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The data production base of AutoNavi Software Co., Ltd. in Changping District.

Key Information

AutoNavi Software Co., Ltd. (simplified Chinese: 高德软件有限公司; traditional Chinese: 高德軟件有限公司; pinyin: Gāodé Ruǎnjiàn Yǒuxiàn Gōngsī) is a Chinese web mapping, navigation and location-based services provider, founded in 2001. One of its subsidiary companies, Beijing Mapabc Co. Ltd. [2] (www.mapabc.com), is a map website in China.[3] AutoNavi was acquired by Alibaba Group in 2014.[4] It offers its map services at Amap.com and as the Amap mobile app. It is known as Gaode in Chinese.

AutoNavi provides mapping data of China and Taiwan for Apple Maps, which was introduced with iOS 6.[5] Previously this was the only method of viewing their map in English, and was only available when the Apple device was located within China. The app is available in English, traditional Chinese and simplified Chinese.

AutoNavi previously provided mapping data to Google from 2006,[6] although this has not been updated for some years.

History

[edit]

The company was founded in 2002 by Jun Hou, Congwu Cheng and Jun Xiao "to develop digital map data for in-dash navigation systems in automobiles".[7]

In 2007 Amap launched their first in-house developed car navigation system.[7]

In 2021, Amap was integrated into Alibaba's Lifestyle Services division, which also includes food delivery service Ele.me.[7][1]

In March 2023, Amap claimed 150 million average daily active users.[7]

On 21 January 2025 the company launched an English version of their app for Android, iOS and HarmonyOS. This is China's first English map for overseas users.[8]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

AutoNavi

View on Grokipedia
from Grokipedia
AutoNavi Software Co., Ltd., commonly known as Amap (高德地图, Gāodé Dìtú) in , is a leading provider of digital map content, navigation solutions, and location-based services. Founded in 2001 and headquartered in , the company develops mobile and web-based mapping platforms that support real-time traffic information, route planning, and integrated transportation services. Acquired by in 2014 for approximately $1.58 billion, AutoNavi operates as a wholly owned , enhancing Alibaba's ecosystem with geospatial data and AI-driven features. The company's flagship product, the Amap mobile app, serves over 940 million monthly active users as of August 2025, making it one of China's most downloaded applications for navigation and local discovery. It offers comprehensive functionalities including voice-guided navigation, public transit routing, ride-hailing integration, and augmented reality overlays for pedestrian guidance. In recent years, AutoNavi has expanded into AI-native mapping, incorporating Alibaba's Qwen model to provide personalized recommendations, street rankings based on user visits, and global coverage for over 200 countries. This evolution positions it as a super app beyond traditional mapping, competing in local services like restaurant bookings and bike-sharing while powering Alibaba's broader e-commerce and logistics operations.

Overview

Company Profile

AutoNavi Software Co., Ltd., known as Gaode (高德) in Chinese markets, is a leading provider of digital map content, solutions, and location-based services primarily operating in . While primarily focused on , it has expanded to provide services in over 200 countries. The company was founded in with an initial focus on developing digital map data for in-car systems. Its headquarters are located in , . Historically, the company reported revenues of RMB 80,000,000 in 2010, with significant growth following its acquisition by in 2014, though specific post-acquisition figures are integrated into Alibaba's broader financials. AutoNavi's core offerings, such as the Amap mobile application, support a wide range of location-based applications in the Chinese market.

Ownership and Leadership

AutoNavi was fully acquired by in 2014 for $1.5 billion, becoming a wholly-owned of the giant. The transaction, which closed in July 2014, valued AutoNavi at approximately $1.5 billion and resulted in its delisting from the stock exchange, ending its status as an independent public entity. In 2021, AutoNavi was integrated into Alibaba's newly formed Lifestyle Services Group division, which encompasses local services platforms including the food delivery service , to enhance synergies in location-based offerings. This restructuring placed AutoNavi's operations under the oversight of Alibaba's broader ecosystem for offline and lifestyle services. As of 2025, AutoNavi remains 100% owned by , operating as a key focused on mapping and navigation technologies. AutoNavi's current leadership includes Liu Zhenfei as Chairman and Guo Ning as CEO. Liu Zhenfei, who previously served as president, assumed the chairman role to guide strategic initiatives in spatial intelligence and AI integration. Guo Ning, reporting within Alibaba's Lifestyle Services structure, oversees day-to-day operations and expansions into multi-scenario lifestyle applications.

History

Founding and Early Development

AutoNavi was founded in 2002 by Jun Hou, Congwu Cheng, and Jun Xiao, with the initial goal of developing digital map data for in-dash navigation systems in automobiles targeted at the Chinese market. In April of that year, the founders began research and development activities through AutoNavi Software Co., Ltd., focusing on geographic information systems (GIS) and GPS technologies to address the growing demand for automotive navigation solutions in China. By September 2002, the company established Beijing ADF Navigation Technology Co., Ltd. as its first subsidiary to specialize in automotive navigation hardware and software. During its early years, AutoNavi concentrated on building core capabilities in map data production and software, navigating a nascent GPS sector in marked by intense competition from domestic players like NavInfo. Key challenges included stringent regulatory restrictions on foreign-invested entities in and mapping, which prohibited direct production of digital maps and required special licenses such as the Class A and mapping qualification, obtained by AutoNavi in 2004. data collection was particularly arduous due to the need for constant updates to reflect 's rapidly changing , compounded by legal barriers that limited and necessitated operations through variable interest entities (VIEs). Despite these hurdles, the company began supplying digital map data to a major automobile manufacturer in 2004 and expanded to portable device makers by 2005, establishing a foothold in the in-car hardware and software market. In 2006, AutoNavi strengthened its ecosystem by acquiring Beijing MapABC Technology Co., Ltd. for internet-based location services and Beijing Xingtiandi Information Technology Co., Ltd. for aerial , enabling specialized data collection and processing capabilities. These moves supported the company's diversification into broader location-based services while maintaining its core emphasis on automotive applications. By , AutoNavi launched its first independently developed in-car pre-installed software, marking a significant milestone in providing integrated hardware-software solutions tailored to Chinese drivers.

Expansion and Public Listing

In the mid-2000s, AutoNavi experienced rapid growth in providing digital map content, expanding from automotive navigation solutions to and location-based services. By 2006, the company had acquired MapABC to enter the mapping market and partnered with to supply a nationwide digital map database, marking its initial foray into mobile applications. This period saw AutoNavi's revenue increase at a of 38.8% from 2007 to 2009, rising from $29.7 million to $57.2 million, driven by demand for high-accuracy maps in China's burgeoning . AutoNavi forged key international partnerships to enhance its global reach. Starting in , it supplied mapping data to for its services in , becoming a critical partner for accurate local coverage. In , Apple selected AutoNavi as a primary map data provider for devices in , replacing 's services and boosting AutoNavi's visibility amid the iPhone's growing popularity in the region. These collaborations solidified AutoNavi's position as China's leading digital mapping provider, with market shares reaching 49.7% of internet map data accesses and 48.7% in in-dash navigation systems by 2009. The company's expansion culminated in its on June 30, 2010, when it listed on the under the ticker AMAP, raising approximately $107.8 million by selling 8.625 million American Depositary Shares at $12.50 each. This IPO, underwritten by (Asia) L.L.C., valued AutoNavi at over $500 million and provided capital for further technology investments and . Post-IPO, AutoNavi accelerated its shift toward mobile navigation, capitalizing on China's smartphone boom, where unit sales grew from 20 million in 2010 to 62 million in 2012. It launched joint mobile navigation services with in 2010 and collaborated with to pre-install solutions on devices, transitioning from hardware-embedded maps to app-based services. Pre-2014, AutoNavi's revenue and user adoption reflected its mobile pivot's success. revenues climbed to $127.0 million in 2011 (a 48% increase from 2010) and $154.0 million in 2012 (up 21%), with and location-based services contributing over 40% by 2012, up from negligible shares earlier. The app, Amap, surpassed 100 million users by early 2013 and reached 137 million by mid-year, with 62 million monthly active users, capturing 31.3% of China's mobile . These metrics underscored AutoNavi's dominance in location-based services ahead of its peak pre-acquisition performance.

Acquisition and Integration with Alibaba

In February 2014, Alibaba Group, which had acquired a 28% stake in AutoNavi Holdings Ltd. the previous year for $294 million, proposed to purchase the remaining 72% of shares to gain full control of the mapping provider. On April 11, 2014, the companies announced a definitive agreement for Alibaba to acquire AutoNavi in an all-cash transaction valuing the company at $1.5 billion, with Alibaba paying $21 per American depositary share—a 27% premium over the prior closing price. The merger closed on July 17, 2014, after which AutoNavi delisted its shares from the stock exchange and became a wholly owned of Alibaba, marking its and full integration into the e-commerce giant's ecosystem. This acquisition enabled Alibaba to leverage AutoNavi's location-based technologies to enhance its competitive edge against rivals like in mobile mapping and services. Following the buyout, AutoNavi served as the exclusive mapping supplier for Alibaba's platforms, facilitating synergies such as improved location-based recommendations and integrations that boosted revenue through better user engagement and delivery efficiency. These enhancements allowed Alibaba to embed AutoNavi's data into its broader ecosystem, supporting features like real-time navigation for and on-demand services. In July 2021, as part of Alibaba's operational restructuring to counter competitors in local services, AutoNavi was consolidated into a new Lifestyle Services Group alongside businesses like platform and travel service Fliggy, under the leadership of Yu Yongfu to streamline on-demand offerings. Subsequent executive changes within Alibaba's local services division have influenced AutoNavi's operations; in March 2024, Yu Yongfu stepped down as chairman of the group, with responsibilities split among younger executives, including adjustments to leadership that extended to mapping and integrations. This reshuffle aimed to inject fresh leadership amid Alibaba's ongoing push into AI-driven local services.

Products and Services

Core Mapping and Navigation

AutoNavi provides electronic maps, including street view functionality providing 360-degree panoramic views of locations with time-of-day data accessible via the app's interface after searching for a specific place, real-time traffic monitoring, and route as its foundational services, enabling users to access detailed digital cartography and dynamic support across various platforms. These offerings include high-definition mapping data integrated with live updates derived from crowdsourced vehicle sensors and infrastructure feeds, allowing for optimized path calculations that account for congestion, road closures, and estimated times. Route algorithms prioritize efficiency by incorporating factors such as , tolls, and fuel consumption for driving scenarios, while ensuring compliance with local regulations in covered regions. The company licenses its digital map content to third-party providers, notably supplying data to for since 2012 to support devices with localized imagery, points of interest, and routing. This partnership has enabled Apple users in to benefit from AutoNavi's extensive domestic coverage, including street-level details and transit information not readily available through global alternatives. Historically, AutoNavi also provided mapping data to starting in 2006, contributing to early international access to Chinese geographic information before the arrangement lapsed due to updates in data policies. AutoNavi's core navigation solutions support multiple modes, including automotive for routing with turn-by-turn guidance, for walkable paths avoiding highways, and for cycle-friendly routes emphasizing bike and safety. These modes adapt to user preferences, providing voice instructions, visual overlays, and alternative suggestions based on real-time conditions. Coverage focuses primarily on China, where the platform maps over 90% of car-owning households and major urban areas with centimeter-level precision, while expansions to select international markets—such as partnerships for overseas integration—offer limited but growing support in over 200 countries through global SDKs. As of November 2025, its global SDK supports in over 170 countries and regions. Prior to its full acquisition by Alibaba in , map data sales formed the majority of AutoNavi's revenue, accounting for over 70% of income from licensing to automotive manufacturers like and for in-dash systems, with quarterly figures reaching $22.9 million in auto-related segments by 2011. Post-acquisition, revenue streams shifted toward integrated ecosystem services, yet digital map licensing persisted as a key contributor, supporting expanded applications while leveraging Alibaba's data resources for sustained growth in solutions.

Mobile and Web Applications

AutoNavi's primary user interfaces are delivered through its mobile applications and , providing accessible mapping and services to a vast audience. The Amap mobile app, known as Gaode Maps in Chinese, is available on , Android, and operating systems, enabling seamless integration across major mobile ecosystems. As of August 2025, the app has approximately 170 million average daily active users, with peaks exceeding 360 million during major holidays like Golden Week, reflecting its dominance in China's market. The app supports multiple languages to enhance accessibility, including Simplified Chinese, Traditional Chinese, and English, with the English version launched on January 22, 2025, specifically targeting overseas users to facilitate in . Key features include voice-guided navigation for real-time directions and offline map downloads, allowing users to access routes and location data without an connection. These functionalities prioritize user convenience, such as lane-level guidance during drives and public transit planning. The Amap app also features a "light up cities" function that allows users to track and visualize their visited cities on a map. To light up a city, users must log in to the app and use its services within that city, such as navigation or positioning. Typically, after a cumulative total of two visits, the corresponding city icon will light up the next day. In a recent expansion, Amap became available to residents starting November 3, 2025, broadening its reach across the and supporting cross-regional travel needs. Complementing the mobile offerings, the Amap.com website serves as a web-based mapping platform, offering interactive maps with real-time visualization, search capabilities for locations, and route planning tools. The site features customizable map themes and weather integration but is primarily presented in Chinese, focusing on desktop and browser-based access for users seeking non-mobile alternatives.

Additional Location-Based Services

AutoNavi extends its core mapping capabilities through that facilitate seamless urban mobility, including bike sharing, , and real-time public transit information directly within its application. Users can access nearby bike-sharing stations with availability updates, hail from multiple providers via an aggregation model that pioneered one-stop travel in , and receive live transit schedules, delays, and multimodal route suggestions combining buses, subways, and rideshares. These features leverage AutoNavi's extensive location data to optimize daily commutes and reduce travel friction in densely populated areas. Following its deeper integration into the Alibaba ecosystem after 2021, AutoNavi supports enhanced lifestyle services such as food delivery routing through partnerships like Ele.me, where its precise mapping and real-time traffic algorithms enable efficient courier paths and estimated arrival times for orders. This collaboration allows users to initiate deliveries from within the Amap app, combining navigation with on-demand services to streamline urban errands. Ele.me riders benefit from AutoNavi's route planning tools, which incorporate dynamic traffic and weather data to minimize delivery times across major cities. In a strategic push against competitors like , AutoNavi announced on September 24, 2025, first-year fee waivers for new restaurant merchants joining its platform, alongside subsidies and equipment support to attract eateries. The company committed billions in investments to bolster these local services, aiming to capture a larger share of offline dining and delivery traffic through incentives that lower entry barriers for businesses. This initiative includes over $140 million in additional subsidies for ride-hailing and restaurant-related activities, fostering ecosystem growth amid intensifying rivalries. AutoNavi provides businesses with location-based tools that harness geospatial for targeted outreach, such as geo-fenced promotions and analytics-driven campaign optimization. These services enable merchants to build private pools by analyzing user patterns and foot , allowing precise segmentation and conversion tracking for offline visits. For instance, can deploy hyper-local ads tied to store locations, using AutoNavi's insights to refine strategies and enhance without relying on broad digital channels. To enhance travel experiences, AutoNavi partnered with in February 2024, integrating its mapping services with the system's NFC-enabled cards for smarter mobility in the region. This collaboration supports seamless transactions for , , and shopping, providing real-time and linkages to promote local and visitor convenience. The three-year framework extends to technological and marketing support, enabling features like one-tap route planning tied to Macau Pass rewards.

Technology and Innovations

Map Data Sourcing and Accuracy

AutoNavi sources its map data through a combination of , , and ground surveys, primarily focused on China. leverages user-generated trajectory data from millions of mobile devices to update points of interest (POIs) and networks in real time, enabling dynamic adjustments to changing urban landscapes. contributes to high-precision mapping by analyzing thermal and optical images for detecting new developments and infrastructure changes, while ground surveys involve vehicle-mounted cameras capturing detailed visuals of signs, lanes, and POIs to build centimeter-level accuracy in core datasets. These methods ensure a multi-source approach that integrates raw geographic information with user feedback for comprehensive coverage. The company's map coverage emphasizes high accuracy in urban areas, where dense supports reliability, while ongoing efforts target rural regions and limited international expansion. In , AutoNavi's database spans over 40 million kilometers of roads, with quarterly updates reflecting approximately 10% changes in , particularly strengthening rural connectivity through crowdsourced inputs from expanding user bases. For international markets, partnerships with global providers like facilitate compliant data integration, though primary focus remains domestic. This urban-centric precision stems from intensive ground and efforts in high-traffic zones, with rural updates relying more on and user data to bridge coverage gaps. Historically, AutoNavi's data collection evolved from proprietary efforts pre-2010 to enhanced, resource-backed processes post-Alibaba's 2014 acquisition. Before 2010, the company relied on in-house research and development for digital map data, starting with automotive navigation systems through subsidiaries like Beijing ADF Navigation Technology Co., Ltd., established in 2002, which focused on ground-based data acquisition for nationwide coverage. The acquisition by Alibaba integrated vast user data and advanced analytics, shifting toward machine learning-driven processing of multi-source inputs, significantly boosting data volume and update frequency while leveraging Alibaba's ecosystem for real-time validation. This transition marked a move from standalone proprietary collection to a scalable, collaborative model. Accuracy metrics highlight AutoNavi's emphasis on reliability, particularly for real-time traffic and navigation. High-precision maps achieve positional accuracy within 10 centimeters, essential for advanced features, while POI recognition maintains a recall rate exceeding 99% through algorithmic validation of crowdsourced and surveyed data. Real-time traffic data, aggregated from GPS traces, traffic cameras, and user reports, updates every two minutes, demonstrating high reliability in urban congestion prediction with low error rates derived from multi-source cross-verification. Navigation error rates remain minimal in tested scenarios, supported by ongoing quality assurance processes that filter distortions and occlusions in input data. A key challenge in AutoNavi's operations is with China's stringent map data laws, which mandate approval for all geographic to protect . As a licensed provider since 2010, AutoNavi adheres to the GCJ-02 , which applies encrypted offsets to latitudes and longitudes, ensuring all domestic undergo mandatory review by authorities like the National Mapping Bureau before publication. This compliance requires hosting on local servers and restricting sensitive details, complicating international expansions but upholding legal standards for accuracy and security in sourced datasets.

AI and Advanced Features

AutoNavi has integrated extensively into its mapping and navigation services to enhance and . In early 2024, the company rolled out an advanced AI-driven traffic prediction system utilizing algorithms to forecast congestion and optimize routes in major urban areas across . This system processes vast amounts of from user behaviors, sensors, and historical patterns to provide proactive alerts and alternative paths, reducing travel times during peak hours. A notable in immersive is the "bustling street vibe" feature, launched on September 10, 2025, coinciding with Alibaba's 26th anniversary. Powered by advanced and AI, this feature overlays dynamic digital elements—such as virtual highlights of nearby , restaurants, and events—onto real-world streetscapes captured via cameras, creating an experience that simulates the lively atmosphere of city neighborhoods. Known alternatively as "Street Stars," it ranks and recommends over 1.6 million locations using AI algorithms that analyze user preferences, reviews, and real-time activity, drawing more than 40 million users shortly after release. In October 2025, AutoNavi introduced the Amap MCP Server, a geospatial AI tool designed for developer integrations that enables AI agents and large models to access location-based services seamlessly. This server supports functions like geocoding, , place search, weather integration, and multi-modal route planning through the Model Context Protocol (MCP), allowing third-party applications to incorporate AutoNavi's high-precision mapping data without complex customizations. By translating AI requests into Amap's ecosystem, it facilitates geospatial-aware applications in sectors such as and smart cities. AutoNavi's advanced navigation features leverage AI to deliver more intuitive guidance. Voice-guided navigation provides instructions, including customizable voices and real-time adjustments based on traffic updates, ensuring clear directions even in noisy environments. Predictive employs to anticipate disruptions like accidents or roadworks by analyzing historical and live data, suggesting optimal paths that minimize delays and fuel consumption. Additionally, AR overlays enhance both and walking modes by superimposing directional arrows, indicators, and warnings directly onto the camera view, improving and accuracy in complex urban settings. The company has also advanced connected car solutions through strategic partnerships and in-vehicle integrations. In November 2025, AutoNavi formed an alliance with to develop AI-powered for software-defined , combining data with localized insights for digital cockpits and assisted systems used by over 30 Chinese automakers. This collaboration supports features like high-definition mapping for autonomous functionalities and seamless over-the-air updates. In November 2025, AutoNavi partnered with to integrate services into its platform, enabling trials in starting in 2026 and supporting three mass-produced models. Furthermore, AutoNavi ensures compatibility with , Huawei's operating system, through native app adaptations that enable multi-device synchronization, such as sharing routes between smartphones and in-car displays, and integration with intelligent cockpits for enhanced mobility services.

Market Position

User Base and Adoption

AutoNavi, originally focused on automotive navigation solutions since its founding in 2002, transitioned toward mobile applications following its 2010 public listing, marking a pivotal shift that propelled its user base from niche in-car users to widespread mobile adoption. By , its had already amassed over 15 million users, with monthly additions exceeding 1.5 million, driven by the proliferation of smartphones in . This evolution from hardware-centric automotive products to software-driven mobile services post-2010 enabled AutoNavi to capture a dominant share of China's market, evolving into the Amap platform under Alibaba's ownership. As of October 2020, Amap reported 100 million daily (DAU), reflecting strong early mobile traction. By 2025, average DAU had grown to approximately 170 million, with peaks surpassing 360 million during high-travel periods like 's holiday in October. Monthly (MAU) reached 895.5 million as of June 2025, underscoring Amap's scale as one of 's largest mobile applications. This growth trajectory highlights AutoNavi's transformation into a core daily tool for navigation and location services in . Amap's dominance in China stems from its advanced real-time traffic features, which provide accurate, based on live , making it indispensable for urban commuters amid heavy congestion. Integration with Alibaba's , including seamless links to for payments and for location-based shopping, has further accelerated adoption by embedding navigation into everyday e-commerce and lifestyle activities post-2014 acquisition. The platform's user base is predominantly urban Chinese, aligning with young professionals reliant on mobile navigation for daily travel. Expansion efforts target and international tourists, evidenced by the launch of an English-language app version on January 21, 2025, marking China's first such map service for global users.

Competition and Partnerships

In the Chinese navigation market, AutoNavi (also known as Amap or Gaode Maps) faces primary competition from , a service developed by Inc., and emerging mapping features integrated into Meituan's local services platform. , long a dominant player, has been challenged by AutoNavi's advancements in and user engagement, with AutoNavi surpassing it in key metrics such as high-frequency driver adoption. Meituan's expansion into and local rankings has intensified rivalry, prompting AutoNavi to introduce competitive features like merchant ranking tools to encroach on Meituan's territory in lifestyle services. As of 2025, AutoNavi maintains a leading position in China's app sector, holding over 50% in high-definition mapping for advanced driver-assistance systems (ADAS), reflecting its edge in data accuracy and integration. AutoNavi's strategic partnerships bolster its ecosystem and global reach. It continues to supply map data for Apple devices in , where iPhones rely on AutoNavi's localized information for navigation and location services under . Deep ties to the , its parent company since 2014, enable seamless integration across Alibaba's , , and mobility platforms, enhancing data sharing and service interoperability. In 2024, AutoNavi partnered with Group Holdings to develop smarter travel experiences, incorporating payment and navigation features for entertainment and shopping in . Additionally, AutoNavi supports developers through tools like the MCP (Model Context Protocol) Server, which integrates its mapping APIs—including geocoding, place search, and route planning—into AI agents and applications for enhanced location-based functionalities. In November 2025, AutoNavi entered the sector by partnering with Motors to provide L4-level autonomous driving mobility services, adopting a "platform + " model to expand into intelligent mobility. Also in November 2025, AutoNavi launched a globally integrated platform supporting over 170 countries and regions, enabling full-link online and offline navigation in 19 languages for Chinese automakers' international expansion, in collaboration with . Competition in China's location services operates within a stringent regulatory framework emphasizing data privacy and security. The Personal Information Protection Law (PIPL) and the revised Anti-Unfair Competition Law, updated in 2025, impose strict controls on data collection, cross-border transfers, and platform practices to prevent monopolistic behaviors and protect user privacy in mapping and navigation apps. These regulations have shaped competitive dynamics by requiring localization of data and transparency in algorithmic rankings, influencing how AutoNavi and rivals like Baidu and Meituan handle sensitive location information. To counter competitive pressures, particularly from , AutoNavi has made aggressive strategic investments in 2025, including waiving fees for ride-hailing and delivery services and committing billions of yuan to expand its local services ecosystem. These moves aim to attract merchants and users by offering subsidized access to navigation and ranking features, positioning AutoNavi as a multifaceted platform beyond traditional mapping.

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