Hubbry Logo
38 Degrees38 DegreesMain
Open search
38 Degrees
Community hub
38 Degrees
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
38 Degrees
38 Degrees
38 Degrees
View on Wikipedia
from Wikipedia

38 Degrees is a British not-for-profit political-activism organisation. It describes itself as "progressive" and claims to "campaign for fairness, defend rights, promote peace, preserve the planet and deepen democracy in the UK".[1]

Key Information

38 Degrees takes its name from "the angle at which a pile of snow becomes an avalanche".[2]

Background

[edit]

The organisation launched on 26 May 2009.[3] The 38 Degrees website states: "38 Degrees was founded by a group of activists and funders concerned about the state of our democracy and determined to try something different. Founders include Gordon Roddick, Henry Tinsley, Pete Myers and Paul Hilder. The project was developed by Ben Brandzel, Nina Kowalska, David Babbs and Warren Puckett. 38 Degrees was founded in memory of Anita Roddick, a lifetime champion of the power of ordinary people to make a difference."[4] Gordon Roddick was previously co-founder of The Body Shop and Henry Tinsley was ex-chairman of Green & Black's chocolate.[5] The organisation launched during the United Kingdom parliamentary expenses scandal, and this formed the backdrop to early campaigns demanding voters were given more powers to sack MPs.

The Executive Director from launch until April 2019 was David Babbs. Babbs was formerly Head of Activism at Friends of the Earth where he was responsible for the Big Ask Campaign.[6] Babbs also previously worked at People & Planet. Other early staff included Hannah Lownsborough and Johnny Chatterton.

At launch 38 Degrees said it was inspired by groups like MoveOn in the United States, GetUp! in Australia and Avaaz globally. These organisations all use the internet to mobilise people and connect them and their governments.[1]

Structure

[edit]

38 Degrees is a not-for-profit company limited by guarantee. It was previously registered as Progressive Majority.[7] It has a decentralised and informal structure, with management above a flat-line membership structure.[clarification needed] 38 Degrees also claims its campaigns are selected by its members under its "Campaigns by You".[8]

Personnel

[edit]

David Babbs was the founding Executive Director serving from 2009 to 2019.[9][10] In December 2011 Babbs was named by The Independent as one of their "Great Britons" for his role in halting a government plan to sell off public forests.[11][12]

In April 2019 Babbs was dismissed for gross misconduct after it was found that he had shared illegal drugs with other members of staff.[13][14][15] In 2020, 38 Degrees announced that an independent report commissioned after the dismissal found proven certain allegations that Babbs had behaved with "unacceptable and unprofessional conduct in the workplace".[16]

Zoe Whyatt served as interim CEO from 2019 to 2021 with Matthew McGregor appointed as CEO in September 2021.[17]

Methodology

[edit]

38 Degrees describes itself as a people-powered and multi-issue movement. It aims to empower British citizens by providing easy ways for them to take action on the issues they care about, e.g., climate change, human rights and poverty. It claims "it's 38 Degrees members who set priorities and we decide on what we campaign on together". They publish the results of their membership polls on their website.[18] While 38 Degrees refers to 'members', there is no formal membership and these are simply people on its email mailing list.[19]

Each week 50,000 members, chosen at random, are asked to vote for their top priorities; only ones where there is a strong consensus will be pushed forward. On occasion the whole membership is invited to take part in votes to decide the organisation's position on a newsworthy issue. For example, a poll in September 2014 found that members were evenly split on whether to support or oppose military action targeting ISIS in Iraq. As a result, 38 Degrees took no position.[20]

Funding comes from small individual donations.[21] The average donation is about £10 but a plea to fund a legal challenge to zero hours contracts asked for just £1 and received 11,000 responses within 48 hours. Part of its success comes from the speed with which 38 Degrees can launch a campaign or find out members' views.[22]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

38 Degrees

View on Grokipedia
from Grokipedia
38 Degrees is a British not-for-profit political founded in 2009, mobilizing over one million members through online platforms to campaign on issues including , , and . Funded primarily by small individual donations averaging around £8, with 95.7% of its resources coming from public contributions rather than corporate or governmental sources, the group maintains operational independence from while emphasizing member-driven initiatives that escalate through petitions, protests, and targeted advocacy. Notable campaigns have included successful efforts to halt the proposed sale of public forests in 2011, secure concessions on reforms, and advocate for reforms in family courts to better protect survivors of domestic abuse, though outcomes often rely on self-reported impacts and government responses that may reflect broader political pressures rather than direct causation. While presenting itself as a broad-based movement for , 38 Degrees' priorities—such as opposing measures, defending , and promoting —predominantly align with progressive policy positions, leading to accusations from critics, including Members of , of partisan bias toward left-leaning causes despite claims of non-alignment. The organization's tactics, including mass emailing of legislators and rapid mobilization of supporters, have amplified public voices on select issues but drawn rebukes for overwhelming parliamentary offices and promoting what some describe as misleading narratives to drive engagement.

Founding and Historical Development

Origins and Early Formation

38 Degrees was incorporated as a private without share capital on 9 July 2008, under company number 06642193 in . The organization emerged from the vision of Gordon Roddick, husband of the late , founder of and a prominent activist for . Following 's death in September 2007, Gordon established 38 Degrees in her memory, drawing on her lifelong advocacy for ordinary people influencing change through . The name derives from the optimal 38-degree angle for launching a paper airplane, symbolizing how small, coordinated efforts by individuals can achieve significant impact. David Babbs served as the founding executive director, bringing experience from environmental campaigns at organizations like and People & Planet. Under his leadership, 38 Degrees was modeled on U.S.-based groups such as MoveOn.org, emphasizing digital tools for rapid mobilization on progressive causes. The initiative aimed to counter perceived in British politics by enabling member-driven petitions and advocacy, particularly in response to the and public distrust in institutions. Initial funding included seed support aligned with Roddick's philanthropic ethos, though specifics on early donors remain limited in public records. The organization publicly launched in May 2009, quickly building a membership base through online platforms focused on issues like banking reform and public services. By its early months, 38 Degrees had facilitated petitions garnering thousands of signatures, establishing a pattern of bottom-up where members voted on campaign priorities. This formative phase positioned it as a non-partisan, people-powered alternative to traditional NGOs, though its campaigns often aligned with left-leaning priorities such as NHS protection and environmental protections. Growth was organic, relying on lists and rather than , reaching over 100,000 members within the first year.

Expansion and Key Milestones

Following its launch on 26 May 2009, 38 Degrees rapidly expanded its membership through an online model emphasizing mobilization and small-donation funding, drawing initial seed capital from charitable trusts including the Esmée Fairbairn Foundation and Joseph Rowntree Charitable Trust. By 2013, membership surpassed 1 million, reflecting effective digital outreach amid early campaigns on public services. Membership growth accelerated, reaching 1.8 million by early 2014, outpacing traditional memberships in the UK at the time through viral drives and . This period marked a shift to , with over 95% of funding derived from average member donations of approximately £8, reducing reliance on external grants. By September 2020, the organization reported a total membership of 2,599,893, sustained by consistent engagement despite economic disruptions, and it has since maintained a base exceeding 2 million supporters. Key organizational milestones include the decision to fund a challenging the proposed closure of Hospital's A&E and maternity units, which not only succeeded but also enhanced recruitment by demonstrating impact on policy decisions. Subsequent investments in digital infrastructure, such as platform redesigns, supported scalability amid growing demands for rapid-response campaigning.

Organizational Framework

Governance and Internal Structure

38 Degrees operates as a private , registered in under company number 06642193 since 2008, structured to function on a not-for-profit basis without distributing profits to members. It is overseen by a serving as , all of whom are volunteers receiving no payment and selected for their expertise across campaigns, the , , , and ; current directors include individuals appointed as recently as September 2022, such as Dr. Andrew Croxford. The board's primary roles involve strategic direction-setting, accountability enforcement through internal controls, and risk oversight, with related governance costs—including audits, legal fees, and trustee expenses—detailed in annual reports, such as £45,000 allocated in the year ending September 2023. The internal structure features a lean staff team, headed by Chief Executive Officer Matthew McGregor since at least 2020, with specialized directors managing areas like campaigns (e.g., Veronica Hawking), strategy (e.g., Ellie Gellard), finance, and operations (e.g., Astrid Spegel for internal controls). This setup supports agile operations focused on digital campaigning, while the board provides non-executive supervision to maintain independence and mission alignment, funded almost entirely (95.7%) by small public donations rather than corporate or governmental sources. Campaign and policy decisions prioritize member input to foster a participatory model, with over one million supporters proposing ideas via email ([email protected]), social media, or the "Campaigns by You" petition platform, then ranking them through online surveys, votes on the website, blog, and Facebook. Staff evaluate feasibility and execute approved initiatives, but the board ensures these processes align with organizational safeguards against undue influence, reflecting a deliberate emphasis on community-driven priorities over top-down hierarchy.

Membership, Funding, and Financial Operations

38 Degrees functions as a non-paid , relying on free sign-ups via to build a of supporters who engage in campaigns through actions such as petitions, emails to officials, and donations. Individuals join by providing contact details on the organization's , enabling participation in voting on campaign priorities and targeted efforts. The group describes its supporter base as a exceeding one million across the , though its homepage references a movement of more than two million individuals. Funding derives predominantly from small, individual donations, with an average contribution of approximately £8 per donor, emphasizing support over institutional backing. For the financial year ended 30 September 2024, donations constituted £4,176,798, or 94% of total income, supplemented by £192,000 in grants from entities including the Betterworld Foundation Ltd and the European Climate Foundation, alongside minor bank interest and other sources, yielding overall income of £4,449,918. The organization maintains a policy of rejecting funds from governments, , or corporate entities to preserve , with earlier statements indicating 95.7% of funding from individual contributors. Financial operations reflect a focus on campaign execution and , with audited accounts showing total expenditure of £4,765,546 for the year ended 30 September 2024, resulting in a pre-tax deficit of £315,628. Major expense categories included staff costs at £2,789,931 (58% of total), campaign-related tactical spending at £839,381 (18%), IT maintenance at £311,624 (7%), and office costs at £243,497 (5%). positions remained , with net assets of £1,719,117, cash at bank of £871,294, and deposits of £1,113,493; auditors Sayer Vincent LLP opined that the statements present a true and fair view, with no material going-concern issues. A separate 38 Degrees Trust, registered as a charity, operates with minimal activity, reporting £133,479 in income for the year ended 30 September 2024, primarily from donations, and making no grants that year.

Leadership and Personnel Changes

David Babbs co-founded 38 Degrees and served as its from its launch in 2009 until April 3, 2019, when the board dismissed him for gross misconduct following an internal investigation that concluded he had provided illegal drugs, including , to staff members at organizational events. In the aftermath of Babbs' dismissal, 38 Degrees commissioned an independent review of its governance and culture, which informed subsequent personnel adjustments, including the appointment of Sue Tibballs as board chair on April 23, 2020. The organization operated under interim leadership, with Zoe Whyatt serving as Interim CEO, before appointing Matthew McGregor as permanent CEO on September 14, 2021, effective December 1, 2021; McGregor, a of digital campaigning including roles in Barack Obama's re-election effort, was selected to oversee a new five-year strategy emphasizing member mobilization. McGregor remains in the role as of 2025. Key senior personnel changes since 2021 include the establishment of dedicated directorships for strategy, campaigns, technology, people and operations, and supporter engagement, with appointments such as Amana Dawuda as the first permanent Director of People and Operations to address post-2019 operational reforms. Board composition has seen additions like Andrew Croxford in September 2022, reflecting ongoing efforts to stabilize amid the organization's growth to over 2 million members.

Operational Methods

Campaign Selection and Member Involvement

38 Degrees selects campaigns through a participatory process emphasizing member input, where supporters propose ideas via the organization's , page, direct messages to the team, or (now X). These suggestions gain traction through online discussions, particularly on the group, where hundreds of comments can signal strong interest, prompting formal polling. Polls conducted on the , , and social platforms allow members to vote on priorities, with past examples accessible in the organization's poll archive. The staff, comprising a small team, evaluates high-scoring ideas for viability, consulting experts to verify facts and collaborating with volunteers to refine strategies aimed at maximum impact on widespread issues. Selection criteria prioritize campaigns addressing "big issues" affecting large numbers of people, where can drive or change, though the organization has expressed intentions to incorporate more localized efforts in the future. For instance, the 2011 "Save the Forests" campaign originated from a member's post, evolved through member discussions and votes, and rapidly amassed over 500,000 signatures, influencing reversal of plans within weeks. Supporters also influence selection via broader surveys that gauge preferences across proposed topics, ensuring alignment with community priorities rather than top-down decisions. Member involvement extends beyond selection to active participation in execution. Once approved, members engage through low-commitment actions such as signing petitions, emailing elected officials, or sharing content online, enabling rapid mobilization of the organization's claimed membership exceeding two million. Individuals can independently launch petitions using the "Campaigns by You" platform, which provides tools for promotion and tracking, though these operate separately from centrally run efforts. Offline participation includes attending public meetings, visiting MPs' offices, or forming local groups for coordinated activities, without formal branch structures. This model fosters a "people-powered" dynamic, where member-driven momentum—evident in high-engagement polls and signatures—guides resource allocation toward campaigns with demonstrated support.

Tactics, Strategies, and Digital Tools

38 Degrees employs a hybrid strategy combining member-driven input with professional execution to select and run campaigns, prioritizing issues with broad support and potential for rapid mobilization. Campaign ideas originate from members via , emails, or the organization's , supplemented by staff identification of timely opportunities and input from an advisory network of experts. Members discuss and vote on priorities through online polls on the , group, and , with staff then focusing resources on high-scoring ideas to maximize impact. This democratic filtering aims to align efforts with public sentiment, as evidenced by the 2011 Save the Forests campaign, which amassed over 500,000 signatures in one week following member prioritization. Tactics emphasize low-barrier digital actions to build volume and pressure decision-makers, including mass petitions, templated emails to Members of Parliament (MPs), and . Petitions are hosted on the Campaigns by You platform, allowing users to create and promote them, often tested initially with subsets of supporters before scaling to the full membership base exceeding one million. Complementary offline tactics, such as advertising vans and public stunts, amplify online efforts; for instance, in July 2025, digital ad vans were deployed in Westminster to protest welfare reforms, coordinating with email blasts and petitions. Strategies focus on swift escalation, pooling member actions into overwhelming numbers to influence policy, while partnerships extend reach by lending tactics to aligned groups lacking digital infrastructure. Digital tools form the core infrastructure, enabling efficient mobilization without reliance on traditional hierarchies. The central website integrates petition builders, email campaign generators, and fundraising modules, with data-sharing features for partners via opt-in mailing lists limited to 1-3 updates weekly. Social platforms like Facebook and X (formerly Twitter) facilitate real-time discussion and polling, while the Campaigns by You subdomain supports user-initiated actions, as seen in collaborations yielding over 100,000 signatures for issues like women's refuge funding. These tools prioritize scalability, testing campaigns with 30,000 supporters before broader rollout, ensuring resource allocation to viable efforts.

Prominent Campaigns and Activities

38 Degrees launched its first prominent campaign, "Save Our Forests," in December 2010, in response to the government's Public Bodies Bill proposing the sale of public woodlands to private entities. The effort rapidly gathered 83,000 petition signatures within weeks and ultimately mobilized over 500,000 supporters through online petitions, downloadable protest materials, and coordinated public actions. This pressure contributed to the government's announcement on February 17, 2011, to scrap the forest sale plans entirely, marking an early demonstration of the organization's ability to influence policy via grassroots digital mobilization. Building on this momentum, 38 Degrees shifted focus to health issues in early 2011, launching campaigns to protect the (NHS) from perceived risks embedded in the proposed Health and Social Care Bill introduced by Health Secretary . The organization framed the bill as enabling excessive market competition and private sector involvement in NHS services, commissioning independent legal analysis to argue it violated NHS founding principles of comprehensive, free-at-point-of-use care. Supporters were mobilized to contact Liberal Democrat peers in the , with 38 Degrees facilitating meetings and delivering evidence-based briefings; by April 2011, the campaign had amplified public opposition, contributing to internal coalition tensions and subsequent bill amendments, though the legislation ultimately passed as the Health and Social Care Act 2012. Subsequent health-related efforts in the early period included localized actions to prevent NHS service closures and budget squeezes, with members voting on priorities via online platforms to target specific threats like hospital mergers or outsourcing. These initiatives emphasized empirical data on potential care quality declines, such as projecting increased deficits without intervention, and gathered tens of thousands of signatures for petitions urging safeguards against privatization. Critics, including some Conservative MPs, accused the campaigns of disseminating misleading information on the bill's scope, but 38 Degrees maintained its positions were grounded in legal and economic analyses from non-partisan experts.

Environmental and Economic Campaigns

38 Degrees has pursued multiple environmental campaigns, emphasizing opposition to practices perceived as harmful to ecosystems and public health. A prominent effort targeted hydraulic fracturing (fracking), where the organization collaborated with the Campaign to Protect Rural England (CPRE) to collect over 80,000 petition signatures opposing local imposition of fracking sites; this contributed to the UK government's 2019 moratorium on the practice, with Energy Secretary Ed Miliband announcing a permanent nationwide ban on October 1, 2025, explicitly crediting sustained public campaigning including 38 Degrees' involvement. In 2011, the group mobilized approximately 500,000 signatures against the proposed privatization of public forests, generating widespread media attention and prompting the coalition government to abandon the policy in February of that year. More recent initiatives include advocacy for stricter regulations on water company sewage discharges, with a December 2024 petition demanding accountability to prevent households from subsidizing pollution cleanup costs. The organization has also campaigned against , launching petitions in 2023 and 2024 to ban single-use packaging in eateries and urge supermarkets like and to support a 40% global reduction in production by 2040; these efforts aligned with broader consultations where 87% of 38 Degrees respondents favored comprehensive bans on items like plates and trays. Additional environmental actions address via demands for rigorous palm oil import standards in March 2023 and habitat preservation, such as protecting Marshes from development threatening critically endangered species. Economic campaigns by 38 Degrees often intersect with and cost-of-living pressures, focusing on affordability amid rising household expenses. In response to the 2022 energy crisis, the group commissioned a poll revealing that 66% of Conservative voters supported temporary of energy firms to curb profits exceeding £457 billion since 2021 while bills surged; this informed advocacy for price cap freezes and enhanced support mechanisms. In January 2022, 38 Degrees joined 25 charities in urging increased insulation funding to mitigate bill hikes, emphasizing long-term economic resilience through energy efficiency. By November 2022, they launched an interactive map documenting over hundreds of personal stories of financial strain from food, , and housing costs, amplifying public pressure on the government. Further economic efforts include protests against forced prepayment meter installations, with over 100,000 members contacting firms in February 2023 to highlight risks to vulnerable households unable to afford direct debits; this built on earlier switching schemes aimed at securing lower tariffs for participants. In July 2020, a survey of members showed 98.4% favoring a post-COVID "fairer, greener" economic recovery, including clean investments projected to create jobs, with 78,000 signing an to that effect. These initiatives frequently overlap with environmental goals, such as promoting green transitions to reduce long-term costs, though independent assessments of direct causation remain limited.

Recent Political and Social Initiatives

In 2024, 38 Degrees focused on mobilizing supporters ahead of the general election through its Election Hub, emphasizing issues such as reducing NHS waiting lists affecting 8 million people, addressing the cost-of-living crisis, holding energy companies accountable, and curbing sewage discharges into waterways. The organization launched the "Chat for Change" initiative to encourage among disillusioned individuals by facilitating discussions with peers, alongside open letters to the incoming demanding action on these priorities within the first 100 days. These efforts aimed to influence policy agendas without endorsing specific parties, drawing on the group's independent funding model where 95.7% comes from individual donations. A prominent social initiative involved opposing proposed cuts to winter fuel payments, with 38 Degrees collecting over 300,000 signatures on petitions urging the government to reverse restrictions that would exclude millions of pensioners from the allowance. Launched amid the 2024 budget decisions, the campaign highlighted risks to vulnerable elderly amid rising energy costs, contributing to widespread public and parliamentary pressure that prompted debates and partial reconsiderations, though the core policy changes proceeded after a government vote. Environmentally and politically, 38 Degrees campaigned against water company sewage discharges, submitting evidence to the parliamentary Water (Special Measures) Bill inquiry in January 2025 and partnering with groups like Surfers Against to demand stricter accountability and fines for pollution. Petitions targeted the incoming post-2024 election, calling for an end to raw dumping in seas and rivers, framing it as a of privatized utilities prioritizing profits over . In July 2025, the group collaborated with MP and Can't Buy My Silence on a to curb misuse of non-disclosure agreements (NDAs) in cases, which preceded a announcement banning such NDAs in and scenarios. These actions reflect 38 Degrees' strategy of leveraging member-driven petitions and advocacy to pressure regulators and lawmakers, though outcomes often align with self-reported successes from the organization itself.

Achievements and Measured Impact

Verified Successes and Policy Influences

One notable verified policy influence occurred in February 2011, when the UK government abandoned plans to sell off up to 258,000 hectares of public forests following widespread public opposition mobilized in part by 38 Degrees. The organization gathered over 500,000 signatures on a against the proposal, alongside coordinated emails and calls to MPs from more than 100,000 members, contributing to a YouGov poll showing 84% public opposition to . Environment Secretary confirmed the reversal on February 17, 2011, apologizing to and establishing an independent panel to review , thereby preserving the woodlands in public ownership. In October 2025, 38 Degrees supported advocacy efforts leading to a announcement to repeal provisions in the that had prioritized parental contact in family courts even amid evidence of domestic abuse risks. Campaigner Claire Throssell, whose sons were murdered by their father in 2013 after court-mandated contact, collaborated with 38 Degrees on petitions and parliamentary lobbying for over a , influencing reforms to prioritize safety in contact decisions. Prime Minister met Throssell on October 21, 2025, ahead of the policy shift, which aims to protect children exposed to abuse in court proceedings. These instances represent empirically observable policy reversals or amendments directly linked to 38 Degrees' mobilization, though broader public and media pressure also played roles; independent assessments attribute their impact to amplifying grassroots actions rather than sole causation. No large-scale empirical studies quantify their unique causal contribution across campaigns, but these outcomes align with responses to petition-driven public outcry.

Empirical Assessments of Effectiveness

Independent academic analyses of 38 Degrees highlight its strengths in rapid mobilization through digital platforms, amassing over 3 million members by 2016 and generating significant petition signatures, such as 80,000 for an tax avoidance campaign in 2014. These efforts leverage a hybrid strategy combining horizontality with professional media amplification, fostering short-term among participants by enabling collective voice without hierarchical control. Ethnographic studies confirm extends beyond online clicks, with member surveys yielding over 137,000 responses in 24 hours for an NHS records campaign and facilitating local actions like meetings and rallies against proposed "gagging laws." However, rigorous causal evaluations linking these activities to outcomes remain scarce, with no peer-reviewed studies isolating 38 Degrees' influence from broader political dynamics or media effects. Self-reported "wins," such as halting sell-offs or influencing benefit policies, lack independent verification and often coincide with multifaceted pressures, complicating attribution. Analyses emphasize media coverage as a key amplifier but note fragility in sustaining impact, as dependence on elite media can undermine digital autonomy and limit long-term community-building due to restricted interpersonal tools on platforms. Critiques frame much of 38 Degrees' model as "clicktivism," where low-effort digital actions risk fostering rather than transformative change, with preliminary findings suggesting superficial participation over deep . While metrics are robust, empirical assessments reveal underexplored causal pathways to shifts, prioritizing awareness and efficacy boosts over verifiable legislative or behavioral alterations. Overall, available data indicate effectiveness in scaling citizen input but fall short of demonstrating net causal influence on enduring or societal outcomes.

Criticisms and Controversies

Accusations of Bias and Superficial Activism

38 Degrees has been accused of left-wing bias and covert partisanship, particularly by Conservative politicians and right-leaning media, who contend that its campaigns disproportionately target right-of-centre policies while maintaining a facade of neutrality. In August 2014, then-Transport Secretary described the organization as "the masters of this [tactic]," referring to it as an "anti-Government pressure group" run by Labour campaigners under "a veneer of neutral non-partisanship," implying selective opposition to Conservative administrations. This perception stems from patterns in campaign selection, such as intense mobilization against Tory-led initiatives on , NHS restructuring, and forest , with less equivalent scrutiny of Labour equivalents when in power. A notable instance cited as evidence of occurred in 2016 during a government consultation on renewal, where 38 Degrees urged members to submit responses via pre-drafted templates; analysis revealed that over 92% of the 165,000-plus responses were affiliated with the group, prompting MPs and critics to decry the process as hijacked by left-leaning activists, rendering it unrepresentative of broader . Conservative outlets have highlighted this as indicative of systemic skew, arguing that 38 Degrees' member-driven model in practice amplifies progressive viewpoints, especially given its origins and staffing ties to left-leaning networks—though the group insists decisions reflect majority member votes across the . Critics have further lambasted 38 Degrees for superficial , or "clicktivism," where low-barrier digital actions like petition-signing and automated emails prioritize over depth, often yielding publicity without causal impact on . Academic observers note that such micro-engagements risk fostering complacency, as participants may perceive contribution through clicks alone, potentially deterring sustained, offline . In November 2011, Liberal Democrat commentator Mark Pack critiqued the group's emails for encouraging "mass, superficial which confuses getting a big headline number with achieving real impact," exemplified by campaigns flooding MPs with templated messages from non-constituents, which lawmakers dismiss as spam. This approach drew practical backlash, as in 2010 when MP invoked data protection laws to purge his details from 38 Degrees' database, citing disruptive volumes of unsolicited contacts that hindered substantive dialogue. While 38 Degrees counters that aggregated citizen input amplifies underrepresented voices, detractors, including non-partisan analysts, argue it dilutes into performative gestures, with empirical success often attributable to broader coalitions rather than petitions alone.

Internal Scandals and Operational Failures

In April 2019, David Babbs, the executive director and co-founder of 38 Degrees, was dismissed for gross misconduct following an internal investigation that concluded he had provided illegal drugs, including and , to staff members at organizational events and his home. The board, chaired by , stated that Babbs had failed to uphold expected standards of conduct, though no financial impropriety was alleged and the organization's operations remained unaffected. Subsequent to the dismissal, the board commissioned an independent nine-month investigation by Robin Somerville into further allegations against Babbs, involving testimonies evaluated on the balance of probabilities. upheld claims of unacceptable and unprofessional and practices by Babbs, while dismissing others for lack of sufficient ; Babbs did not participate in the process. In response, 38 Degrees introduced operational reforms to address shortcomings, including an anonymous reporting system via AllVoices, the creation of a dedicated People Director role, formal recognition of a staff union, and enhanced board-staff communication protocols. These measures aimed to strengthen internal and workplace standards following the incident.

Broader Ideological and Strategic Critiques

Critics contend that 38 Degrees displays a pronounced left-wing ideological , with its campaigns disproportionately targeting policies of Conservative-led while rarely challenging left-leaning initiatives. For instance, in a 2016 consultation on the 's future, 92% of the 192,000 responses were traced to 38 Degrees members, who received pre-drafted emails from the group reframing neutral questions—such as "How well is the BBC serving its audiences?"—into leading prompts like "Which parts of the BBC do you particularly love?" This prompted Conservative MP to describe the input as unrepresentative of broader , given the group's known left-leaning orientation, and led the to commission a second consultation involving focus groups and polls at additional cost exceeding £250,000. Such selectivity undermines claims of ideological neutrality, as 38 Degrees has mounted high-profile opposition to measures like NHS reforms under the 2010-2015 and reductions, but shows limited equivalent scrutiny of Labour-era policies. Conservative MP highlighted this in critiquing their 2011 campaign against the Health and Social Care Bill, accusing the group of disseminating falsehoods by misrepresenting its own commissioned legal opinion; for example, it alleged the bill introduced "costly and complex procurement procedures," despite such rules having governed NHS contracts since the 2006 Public Contracts Regulations under Labour. Similarly, assertions that the bill would eliminate the Secretary of State's oversight or impose unchecked competition ignored existing frameworks from 2002 enterprise laws and unchanged statutory duties in Section 1(1). Strategically, 38 Degrees' reliance on "clicktivism"—mass online petitions and floods—has drawn rebukes for fostering superficial engagement that equates signature volume with meaningful influence, often alienating targets rather than persuading them. Liberal Democrat commentator Mark Pack noted in 2011 that campaigns urging members to "flood" ministers like with emails risked backlash, as evidenced by prior Liberal Democrat headquarters protests, yet the group persisted without substantive adaptation beyond minor customizations. This model, while generating media headlines, is faulted for substituting low-barrier actions for sustained, evidence-based , potentially diluting in genuine efforts by prioritizing viral scale over policy depth. Opperman further argued that such misleading tactics distort legitimate debates, eroding the organization's credibility and hindering of complex issues like healthcare delivery.

References

  1. https://home.38degrees.org.uk/about/
  2. https://home.38degrees.org.uk/
  3. https://you.38degrees.org.uk/petitions/successful
  4. https://www.theguardian.com/society/joepublic/2011/apr/08/38-degrees-nhs-campaign
  5. https://home.38degrees.org.uk/2012/03/26/why-38-degrees-is-independent-from-political-parties/
  6. https://www.libdemvoice.org/stephen-williams-takes-on-38-degrees-over-highly-misleading-campaign-45088.html
  7. https://www.thirdsector.co.uk/tory-mp-brands-38-degrees-campaign-stupid/policy-and-politics/article/1228234
  8. https://find-and-update.company-information.service.gov.uk/company/06642193
  9. https://home.38degrees.org.uk/faqs/
  10. https://www.sourcewatch.org/index.php/38_Degrees
  11. https://www.opendemocracy.net/en/author/david-babbs/
  12. https://www.ft.com/content/e581be9f-c354-3031-ae24-17e7392f3c69
  13. https://home.38degrees.org.uk/wp-content/uploads/2025/05/A200-Annual-Accounts-23-24-SVLLP.pdf
  14. https://www.opendemocracy.net/en/participation-now/myth-of-keyboard-warrior-public-participation-and-38-degrees/
  15. https://home.38degrees.org.uk/wp-content/uploads/2022/01/38-Degrees-Annual-Report-October-2019-September-2020.pdf
  16. https://uk.linkedin.com/company/38-degrees
  17. https://www.jamesperry.co.uk/portfolio/38-degrees/
  18. https://home.38degrees.org.uk/about/our-people/
  19. https://find-and-update.company-information.service.gov.uk/company/06642193/officers
  20. https://home.38degrees.org.uk/wp-content/uploads/2024/11/A200-38-Degrees-annual-report-2023-SV-LLP.pdf
  21. https://home.38degrees.org.uk/how-we-choose-campaigns/
  22. https://home.38degrees.org.uk/about/donation-policy/
  23. https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/5007895
  24. https://home.38degrees.org.uk/2019/04/03/an-update-about-38-degrees-executive-director/
  25. https://www.thirdsector.co.uk/executive-director-38-degrees-sacked-providing-illegal-drugs-staff/management/article/1581259
  26. https://www.telegraph.co.uk/news/2019/04/04/founder-campaign-group-38-degrees-sacked-giving-drugs-younger/
  27. https://home.38degrees.org.uk/2020/04/28/statement-from-the-board-of-38-degrees/
  28. https://search.green-park.co.uk/wp-content/uploads/2021/06/38-Degrees-annual-report-2020.pdf
  29. https://home.38degrees.org.uk/2021/09/14/38-degrees-appoints-matthew-mcgregor-as-new-ceo/
  30. https://home.38degrees.org.uk/campaigns/
  31. https://hugemedia.co.uk/blog/driving-the-message-home-huge-media-supports-38-degrees-welfare-campaign-in-westminster/
  32. https://home.38degrees.org.uk/partnerships/
  33. https://home.38degrees.org.uk/2010/12/14/save-our-forests-campaign-across-the-country/
  34. https://home.38degrees.org.uk/2011/02/17/victory-government-to-scrap-plans-to-sell-our-forests/
  35. https://www.theguardian.com/environment/2011/feb/17/forest-sell-off-victory
  36. https://www.unionsafety.eu/docs/HSNewsItems%252011/CampaignBy38DegreesToDefendNHSFromPrivatisationContinues.html
  37. https://you.38degrees.org.uk/efforts/save-our-nhs
  38. https://www.theguardian.com/society/2016/aug/26/alarm-at-nhs-plans-for-closures-and-cuts-to-tackle-growing-deficit
  39. https://conservativehome.mystagingwebsite.com/2011/09/06/from-guyoppermanmp-the-falsehood-of-the-38-degrees-campaign-on-health/
  40. https://stories.cpre.org.uk/how-we-helped-to-end-fracking/index.html
  41. https://home.38degrees.org.uk/2025/10/01/ed-miliband-shares-fracking-campaign-win/
  42. https://home.38degrees.org.uk/2024/12/24/stop-water-companies-profiting-from-pollution/
  43. https://you.38degrees.org.uk/petitions/ban-single-use-packaging-in-restaurants-cafes-and-bars
  44. https://you.38degrees.org.uk/petitions/sainsbury-s-and-tesco-must-publicly-support-a-cut-in-plastic-production
  45. https://www.gov.uk/government/consultations/single-use-plastic-banning-the-supply-of-commonly-littered-single-use-plastic-items/outcome/summary-of-responses-and-government-response
  46. https://act.38degrees.org.uk/act/environment-palm-oil-action-march-2023
  47. https://you.38degrees.org.uk/petitions/no-fun-for-nature-save-swanscombe-marshes?bucket=&share=2402cf23-2b30-4259-9718-32029abf7ac7&source=twitter-share-button&timeline_posts_page=2&utm_campaign=&utm_medium=socialshare&utm_source=twitter
  48. https://www.theguardian.com/money/2022/aug/16/two-thirds-of-tory-voters-support-temporary-nationalisation-of-energy-firms-poll
  49. https://www.endfuelpoverty.org.uk/energy-giants-see-457-billion-profits-as-consumers-bills-rise/
  50. https://www.e3g.org/news/charities-unite-in-call-to-boost-insulation-funding-tackle-energy-bill-crisis/
  51. https://home.38degrees.org.uk/2022/11/18/mapping-the-cost-of-living-catastrophe/
  52. https://home.38degrees.org.uk/2023/02/09/how-100000-of-us-stood-up-to-callous-energy-companies/
  53. https://www.theguardian.com/environment/blog/2012/jun/07/climate-change-higher-energy-bills
  54. https://committees.parliament.uk/writtenevidence/8987/pdf/
  55. https://home.38degrees.org.uk/election-hub-2024/
  56. https://act.38degrees.org.uk/act/winter-fuel-u-turn
  57. https://www.endfuelpoverty.org.uk/winter-fuel-payment-backlash-enters-fourth-week/
  58. https://www.bbc.co.uk/news/live/c5y3n56eg9rt?page=3
  59. https://bills.parliament.uk/publications/57607/documents/5581
  60. https://act.38degrees.org.uk/act/summer-campaign-stop-the-sewage
  61. https://act.38degrees.org.uk/act/election-2024-lbda-sewage
  62. https://you.38degrees.org.uk/petitions/stop-employers-covering-up-abuse-1
  63. https://www.louisehaigh.org.uk/news/2025/07/08/a-win-for-victims-as-the-government-announces-a-ban-on-ndas-in-cases-of-harassment-and-discrimination/
  64. https://www.theguardian.com/environment/2011/feb/17/forest-sell-off-abandoned-sorry-caroline-spelman
  65. https://www.bbc.com/news/uk-politics-12377215
  66. https://www.bbc.com/news/articles/cz91ng13gqko
  67. https://www.bbc.com/news/articles/cx2lxgp58j5o
  68. https://www.researchgate.net/publication/303096204_Social_Media_Professional_Media_and_Mobilisation_in_Contemporary_Britain_Explaining_the_Strengths_and_Weaknesses_of_the_Citizens_Movement_38_Degrees
  69. https://home.38degrees.org.uk/2025/07/10/june-campaign-wins/
  70. https://www.theguardian.com/society/2014/sep/24/clicktivism-changed-political-campaigns-38-degrees-change
  71. https://www.telegraph.co.uk/news/politics/11037305/Chris-Grayling-Labour-campaigners-are-hiding-behind-a-veneer-of-neutral-non-partisanship.html
  72. https://www.dailymail.co.uk/news/article-3414953/Survey-future-BBC-hijacked-Left-wingers-92-respondents-linked-group-sent-leading-emails-members.html
  73. https://pure.royalholloway.ac.uk/files/25595290/dennis_38_degrees_in_gordon_and_mihailidis_civic_media_reader.pdf
  74. https://www.markpack.org.uk/27756/the-latest-38-degrees-email-two-good-points-one-bad/
  75. https://www.theguardian.com/technology/2010/aug/09/dominic-raab-conservatives-email-row
  76. https://www.charitytimes.com/ct/charity-boss-sacked-for-providing-drugs-to-staff.php
  77. https://conservativehome.com/2011/09/06/from-guyoppermanmp-the-falsehood-of-the-38-degrees-campaign-on-health/
Add your contribution
Related Hubs
User Avatar
No comments yet.