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Aimyon
Aimyon
from Wikipedia

Aimyon (あいみょん; born on March 6, 1995) is a Japanese singer and songwriter.[1] Her agency is ENS Entertainment, and her label is Unborde under Warner Music Japan.[2]

Key Information

Career

[edit]

Aimyon was influenced to become a singer-songwriter, because her grandmother aspired to be a singer or actress, and her father is an audio engineer. She grew up with music and started writing songs when she was in middle school.[2][3][4]

She began writing lyrics on her second year of middle school, and around the same time, her father gave her an electric guitar. However, it was not the acoustic guitar she wanted, so she quit after playing for less than a month.[5] When she was in her third year of middle school, an English teacher who was an ALT (Assistant Language Teacher) left her an acoustic guitar when they left Japan.[3][5] At first, she looked at an instruction book by herself and began to teach herself how to play the guitar, covering songs by Yutaka Ozaki and Spitz.[3][5]

Aimyon began penning songs in her first year of high school.[6] While she was in school, she appeared on a music program that a friend uploaded on YouTube and performed the song in public for the first time.[7] She also made it to the final rounds of an audition that her friends had sent her application to without her knowledge.[3]

After graduating from high school, a YouTube video of one of her performances caught the attention of her first music label, Lastrum Music Entertainment.[8] Therefore, she has not been active on the street or at live houses.[7]

In 2014, Aimyon was introduced by the president of her agency to Ryoma Suzuki, a representative of Unborde.[9] However, as she wanted to "grow into an artist who will be loved for a long time rather than making a debut in a hurry", it was decided that her first release would be under an indie label as test marketing. Training including performances started.[9] Additionally, producer Junichi Hoshino told her to make 50 songs before officially joining the agency, and she started writing songs. By the time of her debut, she had about 130 demo songs.[6][10]

On February 4, 2015, she debuted as a lyricist with "Time Goes By" on Johnny's West's third single "Zundoko Paradise".[11] She made her indie debut on March 4 with the single "Anata Kaibō Jun'aika ~Shine~" (貴方解剖純愛歌 〜死ね〜), only available at Tower Records.[12] Its extreme lyrics became a hot topic, and although TV and radio stations refrained from broadcasting, it ranked 10 on the Oricon Indies Weekly Chart.[12][13][14] On May 20, she released her first indie mini-album tamago, which was her first nationwide distribution release; she released her second mini-album Nikumarekko Yo ni Habakaru later in December.[15][16]

On February 16, 2016, Aimyon was selected by Space Shower TV as one of ten new artists expected to break out in the new future and performed at Space Shower New Force.[17] On April 10, she had her first live performance in front of 8,000 people at the event "Coca-Cola presents unBORDE 5th Anniversary Fes 2016" commemorating the fifth anniversary of Unborde.[9][18] On November 30, she released her major label debut single "Ikite Itanda yona" under Unborde. The staff at Unborde unanimously chose this song as her debut single with the theme of a high school girl's suicide.[9][note 1] The title song was used as the theme song for the drama Kichijōji dake ga Sumitai Machi Desuka?. Additionally, fans called November 30 "Aimyon Day" and "Iisao Day (Guitar Day)". Aimyon likes November 30 as a fateful day.[19]

On February 4, 2017, Aimyon released her theme song Renai Kitan Shu, used for the film Bleach. On August 2, she released her third single "Kimi wa Rock wo Kikanai", which won power play/heavy rotation in August on 42 AM/FM radio stations nationwide, setting a record after achieving it after 4 years and 3 months.[20] On September 13, she released her first full-length album Seishun no Excitement which recorded long sales for more than two years on Oricon charts.[1]

In April 2018, she participated in the temporary group Radio Bestsellers singing the campaign song "Bookmark" for the FM802 spring campaign "FM802 X Tsutaya Access!".[21][note 2] On June 22, Aimyon held her first overseas performance with "Aimyon Tour 2018: Telephone Lobster – Additional Show 'Taiwan'" in Taipei, performing "Ikite Itanda yona" due to the popularity of Kichijōji dake ga Sumitai Machi Desuka?. Around one thousand people attended the concert.[22] On August 8, she released her fifth single "Marigold", which recorded 1st on the streaming chart for 20 consecutive weeks.[1] She was in charge of writing and composing the song "Karada no shin kara made moete irunda", one of the double theme songs of the drama Onryou o Agero Tako! Nani Utatteten noga Zenzen Wakaneendayo!! released on October 12.[23][24] On December 31, she made her first appearance on the 69th edition of NHK's Kōhaku Uta Gassen, performed her song "Marigold".[25] Chief producer Yoshihito Shibuya said that Aimyon was chosen because "[Marigold] is popular in distribution. It's popular with people in their 10s and 20s who are said to be 'digital natives', and this year's activity is remarkable."[26]

On January 25, 2019, Aimyon released the theme song "Ra, no Hanashi" for the feature animation Ashita Sekai ga Owaru to Shitemo (Even if the World Ends Tomorrow). On April 17, she released her seventh single "Harunohi" which was used as the theme song for Crayon Shin-chan: Honeymoon Hurricane ~The Lost Hiroshi~.[27] She wrote and composed "Dare ni Datte Wake ga Aru" (Everybody Has a Reason) and "Tachimachi Arashi" for the film Sayonara Kuchibiru (Goodbye Lip), which was released on May 31. The song was sung by the guitar duo Harureo, consisting of Nana Komatsu and Mugi Kadowaki, from the movie.[28] From October, she held a hall and arena tour "Aimyon Tour 2019: Sixth Sense Story".

On July 24, 2020, she was in charge of the special program "Aimyon's All Night Nippon" on Nippon Broadcasting System.[29]

On November 15, 2022, it was announced that she would be in charge of the theme song for serial TV novel Ranman in the first half of 2023.[30] It was the first time a solo artist had been in charge of the theme song for a serial TV novel, and it had been seven and a half years since a singer who was born after the start of the Heisei era.[note 3]

On December 8, 2024, it was announded that she would be in charge of the theme song for Doraemon: Nobita's Art World Tales, it marked the first time in 10 years since "Nobita's Space Heroes" (2015) that a female solo artist has been in charge of the theme song. She is the third artist to perform the theme songs for both the Crayon Shin-chan and Doraemon films series, following mihimaru GT and Yuzu, but it is the first time that she has first performed the theme song for Crayon Shin-chan and then the Doraemon theme song.

Aimyon will be in charge of "Ichi ni tsuite", the theme song for the July 2025 drama The 19th Medical Chart, starring Arashi's Jun Matsumoto.[31]

Artistry

[edit]

Her musical influences include Spitz, Shōgo Hamada, Takuro Yoshida, Eigo Kawashima, Yutaka Ozaki, Flipper's Guitar, Kenji Ozawa, and Ken Hirai among others.[32][33][34][35][36] She looks up to male singer-songwriters who choose words with opposite sensibility, emphasize lyrics rather than melodies, and prefers artists who are good at metaphorical expressions.[4] She especially likes folk songs.[37] Her first musical goals were similar to those of Kenji Ozawa and Flipper's Guitar.[4]

Aimyon likes how men are desperate for the women they like, and she admires them, so she creates many songs from a male perspective.[38]

She said that after watching the film Crayon Shin-chan: Fierceness That Invites Storm! The Adult Empire Strikes Back she was drawn to Tower of the Sun, Tarō Okamoto, Takuro Yoshida, and Betsy & Chris. Later, she sympathized with Tarō Okamoto's view of life and made it her goal to sing under the Tower of the Sun.[38]

Aimyon has stated that she has not yet decided on her musicality, what genre her music belongs to, or what kind of music she wants to do.[39] Song production and arrangers expand the image based on lyrics written by Aimyon and the demo song played with guitar.[39] She said that her own music consists of only her guitar and voice, and it would be best if people thought that she played and sang the best, so that is her strength as a singer-songwriter.[39]

Legacy

[edit]

Tomonori Shiba says that "Aimyon is the 'J.GIRL' who inherited Shogo Hamada at the end of the Heisei era, and the legitimate successor of Misu-Chiru and Spitz who has finally appeared." Aimyon has also said that she was the first star to emerge from a streaming service.[40]

Voice actor Wasabi Mizuta has professed to being a fan, and Aimyon has also been spoken highly of by Yurano Ochi of Atarashii Gakko!.[41][38] Additionally, bassist OKP-STAR, formerly of Aqua Timez, professed to be a big fan, and has been attending live performances.

Personal life

[edit]

Her stage name "Aimyon" was originally a nickname given to her by a friend who was the model for the song "--chan" (○○ちゃん) on her EP Tamago. She has released her work in Taiwan under the name "愛繆" (Àimóu).

Aimyon was born in Nishinomiya, Hyōgo Prefecture. She is the second daughter of six siblings.[3][42] Both of her parents were 21 when she was born.[42] Her older and younger sisters each have four children, and her grandmother has 28 grandchildren and great-grandchildren.[42]

While in middle school, she belonged to the track and field club and served as the deputy director.[38] She dislikes studying and has dropped out of high school.[43][44] Her favorite food is ikura, and she dislikes fish and mushrooms, the latter of which is the result of choking on it when she was little.[45][46] Aimyon likes animals, and she said that she used to often visit Ueno Zoo.[45] She cites her father as her ideal type.[38] Aimyon likes watching Doraemon and Castle in the Sky.[45][41]

Filmography

[edit]

Film

[edit]
Year Title Role Notes Ref.
2023 The Boy and the Heron Lady Himi (voice) Leading role [47]

Discography

[edit]

Studio albums

[edit]
List of studio albums, with selected chart positions, sales and certification
Title Details Peak positions Sales[a][48] Certifications[49]
JPN
[50]
JPN
Comb

[A][51]
JPN
Hot

[52]
TWN
EA

[53]
Excitement of Youth 26 15 13
  • JPN: 123,000[b]
Momentary Sixth Sense
  • Released: February 13, 2019
  • Label: Unborde
  • Formats: CD, digital download, streaming
2 2 2 7
  • JPN: 306,000[c]
Heard That There's Good Pasta
  • Released: September 9, 2020
  • Label: Unborde
  • Formats: CD, digital download, streaming
2 2 2 1
  • JPN: 319,000[d]
Falling into Your Eyes Record
  • Released: August 17, 2022
  • Label: Unborde
  • Formats: CD, CD+DVD, CD+Blu-ray, digital download, streaming
2 3 3
  • JPN: 103,350[e]
Jealous of Cats
  • Released: September 11, 2024
  • Label: Unborde
  • Formats: CD, CD+DVD, CD+Blu-ray, digital download, streaming
2 2 2
"—" denotes items which did not chart.

Extended plays

[edit]
List of extended plays, with selected chart positions and sales
Title Details Peak
positions
Sales[48]
JPN
[50]
JPN
Hot

[56]
Tamago
  • Released: May 20, 2015
  • Label: Lastrum
  • Formats: CD, digital download, streaming
82 49
  • JPN: 10,000
Nikumarekko Yo ni Habakaru
  • Released: December 2, 2015
  • Label: Lastrum
  • Formats: CD, digital download, streaming
106 86
  • JPN: 4,000
Ai o Tsutaetaida to ka Remix EP
  • Released: May 23, 2018
  • Label: Unborde
  • Formats: digital download, 12-inch single
108
"—" denotes items which did not chart.

Singles

[edit]

As lead artist

[edit]
List of singles as lead artist, with selected chart positions, certifications and album name
Title Year Peaks Certifications Album
JPN
[57]
JPN
Comb

[B][58]
JPN
Hot

[59]
"Anata Kaibō Jun'aika (Shine)" (貴方解剖純愛歌~死ね~) 2015 44 48 Tamago
"Ikite Itan da yo na" (生きていたんだよな) 2016 67 48 41
  • RIAJ: Gold (st.)[60]
Excitement of Youth
"Ai o Tsutaetaida toka" (愛を伝えたいだとか) 2017 51 20 15
  • RIAJ: 3× Platinum (st.)[60]
"Kimi wa Rock o Kikanai" (君はロックを聴かない) 76 18 12
  • RIAJ:
    • Platinum (dig.)[61]
    • 3× Platinum (st.)[60]
"Only Under the Full Moon"[62] (満月の夜なら) 2018 31 47 11
  • RIAJ: Platinum (st.)[60]
Momentary Sixth Sense
"Marigold" (マリーゴールド) 25 3 1
  • RIAJ:
    • 3× Platinum (dig.)[61]
    • Diamond (st.)[60]
"Let the Night"[63] (今夜このまま) 18 9 4
  • RIAJ:
    • Platinum (dig.)[61]
    • 3× Platinum (st.)[60]
"Haru no Hi" (ハルノヒ) 2019 6 2 2
  • RIAJ:
    • Platinum (dig.)[61]
    • 3× Platinum (st.)[60]
Heard That There's Good Pasta
"The Smell of a Midsummer Night" (真夏の夜の匂いがする) 18 11 7
  • RIAJ: Gold (st.)[60]
"Her Blue Sky" (空の青さを知る人よ) 7 4 4
  • RIAJ: Platinum (st.)[60]
"Naked Heart" (裸の心) 2020 4 2 4
  • RIAJ:
    • Platinum (dig.)[61]
    • 3× Platinum (st.)[60]
"On a Cherry Blossom Night" (桜が降る夜は) 2021 8 5 13
  • RIAJ: 2× Platinum (st.)[60]
Falling into Your Eyes Record
"Till I Know What Love Is (I'm Never Gonna Die)" (愛を知るまでは) 11
  • RIAJ: Platinum (st.)[60]
"Heart" (ハート) 10 8 7
  • RIAJ: 2× Platinum (st.)[60]
"My First Love Is Crying" (初恋が泣いている) 2022 8 12 19
  • RIAJ: Gold (st.)[60]
"Ai no Hana" (愛の花) 2023 7 5 9
  • RIAJ: Platinum (st.)[60]
Jealous of Cats
"Anone" (あのね) 4 25 22
"Wish I Could See You, But" (会いに行くのに) 2024 14 22 21
  • RIAJ: Gold (st.)[60]
"Sketch" (スケッチ) 2025 5 12 7 Non-album singles
"While Listening to Your Dreams, I'm Weaving Funny Ideas!" (君の夢を聞きながら、僕は笑えるアイデアを!)
"Belt of Venus" (ビーナスベルト) 8 16 11
"—" denotes items which did not chart.
[edit]
List of singles as featured artist, with selected chart positions and album name
Title Year Peak
positions
Certifications Album
JPN
Hot

[64]
"Nakidashisou da yo" (泣き出しそうだよ)
(with Radwimps)
2018 56 Anti Anti Generation
"Kiss Dake de" (キスだけで)
(with Masaki Suda)
2019 11 Love
"Kaibutsu-san" (怪物さん)
(with Ken Hirai)
2020 15
  • RIAJ: Silver (st.)[60]
Anata ni Narita Katta

Promotional singles

[edit]
List of promotional singles, with selected chart positions, certifications and album name
Title Year Peaks Certifications Album
JPN
Comb

[B][58]
JPN
Hot

[65]
"Futari no Sekai" (ふたりの世界) 2017 [f]
  • RIAJ: Platinum (st.)[60]
Excitement of Youth
"Hyohaku" (漂白) [g]
"Even If the World Ends Tomorrow" (あした世界が終わるとしても) 2019 36 16 Momentary Sixth Sense
"What If..." (ら、のはなし) 49 46
  • RIAJ: Gold (st.)[60]
"Present" (プレゼント) 57
"Dream Chaser Bengal" (夢追いベンガル) 71
"Good Night Baby" 88
  • RIAJ: Gold (st.)[60]
"On This Day We Say Goodbye" (さよならの今日に) 2020 15 15
  • RIAJ: Gold (st.)[60]
Heard That There's Good Pasta
"Morning Sun" (朝陽) 49
"Super Girl" (スーパーガール) [h] Falling into Your Eyes Record
"Futaba" (双葉) 2022 34 20
  • RIAJ: Gold (st.)[60]
"Not OK" (ノット・オーケー) 2023 39 Jealous of Cats
"Rhythm 64" (リズム64) 2024 81
"Lucky Color" (ラッキーカラー) 48
  • RIAJ: Gold (st.)[60]
"Zarame" (ざらめ) 41
"On Your Marks" (いちについて) 2025 60 Non-album single
"—" denotes items which did not chart.

Other charted songs

[edit]
List of other charted songs, with selected chart positions and album name
Title Year Peak
position
Certifications Album
JPN
Hot

[67]
CHN
Airplay
/FL

[68]
"Matryoshka" (マトリョーシカ) 2017 [i] Excitement of Youth
"Raw Like Sushi" (ひかりもの) 2019 93 3 Momentary Sixth Sense
"Because I'm in Love" (恋をしたから) [j]
  • RIAJ: Gold (st.)[60]
"A World of Just Me and You" (二人だけの国) [k]
"From the Corner Room on the 4th Floor" (from 四階の角部屋) [l]
"3636" 2022 33
  • RIAJ: Gold (st.)[60]
Falling into Your Eyes Record
"Jealous of Cats" (猫にジェラシー) 2024 36 Jealous of Cats
"—" denotes items which did not chart.

Awards

[edit]
Year Ceremony Award Nominated work Result
2017 FM Q League Award[71] Grand Prix Kimi wa Rock wo Kikanai Won
2019 Space Shower Music Awards[72] Best Creative Works Won
MTV VMAJ Best Female Video Let the Night Won
61st Japan Record Awards Excellence Album Award Momentary Sixth Sense Won
Billboard Japan Music Awards Artist of the Year Won
Mnet Asian Music Awards Best Asian Artist - Japan Won
2020 CD Shop Awards[73] Finalist award Momentary Sixth Sense Won
Space Shower Music Awards[74] Best Female Artist Won
MTV VMAJ[75] Best Video of the Year Naked Heart Won
Best Female Video Won
2022 MTV Video Music Awards Japan[76] Album of the Year Falling into Your Eyes Record Won

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Aimyon (あいみょん) is a Japanese from City, Hyogo Prefecture, renowned for her introspective lyrics, acoustic guitar-driven melodies, and ability to capture everyday emotions in her music. She began her professional career with an independent release in 2015 before achieving major-label success under unBORDE (Warner Music Japan), debuting with the single "Ikiteitadayona" in November 2016. Her breakthrough came with subsequent singles like "Ai o Tsutaetai da toka" (2017) and "Kimi wa Rock o Kikanai" (2017), which showcased her raw, narrative style and quickly gained traction through viral online videos and radio play. Aimyon's debut album, Seishun no Excitement (2017), marked her entry into the scene, followed by critically acclaimed works such as Oishii Pasta ga Aru Kiite (2020) and her fifth studio album jealous of cats (2024), which explore themes of love, growth, and vulnerability; in 2025, she released the single "Sketch" as the theme for the film : Nobita's Picture World Story. Among her most notable hits are "Marigold" (2018), a poignant that spent weeks atop the and became a cultural staple, and "Naked Heart" (2020), the theme for the . Aimyon's accolades include topping Japan's in 2019, performing at the prestigious Kohaku Uta Gassen in 2018, and selling out her first solo concert at in 2019. She has also headlined extensive nationwide tours, such as the 40-date "AIMYON TOUR 2023 -Magical Bathroom-" and an acoustic performance at in 2022, solidifying her status as a major force in contemporary Japanese music.

Early life

Family background

Aimyon, whose real name is Morii Aimi (森井 愛美), was born on March 6, 1995, in , , . She grew up as the second daughter in a large family of six siblings, with an older sister, a younger sister, and three younger brothers, making a total of eight family members including her parents. Both of her parents were 21 years old at the time of her birth, and the family resided in a middle-class suburban setting in without any prior connections to the entertainment industry. Her father worked as an , while her mother played the , contributing to a home environment filled with diverse music from a young age. Aimyon's grandmother also played a significant role in her early cultural roots, having long aspired to become a singer herself, which fostered an atmosphere of musical appreciation within the household. The family provided a supportive upbringing in this suburban Japanese community, where Aimyon experienced a typical childhood marked by familial closeness, though the large sibling dynamic meant shared responsibilities and limited family trips. Up to her early teenage years, around age 13, the household remained stable, emphasizing everyday family life in that nurtured her introspective nature through routine school experiences and home interactions.

Musical beginnings

Aimyon first developed an interest in guitar during her third year of junior high school at around age 15, when her father—a sound engineer—gifted her an for her birthday as part of his encouragement toward music. Without formal lessons, she taught herself to play by observing and imitating her father's technique on the instrument, which was readily available in their music-filled home. This self-directed learning sparked her passion for music, allowing her to experiment with the guitar in a casual, home-based environment. At the same age, Aimyon began her initial attempts at songwriting, crafting lyrics and melodies inspired by everyday personal experiences from her school life. These early works reflected her introspective style, often capturing youthful emotions in simple, acoustic arrangements. Following her high school graduation, a friend captured a performance on video and uploaded it to , which caught the attention of her first music label and introduced her music to a broader online audience. Aimyon also started regularly uploading original songs and covers to , establishing herself as a bedroom producer with friends handling the uploads on her behalf. Her efforts gained modest traction online, highlighted by a lyric video for an original track that went viral, drawing widespread attention to her raw, emotive songwriting. This digital buzz translated into early local gigs, where she performed her growing repertoire of originals to small crowds, building confidence and a following before her formal indie releases.

Career

Indie career and early releases (2011–2017)

Aimyon adopted her from a given by close friends during , initially reluctant as she admired male singer-songwriters with kanji-based names like Takuro Yoshida and . After graduating high school in 2013, Aimyon balanced part-time jobs—primarily selling and other foods—with her burgeoning music pursuits, marking a challenging transition from education to independent artistic development. She began sharing original songs online via platforms like Nico Nico Douga around this time, building an initial audience before formal releases. Her indie career formally launched in March 2015 with the single "Anata Kaibou Junai Uta Shine," a Tower Records-exclusive release that entered the top 10 on Oricon's indie chart despite its provocative lyrics leading to broadcast restrictions. This was followed by her debut mini-album tamago on May 20, 2015, her first nationwide-distributed project under Lastrum Music , featuring raw, tracks that showcased her folk-infused songwriting. Later that year, on December 2, she released her second mini-album Nikumarekkko Yo ni Habakaru, continuing to explore themes of youth and emotion through limited-distribution efforts. Aimyon honed her live presence through performances at local Kansai venues, including shows at Abeno ROCKTOWN in in early , where she connected with regional audiences amid growing buzz. In , she embarked on her first national tour, "excitement of youth," which highlighted her evolving stage command and folk-rock style, while early media exposure included Japanese radio spots and minor television appearances that amplified her indie profile. These efforts, distributed via small labels, paved the way for her transition to major recognition by late .

Major debut and breakthrough (2018–2020)

In 2018, Aimyon transitioned to the unBORDE label, a sublabel of Warner Music Japan, following her earlier releases under Ki/oon Music. This move marked a pivotal shift in her career, allowing for broader distribution and promotion. Her first single with unBORDE, "Marigold", released on August 8, 2018, served as the commercial song for Apps and quickly became her breakthrough hit. The track topped the Weekly Streaming Chart for 20 consecutive weeks and achieved over 800 million streams in as of August 2025, earning multi-platinum certifications from the (RIAJ) for streaming (Platinum awarded for every 100 million streams). Additionally, it received 3× Platinum certification for 750,000 digital downloads, establishing Aimyon as a streaming powerhouse in the Japanese music industry. Building on this success, Aimyon released the single Konya Kono Mama on November 14, 2018, featuring the title track that peaked at number 5 on the and further solidified her rising popularity. Later that year, she performed "Marigold" at the 69th on December 31, her debut appearance on the prestigious year-end , which drew over 120 million viewers and amplified her national profile. In June 2018, she held her first overseas concert at Legacy, selling out the venue, and in November, she launched her nationwide arena tour "AIMYON TOUR 2018 -HONEY LADY BABY-", which sold out its initial dates within a day, showcasing her growing live draw with performances across major Japanese cities. These milestones also garnered international attention, as "Marigold" was featured on global playlists like Viral Hits Japan, contributing to Aimyon's entry into international streaming markets. Aimyon's momentum continued into 2019 with the release of her second full-length album, Shunkanteki Sixth Sense, on February 13, which debuted at number 2 on the Oricon Albums Chart and included hits like "Kimi wa Rock wo Kikanai". The album earned her the Billboard Japan 2019 Top Artists of the Year award and first place in the Oricon Annual Streaming Ranking, reflecting her dominance in digital consumption. She followed with the "AIMYON vs TOUR 2019 'Love Call'" in May, a collaborative-style tour format, and her largest one-man tour to date, "AIMYON TOUR 2019 -SIXTH SENSE STORY-", starting in October, which spanned halls and arenas nationwide and highlighted her evolving stage presence. In 2020, amid the COVID-19 pandemic, Aimyon released her third studio album Oishii Pasta ga Aru to Kiita on September 9, featuring key tracks such as "Harunohi" (theme for the film Crayon Shin-chan: Crash! Rascal's Kingdom of Secrets) and "Hadaka no Kokoro" (theme for the drama Watashi no Kaseifu Nagisa-san), with the album debuting at number 2 on the Oricon Albums Chart and receiving Platinum certification from RIAJ for 250,000 physical shipments. She capped the period with the limited-capacity "AIMYON TOUR 2020 'Meet Meet'" in November, adapting to health guidelines while maintaining fan engagement through NHK specials and radio programs.

Continued success and recent projects (2021–present)

In 2021, Aimyon released the single "Heart" (ハート), which served as the theme song for the TBS drama Konin Todoke ni Han wo Oshita Dake Desu ka, marking her continued presence in television soundtracks following her earlier breakthroughs. The track debuted at number one on the Oricon Weekly Singles Chart, underscoring her commercial strength amid the ongoing COVID-19 pandemic, during which live performances were limited but digital releases sustained fan engagement. Aimyon's post-pandemic return to live performances began in 2022 with the arena tour AIMYON TOUR 2022 "Ma・a・ru", comprising 28 shows across 14 cities from April to July, her largest tour to date at the time and a significant step in reclaiming in-person audiences after restrictions eased. That August, she released her fourth studio , Falling into Your Eyes Record (瞳へ落ちるよレコード), featuring introspective tracks like "Figure" and "Super Girl," which debuted at number one on the Hot Albums chart and sold over 100,000 copies in its first week. The album's release coincided with a special stadium concert, AIMYON HIKIGATARI LIVE 2022 -Searchlight- at in November, drawing 40,000 attendees and later released as a live in 2023. Building on this momentum, 2023 saw Aimyon embark on the nationwide hall tour AIMYON TOUR 2023 "Magical Bathroom", a 40-performance run that highlighted her evolving stage presence with elaborate set designs and acoustic elements. She also released the single "Ai no Hana" (愛の花) on June 7, 2023, an uplifting pop-rock track that topped the Oricon charts and was promoted through music programs like Music Station. In 2024, Aimyon dropped her fifth studio album, Jealous of Cats (猫にジェラシー), exploring themes of envy and self-reflection through folk-infused arrangements, which entered the charts at number one and garnered critical praise for its lyrical depth. This release launched the arena tour AIMYON TOUR 2024-25 "Dolphin Apartment", starting in with over 40 domestic shows, including high-profile stops at Osaka-jo Hall, and expanding to international dates in and in April 2025, marking her first major overseas performances. Additional domestic legs were added due to demand, extending into 2025. By 2025, Aimyon announced the new single "Sketch" in March, followed by "Belt of Venus" in October, both achieving strong digital streaming numbers on platforms like Spotify Japan. She contributed the theme song "Ichi ni Tsuite" to the drama The 19th Medical Chart starring Jun Matsumoto, released in July, further cementing her role in media tie-ins. The year culminated in the announcement of AIMYON TOUR 2025+ "Heaven's Bakery", a nationwide tour targeting underserved regions starting November, alongside a live Blu-ray of the "Dolphin Apartment" Osaka shows set for September release.

Artistry

Musical style and songwriting

Aimyon's music is rooted in , blending influences from folk, rock, and ballads to create an accessible yet introspective sound. Her signature instrument, the , anchors both her live performances—where she has captivated audiences at venues like the Budokan using only the guitar for accompaniment—and her studio recordings, providing a grounded, intimate foundation. In her songwriting, Aimyon draws from autobiographical experiences, weaving lyrics about , relationships, and raw emotions into her compositions. She typically develops these elements concurrently at home, starting with guitar demos to shape both words and melodies, resulting in songs that employ standard verse-chorus structures with memorable hooks. Aimyon's vocal delivery is marked by a husky, emotive quality that conveys vulnerability and intensity, often enhanced by for heightened emotional peaks. Her production style has evolved from the minimalistic, lo-fi arrangements of her indie era—emphasizing raw acoustic textures, as in the straightforward melody of "Marigold"—to more elaborate major-label works featuring layered instrumentation and orchestral swells, seen in tracks like "" with their richer, multifaceted soundscapes.

Influences and themes

Aimyon's music draws from a range of influences, including Japanese singer-songwriters and rock acts. She has cited artists such as Shōgo Hamada and Takuro Yoshida. Additionally, her work reflects exposure to 1990s J-rock bands such as , , and Elephant Kashimashi, which informed the emotional intensity and rock elements in tracks like "Kimi wa 'Rock wo Kikanai'." Her music evokes the nostalgic feel of Showa-era kayōkyoku, a genre akin to with its nostalgic melodies and heartfelt lyrics, shaping her appreciation for evocative, era-spanning storytelling. Lyrical themes in Aimyon's songs center on , heartbreak, , and self-growth, often capturing the uncertainties of youth and relationships. Songs like "Harenohi" evoke the pain of parting and urban transience, while "Ikite Itainda yo na" explores personal resilience amid emotional turmoil. Recurring motifs include seasonal imagery, such as in "Haru ni Ride" (also known as "On a Cherry Blossom Night"), symbolizing the fleeting nature of life and emotions in Japanese cultural tradition. These elements blend unrequited attraction with broader reflections on future uncertainties, marking a departure from more polished norms. Personal inspirations stem from Aimyon's high school years, where she began writing songs based on entries documenting everyday experiences and . This intimate approach infuses her with authenticity. Across her career, these themes evolve from the youthful innocence of her breakthrough hits, which emphasize raw heartbreak and discovery, to more mature reflections in her 2023–2025 releases, where nostalgia and self-growth take on deeper layers of societal introspection and healing.

Public image and legacy

Cultural impact

Aimyon has significantly contributed to the revitalization of the folk scene through her introspective, guitar-led compositions that address the emotional complexities of youth, blending folk elements with rock influences to offer a fresh alternative to mainstream pop structures. Emerging as a key figure in Japanese music since her early releases, she has been hailed as a "savior of " for injecting raw, relatable narratives into the genre, encouraging a resurgence of singer-songwriter authenticity amid shifting digital landscapes. Her trajectory from amateur performer to major artist, sparked by viral YouTube covers and social media posts in her teens, serves as a blueprint for DIY songwriters, demonstrating how independent online sharing can lead to professional breakthroughs without traditional industry gates. This self-made path has motivated a wave of young creators in Japan to leverage platforms like YouTube and Twitter for exposure, fostering a more democratized music ecosystem where personal storytelling trumps polished production. In media depictions, Aimyon is celebrated for her unpretentious charm and lyrics that mirror everyday adolescent struggles, thereby deepening her connection with Japanese . Her contributions to film and television soundtracks have amplified the appeal of various productions; notable examples include the theme song "Ai no Hana" for NHK's 2023 morning drama Ranman, helping to elevate these works' cultural resonance through her emotive sound. By 2025, has amassed substantial commercial success, with cumulative physical album sales exceeding 600,000 units across key releases, underscoring her enduring market impact. Aimyon's international footprint has expanded notably in , driven by robust streaming performance on platforms like , where she topped Japan's artist charts in 2019, and subsequent viral traction in neighboring markets. Her songs, particularly "Marigold," have inspired covers by artists, including IVE's Gaeul and SF9's , bridging and Korean scenes and introducing her work to broader audiences. This cross-cultural exchange culminated in sold-out concerts in in April 2025, drawing 16,000 attendees and signaling her growing global appeal. In 2025, Aimyon provided the insert song "Kimi no Yume o Kikinagara, Boku wa Waraeru Idea o!" for the film, further embedding her in popular family entertainment.

Philanthropy and activism

Aimyon has shared personal experiences with anxiety in interviews, such as discussing the uncertainties of moving to for her career, contributing to broader conversations on among young artists.

Personal life

Relationships and privacy

Aimyon has consistently maintained a high level of concerning her romantic life, rarely addressing personal matters in public forums or on platforms, where her official accounts primarily focus on music releases and professional updates. Rumors of a romance emerged in June 2019 when Aimyon was spotted with fellow musician Ozaki Sekaikan, the vocalist of the band CreepHyp, leading to speculation of a relationship. The pair was reportedly seen entering her home together, fueling media interest, though neither Aimyon nor her agency, ENS Entertainment, issued any confirmation or denial at the time. Subsequent sightings in 2023 at a high-class confirmed the ongoing nature of their relationship, which reportedly began around spring 2019. As of November 2025, there have been no confirmed reports of , though 2024 media reports speculated on the possibility after four years of . Her agency has managed fan speculation through general statements upholding artist privacy, avoiding engagement with unverified rumors to protect her . The impact of fame on Aimyon's personal life has been notable, with intensified media scrutiny prompting her to limit public appearances outside professional contexts.

Interests and lifestyle

Aimyon has expressed an interest in photography since age 16, occasionally sharing scenic shots from daily moments on her official channels. In terms of lifestyle, Aimyon prefers a low-key existence in Tokyo, shunning extravagant displays and opting for quiet evenings at home. She places a strong emphasis on work-life balance, prioritizing time with family to reflect on her roots.

Other ventures

Filmography

Aimyon's involvement in film has primarily been through voice acting roles and contributions to soundtracks, reflecting her versatility as a musician while maintaining a limited presence in on-screen or voice performances. Her debut in film came with a cameo appearance as herself in the animated feature Crayon Shin-chan: Honeymoon Hurricane Lost Hiroshi (2019), where she integrated her music into the narrative. This role marked her initial foray into acting, aligning with her growing prominence in Japanese pop culture. Subsequently, she provided the theme song "Harunohi" for the same film, blending her songwriting with the project's whimsical tone. In 2023, Aimyon took on a more substantial voice acting role as Lady Himi, a key character in Hayao Miyazaki's , contributing to the film's ethereal and introspective atmosphere through her performance. This production highlighted her ability to embody complex, otherworldly figures, earning praise for her nuanced vocal delivery in a high-profile international release. Beyond acting, Aimyon has made significant soundtrack contributions, including performing both the main theme "Sora no Aosa o Shiru Hito yo" and the ending theme "Aoi" for the anime film (2019), which explores themes of youth and loss resonant with her own lyrical style. Her soundtrack work continued with the theme song "Anone" for Totto-chan: The Little Girl at the Window (2023), an adaptation emphasizing childhood wonder and resilience. Looking ahead, Aimyon composed and performed the theme song "Sketch" for Doraemon: Nobita's Art World Tales (2025), further cementing her role in family-oriented animated features. As of 2025, Aimyon has not taken on lead acting roles, focusing instead on selective projects that complement her musical career.

Film appearances

YearTitleRoleNotes
2019*Herself (cameo)Animated film; also provided theme song "Harunohi"
2023*Lady Himi (voice)Directed by ; production

Soundtrack contributions

Aimyon's original songs have enhanced several films, often serving as thematic anchors that echo her introspective songwriting. Notable examples include:
  • "Sora no Aosa o Shiru Hito yo" and "Aoi" for Her Blue Sky (2019), capturing the film's emotional depth on adolescence and family ties.
  • "Anone" for Totto-chan: The Little Girl at the Window (2023), aligning with the story's focus on imagination and growth.
  • "Sketch" for Doraemon: Nobita's Art World Tales (2025), accompanying the film's adventure into artistic realms.

Endorsements and collaborations

Aimyon has engaged in several high-profile endorsements, leveraging her relatable image to promote brands focused on wellness and everyday life. In 2024, she composed and performed her first commercial song, "Rhythm 64," for Shiseido's Beauty Wellness campaign, which emphasizes embracing life's natural rhythms and personal choices through beauty products. The track, featured in advertisements starring actress Nao Kudo and actress Miho Kanno, highlights themes of vitality and , aligning with Aimyon's introspective songwriting style. Earlier that year, Aimyon contributed "Lucky Color" as the theme song for beverage commercials, marking another foray into brand partnerships that blend her with products. The upbeat track underscores themes of good fortune and positivity, complementing the brand's refreshing image and appearing in spots to evoke joy in daily routines. In terms of musical collaborations, Aimyon has featured on tracks by prominent Japanese artists, expanding her reach beyond solo releases. She collaborated with on "Nakidashisou da yo" from their 2018 album Anti Anti Generation, a poignant duet with ' that explores regret and emotional vulnerability, accompanied by a depicting the pair on swings over water. The song's raw intensity garnered significant attention, blending Aimyon's folk-rock sensibilities with ' alternative sound. In 2020, Aimyon joined for "Kaibutsu-san," a surreal track from Hirai's digital single, where she provided vocals to narrate a whimsical tale of a "monster" in human form. The collaboration, praised for its playful yet introspective lyrics co-written by Hirai, was highlighted in a blending live-action and elements. Aimyon's nasal delivery added a distinctive layer to Hirai's pop style, resulting in over 10 million streams. Aimyon also featured on Masaki Suda's 2019 single "Kiss dakede" from his album Love, an intimate ballad about unspoken emotions in relationships. The duet, with Suda on guitar and Aimyon's harmonies, was promoted through a that captured their chemistry, contributing to the album's commercial success in . Beyond music and ads, Aimyon ventured into publishing with the 2021 release of AIMYON Songbook for Singing Along with the Guitar, a B5-sized collection featuring guitar chords and for 20 of her hits, aimed at fans and aspiring musicians. The book, priced at around ¥2,000, sold steadily through her official store and bookstores, offering insights into her acoustic arrangements without delving into full .

Discography

Studio albums

Aimyon's studio albums showcase her evolution as a singer-songwriter, blending introspective lyrics with pop-rock arrangements that capture personal growth and everyday emotions. Her debut full-length release marked her , while subsequent works expanded her sound, incorporating more orchestral elements and collaborations. Each has achieved commercial success in Japan, often topping charts and earning certifications from the (RIAJ).
TitleAlbum detailsPeak chart positionsSalesCertifications
Seishun no ExcitementReleased: September 13, 2017
Label:
Format: CD, digital download
11 tracks
: 26100,000+ shipmentsRIAJ: Gold
Shunkanteki Sixth SenseReleased: February 13, 2019
Label:
Format: CD, digital download
12 tracks
: 2
: 1
1,000,000+ shipmentsRIAJ: Million
Oishii Pasta ga Aru to KiiteReleased: September 9, 2020
Label: Unborde, Warner Music Japan
Format: CD, digital download, streaming
12 tracks
: 2
: 1
279,000 copiesRIAJ: Platinum (250,000 shipments)
Hitomi e Ochiru yo RecordReleased: August 17, 2022
Label: Unborde, Warner Music Japan
Format: CD, digital download, streaming
13 tracks
: 2
: 1
200,000+RIAJ: Gold (100,000 shipments)
Neko ni JerashīReleased: September 11, 2024
Label: Unborde
Format: CD, digital download, streaming, LP
11 tracks
: 1
: 1
150,000+ (first month)RIAJ: Gold (100,000 shipments)
Seishun no Excitement (Excitement of Youth), Aimyon's debut studio album, features 11 tracks that reflect her early style of raw, youthful storytelling through acoustic-driven pop-rock. Released amid rising popularity from her singles, it includes standout tracks like "Kimi wa Rock wo Kikanai," a nostalgic about musical tastes and relationships that became one of her signature songs, and "Ikite Itanda yo na," the opening theme for the drama Kichijoji na Yume no Naka de. The album's introspective themes of aspiration and self-discovery resonated with listeners, contributing to its long chart run of 53 weeks on . Building on her momentum, Shunkanteki Sixth Sense (Momentary Sixth Sense) arrived as her sophomore effort, expanding to more polished production with 12 tracks that explore fleeting moments and romance. Key highlights include "Marigold," a breezy summer anthem used in a app commercial that propelled her to wider fame, and "Rano Hanashi," an insert song for the film Ashita Sekai ga Owaru Toshite. The album's emotional depth and catchy melodies drove it to #2 on and made it the 19th best-selling album of , with over 177,000 copies sold that year alone, eventually surpassing million-shipment status. Aimyon's third album, Oishii Pasta ga Aru to Kiite (I Heard There's Good Pasta), released during the COVID-19 pandemic, offers 12 tracks infused with themes of comfort and reflection, blending folk-pop with subtle electronic touches. Notable songs are "Rare Heat" (レアヒート), a vibrant collaboration with Ikimonogakari's Yoshiki Mizuno that highlights her versatile vocals, and "Joy," an uplifting track emphasizing gratitude and resilience. It debuted at #2 on Oricon and #1 on Billboard Japan charts, selling 279,000 copies and earning Platinum certification for its enduring appeal. The fourth studio album, Hitomi e Ochiru yo Record (Falling into Your Eyes Record), marks a mature phase with 13 tracks that delve into love, loss, and , featuring richer and guest artists. Standout tracks include "Supernova," a dynamic single symbolizing explosive emotions, and "Figure," a poignant . Achieving #1 on Japan's Hot Albums chart and #2 on , it sold over 200,000 copies shortly after release, reflecting Aimyon's solidified status in the scene. Aimyon's latest release as of 2025, Neko ni Jerashī (Jealous of Cats), comprises 11 tracks that introduce experimental electronic elements alongside her signature lyricism, focusing on maturity and relational complexities. Key tracks feature "Ai no Hana," the opening theme for the drama Ranman that garnered widespread acclaim for its heartfelt narrative, and "Anone," a contemplative piece on communication. The album topped and charts upon release, with first-month sales exceeding 150,000 copies and Gold certification, underscoring her continued commercial dominance.

Extended plays and singles

Aimyon's early career featured two indie mini-albums released through the Lastrum label. Her debut mini-album, tamago, came out on May 20, 2015, containing eight tracks written and composed by Aimyon herself. It peaked at number 193 on the Oricon weekly albums chart and remained on the chart for seven weeks. Her second mini-album, Nikumarekko Yo ni Habakaru, followed on December 2, 2015, with seven tracks exploring themes of youth and emotion; it received limited commercial distribution but helped build her fanbase prior to her major label debut. After signing with unBORDE (a Warner Music Japan imprint) in 2016, Aimyon transitioned to major releases with a focus on singles that often served as lead tracks for albums or media tie-ins. Her major debut single, "Ikite Itanda yo na," was released on October 5, 2016, in CD and digital formats, peaking at number 20 on the and marking her entry into the mainstream scene. The 2017 single "Ai wo Tsutaetaidatoka," released on March 15 as a digital EP with four tracks including remixes, reached number 11 on and became a promotional highlight for her debut album, Seishun no Excitement. Later that year, "Kimi wa Rock wo Kikanai," issued on January 11, 2018, hit number 5 on and topped the , showcasing her blend of rock and folk influences. The 2018 single "Marigold," released on August 8 in CD, digital, and 12-inch vinyl formats, became Aimyon's breakthrough hit. It debuted at number 25 on but soared to number 1 on the for multiple weeks, earning a 3× Platinum certification from the RIAJ for over 300 million digital downloads and streams by 2020, with further certifications by 2025. The track, used in a commercial, amassed over 500 million streams in by 2025. "Harunohi," her 2019 single released on April 17 as a tie-in for the anime film : Honeymoon Hurricane Lost Hiroshi, peaked at number 6 on and number 3 on ; the digital version drove its success with over 100 million streams. In 2023, "Anone," released on December 6 as an OST for the anime : Mononoke Ninja Chinpuden, reached number 4 on and featured emotional balladry, certifying gold for 50 million streams. Aimyon has also appeared on featured tracks and promotional singles. In 2020, she collaborated with miwa on "Dancing Sisters" (tentative English title for "Odoru Shimai"), a digital single that charted modestly on streaming platforms. More recently, in 2024, she joined for "Hajimari," a collaborative digital track for a promotional campaign, peaking at number 8 on Hot 100. Other charted promotional songs include "" from 2022, which served as a for a series and garnered 20 million streams on Japan. In 2025, "Ichi ni tsuite" served as the theme song for the drama The 19th Medical Chart. Aimyon's "Marigold" reached #1 on the , alongside streaming milestones such as exceeding 2 billion total plays on Japan across her catalog as of 2025. Her singles often blend acoustic guitar-driven melodies with introspective lyrics, contributing to her reputation as a leading songwriter.

Awards and nominations

Aimyon has received several awards and accolades throughout her career. The following table lists her major wins; no nominations are documented in available sources.
YearAwardCategoryNominated workResult
2017FM Q League AwardGrand Prix"Kimi wa Rock wo Kikanai"Won
2019Space Shower Music AwardsBest Creative WorksWon
2019Best Female Video"Let-K Go"Won
2019Excellence Album AwardShunkanteki GuinsensuWon
2019 Music AwardsWon
2019Best Asian Artist – Won
2020CD Shop AwardsFinalist AwardShunkanteki GuinsensuWon
2020Space Shower Music AwardsBest Female ArtistWon
2020Best Video of the Year"Marukawara"Won
2020Best Female Video"Marukawara"Won
2022Album of the YearToiki de Midasareru Dake no Ai no UtaWon
As of November 2025, no major awards for 2023–2025 are recorded in primary sources.

References

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