Amaysim
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Amaysim

Amaysim Australia Ltd. is an Australian provider of mobile phone plans. Amaysim operates as a mobile virtual network operator on the Optus mobile network, and specialises in offering a range of SIM-only mobile plans. As of June 2024, Amaysim had over 1.5 million mobile subscribers.

Amaysim was founded in 2010. The company was listed on the Australian Securities Exchange from 2015 until its acquisition by Optus in 2021.

Amaysim was founded as an Australian telecommunications provider by Peter O'Connell, Rolf Hansen, Christian Magel, Thomas Enge and Andreas Perreiter in November 2010.

Amaysim became a publicly listed company following an IPO/share offer and floated on the Australian Securities Exchange in July 2015.

In January 2016, Amaysim acquired Vaya, another Australian mobile virtual network operator for A$70 million.

Amaysim entered the broadband market in July 2016 with the acquisition of Internet service provider AusBBS for $4 million ($1 million in cash, $1.5 million in Amaysim shares on completion and another $1.5 million in shares one year after completion).

In early 2017, the Amaysim group acquired the online energy retailer Click Energy for $120 million in a move to extend its range of services to Australian households.

In October 2018, Amaysim sold all of its 15,000 broadband customers to Southern Phone for $3 million and stopped reselling broadband services. The company cited "unsustainably high wholesale costs, intense competition and the need to allocate the company's capital appropriately" as reasons for the exit.

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