regional flights up to 700 nautical miles.[30] 50% of WestJet Encore passengers are travelling on connecting flights with WestJet.[26][31] The WestJet Encore fleet of Q400s expanded to 18 aircraft by March 2015, and later to 34 aircraft by December 2016 and to 43 aircraft by December 2017.[8][32] In 2015, WestJet Encore was the fastest-growing operator of Q400 aircraft.[24] By 2017, it was the fourth largest operator of Q400 aircraft in the world.[33]

In August 2015, WestJet Encore adopted a revised livery. The tail and type style used with the word "WestJet" remained the same, but the teal-and-blue geometric widget ahead of the WestJet titles was replaced with a teal-and-blue stylized maple leaf with a similar pattern.[34]

WestJet Encore De Havilland Dash 8-Q400 at Québec City Jean Lesage International Airport

WestJet Encore has a partially unionized workforce. Initially having an entirely non-union staff, the airline became a target for union drives starting in 2014.[35] Starting January 1, 2016, the airline management initiated WestJet Pilots Association, a subgroup of the WestJet Proactive Management Team, to ratify pilot contracts between with WestJet Encore.[36] The pilots union which represents many pilots that fly for U.S. carriers,[37] the Air Line Pilots Association, was successful in unionizing the 500-pilot workforce in November 2017.[38] A pilot base is located in Calgary. WestJet pilots are required to be Canadian citizens or Canadian permanent residents.[39] Pilot shortages in the airline industry affected WestJet Encore in 2018, resulting in requirements that newly hired pilots needed only 1,000 flight hours of experience prior to hiring. [40] Pilots are guaranteed an eventual higher paying position flying larger jets at WestJet, unlike competitor airline Jazz, which does not offer guarantees of an eventual job at Air Canada.[18] WestJet Encore and its flight attendants reached an agreement regarding compensation and work rules beginning January 1, 2018, for a one-year period. However, the Canadian Union of Public Employees (CUPE), which was not a party to the agreement, announced that it would continue efforts to unionize the flight attendant ranks.[41]

On October 31, 2016, a $2 billion, two million square foot international terminal for U.S. cross border and international flights opened at Calgary International Airport, the largest hub of WestJet Encore and its affiliate WestJet.[42][43] Despite consultation with the airlines, the terminal design proved problematic.[44] The Calgary Airport Authority CEO characterized the new terminal as being "long on aesthetics and short on functionality."[45] There is reduced aircraft efficiency due to the need to tow aircraft to another concourse if an aircraft is used for both domestic and either U.S. cross border or international flights[31] as well as the need to hire additional staff because they cannot be deployed to more than one concourse due to long walking distances.[46] The baggage system of the new terminal is inoperable with the rest of the airport from 2016 to 2019.[42] Passenger problems include WestJet trans-border and international gates being up to a two-kilometre walk to the domestic WestJet gates as well as lack of enough seating at the gate so passengers sit on the floor.[42][45][46] These problems are seen as a threat to passenger traffic, which might be driven to other connecting airports, such as Seattle or Vancouver, cities that WestJet Encore has fewer or no flights serving.[31]

In 2022, amid a broader post-pandemic restructuring for the entirety of the WestJet Group, CEO Alexis von Hoensbroech announced that WestJet would be refocusing its efforts on Western Canada.[47]

Corporate affairs

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Management

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WestJet Encore is a wholly owned company of WestJet Airlines, Ltd. Sales and marketing of WestJet Encore flights are conducted by WestJet, An Alberta Partnership, which is jointly owned by two corporate entities owned by WestJet Airlines, Ltd.[48][49]

The first president of WestJet Encore was Ferio Pugliese, who retained his title of Executive Vice President at WestJet Airlines, Ltd. He was hired in November 2012 coming from WestJet, where he began work in 2007.[50][51] He left[52] in 2016 to become an Executive Vice President at Hydro One Ltd., an electricity company and in 2018 subsequently he is now a Senior Vice-President for Air Canada.[53][54] He was replaced in September 2016 by Charles Duncan, an American who previously worked as Senior Vice President of Technical Operations at United Airlines and, earlier in his career, was Chief Operating Officer at Continental Micronesia.[55]

In 2018, John Aaron was named Vice-President and General Manager, WestJet Encore, reporting to the Executive Vice-President and Chief Operations Officer at Westjet, representing an organizational restructure.[56] Lisa Davis was the Vice-President and General Manager of WestJet Encore in 2022.[57]

Business figures

[edit]

Financial statistics are not released separately for WestJet Encore but reported for WestJet Airlines, Ltd., which comprises several units and the larger WestJet Airlines.[58]

Cabins and services

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WestJet Encore Q400 in flight with propellers turning and landing gear extended
WestJet Encore De Havilland Canada Dash 8-400 NextGen with landing gear extended

As well as economy class seating, WestJet Encore aircraft has a designated Premium section. Unlike the Premium section on the mainline carrier, WestJet, it does not have increased legroom. The Premium section on WestJet Encore has seating in the forward part of the cabin and does not have change fees when changing flights ticketed.[59][60] WestJet Encore aircraft do not have drop down oxygen masks, which are not required by regulations due to the aircraft's certification to operate up to 25,000 feet in altitude.[61]

To prevent freezing of water lines during overnight stays at airports with cold weather, the airline rendered the water flow to the lavatory basins inoperative in 2013.[62]

WestJet Encore does not operate airport lounges but has arrangements with private, non-airline affiliated airport lounges where WestJet Encore passengers are extended a discount for pay-for-visit use.[63]

Marketing

[edit]

WestJet Encore participates in WestJet Rewards, a frequent flyer program and loyalty scheme originally started by WestJet. WestJet Rewards participants also include Air France (2017–present),[64] KLM (2017–present),[64] Delta Air Lines (2014–present),[65][66] and Qantas (2016–present).[67][68] WestJet Dollars earned as a base amount do not expire but bonus amounts have an expiry date.[69][70]

Passengers flying on WestJet Encore may alternatively receive credit in Air France/KLM Flying Blue,[71][72] Delta Skymiles,[73][74] or Qantas Frequent Flyer.[75][76]

Destinations

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Further information: List of WestJet destinations
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Airports served by scheduled WestJet Encore flights in January 2018 (two additional United States airports not shown, Nashville and Myrtle Beach)
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Airports served by scheduled WestJet Encore flights in 2025 (In addition Minneapolis in the United States is served as well as seasonal service to Seattle and Portland, Oregon)

WestJet Encore flies regional routes throughout Canada, primarily to or from Calgary. Routes include smaller cities, such as Brandon, Manitoba to Calgary, two cities with an oil industry. This new service re-introduced air service to Brandon.[77] Other routes are increased frequencies on existing WestJet routes, such as between Calgary and Saskatoon.[78] WestJet Encore also services transborder routes to the US, including year round service from Calgary to Seattle, and seasonal service from Calgary to Portland, Edmonton to Seattle, as well as service to Delta Air Lines' hub in Minneapolis from Edmonton, Regina and Saskatoon.[79][80][81] WestJet Encore flights are numbered as flight 3100 to 3899.[82]

Fleet

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WestJet Encore operates one type of aircraft, the De Havilland Canada Dash 8-400 NextGen, an updated version of the Dash 8–400 with updated landing gear, redesigned interiors, lighting, and larger overhead cabin storage. In turn, the Dash 8-400 NextGen is an updated version of the De Havilland Canada Dash 8-400 that has active noise suppression to create a quieter passenger cabin.[83][84][85]

As of February 18, 2026, WestJet Encore lists 39 aircraft,[6] and has 37 registered with Transport Canada.[5]

WestJet Encore fleet
Aircraft In service Passengers[86] Notes
W Y Total
De Havilland Canada Dash 8 (Q400NextGen) 39 (37) 10 68 78

See also

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References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

WestJet Encore

View on Grokipedia
from Grokipedia
WestJet Encore is a Canadian and a wholly owned of , specializing in short-haul flights that connect smaller and mid-sized communities primarily in , as well as select routes to the , using a fleet of Dash 8-400 (Q400) aircraft to feed passengers into the larger network. Launched on June 24, 2013, from its primary hub at (YYC), WestJet Encore began operations with two Q400 aircraft serving initial routes from Calgary to destinations such as , Fort St. John, , and , aiming to provide affordable regional and stimulate in underserved areas. By 2018, the airline had grown significantly, operating over 250 daily flights to 34 Canadian cities and three U.S. cities (, Myrtle Beach, and Nashville), having completed more than 300,000 flights and carried nearly 13 million passengers while reducing fares by up to 50% on many routes. The 's fleet consists exclusively of the Q400, a versatile designed for efficiency on routes under 1,100 nautical miles, with a typical configuration of 78 seats in a two-class layout (premium and economy). As of September 2025, WestJet Encore operates 39 Q400 , making it one of the world's largest operators of this type, with an average fleet age of around 9.7 years. In June 2025, its schedule included high-frequency short routes such as to Victoria (39 miles, 133 flights) and to (153 miles, 116 flights), totaling 446 flights and over 34,000 seats across key Western Canadian corridors. WestJet Encore has played a key role in the Group's regional expansion, including the 2024 transition of routes from the former subsidiary to its operations starting October 27, 2024, enhancing connectivity for remote communities. Employing around 1,700 personnel as of 2018 and recognized for reliability—such as winning Bombardier's 2017 Airline Reliability Performance Award—the airline continues to support 's mission of accessible across and beyond.

Overview and Background

Company Profile

WestJet Encore was founded on June 24, 2013, as a wholly owned of Airlines Ltd. The airline is headquartered in , , . As a regional carrier, WestJet Encore primarily operates feeder flights that connect smaller communities to WestJet's main network, enhancing connectivity across . It integrates with WestJet's broader low-cost model by providing efficient short-haul services to support the parent company's overall operations. As of summer 2025, WestJet Encore maintains a fleet of 41 , serving multiple destinations with an emphasis on . The airline exclusively uses Q400 NextGen turboprops for its short-haul routes, optimized for regional efficiency and reliability.

Strategic Role and Integration with

WestJet Encore serves a pivotal strategic purpose within the WestJet Group by deploying a fleet of smaller turboprop on low-demand regional routes, where the larger mainline jets would be inefficient due to lower passenger volumes and shorter distances. This approach allows for increased flight frequencies and fare reductions of up to 50 percent in underserved markets, stimulating demand by as much as 90 percent in communities previously reliant on higher-cost services. By optimizing size for these routes, Encore enhances overall network efficiency, enabling to capture incremental traffic without overcommitting capacity on less viable paths. Integration with WestJet's mainline operations is seamless and multifaceted, fostering a unified passenger experience across the group. Encore flights operate under the shared WestJet branding, with codesharing arrangements that allow passengers to book through a single itinerary via WestJet's centralized reservation system, powered by shared technology platforms like for reservations and interline capabilities. Crew training and human resources are managed through the WestJet Alberta Partnership, ensuring standardized safety protocols, operational procedures, and service standards that align Encore's regional pilots and cabin crew with mainline practices, while labor representation by the Air Line Pilots Association further unifies workforce policies. This deep integration supports efficient resource allocation, including shared maintenance and ground handling, minimizing redundancies and enhancing reliability across the network. The strategic benefits of Encore extend to broadening WestJet's reach into smaller and remote communities, particularly in , where it bolsters access to regional markets that might otherwise see limited service. By feeding passengers into major hubs like and , Encore optimizes on mainline routes, driving ancillary revenue through connections to domestic and international destinations while supporting WestJet's model with improved load factors on regional legs. Post-launch, this has facilitated WestJet's sustained growth in regional connectivity, contributing to the group's competitive positioning against larger rivals. Encore's role has evolved from broad national expansion to a sharpened focus on starting in , amid post-pandemic recovery and intensifying competition, to enhance operational reliability and control costs through reduced network complexity. This refocus prioritizes high-yield domestic routes in the airline's core stronghold, allowing for more efficient fleet deployment and better resilience against external pressures like fuel price volatility and labor challenges.

Historical Development

Formation and Pre-Launch Conditions (2005–2013)

During the mid-2000s, experienced significant growth as Canada's leading , but its exclusive reliance on narrow-body jets increasingly constrained expansion into smaller, low-traffic regional routes across the country. These aircraft, optimized for higher-capacity medium- and long-haul flights, were less economical for short-haul operations due to higher fuel consumption and requirements at remote airports, limiting service frequency and accessibility in underserved Western Canadian communities. Concurrently, overall demand in rose steadily, with passenger enplanements increasing from approximately 60 million in 2005 to over 80 million by 2012, driven by economic recovery and in regional areas. The competitive landscape further pressured WestJet to adapt, as Air Canada's regional subsidiary, , dominated short-haul markets with a fleet of smaller turboprops and regional jets, capturing significant feeder traffic to major hubs. This dynamic, combined with volatile prices— which more than doubled between and , prompting WestJet to introduce fuel surcharges of up to $45 per ticket—highlighted the need for more cost-effective on low-demand routes to maintain profitability and competitiveness. WestJet's internal concluded that a dedicated regional operation would enable lower operating costs per seat and better penetration into markets where 737s were unviable, allowing the airline to challenge Jazz's stronghold without diluting its mainline efficiency. In response, WestJet pursued internal developments starting in early , placing a conditional order in May for 20 Bombardier Q400 NextGen turboprops—valued at $683 million—with options for 25 more, specifically to support a new regional entity focused on high-frequency service to . This order was firmed up in August , marking a strategic departure from WestJet's single-fleet model. Key milestones included the January public consideration of the regional launch, followed by the announcement of the name "WestJet Encore" after an employee vote, and the designation of as headquarters on October 31. Initial route planning involved consultations with over 30 Canadian communities in June , emphasizing regulatory approvals from and a focus on underserved destinations to enhance connectivity without overlapping mainline operations.

Launch, Expansion, and Early Operations (2013–2020)

WestJet Encore commenced operations on June 24, 2013, with its inaugural flight departing (YYC) for Nanaimo Airport (YCD) at 11:28 a.m. Mountain Time, introducing affordable regional air service to smaller Western Canadian communities such as Fort St. John, , and Victoria. This launch aligned with WestJet's to utilize Bombardier Q400 turboprops for high-frequency, low-cost connectivity on short-haul routes previously underserved by larger . Initial service began with two operating 10 daily departures to four destinations, emphasizing rapid turnaround times enabled by the Q400's performance capabilities. The airline pursued aggressive expansion in its early years, growing to serve over 20 destinations across by 2015 through the addition of routes in , the Prairies, and , including services from to and to . This buildup extended eastward, with WestJet Encore entering markets like and Halifax by mid-2015, operating up to 14 weekly flights on key segments. International expansion followed in 2016 with the introduction of transborder service from (YYZ) to Boston Logan International Airport (BOS), launching three daily flights on March 15 as Encore's first U.S. route. By 2017, this network diversified further with seasonal service to (BNA) from both and , starting May 4, enhancing connectivity to southeastern U.S. markets. Operationally, WestJet Encore prioritized efficiency and reliability, achieving on-time performance exceeding 85% by , which ranked it first among North American regional carriers with more than 100 daily flights. The fleet expanded steadily from two Q400s at launch to 46 by the end of 2019, supporting increased capacity on regional routes while maintaining low unit costs through the aircraft's and compatibility with ground-loading procedures at smaller airports lacking jet bridges. These practices allowed for quicker turnarounds, typically under 30 minutes, bolstering overall network utilization. However, early operations encountered hurdles, including initial on-time rates of just 64% in the first six months due to the of integration and adjustments for the new Q400 fleet. Seasonal demand variations in Canada's regional markets also posed challenges, requiring flexible scheduling to manage winter reductions and summer peaks on leisure-oriented routes.

Refocus and Post-Pandemic Adjustments (2021–Present)

In response to the , WestJet Encore significantly reduced its operations, with its fleet of 46 Dash 8-400 largely grounded by the end of the 2020-2021 , down from approximately 45 active prior to the crisis. Service was limited to essential routes, reflecting broader industry contractions amid restrictions and low . In 2021, WestJet Encore announced a strategic refocus on its hubs of , , and to improve operational efficiency and network reliability. This shift involved withdrawing from select operations east of and scaling back certain U.S. routes, allowing the airline to prioritize core regional connectivity. From 2022 to 2025, WestJet Encore gradually recovered, reactivating its fleet to 39 aircraft by mid-2025 while maintaining a focus on domestic and regional services. This included the transition of routes from the former subsidiary to Encore operations starting October 27, 2024, improving service to remote communities. The airline achieved enhanced operational performance during the summer of 2025, carrying a record number of guests from August 29 to September 1, supported by stable regional growth without major new international expansions. Looking ahead, WestJet Encore's regional turboprop operations align with 's mainline fleet expansions, including new additions, while potential minor adjustments to the Q400 fleet emphasize sustained efficiency in .

Corporate Structure

Ownership and Leadership

WestJet Encore operates as a wholly owned of Airlines Ltd., which in turn is majority-owned by , a Toronto-based that acquired control of in October 2020 for approximately $5 billion including debt. As of October 2025, retains 75% ownership of following the sale of a 25% minority stake to international partners: (12.7%), (10%), and Air France-KLM (2.3%), for a total of US$550 million, though continues to exercise full control over strategic decisions. This structure positions Encore firmly within the WestJet Group, with no independent public trading and integrated oversight from the parent company's board. Leadership at WestJet Encore is headed by a and as of November 2025, overseeing day-to-day operations and reporting directly to 's executive team, including the Chief Operations Officer. The subsidiary's governance integrates with 's board, ensuring alignment on key directives while maintaining a distinct operational identity. Encore holds its own air operator certificate from , enabling independent flight operations, but adheres to shared group-wide policies on safety management, , and strategic initiatives to promote consistency across the WestJet Group. Historically, Encore's leadership evolved from its 2013 launch under WestJet's regional division, initially managed by executives like Charles Duncan, who became president in 2017, followed by assuming the VP and General Manager role in 2018. Post-Onex acquisition in 2020, adjustments focused on group-wide efficiencies, including streamlined reporting lines and enhanced integration with WestJet's core operations, though Encore retained its specialized regional focus without major executive overhauls at the subsidiary level.

Financial and Operational Metrics

WestJet Encore's operational metrics are reported in consolidation with the broader WestJet Group, as the regional subsidiary does not release standalone financial statements. The WestJet Group generated C$7.3 billion in revenue in 2024, with Encore contributing through its role as a feeder network enhancing connectivity to mainline hubs. Passenger traffic for Encore has aligned with the group's recovery trajectory, with WestJet carrying over 25 million passengers annually across its operations, including regional services that bolstered domestic capacity. In 2025, the group achieved a 10% increase in summer seat capacity from 2024 levels, reflecting strong demand recovery and strategic refocus on core Canadian markets, where Encore plays a key role in short-haul connectivity. Load factors for the integrated network averaged approximately 84-85% in mid-2025, consistent with pre-pandemic highs and indicative of efficient utilization in regional segments. Key performance indicators highlight operational reliability, with WestJet's on-time arrival rate reaching 84.49% in September 2025, ranking among global leaders and exceeding 85% in several monthly reports throughout the year. Fleet utilization post-refocus has improved with the transition of former routes to Encore in , aiding recovery to near-2019 capacity levels amid a 10% network-wide expansion.

Passenger Experience

Cabin Configuration and Amenities

WestJet Encore operates its fleet exclusively with Dash 8-400 (Q400) aircraft, each configured with a total of 78 seats in a single-class layout divided into premium and sections. The premium section consists of 10 seats in rows 1 to 3 arranged in a 2-2 configuration, offering priority boarding but no additional legroom compared to . The remaining 68 seats also follow a 2-2 seating arrangement, providing standard pitch and recline typical for regional s. A distinctive feature of the Q400's interior is the absence of overhead drop-down oxygen masks, as the aircraft is certified for operations up to 25,000 feet, below the altitude requiring such equipment under regulations; instead, portable oxygen units are available for emergencies. The cabin includes standard overhead bins for carry-on storage and one lavatory located at the front, sufficient for the aircraft's short-haul regional focus. Additionally, the Q400's supports ground-loading operations via built-in airstairs, enabling boarding and deplaning without the need for a , which facilitates service at smaller airports common in Encore's network. For accessibility, WestJet Encore accommodates passengers with mobility needs through wheelchair storage in the cabin or cargo hold, depending on the device type, and provides assistance services upon request. Family seating policies ensure proximity for children under 14 to a traveling adult from the same booking, with specific requirements based on age: under 5 next to an adult, ages 5-11 in the same row no more than one seat away, and ages 12-13 within two rows. Since 2021, there have been no significant updates to the Encore Q400 cabin configuration, with the emphasis remaining on operational efficiency and reliability for regional connectivity rather than luxury enhancements.

Services and Loyalty Integration

Encore provides basic in-flight services tailored to its regional routes, emphasizing efficiency on shorter flights. On flights of 71 minutes or longer (up to 2 hours), passengers in the cabin receive complimentary water and a choice of sweet or savory snacks, such as cookies or pretzels; shorter flights offer water only or no service. Full meals are not offered, aligning with the carrier's focus on quick regional hops. In the Premium cabin, complimentary water, non-alcoholic and alcoholic beverages, and a snack basket are available on flights between 50 minutes and 2.5 hours. connectivity is not available on Encore's 8-400 (Q400) aircraft, as they lack the WestJet Connect system used on mainline jets. Ground services for WestJet Encore mirror those of the mainline WestJet operation to ensure seamless integration. Passengers can check in using the mobile app up to 24 hours before departure, with options for digital boarding passes and prepaid to avoid higher airport fees. Baggage allowances include one free carry-on bag (maximum dimensions 56 cm x 23 cm x 36 cm) and one personal item (41 cm x 14 cm x 33 cm) for most fares, excluding UltraBasic which limits to personal item only. Checked baggage is permitted up to three pieces per guest (versus four on mainline), each not exceeding 23 kg (50 lbs) or 157 cm (62 inches) in total dimensions, with fees applying based on fare type—such as $50–$59 CAD for the first bag when prepaid online. WestJet Encore fully participates in the Rewards , allowing members to earn and redeem points across all WestJet-operated flights, including regional services. In 2025, WestJet Rewards was updated, converting existing dollars to points at a 1:100 ratio and enhancing earning on flights to 1.5 base points per $1 spent on eligible flight fares, surcharges, and add-ons like checked bags or seat selection. Tiered bonuses provide: Silver 3 points per $1 (100% bonus), 5 points, and 8 points per $1. Redemption options include booking flights or packages with points, and Encore routes qualify for the same benefits, such as companion vouchers from co-branded cards like the WestJet RBC World Elite Mastercard. Co-branded promotions often highlight regional travel perks, such as bonus points on short-haul bookings to encourage loyalty in underserved communities. The "Encore" branding underscores WestJet's commitment to friendly, community-focused service, extending the parent company's reputation for caring interactions to smaller markets. Crew members emphasize personalized assistance and a welcoming atmosphere, aligning with WestJet's core values of low fares and approachable . Marketing efforts target access to remote Canadian destinations, promoting Encore as a vital link for regional connectivity through campaigns that showcase stories of local and economic ties.

Route Network

Domestic and Regional Destinations

WestJet Encore operates primarily as a regional carrier within , with its core hubs located at (YYC), the primary base, as well as (YEG) and (YVR). These hubs facilitate feeder services to approximately 24 cities across Western and , emphasizing connectivity in the Prairies, , and . The airline's network strategy prioritizes domestic operations, accounting for approximately 80% of its overall activity, with a post-2021 refocus on underserved markets in the Prairie provinces and 's interior regions to enhance regional accessibility and support economic growth in smaller communities. Key high-frequency routes include multiple daily flights between and , as well as to nearby destinations like Victoria and , often covering distances as short as 32 miles to bolster intra-provincial travel. Seasonal services extend to remote areas, providing essential links during peak travel periods. Representative feeder routes from the hubs connect to cities including , , Regina, , Cranbrook, , Comox, Fort St. John, and Brandon, utilizing the efficient for short-haul efficiency. As of late , Encore serves approximately 24 domestic points, reflecting ongoing expansion. Recent additions in 2025 have enhanced Alberta-British Columbia connectivity, with new services such as to and Prince George operating twice weekly starting in , alongside increased frequencies on to Cranbrook routes to meet rising demand in inter-provincial travel.

International and Transborder Routes

WestJet Encore's transborder services to the form the entirety of its international operations, functioning primarily as feeder routes that connect regional Canadian hubs to key U.S. gateways, thereby supporting WestJet's broader North American network. These short-haul flights, operated with Bombardier Q400 aircraft, emphasize efficient connectivity from western Canadian bases like and to nearby American cities, facilitating seamless transfers for passengers traveling onward via WestJet's mainline jets. As of 2025, the subsidiary maintains a stable but limited portfolio of three such routes, reflecting a post-pandemic refocus on core regional strengths without major expansions, consistent with WestJet's announcements prioritizing domestic recovery and targeted international growth through its primary operations. Key year-round transborder routes include daily service from (YYC) to (SEA), providing reliable access to the and connections to WestJet's wider U.S. and international feeds. This route, spanning about 420 miles, operates multiple times daily and underscores Encore's role in high-frequency, low-cost regional links. Seasonal services to /St. Paul (MSP) operate from , Regina, and , covering roughly 700–800 miles depending on origin, enabling efficient feeder traffic to Midwest hubs and onward domestic U.S. itineraries. These services integrate with domestic hub connections, enhancing overall network efficiency without overlapping with mainline long-haul operations. Seasonal transborder offerings complement the year-round schedule, catering to peak demand periods such as summer leisure travel. For instance, to Portland (PDX), a 550-mile route, runs several times weekly from late spring through early fall, serving business and tourism flows to while aligning with seasonal variations in passenger loads. Additional seasonal services include to , operating during high season to support connectivity. These routes, typically active from June to September, exemplify Encore's flexibility in supporting WestJet's U.S. expansion without committing to permanent international commitments beyond the border. Post-2021 adjustments have kept international ambitions U.S.-centric, with earlier experiments like the discontinued Calgary-Boston service ending in 2020 amid pandemic-related cuts and no revival to non-U.S. markets such as .

Fleet and Technical Operations

Current Aircraft Inventory

WestJet Encore's current aircraft inventory consists exclusively of 39 De Havilland Canada Dash 8-400 (Q400) NextGen aircraft, all operated under WestJet's ownership or leasing arrangements as of September 2025. These aircraft are standardized in configuration with 78 seats in a two-class layout (premium and ), optimized for regional connectivity. The Q400 model provides a maximum range of 1,100 to 1,500 nautical miles and a cruise speed of 414 knots, supporting efficient short- to medium-haul flights while maintaining low operating costs. With deliveries spanning 2013 to 2018, the fleet's average age stands at approximately 9.7 years following post-pandemic adjustments and retirements. Maintenance activities, including line and heavy checks, are handled through WestJet's primary facilities in , supplemented by contracted providers such as KF Aerospace. As of late 2025, the active fleet reflects a reduction from a pre-pandemic peak of around 45 to the current 39, driven by efficiency initiatives and no new Q400 orders amid a strategic shift toward larger mainline jets.

Fleet Evolution and Specifications

WestJet Encore's fleet evolution commenced with a firm order for 20 Bombardier Q400 NextGen turboprop aircraft placed by its parent company WestJet in August 2012, valued at approximately $683 million, to support the launch of regional services. The first deliveries arrived in June 2013, enabling Encore's inaugural flights that month with an initial operating fleet of two aircraft. Subsequent growth involved converting purchase options into firm orders, including five in March 2014, raising the committed total to 25 by the end of 2015; another five in July 2014, bringing the total to 30; five more in June 2015 for delivery in 2016–2017; and nine in June 2016, the final conversion from the original 25 options, scheduled for 2017–2018. By 2019, the fleet had peaked at 46 Q400 aircraft, reflecting full integration of all ordered deliveries and positioning Encore as the world's largest operator of the type at the time. The COVID-19 pandemic significantly impacted operations, with demand collapse leading to widespread groundings; for instance, 17 of the 46 aircraft were placed in storage by October 2020, though the total inventory remained at 46 through 2021. Post-pandemic recovery prompted fleet rationalization, including retirements and sales between 2021 and 2025 to align with reduced regional demand and cost optimization; notable transactions involved the sale of 14 mid-life Q400s to QantasLink's Sunstate Airlines subsidiary, with the first delivery in December 2024. As of September 2025, WestJet reported 39 active Q400 aircraft in Encore's fleet, resolving prior discrepancies in external tracking data. The Q400, now branded as the Dash 8-400, features twin PW150A engines, enabling cruise speeds of up to 414 knots and a range of approximately 1,100 nautical miles, optimized for short-haul regional routes. It complies with ICAO Stage 4 noise standards through an active noise and vibration suppression (ANVS) system, making it one of the quietest in operation and suitable for noise-sensitive environments. is a key advantage, with the Q400 consuming about 20% less fuel than comparable regional jets on routes under 500 nautical miles due to its and advanced . For Canadian operations, the aircraft's all-weather capabilities— including short takeoff and landing performance on runways as brief as 4,000 feet, robust de-icing systems, and high-lift wings—enhance reliability in harsh winter conditions and remote . Encore has maintained a single-type fleet exclusively composed of the Q400 since , avoiding diversification to streamline training, maintenance, and operational costs. Following Corporation's acquisition of in October 2020, the subsidiary emphasized maintenance cost controls for the Q400 fleet, leveraging in-house facilities and scaled procurement to reduce unit expenses amid post-pandemic recovery.

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