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Arte Moreno
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Arte Moreno
Arturo "Arte" Moreno (born August 14, 1946) is an American businessman. On May 15, 2003, he became the first Mexican-American to own a major sports team in the United States when he purchased the Anaheim Angels baseball team from the Walt Disney Company. In August 2022, he announced that he would explore a possible sale of the franchise, but in January 2023, he decided not to sell the team.
Moreno was born and raised to a Mexican American family in Tucson, Arizona, the oldest of 11 children of Maria and Arturo Moreno, who immigrated from Mexico. His father ran a small print shop; his grandfather owned Tucson's first Spanish-language newspaper. In 1965, Moreno graduated from high school and in 1966, he was drafted into the United States Army and fought in the Vietnam War. After returning to civilian life in 1968, he enrolled at the University of Arizona where he graduated in 1973 with a degree in marketing.
After school, he was hired to work at Eller Outdoor, an advertising company. He traveled across the country for the next seven years, relocating several times and in 1984, he moved back to Arizona, settling in Phoenix, where he was hired by billboard company Outdoor Systems. In 1984, Moreno and his friend Wally Kelly attempted unsuccessfully to buy the firm from owner William S. Levine. Moreno and Kelly entered into a partnership with Levine, and Moreno later became its president and chief executive officer.
In 1996, Moreno took Outdoor Systems public. The company's stock soared, and in 1998 Outdoor Systems was purchased by Infinity Broadcasting for $8 billion.
With baseball being Moreno's favorite pastime, he purchased the Salt Lake Trappers minor league team alongside 17 other investors in 1986. The group owned the team until 1992, and the venture proved to be a resounding financial success.
By 2001, Moreno wished to own a Major League Baseball (MLB) team. He attempted to buy controlling interest in his home state's Arizona Diamondbacks, but no deal could be reached. He nonetheless remained determined to own a Major League team, and soon set his sights on the 2002 World Series champion Anaheim Angels.
It was announced in April 2003 that Moreno had agreed with The Walt Disney Company to purchase the team for $180 million. On May 15, 2003, MLB commissioner Bud Selig announced that the sale of the Angels to Moreno had been approved. One of the first people to congratulate Moreno after the news was Diamondbacks' owner Jerry Colangelo, a personal friend who declared it a good opportunity for Moreno.
Moreno soon demonstrated a willingness to spend the money necessary to sign premium players, including star outfielder Vladimir Guerrero. He also took a hands-on approach, becoming a regular attendee of the team's home games and periodically leaving his owner's box during games to mingle with fans in the regular stadium seating areas and concourses. All of these moves proved very popular with fans. In the first year of his ownership, the Angels drew more than three million fans, 750,000 more than their championship season.
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Arte Moreno
Arturo "Arte" Moreno (born August 14, 1946) is an American businessman. On May 15, 2003, he became the first Mexican-American to own a major sports team in the United States when he purchased the Anaheim Angels baseball team from the Walt Disney Company. In August 2022, he announced that he would explore a possible sale of the franchise, but in January 2023, he decided not to sell the team.
Moreno was born and raised to a Mexican American family in Tucson, Arizona, the oldest of 11 children of Maria and Arturo Moreno, who immigrated from Mexico. His father ran a small print shop; his grandfather owned Tucson's first Spanish-language newspaper. In 1965, Moreno graduated from high school and in 1966, he was drafted into the United States Army and fought in the Vietnam War. After returning to civilian life in 1968, he enrolled at the University of Arizona where he graduated in 1973 with a degree in marketing.
After school, he was hired to work at Eller Outdoor, an advertising company. He traveled across the country for the next seven years, relocating several times and in 1984, he moved back to Arizona, settling in Phoenix, where he was hired by billboard company Outdoor Systems. In 1984, Moreno and his friend Wally Kelly attempted unsuccessfully to buy the firm from owner William S. Levine. Moreno and Kelly entered into a partnership with Levine, and Moreno later became its president and chief executive officer.
In 1996, Moreno took Outdoor Systems public. The company's stock soared, and in 1998 Outdoor Systems was purchased by Infinity Broadcasting for $8 billion.
With baseball being Moreno's favorite pastime, he purchased the Salt Lake Trappers minor league team alongside 17 other investors in 1986. The group owned the team until 1992, and the venture proved to be a resounding financial success.
By 2001, Moreno wished to own a Major League Baseball (MLB) team. He attempted to buy controlling interest in his home state's Arizona Diamondbacks, but no deal could be reached. He nonetheless remained determined to own a Major League team, and soon set his sights on the 2002 World Series champion Anaheim Angels.
It was announced in April 2003 that Moreno had agreed with The Walt Disney Company to purchase the team for $180 million. On May 15, 2003, MLB commissioner Bud Selig announced that the sale of the Angels to Moreno had been approved. One of the first people to congratulate Moreno after the news was Diamondbacks' owner Jerry Colangelo, a personal friend who declared it a good opportunity for Moreno.
Moreno soon demonstrated a willingness to spend the money necessary to sign premium players, including star outfielder Vladimir Guerrero. He also took a hands-on approach, becoming a regular attendee of the team's home games and periodically leaving his owner's box during games to mingle with fans in the regular stadium seating areas and concourses. All of these moves proved very popular with fans. In the first year of his ownership, the Angels drew more than three million fans, 750,000 more than their championship season.
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